VISUS

What VISUS does

VISUS Contactlinsen GmbH is a German specialty distributor of vision testing products and visual training (Vision Therapy) materials, founded in 1977 by Peter Fanti in Hamburg and currently led by managing director Moritz Fanti. The company serves a B2B customer base of healthcare professionals — including ophthalmologists, optometrists, orthoptists, pediatricians, occupational health physicians, and vision therapists — across the DACH region (Germany, Austria, Switzerland), with selected international reach into Spain, Canada, and Denmark. It has been described as the DACH market leader in visual training materials.

The product portfolio combines standardized clinical tests (ETDRS charts, Lea Symbols, stereotests, contrast sensitivity tests), proprietary products developed in collaboration with academic partners (the award-winning LUVIS mini light box with the University Eye Clinic Tübingen, the DIN EN ISO 8596-compliant Tübingen Landolt Chart), and distributed international brands (Vivid Vision VR therapy software, EYEBAB eyetracking, Bernell, Stereo Optical, VTE, Senaptec sports vision, and the 2024-launched GreenVT sustainable VT line). Business model is multi-stream: unit-priced physical product sales (€1.50 to €4,495 range) via the www.visus.de e-commerce shop, recurring software subscriptions (Vivid Vision, EYEBAB), and professional services revenue from in-person and virtual seminars on Sehfunktions-Training delivered in the Stuttgart area. Go-to-market is sales-led, with field sales to corporates (intraocular lens manufacturers since 2010) supplemented by phone/email service, multi-language online shop, trade show presence (OPTI, COVD, Optometri Konference), and a webinars-and-seminars education channel. The Hamburg contact lens business was divested in June 2022, and a Stuttgart joint venture with Conta Optic GmbH was formed in December 2023 to host a VR-based VT showroom.

Name

VISUS

Legal name

VISUS Contactlinsen GmbH

Website

https://visus.de

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

VISUS is a German specialty distributor, founded 1977, supplying vision testing products, visual training materials, and proprietary optical equipment to eye care professionals and clinics across the DACH region, with DACH market leadership in Vision Therapy materials.

Ownership category

akta.pro rank

Product category

Ophthalmic Equipment & Vision Testing Supplies

NAICS

Ophthalmic Goods Manufacturing (339115), Optical Goods Retailers (45613)

SIC

Surgical & Medical Instruments & Apparatus (3841), Optical Instruments & Lenses (3827), Ophthalmic Goods (3851)

akta.pro primary industry

Visual Field & Functional Vision Testing (Perimetry, ERG/VEP, Contrast Sensitivity) (HLAHAJAC)

Keywords

• Vision testing products
• Visual training materials
• Ophthalmic examination equipment
• Vision therapy supplies
• Eye care products

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Physical Goods): VISUS sells a wide range of physical vision testing and training products including eye charts, screening instruments, vision therapy materials, and accessories. Products range from €1.50 to €4,495. Revenue is generated through one-time purchases via the online shop.
2. Software Subscriptions: VISUS distributes software products including Vivid Vision (VR-based vision therapy software) and EYEBAB on subscription basis with monthly and annual billing options.
3. Seminars and Training: VISUS offers professional seminars on visual function training (Sehfunktions-Training). Seminars include VT introductory days (€170), 4-day base seminars, and advanced courses for eye care professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

VISUS manufactures and distributes a comprehensive range of vision testing products and visual training (Vision Therapy) materials for healthcare professionals. The product portfolio spans eye test charts (ETDRS, Landolt rings, Lea symbols), screening instruments (light boxes, trial frames, ophthalmoscopes, stereoscopes), vision therapy devices (flippers, prism bars, fusion trainers, anti-suppression cards), sports vision equipment (Senaptec, Vectorball), and distributed software (Vivid Vision VR, EYEBAB eyetracking). Proprietary products include the LUVIS mini light box and the GreenVT sustainable product line. The company also delivers professional seminars on visual function training.

