Maisor

What Maisor does

Maisor is a privately held Uruguayan distributor of agricultural inputs headquartered in Montevideo, operating from a Casa Central office on Magallanes 1910 and a warehouse on Bacigalupi 2061. The company resells a 82-product catalogue spanning five categories — Semilla (seed), Cultivo (crop), Post Cosecha (post-harvest), Industria (industrial), and Hogar (household) — across fertilizers, crop protection chemicals, substrates, repellents, and pet food. Maisor holds distribution relationships with eight international brand owners: Wuxal (foliar and specialty fertilizers), Van Iperen (soluble NPK and micronutrients), Plantacote (controlled-release fertilizers), Bayer (insecticides and rodenticides), UPL (fungicides and fumigants), Quimix (insecticides and rodenticides), Nitrap (grain-storage repellents), and Seda (pet food). It does not develop proprietary technology, formulations, or brands.

Maisor's commercial model is direct-to-customer, executed through an own e-commerce storefront at maisor.com.uy with search and filtering by category, brand, crop, and pest target, plus a WhatsApp Business contact line (+598 96 524 306) and a client registration form (Alta de Clientes). Pricing is not publicly disclosed; orders are quote-based. The customer base is segmented across commercial agricultural producers (extensive crops, fruits, vegetables, forestry, pastures), industrial/grain-storage operators (silo pest control), and residential consumers (household insecticides, rodenticides, pet food). All operations are domestic to Uruguay; there is no disclosed international footprint, headcount, revenue, funding, or ownership structure beyond independent private operation.

Name

Maisor

Legal name

Maisor

Website

https://maisor.com.uy

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Maisor is a privately held Uruguayan distributor that resells fertilizers, crop protection products, and pet food from eight international brands to agricultural producers, industrial operators, and households across Uruguay via e-commerce and WhatsApp.

Ownership category

akta.pro rank

Product category

Agricultural Input Distribution

NAICS

Farm Supplies Merchant Wholesalers (42491)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Pest Control Product Supply (Fumigants, Traps, Lures, Applicator Equipment) (AFAOAIAN)

akta.pro secondary industries

Grain Protectants & Post-Harvest Insecticide Application (AFAOAIAF), Dry Kibble (Dog & Cat) (CRADAFAA)

Keywords

• Agricultural input distribution
• Crop protection products
• Foliar fertilizers
• Post-harvest pest control
• Pet food distribution

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Maisor generates revenue through the direct sale of branded agricultural inputs — fertilizers, crop protection products (fungicides, herbicides, insecticides, rodenticides), substrates, and pet food — to agricultural producers, industrial clients, and household consumers in Uruguay. The company acts as a distributor/reseller for multiple brand owners including Wuxal, Van Iperen, Bayer, UPL, Quimix, Nitrap, Plantacote, and Seda.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Maisor is an Uruguayan distributor that sells branded agricultural inputs — foliar and fertigation fertilizers (Wuxal, Van Iperen), crop protection products (Quimix, Bayer, UPL insecticides, fungicides, herbicides, rodenticides), controlled-release substrates (Plantacote), post-harvest storage protection (NTP Repelente, K-Obiol, QuickPhos), and Seda-brand pet food — directly to farmers, industrial operators, and households in Uruguay. It does not manufacture products; it sources and resells 82 SKUs from approximately eight international brand owners through its own website and WhatsApp sales channel.

Product overview

Maisor is an agricultural supply company based in Uruguay offering a diversified portfolio of crop protection and nutrition products. The product portfolio includes fertilizers under brands Wuxal (foliar fertilizers), Van Iperen (soluble NPK fertilizers), and Plantacote (controlled-release fertilizers); insecticides under brands Quimix, Bayer (Cislin, K-Othrine, K-Obiol), and UPL; rodenticides under brands Quimix (Erradic line) and Bayer (Rodilon line); substrates; seed treatment products; and pet foods under the Seda brand (Estampa and Insignia lines). The company serves agricultural sectors including seeds, cultivation, post-harvest, industry, and home/household markets.

