Bitcoin Advisory

What Bitcoin Advisory does

Bitcoin Advisory LLC is a New York-based, privately held advisory firm founded in 2018 by Pierre Rochard, a Bitcoin researcher, investor, and software developer active in the space since February 2013. The firm provides independent, buyside Bitcoin advisory services to private investors, family offices, hedge funds, and endowment funds, organized around three core offerings: Fundamental Theses Advisory (analysis of investment theses for Bitcoin and their implications for portfolios), Buying Bitcoin Guidance (referrals to trusted exchanges and professional OTC desks with fraud-avoidance support), and Holding Bitcoin Tutorials (hands-on setup of hardware and software wallets, transaction management, and full-node queries). The firm explicitly does not advise on altcoins, ICOs, utility tokens, security tokens, appcoins, distributed ledger or blockchain technology, short-term trading, or charting, positioning itself as a Bitcoin-only specialist.

The business is operated as a solo professional services practice, with Pierre Rochard as the sole practitioner. Revenue is generated through consulting fees on a quote-based, non-public pricing model, with client acquisition driven entirely by the founder's personal credibility, thought-leadership content (Noded Bitcoin Podcast co-host since 2017), institutional speaking engagements (VanEck, BNY Mellon), and active social media presence. Distribution is direct: clients engage through the website's contact form and receive personalized consultations, with no self-serve motion, marketplace presence, or reseller relationships. Adjacent to the advisory core, the firm also operates BitcoinACKs.com, a Bitcoin Core contribution tracking tool launched in May 2018 that achieved product/market fit among Bitcoin Core contributors but is treated as a supplementary project rather than a commercial product.

There is no disclosed external funding, no institutional ownership, and no headcount beyond the founder. The underlying technology footprint is minimal and does not include proprietary AI, machine learning, or automation layers; advisory output is produced manually by the founder. Competitive positioning rests on Rochard's individual track record, his co-founding role at the Satoshi Nakamoto Institute, his Bitcoin software development background, and his prior experience at Deloitte, BitPay, Hudson River Trading, and Axial.

Name

Bitcoin Advisory

Legal name

Bitcoin Advisory LLC

Website

https://bitcoinadvisory.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Bitcoin Advisory LLC is a solo Bitcoin-only advisory practice founded by Pierre Rochard in 2018 that provides independent buyside research, exchange and OTC buying guidance, and self-custody tutorials to private investors, family offices, hedge funds, and endowments.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

akta.pro secondary industries

Private Banking & UHNW Wealth Advisory (FSAEABAC), Active Crypto Asset Managers (Discretionary) (FSADAHAA)

Keywords

• Bitcoin advisory
• Crypto consulting
• Bitcoin investment research
• Portfolio allocation guidance
• Custody education

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Advisory and Consulting Services: Bitcoin Advisory provides personalized Bitcoin investment advisory services to high-net-worth individuals and institutional clients. Revenue is generated through consulting fees for portfolio allocation advice, education on Bitcoin fundamentals, and hands-on tutorials for buying and holding Bitcoin. The firm does not sell products, hardware, or take transaction fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bitcoin Advisory is an independent advisory firm that helps clients understand, buy, and hold bitcoin. It provides personalized Bitcoin investment advisory services covering investment thesis analysis, recommendations of trusted exchanges and OTC desks, and hands-on tutorials for wallet setup, transaction management, and self-custody. The firm serves private investors, family offices, hedge funds, and endowment funds, and explicitly does not advise on altcoins, ICOs, tokens, or short-term trading.

Product overview

Bitcoin Advisory is a consulting/advisory firm offering a portfolio of services focused on Bitcoin investment guidance. The core offerings include Fundamental Theses Advisory (investment thesis analysis), Buying Bitcoin Guidance (exchange/OTC desk recommendations), and Holding Bitcoin Tutorials (wallet setup and transaction management tutorials). Additionally, the firm developed BitcoinACKs.com, a supplementary tool for tracking Bitcoin Core contributions. The firm does not advise on altcoins, ICOs, utility tokens, security tokens, appcoins, distributed ledger or blockchain technology, short term trading, or charting.

