Recron
Recron is the consumer-facing directory platform of HISWA-RECRON, the Dutch trade association for recreation businesses, connecting consumers with thousands of certified campsites, vacation homes, parks, and activity providers across the Netherlands via a membership-funded platform.
- Company typePrivate
- Founded-
- HeadquartersLeusden, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Recron does
Recron is the consumer-facing brand and discovery platform of HISWA-RECRON, the Dutch trade association (branchevereniging) for recreation, water sports, and tourism businesses in the Netherlands. The platform functions as a comprehensive directory and marketplace connecting individual consumers, families, schools, corporate clients, and group organizers with thousands of certified member recreation businesses across all twelve Dutch provinces. Core product verticals include Campings (campsites), Vakantiehuizen (vacation homes), Vakantieparken (holiday parks), Groepsaccommodaties (group accommodations), Outdoor en Actief (adventure activities), Zakelijk (corporate team building), and Dagje Uit (day trips, escape rooms, children's parties, theme parks, swimming facilities).
The platform is structured as a search-and-discovery site with extensive content categorization, filtering by province, region, amenities (swimming pool, pet-friendly, 5-star), themes, and accommodation types. Recron does not process transactions; consumers book directly with member businesses. Quality assurance is delivered through HISWA-RECRON member certification (including the RECRON Zekerheid guarantee) and the VeBON safety certification for outdoor sports providers. The site maintains a German-language portal (/de/), indicating a cross-border audience focus. No proprietary technology, APIs, or mobile apps are disclosed; the platform is web-based with social sharing integrations.
Commercially, Recron operates on a membership/subscription fee model in which member recreation businesses pay to be listed and benefit from collective certification, industry representation (including a sectoral collective labor agreement, cao recreatie), and the lead-generation reach of the platform. Pricing is not publicly disclosed. The organization is privately held as a trade association rather than a venture-backed commercial entity, with headquarters in Leusden, Netherlands and 11–50 employees.
Recron firmographics
Firmographics- Name
- Recron
- Legal name
- HISWA-RECRON
- Website
- https://recron.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Recron is the consumer-facing directory platform of HISWA-RECRON, the Dutch trade association for recreation businesses, connecting consumers with thousands of certified campsites, vacation homes, parks, and activity providers across the Netherlands via a membership-funded platform.
- Ownership category
- akta.pro rank
Recron industry classification
Industry- Product category
- Online Recreation & Travel Directory Marketplace
- NAICS
- RV (Recreational Vehicle) Parks and Recreational Camps (7212)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Backcountry & Primitive Camping Areas (THAMAJAE)
- akta.pro secondary industry
- Wilderness & Backcountry Lodges (Remote/Off-Grid) (THAGAIAB)
Keywords
Where Recron is headquartered
LocationHeadquarters
- HQ city
- Leusden
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Recron business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Platform membership/listing fees: Recron operates as a directory and platform for recreation businesses in the Netherlands. Member businesses are listed on the platform and consumers book directly with them. The organization (HISWA-RECRON) generates revenue through membership fees from recreation businesses.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Recron product offering
Product offeringCore offering
RECRON.nl is an online directory and discovery platform for recreation businesses in the Netherlands, aggregating campsites, vacation homes, vacation parks, group accommodations, outdoor adventure activities, and day-trip experiences from member businesses across all Dutch provinces. Consumers search, filter, and book directly with the listed recreation companies; HISWA-RECRON earns revenue through membership fees from participating recreation providers.
Product overview
RECRON.nl is the primary recreation platform for the Netherlands, operated by HISWA-RECRON (the Dutch recreational boating and campsite industry association). The platform serves as a comprehensive discovery marketplace connecting consumers with tens of thousands of recreation businesses across the Netherlands. The product portfolio includes: the core RECRON.nl platform providing search and discovery for accommodations and activities; three main accommodation verticals (Campings/campsites, Vakantiehuizen/vacation homes, and Vakantieparken/vacation parks); activity verticals (Outdoor en Actief for adventure sports, Zakelijk for corporate team building, and Dagje Uit for day trips including escape rooms, children's parties, and playgrounds); and group/school services (Groepsaccommodaties, Schoolreisjes). The platform aggregates offerings from RECRON member businesses, emphasizes direct booking with recreation companies for the best prices, and promotes quality assurance through the VeBON safety certification for outdoor activities. German-language content is also available via a dedicated /de/ portal.
