Smart Chemistry

What Smart Chemistry does

Smart Chemistry (SMACH), doing business as SMART CHEMISTRY SMACH S.A. del Ecuador, is a privately held chemical solutions company founded in 2005 and headquartered in Quito, Ecuador. It develops and manufactures industrial hygiene chemicals, water-treatment solutions, automated dosing equipment, microbiological validation instruments, hygiene stations, and process-control software for industrial, water-treatment, environmental, institutional, and household applications, including food and beverage processors. The company reports manufacturing operations in Quito and Lima, Peru, and names Nirsa, Coca-Cola, AJE, Gloria, CBC, and Copeinca among its customers.

Its product portfolio includes the AURALIS probiotic-based bio-cleaners, the DECITRON-L organic disinfectant, water-treatment chemicals, detergents, laundry products, and dosing systems. AURALIS is described as providing 72 hours of sustained cleaning action, while DECITRON-L is described as biodegradable and was associated with the 2021 UNIDO Global Chemical Leasing Award Gold Trophy. The technical offering also includes hygiene readers described as AI-powered and process-control software with operational analytics, energy management, statistical process control, and configurable alerts.

Revenue comes from chemical product sales, equipment and technology systems, technical consulting, 24/7 service, and direct-to-consumer household sales through an online storefront and WhatsApp ordering. Its go-to-market model combines B2B field technical consultants and diagnostic support with consumer e-commerce. The company lists partnerships with Tork, Kimberly-Clark, 3M, Neogen, DEMA, Dosatron, and other providers, and lists ISO 9001:2015, FDA registration, NSF International, SMETA, Kosher, Halal, and Agrocalidad among its credentials and certifications.

Name

Smart Chemistry

Legal name

Smart Chemistry Smach S.A. del Ecuador

Website

https://smach.com.ec

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Ecuadorian chemical solutions company founded in 2005 that develops industrial hygiene products, automated dosing systems, microbiological validation equipment and process-control software for food and beverage, industrial, institutional and household customers in Ecuador and Peru.

Ownership category

akta.pro rank

Product category

Industrial Hygiene Solutions

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561), Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

akta.pro secondary industries

Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK), Green/Eco-Certified Cleaning Products Distribution (CRAOAGAN)

Keywords

• Industrial hygiene solutions
• Probiotic cleaning products
• Automated chemical dosing
• Water treatment chemicals
• Process control software

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Cleaning Products: Sale of detergents, disinfectants, laundry products, water treatment chemicals, and specialized cleaning formulations. Revenue from concentrated chemical products sold to industrial clients.
2. Equipment and Technology Systems: Sale and installation of automated dosing equipment, hygiene stations, validation instruments, and process control software. Equipment sales with associated implementation services.
3. Technical Consulting and Services: Free initial diagnostic services, followed by paid technical consulting, personalized solution development, implementation support, and 24/7 technical assistance contracts.
4. Consumer Household Products: Direct-to-consumer sales of AURALIS household cleaning products through e-commerce platform and WhatsApp ordering. Products include multi-surface cleaners, laundry detergents, and personal care items.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Smart Chemistry (SMACH) manufactures and sells industrial and institutional hygiene chemical products (detergents, disinfectants, laundry chemicals, water treatment formulations, AURALIS probiotic bio-cleaners), paired with automated dosing equipment, hygiene validation instruments, complete hygiene stations, personal protective equipment, and process control software. The company serves industrial facilities (food and beverage, dairy, seafood, beverage bottling, mining, agroindustrial) and institutional clients (hotels, hospitals, schools, gyms, offices, commercial centers) with customized solutions, while also selling consumer AURALIS household cleaning products via e-commerce and WhatsApp channels across Latin America.

Product overview

Smart Chemistry (SMACH) offers an integrated industrial hygiene solutions platform combining proprietary chemical products, automated equipment, and intelligent software. The portfolio centers on three pillars: (1) Chemical Solutions including industrial detergents/disinfectants, laundry products, water treatment, and the AURALIS bio-cleaner sub-brand featuring probiotic technology with 72-hour continuous action; (2) Equipment and Technology including automated dosing systems, hygiene validation instruments, automated hygiene stations, and process control software with real-time monitoring, efficiency analytics, and mobile access; (3) Professional cleaning supplies and PPE. The AURALIS home care line extends the probiotic technology to consumers with products for surface cleaning, laundry, food safety, personal care, and pet care.

