What Sirijaya does

Sirijaya Industries Sdn Bhd is a privately-held Malaysian manufacturer of lighting fixtures and cable support systems, founded in 1983 and headquartered at IGB International Industrial Park in Chemor, Perak. The company operates two principal product families under distinct sub-brands: SJ Lite, which spans a broad range of LED and fluorescent luminaires including spotlights (SL series), linear fixtures (SL713, SL423), downlights (SJ560-561), highbays, battens, weatherproof fittings, and a dedicated Australia/New Zealand linear product range; and SJ Trunk, which covers electric cable trunking, cable trays, cable ladders, and SJ Strut support systems for electrical installations. Additional sub-brands include SJ Tech Smart Solutions and SJ Lite Sustainable LED / SJ Lite Eco for energy-efficient product lines. All products are manufactured to ISO 9001 quality standards and certified by SIRIM, ST (Singapore), JKR (Malaysia), and MyHijau, supporting sale into government and commercial tender channels.

The company operates through a wholly-owned subsidiary structure that separates manufacturing, cable support (Sirijaya Metal Sdn Bhd, established 2009), trading (SNJ Lite Trading), project execution (SNJ Project), smart solutions (SJ Lite Technology Solutions), and regional sales (SJ Lite Singapore Pte. Ltd.). Its go-to-market is direct sales through a regional sales force covering Southern Asia, the Pacific, Middle East, Africa, the USA, and Europe, supplemented by a Singapore regional office and dedicated Australia/New Zealand product line. Revenue is generated via direct sales of manufactured lighting and cable support products to commercial buildings, industrial facilities, construction/EPC projects, and residential segments; pricing is not publicly disclosed. The company serves both Malaysian domestic and overseas markets, with active operations, no external investors, and no disclosed funding or revenue figures.

Name

Sirijaya

Legal name

Sirijaya Industries Sdn Bhd

Website

https://sirijaya.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Sirijaya Industries Sdn Bhd is a privately-held Malaysian manufacturer, founded in 1983, producing certified LED and fluorescent luminaires (SJ Lite) and cable support systems (SJ Trunk) for commercial, industrial, construction, and residential applications across Malaysia, Singapore, Australia, and New Zealand.

Ownership category

akta.pro rank

Product category

Commercial Lighting Fixtures

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

akta.pro secondary industries

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)

Keywords

• Led lighting fixtures
• Cable support systems
• Commercial lighting
• Fluorescent light fittings
• Luminaire manufacturing

Headquarters

HQ city

Chemor

HQ country

Malaysia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels1 record

Core offering

Sirijaya manufactures and supplies fluorescent and LED lighting fixtures (luminaires, lamp holders, starter holders, spotlights, linear fixtures, downlights, highbays) under the SJ Lite sub-brand, and cable support systems (cable trunking, cable trays, cable ladders, strut systems) under the SJ Trunk/Sirijaya Metal sub-brand. The company operates in-house manufacturing at its Chemor, Perak headquarters and serves commercial, industrial, residential, hospital, and street lighting applications across domestic Malaysian and overseas markets including Singapore and Australia/New Zealand.

Product overview

Sirijaya operates a diversified product portfolio organized under two main sub-brands: SJ Lite for LED and fluorescent lighting solutions, and SJ Trunk for cable support systems. The SJ Lite sub-brand encompasses a broad range of luminaires including adjustable and track spotlights (SL271, SL125, SL132-133, SL197, SL206, SL270 series), LED linear fixtures (SL713, SL423 highbay), downlights (SJ560-SJ561 series), and the SEU luminaire. SJ Lite also carries a dedicated Australia/New Zealand product range comprising linear troffers and diffusors (PLA, PAC, PEF, PEC, PEA series), linear battens (PBBW, PBBN, PDBW, PDBN, PTBT, PSL, PPRT, PLP, PWGW, PGB series), highbay lights (SL UFO, PLT), weatherproof fittings (PCR), and specialty louvres (PLR, PAC VDU PF). The SJ Trunk sub-brand covers electric cable trunking, cable trays, cable ladders, and SJ Strut support systems for electrical installation infrastructure. The company also maintains a smart solutions catalogue under SJ Tech and an eco-friendly LED catalogue under SJLite Eco. Established in 1983, Sirijaya serves both domestic Malaysian and international markets with its manufactured lighting and cable management products.

