Dor Alon
Dor Alon is a publicly traded Israeli energy and convenience retail platform operating ~220 fuel stations, 70+ convenience stores, an LPG business serving 110,000-160,000+ households, and Israel's largest fast EV charging network. It serves retail motorists, fleet operators, and institutional/aviation customers nationwide.
- Company typePublic
- Founded1988
- HeadquartersYakum, Israel
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Dor Alon does
Dor Alon Energy In Israel (1988) Ltd. is a publicly traded Israeli energy and convenience retail platform listed on the Tel Aviv Stock Exchange (ticker DRAL) since May 2005 and controlled via Alon Blue Square Israel Ltd. (with ultimate control held by Mordechai Ben Moshe since September 2016). The company operates a nationwide network of approximately 220 Dor Alon-branded fuel stations and 70+ convenience stores across Israel, including locations on Route 6, with a mix of company-operated and dealer-operated sites. Most stations are integrated with Alonit convenience stores, and the company runs multiple formats including Alonit, AM:PM (acquired 2007), Mini Super Alonit, and Super Alonit.
The platform is built on four core product and technology pillars: (1) retail and institutional fuel sales (gasoline 95/98, diesel, jet fuel) under ARAL and Texaco brands plus direct supply; (2) the Speedomet computerized fleet fueling system (launched 2000) with Speed CASH prepaid cards and Speed WASH fleet billing; (3) DorAlon Gas, distributing LPG and natural gas to over 110,000-160,000+ households and industrial/institutional customers; and (4) the ON electric vehicle fast-charging network, operated in joint venture with Apfcown and described as Israel's largest fast DC network. Aviation jet fuel is supplied at Ben Gurion Airport via a long-standing joint venture with Global Aviation Chevron and through Dor Alon's stake in Mercury Israel Aviation Ltd.
Dor Alon generates revenue primarily through transactional unit sales of fuel, LPG, and convenience goods at government-regulated prices (published per liter including VAT), supplemented by commercial real estate rental income from station-adjacent properties. Customer segments include individual retail motorists, fleet operators, residential LPG households, and institutional/industrial buyers including airlines. GTM combines direct institutional/industrial sales, a large physical retail footprint, fleet-card partnerships, and direct consumer sales with self-service options. The company employs 1,001-5,000 people and is headquartered in Yokneam (Kibbutz Yavne area), Israel.
Dor Alon firmographics
Firmographics- Name
- Dor Alon
- Legal name
- דור אלון אנרגיה בישראל (1988) בע"מ
- Website
- https://doralon.co.il
- Company type
- Public
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Dor Alon is a publicly traded Israeli energy and convenience retail platform operating ~220 fuel stations, 70+ convenience stores, an LPG business serving 110,000-160,000+ households, and Israel's largest fast EV charging network. It serves retail motorists, fleet operators, and institutional/aviation customers nationwide.
- Ownership category
- akta.pro rank
Dor Alon industry classification
Industry- Product category
- Fuel Distribution and Convenience Retail
- NAICS
- Gasoline Stations with Convenience Stores (45711), Gasoline Stations and Fuel Dealers (457), Gasoline Stations (4571)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum Bulk Stations & Terminals (5171)
- akta.pro primary industry
- Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)
- akta.pro secondary industries
- Aviation Fuel Marketing (Into-Plane, Airport Fueling) (EUALAIAH), Fuel Management & Fleet Card Programs (THADAKAH)
Keywords
Where Dor Alon is headquartered
LocationHeadquarters
- HQ city
- Yakum
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Dor Alon business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Fuel Sales (Retail and Institutional): Sale of gasoline (95, 98 octane), diesel, and jet fuel through ~220 retail gas stations and direct supply to institutional clients. Branded fuels under ARAL and Texaco. Jet fuel sold to Israeli and international airlines at Ben Gurion Airport.
- Convenience Retail (Alonit, AM:PM, Super Alonit): Revenue from ~70+ standalone convenience stores and convenience stores co-located with gas stations, selling food, beverages, snacks, cigarettes, automotive accessories, and fast food/coffee (illy coffee).
- LPG and Natural Gas Distribution (DorAlon Gas): Sale and distribution of LPG (cooking gas) to over 110,000–160,000+ private households and to industrial/institutional customers. Also markets natural gas to industry.
- Commercial Real Estate Rental: Rental income from commercial spaces adjacent to fueling stations to third-party tenants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gasoline 95 self-service: ILS 7.48/liter nationwide; ILS 6.34/liter in Eilat (no VAT). |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Dor Alon product offering
Product offeringCore offering
Dor Alon distributes and sells gasoline (95, 98 octane), diesel, jet fuel, LPG, and natural gas through a network of ~220 retail fueling stations across Israel and direct institutional supply. It complements the fuel business with ~70+ Alonit/AM:PM convenience stores, an automated fleet fueling system (Speedomat/Speedomet), and Israel's largest fast electric vehicle charging network (ON). It also supplies jet fuel at Ben Gurion Airport to Israeli and international airlines.
