Zero to 100

What Zero to 100 does

Zero to 100 is a privately held networking education company founded in 2018 by Joseph Luckett and Carol Luckett, operating from the St. Louis, Missouri metro area (St. Charles / St. Peters). The company sells a structured business-networking methodology branded as REAL-ationships™, delivered primarily through a flagship book ('Zero to 100: The Gold Standard of Global Networking') supplemented by a companion workbook, a Caffeinated Moments notebook, DISC-based behavioral assessments, and Luckett Consulting speaking/advising services. The book, positioned as the first business-networking book backed by a 12-week research study, achieved #1 International Best Seller status on Amazon within 43 hours of its April 2021 launch and has since been extended to audiobook and workbook formats. The company's customer base is B2C and long-tail in nature: small business owners, outside sales professionals, individual entrepreneurs and contractors, with secondary outreach to multi-level marketers and academia. The product catalog is narrow, the operating model is described as solopreneur with a hand-picked advisory board and co-founder COO, and the company is bootstrapped with no disclosed institutional funding. Revenue is generated almost entirely through one-time consumer purchases on Amazon and the company's own WooCommerce storefront at unit prices ranging from $9.99 to $38.99.

The go-to-market motion is product-led and community-led: the book functions as the primary acquisition asset, supplemented by PR coverage (20+ media features including Thrive Global and St. Louis Post-Dispatch), organic social (LinkedIn, Facebook, Instagram, X, Pinterest, Reddit), an email newsletter, and in-person events such as 'One Roof, Many Networks.' Endorsements from founders and senior leaders of major networking organizations—Dr. Ivan Misner (BNI), Frank Agin (AmSpirit), Kelli Holmes (TEAM Referral Network), Chas Wilson (Master Networks), and others—provide industry credibility rather than enterprise revenue. Distribution is global via Amazon's marketplace (US, Canada, UK, India among #1 markets) and domestic direct-to-consumer via zeroto100.io. A social networking platform and mobile app to 'measure networking success' has been announced as in development, which would represent a material extension of the current content-and-product model into software.

Name

Zero to 100

Legal name

Zero to 100

Website

https://zeroto100.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Zero to 100 is a privately held networking education company that sells a book-led REAL-ationships™ methodology to small business owners, sales professionals, and individual entrepreneurs via Amazon and direct e-commerce, supplemented by consulting, DISC assessments, and partner-endorsed events.

Ownership category

akta.pro rank

Product category

Networking Education and Professional Development

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Open Courseware & Course Modules (OCW) (EDAGAJAB)

Keywords

• Business networking education
• Professional relationship building
• Networking methodology consulting
• Behavioral assessment services
• Networking workbook products

Headquarters

HQ city

Des Arc

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Book Sales: One-time sales of the book 'Zero to 100: The Gold Standard of Global Networking' in multiple formats (ebook, paperback, hardcover, audiobook). The book is the primary product and main revenue driver.
2. Workbook Sales: The Zero to 100 Business-Networking Workbook provides guided exercises and tools for applying the book's principles. Sold as a physical paper version.
3. Notebook/Companion Product Sales: The Caffeinated Moments Companion Notebook is a pen-to-paper networking tool for capturing contacts, meeting notes, and takeaways.
4. Speaking Engagements & Consulting: Founder Joseph Luckett conducts speaking engagements and workshops on networking methodology through Luckett Consulting brand.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Zero to 100 is an inclusive networking education company that publishes the flagship book "Zero to 100: The Gold Standard of Global Networking" alongside companion products including a workbook and networking notebook. The company also offers DISC-based behavioral networking services and Luckett Consulting for businesses seeking strategic relationship-building guidance.

Product overview

Zero to 100 is an inclusive networking education company founded by Joseph Luckett that offers a multi-product ecosystem centered around its flagship book 'Zero to 100: The Gold Standard of Global Networking.' The core product is the book, available in hardcover, paperback, ebook, and audiobook formats, which is the first business-networking book backed by scientific analysis. Supporting the book are complementary products: the Zero to 100 Business-Networking Workbook (interactive companion) and the Caffeinated Moments Companion Notebook (networking tool for capturing meeting notes). The company also offers DISC Networking services using behavioral assessments and Luckett Consulting for strategic business coaching. A social networking platform and mobile app are currently in development.

Differentiator

Problem solved

Functional benefit

Brands

• REAL-ationships: The company's trademarked approach to building authentic business relationships, central to their networking methodology.

