Van Iperen
Van Iperen is a Dutch agricultural input distributor and crop advisor, founded in 1921, serving six farming verticals across the Netherlands with fertilizer/crop-protection products, biological controls, a 12+ app digital farming suite (Mijn Groei, Mijn Fertigatie, etc.), and sector-specialist advisory services; it is a subsidiary of Thesis Holding.
- Company typePrivate
- Founded1921
- HeadquartersWestmaas, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Van Iperen does
Van Iperen B.V. is a privately held Dutch agricultural input distributor and crop advisor founded in 1921 and headquartered in Westmaas, Netherlands, operating as a subsidiary of Thesis Holding. The company serves six agricultural verticals — arable farming (Akkerbouw), bulb cultivation (Bloembollenteelt), fruit growing (Fruitteelt), green space management (Groenvoorziening), horticulture (Tuinbouw), and livestock/dairy (Veehouderij) — through a combination of fertilizer and crop-protection distribution, biological control products, professional advisory services, and a portfolio of digital farming applications.
Its product architecture is built around a "Mijn" digital ecosystem of more than twelve web and mobile applications anchored by Mijn Groei, a cultivation dashboard that combines crop growth models, soil nutrient data, weather forecasts, and crop-protection records. Adjacent modules cover fertigation (Mijn Fertigatie), scouting (Mijn Scouting), precision agriculture (Mijn Precisieteelt Plus), water (Mijn Water), fertilization (Mijn Bemesting), grain (Mijn Graan), storage (Mijn Bewaring), farm management (Mijn Bedrijf), and order management (Mijn Iperen), with a Transport Management System (TMS) providing GPS-tracked logistics. The Mijn Groei platform integrates with AgroVision's B.O.S. decision-support system for predictive infection-risk modeling, and a partnership with Netafim Netherlands extends irrigation management into fruit orchards through soil sensors. The company also markets proprietary foliar and fertigation fertilizer lines under the Powerleaf, Powerbasic, Powerstart, and Powerdrip brands, and supplies biological control agents (ladybug larvae, nematodes) and seed mixtures (Limagrain/Advanta).
Van Iperen monetizes through three streams: one-time product sales of fertilizers and crop-protection inputs; recurring digital tool subscriptions across the Mijn suite; and professional advisory services delivered by sector-specialist Teeltspecialisten. Distribution is omnichannel — direct field sales by crop advisors, inside sales (Binnendienst), the Mijn Iperen self-serve portal, seasonal pickup locations, and an in-house TMS-supported delivery network. The go-to-market is enterprise field sales oriented, with 101-250 employees, an active hiring footprint (13 open roles), regional offices across Zeeland, the Betuwe, and Flevoland, and ongoing M&A integration of Gebr. Dijke (2016) and R. van Wesemael/AgroBuren (2025). Quality is certified under GMP+, DNV GL, and ISO 9001.
Van Iperen firmographics
Firmographics- Name
- Van Iperen
- Legal name
- Van Iperen B.V.
- Website
- https://iperen.com
- Company type
- Private
- Founded year
- 1921
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Van Iperen is a Dutch agricultural input distributor and crop advisor, founded in 1921, serving six farming verticals across the Netherlands with fertilizer/crop-protection products, biological controls, a 12+ app digital farming suite (Mijn Groei, Mijn Fertigatie, etc.), and sector-specialist advisory services; it is a subsidiary of Thesis Holding.
- Ownership category
- akta.pro rank
Van Iperen industry classification
Industry- Product category
- Agricultural Inputs and Advisory Services
- NAICS
- Fertilizer and Compost Manufacturing (32531)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Integrated Pest Management (IPM) Advisory (AFACABAE)
- akta.pro secondary industries
- Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL), Cover Crop Seed & Green Manure Inputs (AFABAKAH), Tillage & Field Preparation Services (Plowing, Cultivating, Bed Prep) (AFACAAAF)
Keywords
Where Van Iperen is headquartered
LocationHeadquarters
- HQ city
- Westmaas
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
Van Iperen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fertilizer and Crop Protection Product Sales: Van Iperen sells a broad range of fertilizers (granular, liquid, foliar), leaf fertilizers (Powerleaf product line), fertigation products, crop protection products, biological pest control (ladybugs, predatory insects, banker plants), seeds (green manure, flower mixtures), and agricultural films/plastics. Products are sold directly to farmers via sector-specialist advisors and the Mijn Iperen ordering platform.
- Digital Tools and Software Subscriptions: Van Iperen generates recurring revenue from digital cultivation management tools including Mijn Groei, Mijn Fertigatie, Mijn Precisieteelt Plus, Mijn Water, Mijn Scouting, Mijn Bemesting, Mijn Iperen (order management), and TMS (transport management). These are accessible via web and mobile app.
