Sumarroca
Sumarroca is a family-owned organic winery and cava producer based in Subirats, Penedès (Spain), serving DTC consumers, HORECA, corporate events, and international export markets through its award-winning portfolio.
- Company typePrivate
- Founded1882
- HeadquartersSubirats, Spain
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sumarroca does
Sumarroca (legal entity BODEGUES SUMARROCA, S.L.) is a family-owned Spanish winery and cava producer headquartered in Subirats, Barcelona, in the Penedès wine region, with viticultural roots tracing to 1882 in Llimiana (Pallars Jussà) and current operations established in 1983. The company operates from Finca Molí Coloma, a 16th-century paper mill repurposed for cava aging, and Finca Sumarroca, the largest estate in the Penedès comarca (acquired 1999 from the former property of the Marqués de Monistrol). Its core product portfolio comprises four categories under DO CAVA and DO Penedès designations: cavas (sparkling wines including Gran Reserva, Brut Reserva, Brut Rosé, and premium lines Núria Claverol and Letargia), still whites (Utòpic, Il·lògic Xarel·lo and Macabeo, Bòria, Marger, Chardonnay), reds (Nostrat Tinto featuring indigenous Sumoll), and rosés, plus extra virgin olive oil and Aranca proximity legumes. Since the 2018 vintage, all production is fully certified organic (CCPAE) following a four-year transition, supported by an on-site composting plant and a chickpea-based soil regeneration program.
Sumarroca firmographics
Firmographics- Name
- Sumarroca
- Legal name
- BODEGUES SUMARROCA, S.L.
- Website
- https://sumarroca.es
- Company type
- Private
- Founded year
- 1882
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sumarroca is a family-owned organic winery and cava producer based in Subirats, Penedès (Spain), serving DTC consumers, HORECA, corporate events, and international export markets through its award-winning portfolio.
- Ownership category
- akta.pro rank
Sumarroca industry classification
Industry- Product category
- Sparkling Wine (Cava) and Still Wines
- NAICS
- Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where Sumarroca is headquartered
LocationHeadquarters
- HQ city
- Subirats
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
Sumarroca business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Wine and Cava Direct Sales: Direct-to-consumer sales through the e-commerce platform (clubsumarroca.com/shop) operated by SELFOODS, S.A.U. Orders shipped via NACEX courier to mainland Spain and Balearic Islands. Free shipping for orders over €50.
- Wine Tourism Experiences: Revenue from paid enotourism experiences including tastings, vineyard tours, corporate events, weddings, and gastronomic experiences. Contact via [email protected] or phone.
- HORECA Channel Sales: Sales to restaurants, hotels, and other hospitality businesses (HORECA channel). The company previously donated products to this channel through the El Relleu Solidari initiative.
- Export Sales: International export operations managed through [email protected] for customers outside Spain.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | E-commerce direct purchases |
| Other | Pay-as-you-go | Wine tourism experiences |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Sumarroca product offering
Product offeringCore offering
Sumarroca cultivates vineyards across its Penedès estates to produce and sell certified organic wines and cavas (sparkling wines), including still whites, reds, rosés, and extended-aged cavas under brands such as Núria Claverol, Letargia, Il·lògic, Utòpic, and Nostrat. The company also produces extra virgin olive oil, operates a direct-to-consumer e-commerce shop, and runs wine tourism experiences at Finca Molí Coloma including tastings, vineyard tours, corporate events, and weddings.
Product overview
Sumarroca is a Catalan winery and bodega operating a diversified product portfolio centered on still wines and sparkling wines (cavas) under the DO CAVA and DO Penedès designations. The core offering comprises four wine categories — Cavas (sparkling), Blancos (whites), Tintos (reds), and Rosados (rosés) — supplemented by olive oil and legume products from the estate's diversified agriculture. Premium sub-brands include Nuria Claverol (ultra-premium tribute cavas with amphora-inspired packaging) and Letargia (long-aged reserva cavas). The winery's sustainability-driven portfolio also includes the partially sparkling 2CV (V-Label certified vegan), the Nostrat line (formerly Clàssic), Marger (oaked white), Bòria, and the Il·lògic monovarietal series (Xarel·lo and Macabeo). Beyond product sales, Sumarroca operates enotourism experiences and a direct-to-consumer e-commerce platform via clubsumarroca.com.
Differentiator
Problem solved
Functional benefit
Brands
- Bodegues Sumarroca: Primary commercial name for wines and cavas, operating from Finca Molí Coloma in Subirats, Penedès.
- Núria Claverol
- El Relleu Solidari
- FEM POLSEGUERA
- Catas con Corazón
Products and services
- Cava (Sparkling Wine) Portfolio
Quantifiable outcome
- 14% reduction in carbon footprint (44.5 tonnes CO2 equivalent) between 2018 and 2019
- +3 more outcomes
Companies that use Sumarroca
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Sumarroca technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sumarroca partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- INNOVI (Wine Industry Cluster)coreSumarroca participates in the MANSO research project led by INNOVI (wine industry cluster) to develop strategies for managing drought conditions in vineyards. This is a technical research partnership focused on sustainable viticulture.
- Enciclopèdia CatalanaminorCorporate cultural collaboration with one of Catalonia's most emblematic cultural institutions. The partnership aims to promote knowledge and culture through joint initiatives.
- Fundación FidemminorCollaborative partnership for the FEM POLSEGUERA solidarity walk event. Fundació Fidem and Sumarroca co-organize annual charity walks raising funds for oncological research. Raised €8,000 in 2023.