Differentiator

Problem solved

Functional benefit

Brands

• SJ Lite LED: Main LED lighting product catalogue featuring various LED luminaires
• SJ Lite Sustainable LED
• SJ Lite ECO
• SJ Trunk Cable Support System
• SJ Tech Smart Solutions

Products and services

• SJ Lite LED Lighting Range A broad range of LED luminaires including spotlights, downlights, linear fixtures, and highbay lights for commercial, industrial, and residential applications.
• SJ Trunk Cable Support System Cable trunking, cable trays, cable ladders, and strut support systems for routing and protecting electrical cables in commercial and industrial installations.
• SL Series LED Spotlights Adjustable and track-mounted LED spotlight series (SL271, SL125, SL132-133, SL197, SL270, SL206) for commercial, retail, and accent lighting applications.
• SL713 LED Linear Fixed Series LED linear fixed luminaire series for general lighting in commercial and office spaces.
• SJ560-SJ561 Downlight Series LED downlight series providing recessed ceiling lighting for commercial and domestic interiors.
• SL423 LED Linear Highbay LED linear highbay luminaire designed for high-ceiling industrial and warehouse environments.
• SEU LED Luminaire LED luminaire product within the SJ Lite portfolio for general lighting applications.
• SL UFO Highbay and PLT Linear Highbay (Australia) LED UFO-style and linear highbay fixtures designed for Australian market industrial and warehouse applications.
• Linear Troffer and Diffuser Luminaires (Australia/NZ) Linear LED troffers and diffused luminaires (PLA, PAC, PEF, PEC, PEA, PLP, PLI series) for Australian office, retail, and commercial interiors.
• PCR Linear Weatherproof Fixture IP65 heavy duty vandal-resistant polycarbonate linear LED fixture with stainless steel mounting clips for carparks, under-eaves, and industrial applications.
• Linear Battens (Australia/NZ) Surface-mounted LED battens (PBBW, PBBN, PDBW, PDBN, PTBT, PSL, PPRT, PGB, PWGW series) for commercial, industrial, and domestic areas.
• Cable Trunking Electric cable trunking products for supporting and protecting electrical cables in commercial and industrial installations.
• Cable Tray Cable tray systems for routing and supporting cables in electrical installations.
• Cable Ladder Cable ladder systems for heavy-duty cable routing in industrial and commercial applications.
• SJ Strut Support System Structural support system (strut) for cable support installations, including slotted and unslotted variants.
• SJ Tech Smart Lighting Solutions Smart lighting technology solutions offered under SJ Lite Technology Solutions Sdn. Bhd. for connected lighting applications.
• SJ Lite ECO Eco-Friendly LED Line Eco-friendly LED product line including SJLITE ECO LED Glass Tubes, certified under MyHijau for green building applications.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Signify (Philips Lighting): Global lighting leader (formerly Philips Lighting) operating across all major lighting segments including commercial, industrial, and outdoor. Directly competes with Sirijaya's SJ Lite portfolio in Malaysia/ASEAN/Australia tenders, but at vastly greater scale.
• Panasonic Lighting: Broad lighting portfolio under the diversified Panasonic group covering residential, commercial, and industrial LED fixtures across APAC — overlaps with Sirijaya's commercial and residential product range in Malaysian and Singaporean markets.
• LEDVANCE (OSRAM): Global lighting company spun out of OSRAM serving residential, commercial, and industrial markets with a broad LED portfolio including luminaires and lamps. Comparable to Sirijaya in lampholders/starter-holders (legacy OSRAM overlap) and LED luminaires.

Direct peers

• Zumtobel Group: European commercial and architectural lighting specialist with strong presence in office, retail, and industrial applications — directly comparable to Sirijaya's commercial/institutional luminaire portfolio including troffers, downlights, and linear systems.
• OPPLE Lighting: China-headquartered Asian lighting manufacturer with global distribution covering residential, commercial, and industrial LED luminaires — directly competes with Sirijaya on price in Malaysian and broader ASEAN tendered projects.
• Dialight: UK-headquartered industrial LED lighting specialist focused on harsh-environment, highbay, and hazardous-location fixtures — directly comparable to Sirijaya's SL423 LED Linear Highbay and industrial LED offerings.
• Fagerhult Group: Swedish-listed commercial lighting group (Fagerhult, iGuzzini, Thorn, Whitecroft) competing in office, education, healthcare, and outdoor lighting — closely comparable to Sirijaya's hospital/office/industrial application focus.
• GE Current, a Daintree company: Industrial and commercial LED lighting and smart-building solutions provider (formerly GE Lighting) serving warehouses, factories, retail, and horticulture — competes head-to-head with Sirijaya in industrial and commercial LED luminaires.
• Glamox: Norwegian commercial and industrial LED lighting manufacturer with strong marine/offshore and healthcare exposure — comparable to Sirijaya in commercial/industrial LED fixtures for offices, hospitals, and industrial facilities.
• FSL (Foshan Electrical and Lighting): Major Chinese lighting manufacturer producing LED tubes, bulbs, downlights, and fluorescent/LED luminaires for global OEM and project markets — a comparable Asian-volume lighting manufacturer competing on price and certification breadth (SIRIM-style approvals).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SirijayaIndustries
• LinkedInlinkedin.com/company/sirijaya-industries-sdn-bhd

Compliance37 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sirijaya