Quantifiable outcome

• 170% average increase in income for participants over 12 weeks
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Spirit of Discovery ParkminorStrategic or Co-development PartnerA portion of book proceeds supports Spirit of Discovery Park, a fully accessible theme park being built in St. Louis for people of all ages and abilities. This aligns with Zero to 100's mission of inclusivity.
• RGA NetworkminorGTM or Marketing PartnerRevenues Generating Activities Network is referenced as a partner organization. Mark O'Donnell, President & Founder, has provided endorsement of the Zero to 100 methodology.
• Rockstar ConnectminorGTM or Marketing PartnerSteven David Elliot, CVO of Rockstar Connect, has co-endorsed the book and featured as a reviewer. Represents mutual marketing relationship.
• TEAM Referral NetworkminorGTM or Marketing PartnerKelli C. Holmes, CEO and Founder of TEAM Referral Network, has provided endorsement. Mutual recognition relationship between networking organizations.
• AmSpirit Business ConnectionsminorGTM or Marketing PartnerFrank Agin, Founder & President, has provided book endorsement. Represents mutual industry recognition relationship.
• Master Networks Inc.minorGTM or Marketing PartnerChas Wilson, President & Co-Founder, has provided book endorsement. Mutual industry support relationship.
• BNi (Business Network International)coreGTM or Marketing PartnerDr. Ivan Misner, Founder of BNI (the world's largest business networking organization), has provided high-profile endorsement of the book. This represents significant industry validation.
• Networking Today International (NTi)minorGTM or Marketing PartnerRich DeForest, Founder of NTi, has provided book endorsement. Represents industry peer recognition.
• Center SphereminorGTM or Marketing PartnerBrett Boyer, Co-Founder & CEO, has provided book endorsement. Mutual industry endorsement relationship.
• Theresa McNeilly / Do The Work BooksminorStrategic or Co-development PartnerWorkbook designer who collaborated on the Zero to 100 Business-Networking Workbook. Spent over two years developing the companion product. Represents creative/development partnership.
• St. Charles Vision LeadershipminorGTM or Marketing PartnerLocal networking organization that participated in the 'One Roof, Many Networks' event, representing community partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Master Networks Inc. Membership-based business networking organization whose co-founder Chas Wilson endorsed Zero to 100. Directly comparable as a chapter-based referral networking organization competing for the same small-business networker customers.
• AmSpirit Business Connections: Membership-based business networking organization whose founder Frank Agin has publicly endorsed Zero to 100. Directly comparable because it serves the same small-business referral networking market with structured chapter-based meetings, competing for the same end-networking professionals.
• Referral Institute: Training and certification program teaching referral-based business networking, founded by BNI. Directly comparable because it sells structured networking methodology and education programs to the same small-business and sales-professional audience as Zero to 100, often through franchise and certified-trainer models.
• Strategic Coach: Premium entrepreneur coaching and methodology company built around Dan Sullivan's frameworks. Comparable because it sells a proprietary methodology (coaching tools + books + workshops) to small-business owners and entrepreneurs, the same primary customer segment Zero to 100 targets.
• John Maxwell Team: Coaching, training, and certification franchise built around John Maxwell's leadership books and methodology. Directly comparable because it monetizes a personal-brand methodology into books, training, certifications, and speaking — the same playbook Zero to 100 is pursuing at a smaller scale.
• Rockstar Connect: Networking community and event platform whose CVO Steven David Elliot co-endorsed Zero to 100. Directly comparable because it operates in the same professional networking and event space and targets the same networker demographic.

Broad incumbents

• MindValley: Online personal-development education platform offering courses from multiple authors across mindset, business, and relationships. Comparable because it distributes methodology-led educational content to entrepreneurs and self-improvement consumers via digital products, complementing Zero to 100's physical-book-led approach.
• Dale Carnegie Training: Long-established corporate training and personal development firm best known for "How to Win Friends and Influence People" — the foundational networking/relationship book explicitly cited in Zero to 100's marketing positioning.
• Business Network International (BNI): World's largest business networking organization, founded by Dr. Ivan Misner — the same figure whose endorsement anchors Zero to 100's marketing. Directly comparable because both monetize business networking as a discipline and serve the same small-business and professional networker audience.

Emerging players

• Keith Ferrazzi (author/company): Author of "Never Eat Alone" and other networking/relationship books, operating a coaching and training practice. Comparable because it sells a branded networking methodology via books, keynote speaking, and corporate programs to the same small-business and executive audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gozeroto100
• Facebookfacebook.com/gozeroto100
• LinkedInlinkedin.com/company/gozeroto100
• Instagraminstagram.com/gozeroto100
• Pinterestpinterest.com/JosephLuckett

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zero to 100