Product overview

VISUS is an online shop for vision testing products and visual training materials, operating as a specialist distributor primarily serving healthcare professionals (ophthalmologists, optometrists, orthoptists, therapists) and medical institutions across the DACH region, with market leadership in Visual Training (Vision Therapy) materials. The product portfolio includes: (1) Software products including Vivid Vision (VR-based amblyopia treatment), EYEBAB (eyetracking assessment), and ocobii (online VT management); (2) Vision test charts including Lea Symbols (pediatric), ETDRS (clinical), contrast sensitivity (MARS, Pelli-Robson), stereotests (Titmus, Lang), and specialized Tübingen Landolt Chart; (3) Examination equipment including LUVIS mini light boxes (award-winning, the only one for non-transparent charts), trial frames, ophthalmoscopes, and skiascopes; (4) Visual training materials including flippers, Brock strings, prism bars, fusion trainers, and anti-suppression cards; (5) Eco-friendly GreenVT product line (bamboo and recycled materials); (6) Sports vision products including Senaptec strobe glasses and Vectorball; (7) Professional seminars and webinars on visual function training. VISUS imports from major international manufacturers (Bernell, Stereo Optical from USA; VTE from Italy; Precision Vision, Oculus) and has developed proprietary products like LUVIS mini.

Differentiator

Problem solved

Functional benefit

Brands

• GreenVT: World's first product line for visual training products made from sustainable materials, launched in 2024.
• LUVIS

Products and services

• Vivid Vision Virtual reality-based vision training software for amblyopia (lazy eye) treatment and binocular vision therapy. Available as monthly or multi-month subscriptions (1, 3, 6, or 12 months) for Vivid Vision providers.
• EYEBAB Software solution for eyetracking-based vision assessment and training, allowing objective measurement of eye movements and visual attention.
• LUVIS mini Leuchtkasten The only light box worldwide designed for illuminating non-transparent vision test charts. Developed in collaboration with STZ eyetrial at the University Eye Clinic Tübingen and awarded the Steinbeis/Löhn-Preis in 2015.
• GreenVT Sustainable Visual Training Product Line World's first protected brand and product line for visual training products made from sustainable materials (bamboo, recycled cardboard). Includes bamboo flippers, Brock strings, book holders, and motor skill training tools.
• Sehfunktions-Training Seminars Professional seminars for learning visual function training (Vision Therapy) application principles, including introductory VT Schnuppertag (€170 + VAT with €50 voucher), 4-day base seminars, advanced courses, refresher seminars, and webinars. Conducted with experienced optometrists Stefanie Wöhrle and Klaus Schopp.
• Lea Symbols Pediatric Vision Test Charts Pediatric vision test charts using Lea symbols for distance and near visual acuity testing in children. Includes flip charts, crowding cards, pocket cards, and puzzle formats.
• ETDRS Vision Test Charts ETDRS (Early Treatment Diabetic Retinopathy Study) vision test charts for standardized visual acuity measurement in clinical trials and clinical practice. Available in various formats including wall-mounted and illuminated versions.
• Contrast Sensitivity Tests (MARS, Pelli-Robson) Specialized contrast sensitivity test charts including MARS (available with letters or numbers) and Pelli-Robson for assessing low-contrast visual function.
• Stereotests (Titmus Fly, Lang 2) Stereoscopic vision tests including the Titmus Fly test (Hausfliege) and Lang 2 stereo test for assessing stereoscopic vision and depth perception.
• Visual Training (Vision Therapy) Materials Comprehensive range of vision therapy materials including flippers (Wechselhalter) in various diopter strengths, Brock strings, prism bars, fusion trainers, anti-suppression cards, and accommodation training tools.
• Bernell-O-Scope Stereoscopic instrument for binocular vision screening, allowing practitioners to assess stereopsis and perform basic visual function screening.
• Senaptec Strobe Shutter Glasses Sports vision product including Senaptec Strobe Shutter Glasses for athletes, designed to improve visual processing speed and reaction time through controlled visual deprivation training.
• Emergent VT 3D-Printed Visual Training Products Modern 3D-printed visual training products from US startup Emergent VT, distributed by VISUS for all of Europe. Includes fusion trainers, red-green glasses, and other VT equipment made from sustainable materials.
• Vectorball S Sports vision training device with LED (Model 5-2024), designed for improving visual tracking and reaction skills in athletes.
• Trial Frames and Test Lenses Trial frames (Messbrillen) for subjective refraction and vision testing, along with lens boxes (Gläserkästen) containing test lenses.
• Occluders and Eye Patches Eye occlusion products including pediatric occluder glasses (in various designs like parrot, sunflower), standard eye patches, and occlusion therapy accessories.
• Tuebingen Landolt Chart Specialized Landolt C chart that is the only vision chart worldwide compliant with the new DIN EN ISO 8596 guidelines. Supplied to international intraocular lens manufacturers.