Differentiator

Problem solved

Functional benefit

Brands

• AURALIS: Línea ecológica de bio-limpiadores de nueva generación que utiliza tecnología avanzada de probióticos y organismos beneficiosos para limpieza sostenible, libre de químicos agresivos, 100% biodegradable, segura para personas, animales y medio ambiente. Incluye productos para limpieza del hogar, cuidado personal, cuidado de ropa, cuidado de mascotas y cuidado de alimentos.
• AURALIS Bio
• AURALIS Max
• DECITRON-L
• DECITRON
• Detin-Eco
• Detin-Soft
• Drako
• Ecopulver-Active
• Saniflash-Eco
• Septro-Plus

Products and services

• Industrial Detergents and Disinfectants Complete line of industrial cleaning and disinfection products including CIP (cleaning in place), COP (cleaning out place), broad-spectrum disinfectants, conveyor chain lubricants for bottling plants, and specialty cleaning formulations for industrial facilities.
• Laundry Detergents and Fabric Softeners Specialized laundry products for industrial and institutional operations including concentrated detergents effective in cold and hot water, fabric softeners, stain removers for complex stains (hospitals, agroindustry, heavy greases), and safe bleaches that maintain whiteness without damaging colors.
• Water and Process Management Solutions Water treatment solutions for cooling towers, osmosis systems, treatment plants, water softeners, pH regulators, and microbiological control that improve water quality, protect equipment, and ensure environmental compliance.
• AURALIS Probiotic Bio-Cleaners (Industrial Line) Probiotic-based cleaning products using beneficial bacteria and enzymes for deep, long-lasting cleaning with up to 72 hours of continued action after application. 100% biodegradable, pH neutral, no harsh chemicals, available in formulations for industrial and institutional facilities.
• Professional Cleaning Tools Professional cleaning implements including brushes, brooms, wringers, mops, spatulas, and color-coded systems to differentiate areas and prevent cross-contamination in industrial and institutional facilities.
• Hygiene Consumables Hygiene consumables from world-leading brands including toilet paper, z-fold towels, gloves, hand soap, hand gel, and automatic dispensers with intelligent dispensing technology.
• Personal Protective Equipment (PPE) Internationally certified PPE including hand protection (puncture and chemical resistant gloves), foot protection (anti-slip boots with steel toe and chemical resistance), head protection (impact and electrical insulation helmets), body protection (waterproof gowns, disposable caps, color-coded safety clothing), and eye protection (impact and splash resistant goggles).
• Automated Dosing Equipment Automated dosing systems that apply exact product amounts, eliminating human error. Includes detergent dosing systems, foam generators, automatic disinfectant dispensers, nebulizer equipment, and stations for critical area entry with hand washing and boot disinfection.
• Hygiene Validation Equipment Portable microbiological validation instruments that measure cleanliness in seconds. Includes rapid detection systems, swabs, AI-powered readers, molecular detection systems for dangerous bacteria, analysis plates, allergen tests, culture media, and integrated tracking software with automatic reporting.
• Automated Hygiene Stations Complete automated hygiene station systems ensuring personnel compliance with hygiene protocols. Includes personal hygiene stations (automatic boot washing, touchless hand disinfection), foam cleaning systems, air purification, locker room equipment (boot dryers, clean storage, ergonomic benches), and automated access control with hygiene verification tracking.
• Process Control Software Platform Intelligent platform that converts machine data into strategic decisions. Features include data capture modules connected to machines, efficiency calculation (availability and performance analysis), analytical modules (plant control, energy management, statistical process control), intelligent dashboard with real-time reports and configurable alerts, and mobile access.
• Auralis-Bio (Consumer Multi-Surface Cleaner) Multi-surface probiotic cleaner combining immediate cleaning action with beneficial microorganisms. Probiotic action continues for 72 hours, decomposing organic dirt and preventing return. Ideal for daily use on glasses, windows, mirrors, furniture, appliances, marble, granite, and ceramics. 500mL presentation.
• Auralis-Max (Consumer Concentrated Degreaser) Concentrated probiotic degreaser for heavy-duty household cleaning. Eliminates accumulated grease, persistent grime, and persistent odors. Continues working for days after cleaning. Ideal for floors, tiles, bathrooms, kitchens, range hoods, garbage areas, and pet odor areas. 500mL presentation.
• Saniflash-Eco (Consumer Cleaner-Disinfectant) Ready-to-use organic cleaner and disinfectant in one step. No dilution, no rinsing, no drying required. Spray on surface, wait 1-3 minutes, and it evaporates on its own. Safe for food contact surfaces.
• Septro-Plus (Consumer Multi-Purpose Detergent) Multi-purpose detergent that cuts through grease easily and leaves a pleasant fruity aroma. Concentrated formula. Ideal for all types of floors, walls, doors, kitchen utensils, and daily general cleaning.
• Decitron-L (Consumer Fruit and Vegetable Disinfectant)
• Detin-Eco (Consumer Laundry Detergent) Concentrated liquid detergent for white and colored clothes with lemon aroma. Deep cleaning that protects fabric fibers. Works in washing machine or hand wash.
• Detin-Soft (Consumer Fabric Softener) Fabric softener that leaves clothes incredibly soft without yellowing white fabrics. Formulated for towels, sheets, baby clothes, delicate garments, cotton, synthetics, and blends.
• Drako (Consumer Hand Degreaser) Ecological hand degreaser with natural citrus extracts. Dissolves stubborn dirt without water or soap. Ideal for mechanical grease, paint or ink stains, polish, and rubber marks.
• Ecopulver-Active (Consumer Pet Care Powder) 100% natural pet care powder with activated charcoal that protects pets from parasites. Repels fleas and ticks while eliminating bad odors from fur. Does not cause allergies.