Differentiator

Problem solved

Functional benefit

Brands

• Wuxal: Agricultural fertilizer brand for foliar applications, fertirrigation, and seed treatment products
• Quimix
• Van Iperen
• Plantacote
• Bayer
• UPL
• Nitrap
• Seda

Products and services

• Wuxal foliar and fertigation fertilizer line Portfolio of Wuxal-branded foliar, fertigation, and specialty fertilizers distributed in Uruguay for use across extensive crops, fruits, vegetables, forestry, and pastures. The line includes chelated micronutrient products (e.g., Wuxal Zinc, Wuxal Hierro, Wuxal Boro, Wuxal Multimicro), high-N, high-K, and high-P foliar formulations (Wuxal N-39, Wuxal K-40, Wuxal P-45), specialty calcium and magnesium products (Wuxal Calcio, Wuxal Calcibor, Wuxal Magnesio, Wuxal Aminocal), biostimulants and amino-acid products (Wuxal Ascofol, Wuxal Ascofol CoMo, Wuxal Amino, Wuxal Doble), seed-treatment micronutrients (Wuxal Terios Zn), and root-growth biofertilizer (Wuxal Terradrin Radicular). Packaged in 1–25 kg/L containers depending on product.
• Van Iperen specialty fertilizer line Van Iperen-branded soluble NPK and specialty fertilizers for fertigation and foliar application across horticultural and fruit crops. The line includes balanced NPK formulations (Ubinas 20-20-20, Iperen Blue 12-12-17, El Misti 6-11-44, Lastarria 13-05-32, Wilis 10-53-10), high-purity potassium chloride (Cloruro de Potasio HG), monoammonium phosphate (MAP HG), potassium phosphite (Fosfito de Potasio) for root and immune support, EDTA-chelated microelements (Iperen Micro F2), and chelated iron (Crescal Hierro) for calcareous-soil corrections. Packaged in 1–25 kg containers.
• Plantacote controlled-release substrates and starter fertilizers Plantacote-branded single-granule controlled-release fertilizers and starter substrates used in horticultural, nursery, and forestry tray cultivation. Includes Plantacote Pluss 14-9-15 for matched nutrient supply across crop demands and Starter Mix 14-16-18 (RHP-certified, chloride-free) for pot-soil applications.
• Quimix insecticides and rodenticides Quimix-branded pest-control products for agricultural, industrial, and household use. Insecticides include Cypermix 21 (broad-spectrum residual with cypermethrin 200 g/L + PBO 95 g/L EC), the Delta Pro line (15 g/L deltamethrin + PBO formulations in EC, flowable, and water-dispersible tablet forms), Deltamix wettable powder for crawling insects, and Exter Gel cockroach gel with domino effect. Rodenticides include the Erradic line in paraffined blocks (Erradic Bloque), pellets (Erradic Pellet), and cereal-grain bait (Erradic Cebo) formulated with 5 attractive grains. Also includes Black Box general-purpose fertilizer.
• Bayer pest control and post-harvest protection line Bayer-branded insecticides and rodenticides distributed in Uruguay. Includes Cislin broad-spectrum residual insecticide, K-Othrine Fog total-discharge aerosol for domestic closed-space use, K-Obiol deltamethrin-based insecticide for grain-storage protection, Starycide insect development regulator for fly control, and the Rodilon line of anticoagulant monodose rodenticides (Rodilon Bloque Extrusado 15 g blocks, Rodilon Pellets) with enhanced attractants and moisture resistance for difficult-access areas.
• UPL agricultural solutions and fumigants UPL-branded agricultural inputs distributed in Uruguay. Includes QuickPhos Pellets (56% aluminum phosphide generating phosphine gas for stored-grain fumigation across all insect life stages including eggs), Glory fungicide, and Holdown foliar fertilizer for crop protection and nutrition.
• NTP Repelente grain-storage repellent Nitrap-branded protective bag repellent for grain and forage storage that repels rodents, armadillos, hares, deer, and other mammals.
• Seda pet food line (dog and cat) Seda-branded pet food for household consumers, including the Estampa line (Estampa Plus Perros Adultos, Estampa Plus Perros Adultos Razas Pequeñas, Estampa Plus Perros Cachorros, Estampa Criadores Perros Adultos, Estampa Plus Gatos Adultos) and Insignia Perros Adultos. Formulas balance high biological-value animal proteins with selected cereals for adult dogs, puppies, small breeds, and adult cats.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• WuxalcoreOthersWuxal is a brand of agricultural fertilizers (foliar, fertigation, specialty nutrient products) distributed by Maisor in Uruguay. Maisor distributes the full Wuxal portfolio across agricultural, seed, crop, and post-harvest segments. Wuxal products are among the most prominently featured on the Maisor website, with 22 products in the catalogue.