Differentiator

Problem solved

Functional benefit

Products and services

• Fundamental Theses Advisory Advisory service providing analysis of various investment theses for Bitcoin, including comparisons to gold and tulips, with assessment of strengths, weaknesses, and implications for investors. Aimed at clients seeking to understand Bitcoin's fundamental case for portfolio inclusion.
• Buying Bitcoin Guidance Advisory service connecting clients with trusted exchanges and professional OTC desks for purchasing bitcoin, with guidance to avoid frauds and ensure withdrawal to private keys. Designed for private investors and institutional clients preparing to acquire bitcoin.
• Holding Bitcoin Tutorials Hands-on, step-by-step tutorials for bitcoin holders covering hardware and software wallet setup, sending and receiving transactions, and querying full nodes for transaction information. Targeted at new and intermediate self-custody adopters.
• BitcoinACKs.com A Bitcoin contribution tracking website that tracks acknowledgments for contributions to Bitcoin Core. A supplementary tool maintained by the founder alongside the advisory business.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• VanEckminorGTM or Marketing Partner · 21 August 2019Pierre Rochard was invited by Gabor Gurbacs at VanEck to speak about Bitcoin and Lightning at a breakfast event with financial institution representatives including crypto VC funds and Big Four banks. This appearance positions him as a credible Bitcoin advisor to institutional audiences.
• BNY MellonminorGTM or Marketing Partner · 21 August 2019Pierre Rochard appeared on BNY Mellon's internal FinTech Friday podcast to discuss Bitcoin monetary economics and scaling. This engagement with a major traditional financial institution enhances credibility for institutional advisory engagements.
• Satoshi Nakamoto InstitutecoreStrategic or Co-development PartnerCo-founded by Pierre Rochard, the Satoshi Nakamoto Institute curates primary source literature on Bitcoin and cryptography. This establishes Pierre's credibility as a Bitcoin researcher and thought leader, which directly supports Bitcoin Advisory's positioning as a trusted advisory firm.
• Noded Bitcoin PodcastcoreGTM or Marketing PartnerPierre Rochard co-hosts the Noded Bitcoin Podcast since 2017. The podcast serves as a platform for thought leadership and brand building, driving awareness and potential client referrals to Bitcoin Advisory.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Galaxy Digital: Galaxy Digital is a diversified crypto financial services and asset management firm with institutional advisory, trading, and asset management capabilities including Bitcoin. Comparable as an institutional crypto advisory competitor, though broader in asset coverage and operating at meaningfully greater scale.
• NYDIG: NYDIG is a leading institutional Bitcoin-focused platform providing custody, execution, and advisory services to banks, corporates, and asset managers. Comparable to Bitcoin Advisory in serving institutional Bitcoin allocators, but at substantially greater scale and as a regulated, well-capitalized incumbent.
• Fidelity Digital Assets: Fidelity Digital Assets is the institutional crypto arm of Fidelity Investments, offering custody, trading, and research to institutional Bitcoin investors. Comparable in serving institutional Bitcoin mandates, but operates as a large, regulated incumbent with a full-stack offering that competes with standalone advisors.
• CoinShares: CoinShares is a leading European crypto asset manager and ETP issuer offering research, index products, and institutional advisory services. Comparable in providing institutional crypto investment research and advisory, but with a more productized and ETP-centric model.

Direct peers

• River Financial: River Financial is a Bitcoin-only financial services firm offering brokerage, custody, and advisory for individuals and institutions. It is directly comparable in exclusive Bitcoin focus and education-led positioning, with a more productized brokerage infrastructure.
• Swan Bitcoin: Swan Bitcoin is a Bitcoin-focused financial services company serving both individual and institutional clients with advisory, custody, and automated purchase services. It is directly comparable to Bitcoin Advisory in its exclusive Bitcoin-only positioning and education-led GTM, though it operates a more productized and scalable platform.
• Unchained Capital: Unchained Capital provides Bitcoin-native financial services including collaborative custody, lending, and advisory for HNW individuals and institutions. Comparable to Bitcoin Advisory in its Bitcoin-only focus and institutional client emphasis, with the added dimension of integrated custody solutions.

Emerging players

• Pantera Capital: Pantera Capital is a long-standing crypto-focused investment firm offering venture, token, and Bitcoin fund mandates to institutional clients. Comparable in serving institutional Bitcoin allocators with research-driven advisory, though operating primarily as a fund manager rather than a pure advisor.
• Bitwise Asset Management: Bitwise Asset Management is a crypto asset manager offering index funds, ETPs, and institutional research. Comparable as an institutional Bitcoin-focused advisory and asset management firm, though Bitwise focuses on productized fund vehicles rather than personalized advisory.
• Onramp Invest: Onramp Invest is a Bitcoin-focused advisory and education platform serving financial advisors and their HNW clients. Comparable to Bitcoin Advisory in its Bitcoin-only advisory positioning and educational focus, but with a B2B platform model targeting RIAs rather than direct end-client delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bitcoin Advisory