Differentiator
Problem solved
Functional benefit
Products and services
- RECRON.nl Platform Online discovery platform that aggregates tens of thousands of recreation offerings (campsites, vacation homes, vacation parks, group accommodations, outdoor activities, day trips) from HISWA-RECRON member businesses across the Netherlands. Consumers search, filter, and book directly with the listed recreation providers.
Companies that use Recron
Customer profileSegments4 records
Ideal customer profiles4 records
Recron technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Recron partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Recron competitors and assessment
Company assessmentBroad incumbents
- Airbnb: Airbnb is a global vacation-rental marketplace that lists Dutch vacation homes and unique stays. It competes with Recron's vakantiehuizen vertical for short-term rental demand in the Netherlands.
- Booking.com: Booking.com is a global online travel agency with extensive coverage of Dutch campgrounds, vacation rentals and holiday parks. As a broad incumbent, it competes with Recron for bookings on accommodations that also appear on Recron's directory.
- TripAdvisor: TripAdvisor is a global travel discovery and reviews platform that indexes Dutch attractions, activities, hotels and vacation rentals. It competes with Recron at the discovery layer for Dutch tourism and day-trip planning.
- Landal GreenParks: Landal GreenParks is a large Dutch/European operator of holiday parks with their own direct booking site. It overlaps with Recron's vakantieparken category and competes for the same family holiday-park audience in the Netherlands.
- Center Parcs: Center Parcs operates vacation park villages across the Netherlands and Europe with direct booking on their own platform. It competes with Recron's vakantieparken vertical for Dutch family short-break and holiday bookings.
Direct peers
- ANWB Kampeerreizen: ANWB is a large Dutch membership association for mobility and leisure that offers campsite directories, camping cards and campground booking services. It mirrors Recron's association-backed campings platform model and targets the same Dutch outdoor-recreation consumer.
- Zoover: Zoover is a leading Dutch travel reviews and comparison platform for accommodations, campsites and holiday parks. It overlaps directly with Recron on Dutch camping, vacation park and holiday home discovery, with a parallel review-led discovery model for the same Dutch consumer base.
- Campspace: Campspace is a Dutch-founded online marketplace for small-scale campsites, nature camping and outdoor stays across Europe. It directly competes with Recron's campings vertical on inventory aggregation and direct booking, serving Dutch and international travelers seeking similar outdoor recreation experiences.
- Vacansoleil: Vacansoleil operates holiday parks and camping bookings across Europe, including Dutch destinations. It intersects with Recron's vakantieparken and campings categories and competes for the same Dutch family camping audience.
Regional players
- Toeristiek.nl / BungalowSpecials: BungalowSpecials is a Dutch online platform for discounted holiday park bookings across the Netherlands. It is a regionally focused peer to Recron's vakantieparken category, providing price-led direct booking for the same Dutch holiday-park inventory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Recron social profiles
Digital presenceRecron compliance and trust
Trust signalCompliance1 record
Recron financial estimates
Financial estimateRevenue estimate
Valuation estimate
Recron leadership team
Management profileNumber of profiles
Recron funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Recron M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Recron
What does Recron do?
RECRON.nl is an online directory and discovery platform for recreation businesses in the Netherlands, aggregating campsites, vacation homes, vacation parks, group accommodations, outdoor adventure activities, and day-trip experiences from member businesses across all Dutch provinces. Consumers search, filter, and book directly with the listed recreation companies; HISWA-RECRON earns revenue through membership fees from participating recreation providers.
Is Recron a public or private company?
Recron is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Recron founded?
Recron was founded in -1. It employs 11 to 50 people.
Where is Recron based?
Recron is headquartered in Leusden, Netherlands, in the Europe region.
How does Recron make money?
One revenue line is on record: platform membership/listing fees.
Who are Recron's main competitors?
Broad incumbents on record are Airbnb, Booking.com, TripAdvisor, Landal GreenParks and Center Parcs. Direct peers are ANWB Kampeerreizen, Zoover, Campspace and Vacansoleil. Toeristiek.nl / BungalowSpecials is listed as a regional player.
Does Recron have an API?
No public API is recorded for Recron.
What industry is Recron in?
Recron's product category is Online Recreation & Travel Directory Marketplace. Its primary akta.pro industry code is THAMAJAE, Backcountry & Primitive Camping Areas, with a secondary code of THAGAIAB, Wilderness & Backcountry Lodges (Remote/Off-Grid). Its NAICS code is 7212 and its SIC code is 7000.