- 108 JoyasminorFashion and jewelry collaboration for exclusive events including 'Vida en la Viña' fashion show and 'Tiempo de vino y joyas' jewelry showcase held at Molí Coloma vineyards.
- Fundación Mercè FontanillesminorSocial integration partnership where Sumarroca provides viticulture knowledge and environmental education to help integrate people facing social vulnerability according to their reality.
- AFLOTEminorSocial integration and environmental project. Sumarroca joined AFLOTE initiative focused on recycling and social integration through collective generosity.
- Cuina Justa / Fundación Cassià JustminorSocial economy partnership. Cuina Justa provides job opportunities in gastronomy for people with mental health vulnerabilities and social exclusion risk. Sumarroca works with this project.
- El Relleu Solidari PartnersminorSupply chain collaboration for El Relleu Solidari COVID-19 recovery initiative: Òbal Estudi (label design), Vidal & Armadans (printing), Saica Pack (boxes), Canals (capsules), Bourrassé (corks), La Fatxenda (audiovisual).
- Espiells Terra de Vi AssociationcoreFounding member of new association to promote and protect the northern viticultural zone of Alt Penedès. First to adopt a Specific Territorial Agricultural Plan under Catalan Law 3/2019.
- AECAVA (Cava Producers Association)minorMember of the Association of Cava Producers. Collaboration on Caminos del Cava application project for walking and cycling routes in Penedès.
- PICATASTminorAdhered to initiative by the Penedès IGP Gallo Regulatory Board and Mallart Artesanos Xarcuters pairing Penedès wines with local gastronomy products.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Sumarroca competitors and assessment
Company assessmentDirect peers
- Raventós i Blanc: Premium Penedès sparkling wine producer focused on organic and biodynamic farming with estate-grown cavas. Comparable organic viticulture philosophy and premium long-aging sparkling portfolio.
- Gramona: Premium Penedès sparkling wine producer focused on long-aged cavas and biodynamic viticulture. Comparable to Sumarroca in niche premium positioning, sustainability ethos, and award-driven reputation.
- Codorníu: Historic Spanish cava producer, one of the largest in the world and based in the same Penedès region. Direct competitor in DO CAVA sparkling wines with overlapping product portfolio and international distribution reach.
- Juvé & Camps: Family-owned Penedès-based premium cava producer. Closest direct peer to Sumarroca in scale, family-ownership model, and premium positioning, with comparable long-aged Reserva and Gran Reserva cavas.
- Freixenet: Spain's other major cava house, also based in Penedès. Competes directly with Sumarroca in the sparkling wine category and dominates global distribution that Sumarroca is trying to penetrate.
- Segura Viudas: Penedès cava and still wine producer with a portfolio spanning entry-level to premium cavas. Direct competitor in the same geographic category with similar multi-tier brand architecture.
Emerging players
- Alta Alella: Small Penedès producer focused on organic and natural wines, including cavas. Comparable scale, organic positioning, and emerging premium niche strategy targeting similar eco-conscious consumers.
Broad incumbents
- Bodegas Torres: Spain's largest wine group with broad presence across Penedès, Priorat, and Ribera del Duero. Operates at much larger scale than Sumarroca and competes across still and sparkling wine categories in both domestic and export markets.
- Bodegas Perelada: Catalan wine and cava producer with diversified portfolio including sparkling wines, still wines, and integrated wine tourism. Comparable regional Catalan heritage and tourism-led business model.
- Marqués de Murrieta: Premium Spanish wine producer with strong international awards portfolio and export orientation. Comparable in premium positioning and award-driven brand equity, though primarily Rioja-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Sumarroca social profiles
Digital presenceSumarroca compliance and trust
Trust signalCompliance9 records
Sumarroca financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sumarroca leadership team
Management profileNumber of profiles
Profiles1 record
Sumarroca funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sumarroca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sumarroca
What does Sumarroca do?
Sumarroca cultivates vineyards across its Penedès estates to produce and sell certified organic wines and cavas (sparkling wines), including still whites, reds, rosés, and extended-aged cavas under brands such as Núria Claverol, Letargia, Il·lògic, Utòpic, and Nostrat. The company also produces extra virgin olive oil, operates a direct-to-consumer e-commerce shop, and runs wine tourism experiences at Finca Molí Coloma including tastings, vineyard tours, corporate events, and weddings.
Is Sumarroca a public or private company?
Sumarroca is a private company. It is classified as family owned and is currently operating.
When was Sumarroca founded?
Sumarroca was founded in 1882. It employs 11 to 50 people.
Where is Sumarroca based?
Sumarroca is headquartered in Subirats, Spain, in the Europe region.
How does Sumarroca make money?
Four revenue lines are on record. Wine and Cava Direct Sales are the primary driver. The others are wine Tourism Experiences, HORECA Channel Sales and export Sales.
Who are Sumarroca's main competitors?
Direct peers on record are Raventós i Blanc, Gramona, Codorníu, Juvé & Camps, Freixenet and Segura Viudas. Alta Alella is listed as an emerging player. Broad incumbents are Bodegas Torres, Bodegas Perelada and Marqués de Murrieta.
Does Sumarroca have an API?
No public API is recorded for Sumarroca.
What industry is Sumarroca in?
Sumarroca's product category is Sparkling Wine (Cava) and Still Wines. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 312130 and its SIC code is 2080.