Zoom Marketing

What Zoom Marketing does

Zoom Marketing is a privately held, founder-led B2B professional services firm founded in 1997 in Silicon Valley by co-CEOs Ellie Victor and Nick Copping. The firm specializes in data-driven brand positioning and category definition for high-growth technology companies, including SaaS unicorns and pre-IPO firms such as Snowflake, Databricks, Nutanix, ThoughtSpot, Fivetran, Neo4j, and FloQast. Its core methodology combines qualitative market research with quantitative surveys and A/B validation against real prospects unfamiliar with the client, producing category-defining positioning that the firm claims has generated more than $125B in cumulative client market cap over 24+ years.

The company's offering is delivered as project-based or retainer consulting engagements targeting CMOs, CEOs, and senior marketing leadership at enterprise technology firms. Pricing is quote-based and the firm benchmarks its engagements at less than 4% of a typical $5M marketing budget. The firm has roughly 1-10 employees, no disclosed external funding, and operates from a Lakeport, California headquarters while serving a global client base. Distribution is primarily direct enterprise consulting supplemented by thought-leadership marketing through the ZOOMinars webinar series, ZOOMTOONS cartoons, the 'Point That Matters' newsletter, and Co-CEO Ellie Victor's Forbes Agency Council column.

The business model is straightforward professional services revenue tied to a small number of senior practitioners. Recent strategic emphasis has been on extending the firm's positioning expertise into the AI category and broadening demand channels via partnerships such as the 2022 collaboration with venture firm Inovia Capital for portfolio-company workshops. The firm carries no disclosed AI/ML product, no patents, and no external investors, and growth has historically been funded entirely by operating cash flow.

Name

Zoom Marketing

Legal name

ZOOM Marketing

Website

https://zoommarketing.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Zoom Marketing is a Silicon Valley B2B brand positioning agency founded in 1997 by co-CEOs Ellie Victor and Nick Copping, serving high-growth technology companies with a proprietary data-driven positioning methodology targeting SaaS unicorns and pre-IPO clients.

Ownership category

akta.pro rank

Product category

Brand Positioning Consulting

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), B2B / Industrial Market Research (MPAAALAA)

Keywords

• B2B brand positioning
• Category strategy consulting
• Messaging framework development
• Data-driven positioning research
• Tech company differentiation

Headquarters

HQ city

Lakeport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Positioning Consulting Services: Professional services for B2B brand positioning, messaging strategy, and category definition. Projects include market research, prospect testing, executive alignment workshops, and positioning development. Pricing is project-based or retainer model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Zoom Marketing provides data-driven B2B brand positioning services for technology companies. The firm helps clients define their market category, sharpen messaging, and build differentiation through proprietary research-backed methodologies refined over more than two decades.

Differentiator

Problem solved

Functional benefit

Brands

• ZOOMTOONS: B2B marketing cartoons with a strategic twist, featuring humor that is part of ZOOM's DNA.

Products and services

• Data-Driven B2B Brand Positioning A research-backed positioning engagement that helps technology companies define their market category, sharpen messaging, and build durable differentiation through quantitative testing of positioning variants.
• Category Strategy A consulting service focused on defining and designing market categories for technology companies, helping clients frame a new or reframed category in which to compete.
• Messaging Framework Development A service that builds validated messaging architectures for B2B tech clients, translating positioning into layered narratives, value propositions, and proof points for use across the go-to-market funnel.

Quantifiable outcome

• Positioning projects generate less than 4% of a $5M marketing budget
• +3 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Inovia CapitalminorGTM or Marketing Partner · 1 January 2022Partnership for educational session 'Unlock Your Growth Potential: Strategic Positioning for B2B SaaS' with Inovia Capital's CEOs and CMOs. ZOOM led hands-on positioning workshop for portfolio company leadership.
• Palo Alto Humane SocietyminorStrategic or Co-development Partner · 1 January 2020Co-founder of the Humane Planet Speaker Series with Palo Alto Humane Society and Sweet Farm. Series features thought leaders exploring sustainable and compassionate world topics. ZOOM Marketing provides sponsorship and organizational support for the initiative.
• Sweet FarmminorStrategic or Co-development Partner · 1 January 2020Co-founder of the Humane Planet Speaker Series focused on thought leaders for a sustainable world. Sweet Farm addresses global climate impacts of factory farming. ZOOM Marketing provides sponsorship and organizational support.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Lippincott: Global brand strategy consultancy with deep work in corporate and product brand positioning for large enterprises including tech clients. Comparable at the methodology level (positioning/brand strategy) though operating at a much larger scale and broader scope than ZOOM.
• Prophet: Global growth and transformation consultancy with a strong brand and marketing strategy practice serving enterprise technology clients. Comparable on the strategy and positioning dimension though much larger and broader in scope than ZOOM's boutique positioning focus.

Emerging players

• Challenger (sales training): Sales training and commercial transformation firm whose Challenger Sale methodology influences how B2B tech companies approach messaging differentiation. Adjacent competitor with overlapping influence on enterprise tech positioning choices.
• Walker Sands: B2B marketing agency serving technology clients with PR, demand generation, and brand services. Comparable on the B2B tech client base though broader in scope than ZOOM's positioning-only niche.

Direct peers

• Force Management: B2B sales and marketing enablement firm helping enterprise tech companies with messaging, value selling, and go-to-market strategy. Adjacent positioning work overlaps with ZOOM's category and messaging engagements.
• Velocity Partners: B2B marketing agency serving technology clients with focus on demand generation and account-based marketing. Comparable to ZOOM as a B2B tech specialist agency, though with more emphasis on demand gen rather than upstream category positioning.
• Category Pirates: Category design advisory and education firm founded by Mike Fellows, Eddie Yoon, and Anthony Mills. Directly comparable to ZOOM in that it helps B2B tech companies define and dominate new market categories using a category-design framework rather than traditional analyst-defined quadrants.
• Sales Schema: Sales Schema specializes in B2B messaging and sales enablement, including positioning work for technology companies. Directly comparable as a sales-led positioning agency targeting similar SaaS and enterprise tech buyers.
• Tongue: B2B brand and creative agency for technology and SaaS companies with positioning, messaging, and brand identity services. Comparable target customer base and offer overlap with ZOOM's positioning practice.
• Corporate Legend: B2B positioning and messaging firm focused on technology and SaaS companies. Competes with ZOOM in the same niche of data-driven positioning for high-growth tech clients and uses similar category-claim methodologies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ConquerYourHill
• Facebookfacebook.com/zoommarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoom Marketing