Little Fireface Project
Little Fireface Project is an Indonesia-based non-profit that conserves the Critically Endangered Javan slow loris through long-term field research, school-based conservation education, and community empowerment programs, operating from the Cipaganti field station since 2012 under Professor Anna Nekaris OBE.
- Company typePrivate
- Founded2012
- HeadquartersGarut, Indonesia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Little Fireface Project does
Little Fireface Project is a privately held, independent non-profit conservation organization founded in 2011 and operational since 2012, focused on the survival of the Critically Endangered Javan slow loris (Nycticebus javanicus) and related nocturnal species in Indonesia. Its core technical asset is the Salamandar Field Station in Cipaganti, Java, which has continuously monitored a wild Javan slow loris population since 2012 using radio telemetry, camera traps, behavioral observation, and systematic wildlife market survey methodologies across Java and Bali. The organization is led by Professor Anna Nekaris OBE (Director and Professor of Ecology, Conservation and Environment at Anglia Ruskin University, Cambridge), supported by a small field team including a field station coordinator, research assistants, a wildlife trade officer, and a network of postgraduate students from Indonesian and international universities.
Its product portfolio is structured around three pillars: ecology (long-term population research and wildlife market surveys), education (Nature Club reaching ~70 children weekly, the Slow Loris Forest Protector storybook program reaching ~700 children across 15 schools in 4 provinces, the Matt Bush Memorial Conservation Education Programme, and a new Conservation Education Curriculum), and empowerment (Wildlife Friendly Coffee Programme supporting conservation-compatible farmer livelihoods). Media assets include the award-winning BBC Natural World documentary "Jungle Gremlins of Java" (2012) and an active social media presence across Instagram, Facebook, YouTube, and TikTok. The organization generates revenue through individual donations, grants from conservation partners, merchandise sales via Etsy, internship fees (undisclosed), and a wildlife-friendly coffee affiliate programme, with no disclosed pricing for core services and no audited revenue figures available.
Little Fireface Project firmographics
Firmographics- Name
- Little Fireface Project
- Legal name
- Little Fireface Project
- Website
- https://nocturama.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Little Fireface Project is an Indonesia-based non-profit that conserves the Critically Endangered Javan slow loris through long-term field research, school-based conservation education, and community empowerment programs, operating from the Cipaganti field station since 2012 under Professor Anna Nekaris OBE.
- Ownership category
- akta.pro rank
Little Fireface Project industry classification
Industry- Product category
- Wildlife Conservation Services
- NAICS
- Agriculture, Forestry, Fishing and Hunting (11)
- SIC
- Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Wildlife Conservation & Species Protection (BPAGAGAB)
Keywords
Where Little Fireface Project is headquartered
LocationHeadquarters
- HQ city
- Garut
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Little Fireface Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Donations and Charitable Contributions: The primary revenue stream comes from individual donations, grants from conservation organizations, and support from institutional funders. The organization campaigns for donations through its website.
- Merchandise Sales: Sale of Little Fireface Project merchandise including calendars, postcards, loris-themed items through Etsy shop, and promotional materials to supporters.
- Internship and Volunteer Programs: Revenue from internship programs where students from Indonesian and international universities pay to participate in field research and conservation activities.
- Wildlife Friendly Coffee Programme: Agroforestry and coffee programs that support conservation-friendly livelihoods for local farmers while generating revenue for the organization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Donation-based support |
| Other | Multi-year contract | Internship Program |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Little Fireface Project product offering
Product offeringCore offering
Little Fireface Project runs long-term wild population research on the Critically Endangered Javan slow loris in Java, Indonesia, combined with conservation education programs in local schools and villages. It also conducts country-wide surveys of wildlife markets to document illegal trade, and operates empowerment initiatives like the Wildlife Friendly Coffee Programme to support conservation-friendly farmer livelihoods.
