Swiftech

What Swiftech does

Swiftech is the trade name under which Rouchon Industries Inc., a California corporation based in Pico Rivera, designs, manufactures, and sells liquid cooling components for desktop PCs, workstations, and servers. The company has operated under the Swiftech brand since 1996 and is associated with OTCQB:RCHN. Its core technology spans centrifugal and inline pumps (MCP35X, MCP35X2, MCP50X, MCP655/D5, MCP350/355/35B), radiators (Hydrae/MCRx20-QP/XP for 120mm fans and MCRx40 for 140mm), reservoirs (Maelstrom), fans (HeliX 120/140), CPU and GPU waterblocks (Apogee and Komodo lines, including the premium Heirloom series), all-in-one and DIY kits (Drive X3 AIO, Boreas), the proprietary MCR-Drive concept integrating pump, reservoir, and radiator in a single unit, and the IRIS addressable RGB lighting ecosystem. The MCR-X20 Drive series is protected by U.S. Patent No. 10,048,008.

The business model is direct hardware sales with no subscription component. Products are sold through swiftech.com, an authorized reseller network with a 'Become a Partner' onboarding program, and major PC component retailers, with community-led demand generation via Discord, owned forums, Instagram, Twitter, YouTube, and Facebook. Pricing is unit-based, ranging from entry-level accessories around $2.50-$15 to mid-range pumps at $80-$200 and premium kits up to $259.95. Customer segments are primarily individual PC enthusiasts and custom-loop builders, with secondary segments in workstation/server professionals and OEMs/system builders. The firm employs 11-50 people and operates without disclosed outside funding or parent company ownership. Note: input sources show a public/private status conflict (firmographics list OTCQB:RCHN; a separate block characterizes the entity as privately held), and supplied financials appear misattributed to a different entity.

Name

Swiftech

Legal name

Rouchon Industries Inc.

Website

https://swiftech.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Swiftech (Rouchon Industries Inc.) designs and sells PC liquid cooling components — pumps, radiators, waterblocks, reservoirs, fans, kits, and coolants — for PC enthusiasts, custom-loop builders, workstation professionals, and OEMs.

Ownership category

akta.pro rank

Product category

PC Liquid Cooling Components

NAICS

Pump and Compressor Manufacturing (33391), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Pumps & Pumping Equipment (3561), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Cooling & Thermal Solutions (Air/Liquid, fans, thermal paste) (HDACAGAF)

akta.pro secondary industries

Heat Exchangers & Thermal Transfer Equipment (IMAHAKAC), Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC), Cooling Systems & Thermal Management (CRAC/CRAH, Chillers, Liquid Cooling) (HDABAKAD)

Keywords

• PC liquid cooling
• CPU waterblocks
• Custom loop components
• Cooling radiators
• Water cooling pumps

Headquarters

HQ city

Pico Rivera

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Product Sales: One-time sales of liquid cooling components including pumps, radiators, waterblocks, fans, reservoirs, fittings, and accessories. Revenue generated through direct online sales and authorized reseller network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Swiftech (Rouchon Industries Inc.) designs and manufactures PC liquid cooling components and complete cooling solutions. The product portfolio includes MCP-series pumps, Hydrae radiators, Apogee CPU waterblocks, Komodo GPU waterblocks, Maelstrom reservoirs, HeliX fans, IRIS addressable RGB technology, and the patented MCR-Drive integrated cooling units, sold individually and as complete Boreas DIY and Drive X3 AIO kits.

Product overview

Swiftech (Rouchon Industries Inc.) is a manufacturer of PC liquid cooling systems offering a comprehensive portfolio of components and complete solutions. The product line centers on liquid cooling kits (Drive X3 AIO and Boreas DIY), MCP-series pumps (MCP350, MCP355, MCP35X, MCP35B, MCP35X2, MCP50X, MCP655), Maelstrom reservoirs, HeliX fans, Hydrae radiators (MCRx20-QP, MCRx20-XP, MCRx40-QP), and Apogee/Komodo waterblocks for CPUs and GPUs. The MCR-X20 Drive series uniquely combines radiators with integrated pumps and reservoirs. Supporting products include IRIS addressable RGB technology, LOK-SEAL fittings, thermal compounds, and HydrX coolants. The Heirloom sub-brand represents premium-tier components.