- Advisory and Consulting Services: Van Iperen provides cultivation advice and technical consulting across all agricultural sectors (arable, bulb, fruit, green space, horticulture, livestock). Advisors provide personalized crop management recommendations, pest/disease management, fertilization strategies, and sustainability guidance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Products and advisory services are quoted on request through sector-specialist advisors or the Mijn Iperen platform. |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Van Iperen product offering
Product offeringCore offering
Van Iperen is a Dutch agricultural firm that supplies crop nutrition products (foliar, liquid, granular, and fertigation fertilizers), crop protection solutions, biological pest control agents, and seeds, while delivering crop advisory services and proprietary digital farming tools to producers across six agricultural sectors including arable farming, horticulture, fruit growing, bulb cultivation, livestock, and green-space management.
Product overview
Van Iperen is a Dutch agricultural company specializing in crop nutrition, protection, and digital farming solutions. The company operates a platform-plus-modules architecture consisting of: (1) Digital tools under the 'Mijn' (My) series including Mijn Groei (cultivation dashboard), Mijn Fertigatie, Mijn Scouting, Mijn Precisieteelt Plus, Mijn Water, Mijn Bemesting, Mijn Voeding, Mijn Bewaring, Mijn Graan, Mijn Afname, Mijn Bedrijf, Mijn Iperen (order management), and TMS (Transport Management System); (2) Fertilizer products including Powerleaf foliar fertilizers (Quattro, Kali Plus, Mangaan Magnesium, Stikstof Plus, Borium, Koper, Zink), Powerbasic liquid fertilizers (Nevis), Powerstart granular fertilizers, Powerdrip Teon fertigation products, and various NK/potassium granular fertilizers; (3) Biological control products (ladybug larvae, nematodes); and (4) Professional consulting services for arable farming, bulb cultivation, fruit growing, green space management, horticulture, and livestock farming sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Mijn Iperen: Online order management system, web-based and app-based platform for customers
- Mijn Scouting
- Mijn Precisieteelt Plus (Mijn PT+)
- Mijn Water
- Mijn Fertigatie
- Mijn Groei
- Mijn Bedrijf
- Mijn Bemesting
- Mijn Voeding
- Mijn Bewaring
- Mijn Graan
- Mijn Afname
- Mijn Iperen 2
- TMS (Transport Management System)
Products and services
- Powerleaf Foliar Fertilizers
Quantifiable outcome
- Fertigation in onions yields up to ~7 ton/ha more when dosing 5x per week vs. 1x per week; ridge cultivation (50 cm) yields highest absolute output in onion trials.
- +5 more outcomes
Companies that use Van Iperen
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles6 records
Van Iperen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature10 records
Van Iperen partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Exploras (Etten-Leur)minorVan Iperen conducts its 3rd consecutive year of practical research on false mildew (Peronospora destructor) in onions at Exploras in Etten-Leur. The trial compares chemical products, green products, and adjuvants, and serves as a knowledge platform for advisors, manufacturers, and farmers to evaluate different disease management strategies.
- Netafim NetherlandscoreVan Iperen and Netafim Netherlands initiated a pilot to optimize irrigation in fruit orchards using soil sensors, crop models, and data analysis. Two fruit growers in Zuid-Beveland participate, testing smart irrigation based on real-time data to improve water efficiency and crop quality. This partnership extends Van Iperen's digital irrigation tools (Mijn Water) with Netafim's hardware.
- Mulders OudenboschminorMulders Oudenbosch collaborated with Van Iperen on a fertigation trial in grassland on dry sandy soils. The trial tested fertigation (water + fertilizer via drip hoses) vs. irrigation-only vs. conventional KAS fertilization, showing that fertigation yielded the highest dry matter output. Mulders provided the practical setting for the trial.
- R. van Wesemael BVcoreR. van Wesemael BV in Biddinghuizen was acquired/integrated into Van Iperen. The 2025 Fertigation Event (Fertigatiebeurs) was held at the Biddinghuizen location, which now carries the Van Iperen logo. Van Wesemael expanded Van Iperen's presence in the Flevoland region and added fertigation expertise.
- AgroVisioncoreVan Iperen created a direct integration between its Mijn Groei cultivation dashboard and AgroVision's Decision Support System (B.O.S.) for onion cultivation. The B.O.S. system is fed by growth line data from Mijn Groei, making it more refined and better able to predict infection risks for downy mildew. Users receive spray advice and warnings directly in the Mijn Groei app.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Van Iperen competitors and assessment
Company assessmentDirect peers
- Royal Brinkman: Royal Brinkman is a Dutch supplier of products, advisory, and technical services for greenhouse horticulture and open-field growers. Closely comparable to Van Iperen in offering crop inputs, biological control, substrates, and sector-specialist advisory across the same Dutch customer base.