Product overview
Little Fireface Project operates as a conservation organization offering a portfolio of interconnected programs centered on saving the slow loris. The core offerings include long-term Javan slow lorile research (studying wild populations since 2012), conservation education programs (Nature Club reaching ~70 children weekly, Slow Loris Forest Protector reaching ~700 students across 15 schools), and empowerment initiatives (Wildlife Friendly Coffee Programme). Media and advocacy include the award-winning documentary 'Jungle Gremlins of Java' and annual Loris Awareness Week campaigns. The organization also conducts wildlife market surveys and offers training through the Matt Bush Memorial Conservation Education Programme.
Differentiator
Problem solved
Functional benefit
Brands
- Slow Loris Forest Protector: A storybook about slow loris conservation featuring characters Bunga and Tereh, used in education programs across Indonesian schools.
Products and services
- Javan Slow Loris Research Long-term wild population studies of the Critically Endangered Javan slow loris (Nycticebus javanicus) conducted at the Salamandar Field Station in Cipaganti, Java since 2012, including behavioral ecology, habitat monitoring, and translocation studies. Aimed at conservation scientists, academic researchers, and policy makers.
- Wildlife Market Surveys Systematic country-wide surveys in Indonesian forests and wildlife markets documenting nocturnal species including colugos, pangolins, civets, small cats, mustelids, and owls. Targeted at conservation researchers and wildlife trade monitoring bodies.
- Nature Club Weekly conservation education sessions for approximately 70 children ages 6-13 at local schools in Cipaganti village, teaching English and wildlife conservation lessons with new themes every quarter. Delivered to Indonesian school children and local communities.
- Slow Loris Forest Protector A conservation education storybook featuring characters Bunga and Tereh, used in outreach programs taught to nearly 700 children in 15 schools across four Indonesian provinces. Targets school children and educators across Indonesia.
- Matt Bush Memorial Conservation Education Programme A conservation education training program for Indonesian University students funded by the International Primate Protection League, providing certificates in conservation achievement. Targets Indonesian university students pursuing conservation careers.
- Wildlife Friendly Coffee Programme A program supporting farmers who implement wildlife-friendly practices in agroforestry, linking slow loris conservation with sustainable livelihoods. Targeted at local Indonesian farmers near loris habitats.
- Jungle Gremlins of Java A one-hour BBC2 Natural World documentary dedicated to slow loris research and conservation, produced by Icon Films, featuring Professor Anna Nekaris's work on venomous slow lorises and the illegal pet trade. Aimed at international public audiences to drive awareness and donations.
- Loris Awareness Week Annual awareness campaign launched in September featuring educational activities, public lectures, and conservation outreach to raise awareness about slow loris threats. Targeted at the general public and conservation supporters.
- Connecting Classrooms Programme International exchange program where children write stories about lorises in English and Indonesian, promoting cross-cultural conservation education. Targets school children in Indonesia and partner countries.
Quantifiable outcome
- Nearly 700 children educated across 15 schools in 4 Indonesian provinces
- +2 more outcomes
Companies that use Little Fireface Project
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Little Fireface Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Little Fireface Project partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Plumploris e.V.coreResearch collaboration partner in study on translocation release site outcomes for Bengal slow lorises in Bangladesh, published in peer-reviewed journal.
- Bangladesh Slow Loris Research and Conservation ProjectcoreCollaborating organization in multi-partner study on wildlife translocation outcomes, contributing expertise on slow loris conservation in Bangladesh.
- Bangladesh Forest DepartmentcoreGovernment agency providing support and authorization for slow loris research and conservation activities in Bangladesh.
- Oxford Brookes UniversitycoreLong-standing academic partnership with Oxford Brookes University Nocturnal Primate Research Group, where Professor Nekaris is based and collaborates on primate conservation research.
- WAZA (World Association of Zoological Parks and Aquaria)coreOfficial partner of WAZA, the World Association of Zoological Parks and Aquaria, working with member zoos worldwide to promote conservation of lorises and other wildlife.
- Icon FilmscoreProduction company for the award-winning BBC documentary 'Jungle Gremlins of Java', bringing slow loris conservation to millions of viewers worldwide.
- Spires MediaminorProduction company that donated the film 'The Plight of the Javan Slow Loris' narrated by Carrie Hope Fletcher to Little Fireface Project.