Quantifiable outcome

• Reduces water consumption by thousands of liters per year in institutional settings
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core.

• 4i PlatformcoreTechnology or IntegrationTechnology partner providing platform integration capabilities for SMACH's digital solutions and process control systems.
• HedgehogcoreTechnology or IntegrationTechnology integration partner for industrial hygiene automation and control solutions.
• El CastorcoreChannel Partner/ Reseller/ DistributorChannel partner distributing SMACH products in specific regional markets within Latin America.
• TorkcoreTechnology or IntegrationPartner for intelligent dispensary systems and consumables integration. World-leading provider of professional hygiene products.
• NeogencoreTechnology or IntegrationPartner for hygiene validation and microbiological testing solutions. Provides equipment and consumables for contamination detection.
• DEMAcoreTechnology or IntegrationTechnology partner for dosing equipment and chemical delivery systems for industrial applications.
• DosatroncoreTechnology or IntegrationPartner for automatic dosing technology. Provides water-driven proportional dosing pumps for precise chemical injection.
• Kimberly-ClarkcoreChannel Partner/ Reseller/ DistributorStrategic partner for professional hygiene consumables including paper products, gloves, and hand care products.
• 3McoreTechnology or IntegrationPartner for personal protective equipment and safety solutions. Provides certified PPE products for industrial environments.
• Tensid ChemiecoreTechnology or IntegrationPartner for specialty chemical formulations and cleaning technology solutions for industrial applications.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Zep Inc. US-based manufacturer of industrial and institutional cleaning and maintenance products with a broad portfolio spanning detergents, disinfectants, degreasers, and sanitizers. Comparable to SMACH's industrial hygiene chemical line, though Zep focuses primarily on North American and European distribution.
• Solenis (formerly Diversey): Global specialty chemicals and hygiene solutions provider serving food & beverage, healthcare, and industrial markets with water treatment, cleaning chemistry, and dosing systems. Closely comparable to SMACH's product portfolio, including dosing equipment integration and process control software.
• Ecolab: Global leader in water, hygiene, and infection prevention solutions serving food & beverage, hospitality, healthcare, and industrial customers. Directly comparable to SMACH's integrated chemicals-plus-equipment-plus-services model, but operates at vastly greater scale across 170+ countries.
• Novonesis (formerly Novozymes): Global biotechnology company producing enzymes and microorganisms for industrial applications including cleaning, water treatment, and food processing. Relevant as the upstream enabler and benchmark for SMACH's probiotic AURALIS platform and the broader bio-cleaning trend.

Regional players

• AlEn USA: Latin American household cleaning and laundry products manufacturer headquartered in Mexico with operations across multiple LatAm countries. Comparable to SMACH's consumer-facing Detin-Eco, Detin-Soft, and broader household chemistry line, and a useful proxy for Latin American distribution scale.

Direct peers

• Realco: Belgian biotech company specializing in probiotic and enzyme-based cleaning products under the PROBIOTIC SURFACE brand. Highly comparable to SMACH's AURALIS probiotic biolimpiadores line, including the claim of extended residual cleaning action beyond standard chemical disinfection.
• Christeyns: Belgian-headquartered provider of industrial and institutional hygiene chemistry, laundry detergents, and dosing systems with strong presence in food processing and professional textiles. Closely comparable to SMACH's core industrial detergents, laundry, and dosing-equipment offering for B2B customers.
• Sutter Professional: Italian manufacturer of professional cleaning and hygiene products serving institutional, healthcare, and food service markets. Directly comparable to SMACH's multi-surface cleaners, disinfectants, and eco-certified line targeting professional B2B users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/smachec
• LinkedInlinkedin.com/company/smach-ec

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Chemistry