Quantifiable outcome

• Since 2010, VISUS has been a supplier to globally operating corporations including major intraocular lens manufacturers
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• senseii / ocobiiminorChannel Partner/ Reseller/ DistributorVISUS became official distribution partner of the German startup 'senseii' for the software 'ocobii' in various countries. ocobii is a software platform for managing visual training sessions online.
• Emergent VTcoreChannel Partner/ Reseller/ DistributorVISUS became official distribution partner for Emergent VT, a US startup specializing in modern 3D-printed visual training products. VISUS handles distribution for all of Europe. Products include 3D-printed VT materials made from sustainable materials.
• Myopia Care (Eyetific)minorChannel Partner/ Reseller/ DistributorVISUS became distribution partner for Myopia Care (Eyetific), handling distribution of information brochures for parents about myopia in Germany and Austria.
• Bernell (USA)coreOthersOne of the main historical suppliers of visual training products. VISUS has been importing from Bernell since the early days of its optometry business, contributing to VISUS's position as pioneer in optometry.
• Stereo Optical (USA)coreOthersOne of the main historical suppliers of vision testing products. Major source of imported optometry equipment for VISUS.
• VTE (Italy)coreOthersOne of the main historical suppliers of visual training products. VTE has been supplying VT materials to VISUS since the company's early days.
• Conta Optic GmbHcoreStrategic or Co-development PartnerJoint venture partnership established December 2023 for contact lens services in Stuttgart. Conta Optic provides contact lens supply for VISUS Stuttgart while VISUS operates its show room for vision function training in VR at Conta Optic's location.
• Optiker Bode GmbHminorOthersVISUS sold its Hamburg contact lens business (VISUS Contactlinsen Hamburg) to Optiker Bode GmbH in June 2022, which has continued operating the institute since.
• STZ eyetrial at University Eye Clinic TübingencoreStrategic or Co-development PartnerCollaborative partnership for the LUVIS project, developing the LUVIS mini light box. This partnership led to the Steinbeis/Löhn-Preis award in 2015 and resulted in the only light box worldwide for non-transparent vision charts.
• Handbuch Myopie-Management (Max Aricochi)minorChannel Partner/ Reseller/ DistributorVISUS became distribution partner for the German-language handbook on myopia management by Max Aricochi, filling a gap in practical guidance for eye care professionals in the DACH region.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Stereo Optical: US manufacturer of stereoscopic vision tests (e.g., Titmus, Optec). A core historical supplier to VISUS and a direct comparable in vision screening equipment.
• VTE (Vision Training Products): Italian supplier of vision therapy materials, partner of VISUS since the late 1980s. Directly comparable in the visual training materials niche.
• Western Ophthalmics: US distributor of ophthalmic and vision testing products. Comparable business model as a B2B specialty distributor to eye care professionals.
• Bernell: US-based supplier of vision therapy and vision training products. Listed as one of VISUS's core historical suppliers; directly comparable in vision therapy product catalog.
• Gulden Ophthalmics: US manufacturer and distributor of ophthalmic instruments and vision testing equipment. Overlaps with VISUS in trial frames, occluders, and screening instruments.
• Precision Vision: US-based manufacturer of vision testing charts and ophthalmic measurement tools. Direct competitor in the ETDRS/Landolt/Lea chart category that VISUS distributes in DACH.
• Good-Lite: Manufacturer of standardized vision testing products and pediatric eye charts (LEA Symbols). Closely overlaps VISUS's pediatric and clinical chart categories.

Broad incumbents

• Carl Zeiss Meditec: Global incumbent in ophthalmic devices and diagnostics. A broad incumbent whose portfolio spans vision testing to surgical ophthalmology, overlapping with VISUS's Prüfgeräte category.
• Haag-Streit: Swiss incumbent in ophthalmic diagnostic equipment. A broader incumbent in ophthalmic instruments that competes in adjacent examination equipment categories.
• Topcon Healthcare: Major ophthalmic equipment manufacturer with a broad portfolio of diagnostic and vision testing instruments. A broad incumbent that could encroach on VISUS's screening and examination equipment categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/VisusSehteste
• Facebookfacebook.com/VISUS.Espana
• Instagraminstagram.com/visus_sehteste
• Xx.com/visus_sehteste
• LinkedInlinkedin.com/company/visus-contactlinsen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VISUS