• Van IperencoreOthersVan Iperen is a brand of specialty fertilizers (water-soluble NPK fertilizers, micronutrients, and fertigation products) distributed by Maisor in Uruguay. Products include Ubinas 20-20-20, Cloruro de Potasio HG, Iperen Micro F2, and MAP HG.
• BayerminorOthersBayer is a multinational life science company whose crop protection and pest control products are distributed by Maisor in Uruguay. Products include Cislin (insecticide), Rodilon Bloque Extrusado and Rodilon Pellets (rodenticides), K-Othrine Fog (aerosol insecticide), and K-Obiol (post-harvest insecticide).
• UPLminorOthersUPL is a global provider of agricultural inputs whose products are distributed by Maisor in Uruguay. Products include Glory (fungicide), Holdown, and QuickPhos Pellets (phosphine-based fumigant for stored grain).
• QuimixcoreOthersQuimix is a brand of insecticides and rodenticides distributed by Maisor in Uruguay. Products include Cypermix 21 (broad-spectrum insecticide), Delta Pro 15, Delta Pro Flow, Delta Pro Tab, Deltamix (deltamethrin-based insecticides), and Erradic Bloque/Pellet/Cebo rodenticides.
• NitrapminorOthersNitrap is a brand whose products are distributed by Maisor in Uruguay. Products include NTP Repelente, a protective bag repellent for grain storage that repels rodents, armadillos, hares, deer, and other mammals.
• PlantacoteminorOthersPlantacote is a brand of controlled-release fertilizers (substrates) distributed by Maisor in Uruguay. Products include Plantacote Pluss 14-9-15 and Starter Mix 14-16-18, used for horticultural and forestry tray cultivation.
• SedaminorOthersSeda is a pet food brand (dog and cat food) distributed by Maisor in Uruguay. Products include Estampa Criadores Perros Adultos, Estampa Plus Gatos Adultos, Estampa Plus Perros Adultos, Estampa Plus Perros Adultos Razas Pequeñas, Estampa Plus Perros Cachorros, and Insignia Perros Adultos.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Bayer Crop Science: Global crop protection and seed multinational. Comparable as a key Maisor supplier (Cislin, K-Othrine, K-Obiol, Rodilon) and a benchmark for how multinationals structure regional distribution in Uruguay and the Southern Cone.
• Yara International: Global nitrogen-based fertilizer leader. Comparable as a competing upstream fertilizer supplier serving the same crop nutrition category that comprises a major share of Maisor's catalog.
• ADAMA: Global crop protection manufacturer with deep presence in Latin America. Comparable as a major supplier of the same insecticide, fungicide, and herbicide categories Maisor distributes.
• Corteva Agriscience: U.S.-headquartered crop protection and seed company with established Mercosur presence. Comparable as a competing multinational crop input supplier addressing the same Uruguayan growers.
• ICL Group: Specialty fertilizers and plant nutrition multinational. Comparable to Maisor's specialty/foliar fertilizer portfolio (Wuxal, Plantacote, Van Iperen).
• UPL: Global provider of crop protection chemicals, seed treatments, and post-harvest solutions. Comparable as one of Maisor's principal brand partners and a dominant force in the same product categories.
• FMC Corporation: Global crop protection specialty player. Comparable as another competing crop-protection multinational whose insecticides and herbicides address overlapping customer needs in the Southern Cone.
• SQM: Chile-based specialty plant nutrition and crop protection company. Comparable as a regional specialty-fertilizer supplier with deep Latin America distribution reach.
• Syngenta: Global crop protection and seed company with broad Latin America operations. Comparable as a competing crop-protection supplier whose products could flow through Maisor's distribution or compete for shelf.

Direct peers

• Agrofy: Argentina-based agricultural inputs marketplace and digital storefront connecting farmers with multiple input brands. Most directly comparable to Maisor's direct-to-grower e-commerce motion serving a Southern Cone agricultural market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/maisor_agro
• YouTubeyoutube.com/channel/UCnOdetnq57BhC3ut8Jm4vKg
• Facebookfacebook.com/maisor.uruguay
• LinkedInlinkedin.com/company/maisor-sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maisor