SolarCell

What SolarCell does

SolarCell is a privately held Brazilian turnkey electrical engineering firm headquartered in Cruz Alta, Rio Grande do Sul (CNPJ 30.789.540/0001-67), operating across the entire state. The company delivers medium-voltage substations, photovoltaic plants, battery energy storage systems (BESS), EV charging infrastructure, and Free Energy Market (Mercado Livre / ACL) consulting to industrial, agribusiness, retail, healthcare and high-end residential customers, with documented projects including Brazil's 2nd-largest carport-format solar plant (2,425.5 kWp at Clube Dores) and a 1,500 kVA agroindustrial substation.

The technical stack is anchored in the SolarEdge Elite Platinum integrator program (more than 500 SolarEdge-equipped installations completed in 2025) and combines SolarEdge inverters and optimizers, bifacial modules up to 550W, modular LiFePO4 BESS containers with 6,000+ cycle life, hybrid solar+grid+storage orchestration with UPS-grade millisecond transitions, and EV charging hardware (AC Wallbox 7–22 kW, DC Fast 30–150 kW with Dynamic Load Management). The product portfolio spans seven integrated service lines — Grupo A substations, Grupo B low-voltage, Usinas Solares, Mercado Livre consulting, BESS, Mobilidade EV and SolarCell Service O&M — that are commonly bundled into hybrid turnkey deliveries (e.g., PV + BESS + Mercado Livre + O&M).

The revenue model mixes project-based CAPEX engineering (turnkey substations, PV plants, BESS, EV chargers) with recurring OPEX streams (annual O&M contracts, on-demand "Chamado Avulso" corrective service, and tariff intelligence consulting). Distribution is 100% direct via field engineers, WhatsApp Business, segmented contact forms, and the company's own headquarters; there is no channel partner, franchise or marketplace intermediation. Pricing is fully quote-based with free feasibility studies offered for Mercado Livre migration and solar plant viability.

Name

SolarCell

Legal name

SolarCell

Website

https://solarcell.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

SolarCell is a Brazilian turnkey electrical engineering firm in Cruz Alta, Rio Grande do Sul, delivering medium-voltage substations, photovoltaic plants, battery storage, EV charging and Free Energy Market consulting to industrial, agribusiness and retail customers across the state.

Ownership category

akta.pro rank

Headquarters

HQ city

Cruz Alta

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D

Revenue model

1. Engenharia e Construção Turnkey (CAPEX): One-time project revenue from design, supply, civil/electromechanical construction, commissioning and concessionaire approval of substations (Grupo A), photovoltaic plants (carport, ground-mount, rooftop), BESS storage projects and EV charging infrastructure. Projects include Clube Dores (2,425.5 kWp carport), Sementes Costa Beber (2,640 modules) and Complexo Agroindustrial (1,500 kVA substation).
2. SolarCell Service — Contratos O&M Recorrentes: Recurring annual Operation & Maintenance contracts covering continuous generation monitoring, scheduled preventive maintenance, thermographic inspections, priority corrective service and customizable scopes. Complemented by on-demand ("Chamado Avulso") corrective services billed per service call.
3. Consultoria Tarifária e Mercado Livre de Energia: Specialized consulting revenue for free-energy-market (ACL) migration, demand-contract optimization (saneamento), ICMS tax-passive optimization (TUSD/TUST), tariff intelligence (Migração Optante B, Agroindustrial enquadramento), and quality-of-energy/power-factor analysis. Independent intermediary model (no captive capital lock-in).
4. Venda de Equipamentos e Hardware (Painéis, Inversores, Baterias, Carregadores EV): Hardware revenue from supplying SolarEdge Elite Platinum inverters/optimizers, 550W bifacial modules, LiFePO4 batteries (6,000+ cycles), BESS containers, QTA generators, AC Wallbox and DC Fast Chargers — typically embedded within turnkey projects or retrofit upgrades.
5. Serviços de Engenharia Elétrica Grupo B (Baixa Tensão): Revenue from residential, commercial and small-industry electrical services: load increase and homologation, distribution panel modernization (QDC/QGBT), DR/DPS surge protection, generation/consumption monitoring and diagnostic of energy leakage.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels11 records

Core offering

SolarCell delivers turnkey electrical engineering solutions focused on medium-voltage substations, photovoltaic solar power plants, battery energy storage systems (BESS), and EV charging infrastructure across Rio Grande do Sul, Brazil. The company combines engineering design, civil and electromechanical construction, and concessionaire homologation with ongoing operation and maintenance services. Its offering integrates seven service lines—from heavy electrical infrastructure (Grupo A) to Free Energy Market (Mercado Livre) consulting, hybrid solar+storage systems, and authorized SolarEdge technical assistance—targeting industrial, agribusiness, retail, healthcare, and residential customers.

Product overview

SolarCell operates a portfolio of seven integrated service lines organized as turnkey engineering offerings rather than a single unified software product. The portfolio comprises (1) Grupo A — Subestações e Média Tensão (Turnkey substations and medium-voltage infrastructure for industry, retail and agribusiness), (2) Grupo B — Baixa Tensão (low-voltage electrical projects, board modernization, and homologation for residential, commercial and small industrial clients), (3) Usinas Solares (photovoltaic plants and autogeração), (4) Mercado Livre de Energia (free-energy-market consulting, SMF adaptation and CCEE interface), (5) Armazenamento de Energia / BESS (battery storage, hybrid systems, peak shaving and backup generators), (6) Mobilidade EV (EV charging infrastructure for residential, condominium and fleet), and (7) SolarCell Service (authorized technical assistance, preventive/corrective O&M, thermography, tariff intelligence, and consultancy). These are delivered as turnkey projects where each line can be combined with the others — e.g., Mercado Livre migration typically combines Grupo A infrastructure with Usinas Solares (hybrid solar + free-market model) and SolarCell Service handles ongoing O&M, performance monitoring and tariff intelligence. The technology backbone is anchored in the SolarEdge Elite integrator relationship for PV hardware, monitoring and authorized service.

