Unboring

What Unboring does

Unboring is a solo creative technology studio founded and operated by Arturo Paracuellos from Zaragoza, Spain, operating through the legal entity Unboring SLU (Sociedad Limitada Unipersonal). The studio builds interactive 3D web experiences—WebXR, WebGL, and WebVR content—that run across desktop browsers, mobile devices, and VR headsets from a single codebase using progressive enhancement. Its work spans two parallel lines: bespoke brand experiences for enterprise clients such as Iberia Airlines, The Weather Channel, MozillaVR, and Fundación Universidad Empresa, and a self-initiated portfolio of 26 experimental AI and immersive projects hosted on its own site and Google AI Studio.

The studio's technical foundation is Three.js with WebGPU and WebXR, paired with a Blender-to-glTF 2.0 pipeline for PBR (physically based rendering) assets that deploy to AR on Android (ARCore) and iOS (ARKit via USDZ). Since 2025 the company has built a second product axis around Google's generative AI stack—Gemini API, Veo 3.1, Lyria 3, and Nano Banana—producing node-based creative tools (The Workshop), autonomous multi-agent simulations (The Delegation), a TTS podcast generator, and an AI agent that automates four-step generative workflows (News Blaster). Notable projects include an immersive ~5MB web film (Into The Lighthouse), a multi-user WebRTC WebVR experience with animated glTF avatars (share/two/talk), a MozillaVR game for HTC Vive (Puzzle Rain), and a real-time WebGL flight experience for Iberia. Proprietary techniques include texture-atlas-driven facial animation, spatial audio with occlusion simulation, and a "spatial prompting" pattern that anchors AI conversation context to nodes on an infinite canvas.

Unboring monetizes through custom client development (professional services) for brand WebXR projects and through consumer sales of The Dreamsons family apps and interactive ebooks on iOS App Store, Google Play, and iBooks Store. Pricing is not publicly disclosed; client projects are custom engagements with no listed rates. The company has no external funding, no employees beyond the founder, and relies on portfolio-driven inbound demand, open-source contributions on GitHub, and earned media (FWA Site of the Day awards, Chrome Experiments selection, MozillaVR featured projects) for client acquisition rather than paid marketing.

Name

Unboring

Legal name

Unboring SLU

Website

https://unboring.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Solo creative technology studio building cross-device WebXR and 3D web experiences plus AI-powered creative tools, founded by Arturo Paracuellos in Zaragoza, Spain; serves enterprise brand clients and publishes experimental projects via its portfolio and Google AI Studio.

Ownership category

akta.pro rank

Product category

Interactive 3D / WebXR Experiences

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site) (MPAHADAJ)

akta.pro secondary industries

Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC), Rendering, Graphics & Simulation Middleware (MPAFAFAB)

Keywords

• WebXR development
• Interactive 3D experiences
• Creative technology services
• WebGL consulting
• AI creative tools

Headquarters

HQ city

Zaragoza

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Client Projects / Custom Development: Custom WebXR, WebGL, and 3D interactive experiences developed for brands and organizations. Examples include Iberia Airlines, The Weather Channel, MozillaVR, and FUE Foundation projects.
2. Mobile Applications (The Dreamsons): Family-oriented digital experiences including apps (The Newborn, Moving Day) and interactive ebooks available on iOS App Store and Google Play.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Unboring is a creative technology studio that designs, develops, and ships interactive WebXR, WebGL, and 3D web experiences for browsers, mobile devices, and VR headsets, using Three.js, Blender, WebGPU, and Gemini-powered AI tooling. Its deliverables range from bespoke brand experiences for enterprise clients (Iberia, The Weather Channel, MozillaVR, FUE Foundation) to self-published experimental AI projects and The Dreamsons, a family digital entertainment brand with mobile apps, ebooks, and activities.

Product overview

Unboring.net is a creative technology studio by Arturo Paracuellos that specializes in interactive 3D experiences, WebXR/VR development, and AI experiments. The studio creates projects using Three.js, Blender, WebGPU, and generative AI technologies (Gemini API, Veo, Lyria). The core offering is creative technology services for interactive experiences, supplemented by a portfolio of experimental AI projects (News Blaster, TTS Podcast Studio, The Workshop, Chatbot but unboring) and immersive experiences (Into The Lighthouse). A separate branded product, The Dreamsons, provides family-focused digital experiences including apps, iBooks, and activities.

Differentiator

Problem solved

Functional benefit

Brands

• The Dreamsons: A family of digital apps, storybooks, and activities designed to help parents share family experiences with children through interactive games and stories.