- Koppert Biological Systems: Koppert is a Dutch-based global leader in biological crop protection and natural pollination. Overlaps directly with Van Iperen's IPM advisory, banker plants, ladybug larvae, and nematode product lines across horticultural and arable customers.
Others
- Netafim: Netafim is the global pioneer of drip irrigation and an explicit technology partner of Van Iperen (soil-sensor pilots in fruit orchards). While not a direct competitor on advisory, Netafim's fertigation hardware is the physical layer Van Iperen's Mijn Fertigatie and Powerdrip products are designed around.
- AgroVision (Dacom / Crop Solutions): AgroVision provides farm management and Decision Support System software (B.O.S.) for arable farmers, and is an explicit data integration partner of Van Iperen's Mijn Groei dashboard. Adjacent software provider serving overlapping Dutch arable and horticulture customers.
Broad incumbents
- Yara International: Yara is one of the world's largest producers and distributors of nitrogen-based fertilizers, including the KAS-type products referenced in Van Iperen's trials. A broad incumbent competing for Dutch fertilizer share while layering on digital agronomy services.
- ICL Group: ICL produces specialty plant nutrition fertilizers (including polysulfate and foliar lines) with overlap against Van Iperen's Powerleaf/Powerbasic branded foliars. A larger incumbent serving Dutch and European growers through distributor networks.
- Bayer Crop Science: Bayer's Crop Science division bundles seeds, crop protection, and digital agronomy (Climate FieldView) and competes with Van Iperen on crop protection chemistry and digital decision-support, especially for Dutch arable and horticulture growers.
- ADAMA Ltd: ADAMA is a global crop protection company selling herbicides, fungicides, and insecticides through local distribution in the Netherlands. Directly competes in Van Iperen's crop protection and onion/peronospora trial programs.
- Nutrien Ag Solutions: Nutrien Ag Solutions is the world's largest crop input retailer and digital agronomy provider. A scale incumbent whose retail + digital model parallels Van Iperen's direct-advisory distribution concept but at vastly greater geographic and product breadth.
Emerging players
- Cropx: CropX is an emerging precision agriculture analytics platform using soil-sensor data for irrigation and nutrient recommendations. Comparable to Van Iperen's Mijn Water/Mijn Groei soil-sensor and fertigation analytics approach, though focused more on hardware/SaaS than full-service advisory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Van Iperen social profiles
Digital presenceVan Iperen compliance and trust
Trust signalCompliance3 records
Van Iperen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Van Iperen leadership team
Management profileNumber of profiles
Profiles9 records
Van Iperen subsidiaries and ownership
Company hierarchySubsidiaries1 record
Van Iperen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Van Iperen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Van Iperen
What does Van Iperen do?
Van Iperen is a Dutch agricultural firm that supplies crop nutrition products (foliar, liquid, granular, and fertigation fertilizers), crop protection solutions, biological pest control agents, and seeds, while delivering crop advisory services and proprietary digital farming tools to producers across six agricultural sectors including arable farming, horticulture, fruit growing, bulb cultivation, livestock, and green-space management.
Is Van Iperen a public or private company?
Van Iperen is a private company. It is classified as family owned and is currently operating.
When was Van Iperen founded?
Van Iperen was founded in 1921. It employs 101 to 250 people.
Where is Van Iperen based?
Van Iperen is headquartered in Westmaas, Netherlands, in the Europe region.
How does Van Iperen make money?
Three revenue lines are on record. Fertilizer and Crop Protection Product Sales are the primary driver. The others are digital Tools and Software Subscriptions and advisory and Consulting Services.
Who are Van Iperen's main competitors?
Direct peers on record are Royal Brinkman and Koppert Biological Systems. Others are Netafim and AgroVision (Dacom / Crop Solutions). Broad incumbents are Yara International, ICL Group, Bayer Crop Science, ADAMA Ltd and Nutrien Ag Solutions. Cropx is listed as an emerging player.
Does Van Iperen have an API?
No public API is recorded for Van Iperen.
What industry is Van Iperen in?
Van Iperen's product category is Agricultural Inputs and Advisory Services. Its primary akta.pro industry code is AFACABAE, Integrated Pest Management (IPM) Advisory, with a secondary code of AFACABAL, Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory). Its NAICS code is 32531 and its SIC code is 700.