Differentiator

Problem solved

Functional benefit

Brands

• SolarCell Service: Dedicated O&M, technical cleaning, thermography, substation maintenance, tariff intelligence consulting, and authorized SolarEdge technical assistance service line operated under the SolarCell corporate umbrella.

Products and services

• Grupo A — Subestações e Média Tensão (Turnkey)

Quantifiable outcome

• Redução média de até 35% no OPEX via migração ao Mercado Livre
• +9 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Six partnerships are on record, tiered flagship / core, core and minor.

• SolarEdgeflagship / coreTechnology or Integration · 1 September 2025Parceria estratégica e comercial com a SolarEdge (líder global em inversores e otimizadores para energia solar). Em 2025 a SolarCell tornou-se membro Elite Platinum do programa exclusivo da SolarEdge após realizar mais de 500 instalações com seus equipamentos em 2025. Acesso a benefícios exclusivos, tecnologia de ponta, peças originais e manutenção de garantias. Missão técnica realizada na matriz em Israel (2022–2023). Treinamento conjunto do Corpo de Bombeiros em Cruz Alta e Ijuí (maio/2026).
• UNICCA — Cooperativa de Trabalho União das Catadoras e Catadores de Materiais Recicláveis de Cruz AltacoreStrategic or Co-development PartnerParceria socioambiental de longa duração: a SolarCell destina seus resíduos à cooperativa UNICCA em Cruz Alta. Em reconhecimento, recebeu pelo segundo ano consecutivo o Selo Verde — Organização Sustentável, concedido no Dia Mundial do Meio Ambiente (5 de junho).
• BanrisulcoreGTM or Marketing PartnerInstituição financeira e certificadora parceira: Banrisul (em conjunto com UFRGS, Sebrae RS e Senai-RS) concede o Selo Energia Mais Sustentável, no qual a SolarCell obteve a categoria OURO entre 23 empresas certificadas no RS. Exibição do Selo Banrisul Mais Energia Sustentável no rodapé do site institucional.
• CCEE — Câmara de Comercialização de Energia ElétricacoreImplementation/ SI/ Consulting PartnerRelação operacional com a CCEE para viabilizar a migração de clientes ao Mercado Livre de Energia (ACL). A SolarCell executa toda a adequação técnica do Sistema de Medição e Faturamento (SMF) exigida pela CCEE, garantindo homologação sem atrasos e comunicação de dados em tempo real.
• Concessionárias gaúchas (RGE, CEEE Equatorial, Copel)coreImplementation/ SI/ Consulting PartnerRelação técnica/regulatória com as distribuidoras de energia do Rio Grande do Sul para homologação de projetos, aprovação de subestações e conexão de usinas solares e sistemas de armazenamento. A SolarCell assume integralmente a burocracia e o relacionamento com a concessionária no modelo Turnkey.
• Meta, Google, LinkedIn (Plataformas de Ads)minorGTM or Marketing PartnerPlataformas de publicidade digital (Meta Ads, Google Ads, LinkedIn Ads) declaradas na Política de Privacidade como parceiras para campanhas e remarketing da SolarCell.

Scale indicators13 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• Solfácil: Brazilian solar fintech and integrator network with a marketplace model connecting installers to financing; comparable to SolarCell on solar PV delivery and free-energy-market advisory, but operates as a platform rather than direct turnkey engineer.
• WEG: Brazilian multinational manufacturer of transformers, generators, motors, BESS and EV charging equipment; overlaps with SolarCell on the equipment side of substations, BESS and EV charging, but is a broad industrial conglomerate rather than a regional turnkey integrator.
• ABB Brasil: Global electrification and automation OEM with Brazilian operations across substations, drives, and EV charging infrastructure; comparable to SolarCell at the hardware/standards layer but not as a regional turnkey installer.
• Aldo Solar: One of Brazil's largest solar PV distributors and integrators, with a national footprint and credit-financing platform that competes with SolarCell on distributed-generation scale and Mercado Livre-adjacent offerings, though it lacks the medium-voltage substation and BESS turnkey depth.
• Siemens Energy Brasil: Global energy technology OEM with Brazilian operations in substations, grid automation and BESS; competes with SolarCell on the equipment and engineering side of medium-voltage projects but at a much larger scale and as a broad supplier rather than regional turnkey contractor.

Direct peers

• Athena Solar: Brazilian industrial and commercial solar integrator with strong Grupo A and free-energy-market expertise; directly comparable to SolarCell's turnkey model and agribusiness/industrial customer base in southern Brazil.
• ENGELTECH: Brazilian electrical engineering and solar integrator delivering substations, PV plants and BESS to industrial and agro clients; comparable to SolarCell in turnkey Grupo A + solar scope but with broader multi-state presence.
• Bluesun do Brasil: Brazilian solar integrator with distributed-generation focus and O&M service line; comparable to SolarCell's Usinas Solares and SolarCell Service offerings in southern Brazil.
• Fotus Solar: Brazilian commercial and industrial solar integrator delivering distributed generation, Mercado Livre advisory and O&M; directly comparable to SolarCell's autogeração + ACL service line for SME and industrial clients.

Emerging players

• Portal Solar: Brazilian solar content, lead-generation and integrator platform; overlaps with SolarCell on Mercado Livre education and SMB/residential solar funnels, but does not perform turnkey medium-voltage or BESS work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/p/DOMWqC_kxlu
• Facebookfacebook.com/solarcelll
• LinkedInlinkedin.com/company/solarcell---energia-solar

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SolarCell