Products and services

• Unboring Creative Technology Services Bespoke WebXR, WebGL, and 3D web experiences — plus newer AI-augmented experiences — built for brand, media, and education clients using Three.js, Blender, WebGPU, and generative AI. Delivered as progressive-enhancement single-codebase builds that run across desktop, mobile, and VR headsets.
• The Dreamsons Family-focused digital entertainment brand offering shared parent-child experiences through mobile apps (The Newborn, Moving Day on iOS App Store and Google Play), iBooks storybooks, printable PDF activities, and physical toys (Happy Oniro, Hungry Nightmare, No Fear Hat).

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered notable, enabling, core, primary client, influential, project and technical.

• Takahiro (ThreeNetwork)notableTechnology or IntegrationCollaboration with Takahiro on WebVR avatar projects, utilizing his ThreeNetwork library for real-time network synchronization and glTF2.0 animated avatars. Takahiro contributed to share/two/talk project enabling cross-country WebVR conversations between Japan and Spain.
• Google FirebaseenablingTechnology or IntegrationFirebase used for WebRTC signaling and network infrastructure in multiuser WebVR projects like share/two/talk.
• GooglecoreTechnology or IntegrationProjects built on Google technologies including WebXR API, model-viewer web component, Google AI Studio deployment, and Gemini API integration for AI-powered projects.
• Tinkle Spainprimary clientStrategic or Co-development PartnerCreative agency partner for Iberia Airlines projects including Virtual Flight and Flying the world. Tinkle managed client relationship while Unboring provided technical development.
• Don McCurdy (Google)influentialTechnology or IntegrationAssistance from Don McCurdy on glTF2.0 workflow from Blender to Three.js, enabling morph animation support for WebVR avatars.
• Pedro SanteroprojectStrategic or Co-development Partner3D artist collaboration for Iberia Virtual Flight project, providing Maya models of airports and aircraft.
• Guillermo LaportaprojectStrategic or Co-development PartnerMusic composer and sound designer for multiple projects including Puzzle Rain, I N S P I R I T, Iberia Virtual Flight, and Into the Lighthouse ambient soundtrack.
• Miguel Ángel García (Tribadelics)technicalTechnology or IntegrationPorting of GPU-based particle systems from Greggman's library to three.js, used across multiple WebVR projects for visual effects.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jam3: Toronto-based digital creative studio specializing in interactive, immersive, and WebGL experiences. Comparable target market (brand marketers) and overlapping delivery of award-winning interactive web work with progressive enhancement.
• Active Theory: Los Angeles-based immersive web agency building large-scale WebGL and real-time 3D brand experiences. Most direct comparable: same technology stack (Three.js / WebGL), same target customer (enterprise brand marketers), same delivery model (custom immersive experiences).
• B-Reel: Globally distributed creative technology studio building interactive digital experiences, AR/VR, and brand storytelling. Comparable in combining creative direction with deep technical implementation for enterprise brand clients.
• Resn: New Zealand creative technology studio renowned for award-winning interactive web experiences. Highly comparable as a boutique creative-tech shop with strong WebGL/3D focus and similar Awwwards/FWA recognition profile.
• UNIT9: Global creative production studio with deep immersive, WebGL, AR/VR, and interactive experience capabilities. Comparable in delivering brand-side immersive experiences for enterprise clients (similar to Unboring's Iberia / Weather Channel work) but at significantly larger scale.
• Playbook Studios: Boutique creative technology studio specializing in interactive web experiences, WebGL, and Three.js-driven brand work. Closely comparable technology stack and boutique-studio operating model.
• Tool of North America: Creative production company with a strong portfolio in interactive, AR/VR, and real-time 3D brand experiences. Overlaps directly on the brand-experience, immersive-web niche and similar use of Three.js-class technology.

Broad incumbents

• DEPT®: Large global digital agency with a dedicated creative technology and immersive experience practice. Comparable on enterprise immersive-web delivery for major brands but at scale and with full-stack agency capabilities.
• Runway: Well-funded AI creative tooling platform spanning video, image, and multimodal generation. Comparable as a creator-facing AI tool builder (overlaps with Unboring's The Workshop, News Blaster) but at venture-scale and with much broader distribution.

Emerging players

• Luma AI: AI-driven 3D content generation platform (Genie, Dream Machine) with overlap on Unboring's Gaussian Splatting and 3D reconstruction work. Comparable on the AI + 3D intersection but operates as a model platform rather than a creative studio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/un_boring
• GitHubgithub.com/arturitu
• LinkedInlinkedin.com/company/unboring

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unboring