Differentiator

Problem solved

Functional benefit

Brands

• Apogee: CPU waterblock product line
• Komodo
• Hydrae
• MCP
• Maelstrom
• HeliX
• IRIS
• Drive X3
• Boreas
• MCR-Drive
• HydrX
• Heirloom

Products and services

• Drive X3 AIO All-in-one CPU liquid cooler with built-in addressable RGB lighting for consumer and enthusiast PC builders.
• Boreas Series DIY Liquid Cooling Kits Do-it-yourself liquid cooling kits with built-in addressable RGB lighting for custom PC cooling builds.
• MCP35X Pump 12VDC in-line pump for liquid cooling systems with PWM speed control from 1300 to 4500 RPM, G1/4 port standard, and optional built-in reservoir.
• MCP35X2 Dual Pump Dual-motor version of the MCP35X pump providing extreme flow rates for multi-device loops with pump redundancy.
• MCP50X Pump Extreme-pressure small-form-factor 12VDC centrifugal pump with PWM control from 1200 to 4500 RPM and 15.8 ftH2O head pressure.
• MCP655 Series Pumps High-reliability industrial pumps with 50,000-hour MTBF, available in PWM and non-PWM variants with multiple housing options.
• Maelstrom V2 Dual Bay Reservoir Advanced coolant storage and recirculation system combining an MCP50X pump with clear acrylic construction and UV LED illumination.
• MCRES Micro Rev2 Reservoir

Quantifiable outcome

• 50,000 hour MTBF on pumps equivalent to 5 year lifetime
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Laing/XylemcoreTechnology or IntegrationLong-standing partnership for D5 pump technology. Swiftech sells Laing/Xylem D5 series pumps under their MCP655 and related product lines. Laing/Xylem provides the core pump motor technology that Swiftech integrates into their housings and cooling solutions.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• XSPC: XSPC is a UK-based specialist in PC liquid cooling components (radiators, pumps, reservoirs, waterblocks) directly competing with Swiftech in the enthusiast custom loop cooling market for over two decades.
• Alphacool: Alphacool is a German manufacturer of PC liquid cooling components including waterblocks, radiators, reservoirs, and pumps, serving the same enthusiast custom loop and workstation markets as Swiftech.
• EK Water Blocks (EKWB): EK is the leading direct competitor to Swiftech in custom loop PC water cooling components—waterblocks, radiators, pumps, reservoirs, fittings, and complete loops. Both brands target enthusiast custom loop builders with overlapping product categories.
• Bitspower: Bitspower is a Taiwanese manufacturer of PC water cooling components (waterblocks, reservoirs, fittings, pumps) directly competing with Swiftech in the enthusiast custom loop segment globally.
• Corsair (Hydro X/iCUE): Corsair competes directly through its Hydro X custom cooling line (waterblocks, radiators, pumps, fittings) targeting the same PC enthusiast build market as Swiftech, alongside its broader gaming peripherals and components portfolio.
• Aquatuning (Watercool): Aquatuning is Europe's largest water cooling specialist retailer/distributor that also manufactures its own Watercool brand components, directly overlapping with Swiftech's products and target customers.

Emerging players

• NZXT (Kraken AIO and custom line): While NZXT is best known for AIO coolers (Kraken), it has expanded into custom cooling components and competes with Swiftech on radiators, fittings, and pumps for the enthusiast market, with stronger brand and capital backing.
• Bykski: Bykski is a Chinese PC water cooling components manufacturer offering waterblocks, pumps, reservoirs, and fittings at competitive price points, increasingly competing with Swiftech in the budget and mid-range custom loop segment globally.

Broad incumbents

• Cooler Master: Cooler Master is a large, established PC cooling manufacturer with broad air and liquid cooling product lines including AIOs and, historically, custom loop components that overlap with Swiftech's portfolio at the enthusiast tier.
• Thermaltake (TT): Thermaltake produces PC cooling products including AIOs and custom loop components (Pacific and Toughliquid series) that compete with Swiftech in the same enthusiast segment, with significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCW8a0bL9r1w0xG2OV7RPRRw
• Facebookfacebook.com/SwiftechUSA
• Instagraminstagram.com/swiftech_us
• Xx.com/swiftech_usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swiftech