- Anglia Ruskin UniversitycoreProfessor Anna Nekaris serves as Professor of Ecology, Conservation and Environment at Anglia Ruskin University in Cambridge, UK.
Scale indicators8 records
Recent moves7 records
Expansion highlights4 records
Little Fireface Project competitors and assessment
Company assessmentDirect peers
- Fauna & Flora International: A similarly-sized, science-driven wildlife conservation NGO with a comparable portfolio of species-focused research, community-based conservation, and international partnerships. Highly comparable in operating model and mission profile, though broader in species coverage.
- TRAFFIC: Wildlife trade monitoring network that conducts systematic surveys of illegal wildlife markets. Directly comparable to LFP's wildlife market survey methodology and trade-focused advocacy work.
- International Primate Protection League: Primate-focused conservation NGO with similar advocacy and education programmes; LFP's documented funder. Closely aligned in primate species focus and nonprofit operating model.
- Orangutan Foundation International: Primate-focused conservation NGO working in Indonesia with similar academic-NGO leadership structure and conservation-education-research mission. Directly comparable in species specialization and Indonesian operational base.
Broad incumbents
- World Wildlife Fund: Largest global wildlife conservation organization with broad species and habitat programmes including primates and wildlife trade. Comparable in advocacy and education dimensions but vastly larger in funding and geographic reach.
- Wildlife Conservation Society: Large, established wildlife conservation organization with global field programmes, zoo operations, and primate conservation work. Overlaps with LFP on field research and wildlife trade advocacy but operates at far greater scale and scope.
- Jane Goodall Institute: Primate conservation organization combining long-term field research, community education, and global advocacy, anchored by a single world-renowned founder. Highly comparable governance and mission structure to LFP, though at significantly larger scale.
- Conservation International: Major global conservation organization with biodiversity research, community programmes, and wildlife trade initiatives across Asia. Comparable in scientific and community-engagement model though vastly broader in scope.
Regional players
- Bornean Orangutan Survival Foundation: Indonesia-based primate conservation and rescue organization. Comparable in operating geography and primate mission, though focused on orangutans and rescue/rehabilitation rather than wild population ecology.
Others
- Nocturnal Primate Research Group (Oxford Brookes): Academic research group led by Professor Nekaris that collaborates closely with LFP. Functions as a research-enabling partner rather than competitor, but materially comparable in nocturnal primate expertise and publication output.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Little Fireface Project social profiles
Digital presenceLittle Fireface Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Little Fireface Project leadership team
Management profileNumber of profiles
Profiles6 records
Little Fireface Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Little Fireface Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Little Fireface Project
What does Little Fireface Project do?
Little Fireface Project runs long-term wild population research on the Critically Endangered Javan slow loris in Java, Indonesia, combined with conservation education programs in local schools and villages. It also conducts country-wide surveys of wildlife markets to document illegal trade, and operates empowerment initiatives like the Wildlife Friendly Coffee Programme to support conservation-friendly farmer livelihoods.
Is Little Fireface Project a public or private company?
Little Fireface Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Little Fireface Project founded?
Little Fireface Project was founded in 2012. It employs 11 to 50 people.
Where is Little Fireface Project based?
Little Fireface Project is headquartered in Garut, Indonesia, in the Asia region.
How does Little Fireface Project make money?
Four revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are merchandise Sales, internship and Volunteer Programs and wildlife Friendly Coffee Programme.
Who are Little Fireface Project's main competitors?
Direct peers on record are Fauna & Flora International, TRAFFIC, International Primate Protection League and Orangutan Foundation International. Broad incumbents are World Wildlife Fund, Wildlife Conservation Society, Jane Goodall Institute and Conservation International. Bornean Orangutan Survival Foundation is listed as a regional player. Nocturnal Primate Research Group (Oxford Brookes) is listed as an others.
Does Little Fireface Project have an API?
No public API is recorded for Little Fireface Project.
What industry is Little Fireface Project in?
Little Fireface Project's product category is Wildlife Conservation Services. Its primary akta.pro industry code is BPAGAGAB, Wildlife Conservation & Species Protection. Its NAICS code is 11 and its SIC code is 8731.