Product overview
Dor Alon operates as an integrated energy and retail platform combining fuel distribution with retail operations. The core offering includes over 220 fuel stations nationwide, supplemented by the Alonit convenience store brand in multiple formats (standard convenience, Mini Super with 3,000+ products, and full Super), the Speedomet computerized fleet management system, Speed CASH prepaid cards, and Speed WASH car wash services. The company also operates Dor Alon Gas (LPG and natural gas) serving over 160,000 households and institutional clients, and the ON electric vehicle charging network (fastest in Israel). Additional services include jet fuel supply, diesel centers for commercial vehicles, oil and lubricants marketing, and package collection through UPS and BOXIT partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- ON: Electric vehicle charging network - the fastest and largest public charging network in Israel with DC fast charging stations
- Alonit
- AM:PM
- Dor Alon Gas
Products and services
- Dor Alon Fuel Stations
- Alonit Convenience Stores
- Mini Super Alonit
- Super Alonit
- AM:PM Convenience Stores
- Speedomet Fleet Fueling System
- Dor Alon Gas (DorGaz)
- ON Electric Vehicle Charging Network
- Speed CASH
- Speed WASH
- Jet Fuel Supply (Jet-A1) at Ben Gurion Airport
- Diesel Centers (Mat"S / MTS)
Companies that use Dor Alon
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles6 records
Dor Alon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Dor Alon partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Kafu-Zan Food Industries Ltd.minorDor Alon agreed to acquire a 75% stake in Kafu-Zan Food Industries Ltd. from owners Rami Shemesh and Yaniv Kosh for approximately ILS 100 million. Kafu-Zan is a chilled and frozen food company.
- Chevron (Global Aviation Chevron)coreSince 1997, Dor Alon has a joint venture with Global Aviation Chevron for recruiting international jet fuel customers. The joint venture markets jet fuel to international airlines operating at Ben Gurion Airport.
- Apfcown (אפקון)coreApfcown (אפקון) is Dor Alon's joint venture partner for the ON electric vehicle charging network, described as 'Israel's largest fast charging network'. Dor Alon and Apfcown co-brand the ON network.
- Mercury Israel Aviation Ltd. (מרקורי)coreDor Alon is a partner in Mercury Israel Aviation Ltd., which provides aircraft fueling services at Ben Gurion Airport under a license from the Civil Aviation Authority.
Scale indicators5 records
Recent moves10 records
Expansion highlights6 records
Dor Alon competitors and assessment
Company assessmentBroad incumbents
- BP: Global integrated oil major with fuel retail, convenience, lubricants, and aviation fueling. Comparable to Dor Alon in fuel retail, branded fuels, fleet cards, and into-plane operations at scale; overlaps only partially via branded partnerships in Israel.
- Shell: Global integrated energy company with extensive fuel retail, convenience, lubricants, and aviation fuel operations. Comparable to Dor Alon across the same product categories but at much broader geographic and vertical scale.
Others
- Chevron: Global integrated oil major and Dor Alon's jet fuel joint venture partner (Global Aviation Chevron) for into-plane fueling at Ben Gurion Airport since 1997. Relevant as a strategic partner rather than a direct retail competitor.
- Alon Blue Square Israel: Controlling shareholder of Dor Alon since 2010, formerly part of the Alon Group; now controlled by Mordechai Ben Moshe. Relevant as parent/sister entity rather than a competing operating peer.
Direct peers
- Sonol Israel: Israeli fuel marketing and retail company operating a national network of gas stations, including its own convenience and lubricant offerings. Direct competitor to Dor Alon across retail fuel and B2B fuel supply in Israel.
- Amisragas Holdings: Israeli LPG and natural gas distributor serving households and industrial customers. Directly comparable to Dor Alon's DorAlon Gas subsidiary for LPG household distribution and industrial gas supply in Israel.
- Delek Israel: Israeli fuel retail and convenience operator, historically part of Delek Group, running a nationwide station network and adjacent services. Directly comparable to Dor Alon in retail fuel, convenience stores, and lubricants.
- Paz Oil Company: One of Israel's largest fuel distribution and retail companies, operating hundreds of gas stations nationwide, with adjacent convenience and LPG operations. Directly comparable to Dor Alon in retail fuel, convenience, and institutional fuel supply within the same regulated Israeli market.
Emerging players
- Ten Petroleum (Israel): Smaller Israeli fuel retailer and distributor with a regional station footprint. Comparable to Dor Alon as a niche Israeli fuel retail competitor but at smaller scale and reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Dor Alon social profiles
Digital presenceDor Alon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dor Alon leadership team
Management profileNumber of profiles
Profiles11 records
Dor Alon subsidiaries and ownership
Company hierarchySubsidiaries7 records
Dor Alon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dor Alon M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dor Alon
What does Dor Alon do?
Dor Alon distributes and sells gasoline (95, 98 octane), diesel, jet fuel, LPG, and natural gas through a network of ~220 retail fueling stations across Israel and direct institutional supply. It complements the fuel business with ~70+ Alonit/AM:PM convenience stores, an automated fleet fueling system (Speedomat/Speedomet), and Israel's largest fast electric vehicle charging network (ON). It also supplies jet fuel at Ben Gurion Airport to Israeli and international airlines.
Is Dor Alon a public or private company?
Dor Alon is a public company. It is classified as public and is currently operating.
When was Dor Alon founded?
Dor Alon was founded in 1988. It employs 1,001 to 5,000 people.
Where is Dor Alon based?
Dor Alon is headquartered in Yakum, Israel, in the Middle East region.
How does Dor Alon make money?
Four revenue lines are on record. Fuel Sales (Retail and Institutional) is the primary driver. The others are convenience Retail (Alonit, AM:PM, Super Alonit), LPG and Natural Gas Distribution (DorAlon Gas) and commercial Real Estate Rental.
Who are Dor Alon's main competitors?
Broad incumbents on record are BP and Shell. Others are Chevron and Alon Blue Square Israel. Direct peers are Sonol Israel, Amisragas Holdings, Delek Israel and Paz Oil Company. Ten Petroleum (Israel) is listed as an emerging player.
Does Dor Alon have an API?
No public API is recorded for Dor Alon.
What industry is Dor Alon in?
Dor Alon's product category is Fuel Distribution and Convenience Retail. Its primary akta.pro industry code is EUALAIAD, Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery), with a secondary code of EUALAIAH, Aviation Fuel Marketing (Into-Plane, Airport Fueling). Its NAICS code is 45711 and its SIC code is 5500.