Bespoke Capital Partners

What Bespoke Capital Partners does

Bespoke Capital Partners is a London-headquartered private equity firm founded in 2014 by Mark Harms, with a US office, that invests in branded consumer products and consumer-adjacent services. The firm's investment focus spans five verticals: Branded Consumer Products, Business Services, Fitness/Wellness, Gaming/Leisure, and Hospitality/Travel, with typical deal sizes of $25M–$250M and cumulative transaction value exceeding $2B since inception.

The firm's differentiated operating model is built around a network of more than 75 Operating Partners and over 100 Limited Partners cultivated from 30+ years of principal-investor relationships. Operating Partners receive GP-equivalent economics, creating direct alignment between senior operators and the fund; this network is the firm's primary sourcing and value-creation engine rather than a large in-house deal team. Noteworthy investments include Vinventions (acquired 2015, majority sold to L-GAM in 2021), World Gym Taiwan (2017, later expanded into World Gym International and divested to beCore in 2024), Vintage Wine Estates (2021, via a $600M business combination plus $120M PIPE), and a stake in 24 Hour Fitness. Core team size is reported as 11–50.

Revenue is generated through three standard PE mechanisms: management fees on committed/invested capital, carried interest on realizations, and transaction fees on closed deals. The firm is a private investment adviser, not a broker-dealer, with regulatory registration and disclosure obligations in jurisdictions where it operates.

Name

Bespoke Capital Partners

Legal name

Global Leisure Capital Partners LLC

Website

https://bespokecp.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Bespoke Capital Partners is a London-based private equity firm founded in 2014 that invests $25M–$250M in branded consumer products and consumer-adjacent services, sourcing and operating deals through a 75+ Operating Partner network serving institutional LPs.

Ownership category

akta.pro rank

Product category

Private Equity Investment Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Other Financial Vehicles (525990)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Alternative Investments for Private Wealth (Hedge Funds, PE/VC Access, Private Credit) (FSAAABAI)

Keywords

• Private equity investments
• Investment advisory services
• Consumer products investing
• Private fund management
• Long-term equity investments

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure

Revenue model

1. Management Fees: Quarterly management fees charged in advance based on the size of the investor's investment in the private funds
2. Performance Fees (Carried Interest): Performance-based fees as a percentage of proceeds distributable to investors after return of capital and preferred return are achieved, subject to performance hurdles outlined in fund documentation
3. Transaction Fees: Affiliated broker-dealer may receive transaction fees from a fund on the sale of an investment, deducted from total proceeds of any sale

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Bespoke Capital Partners is a private equity firm that offers interests in private funds and discretionary investment advisory services to Qualified Purchasers. The funds make primarily long-term equity and equity-related investments in portfolio companies across consumer products, business services, fitness/wellness, gaming/leisure, and hospitality verticals. Fund interests are distributed through an affiliated broker-dealer, with the firm sourcing proprietary, off-market deals via its principals' relationships and a network of 75+ Operating Partners.

Product overview

Bespoke Capital Partners is a private equity firm that offers two primary products: (1) interests in private funds targeting Qualified Purchasers, issued through affiliated broker dealers as private securities offerings, with funds making long-term equity investments in portfolio companies; and (2) investment advisory services with discretionary authority over fund investments, including opportunity identification, due diligence, structuring, negotiation, monitoring, and disposition of investments. The firm does not operate a unified technology platform but rather provides financial investment services to qualified investors.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Funds Investment Interests Interests in private funds offered exclusively to Qualified Purchasers, issued through an affiliated broker-dealer in the form of private securities offerings. Each fund typically makes primarily long-term equity and equity-related investments in a single portfolio company.
• Investment Advisory Services Discretionary investment advisory services consisting of investigating, identifying and evaluating investment opportunities; structuring, negotiating and making investments on behalf of the funds; managing and monitoring portfolio company performance (at least monthly); and disposing of investments.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Vintage Wine EstatescoreStrategic or Co-development Partner · 1 June 2021High growth U.S. omni-channel wine producer in which Bespoke invested in June 2021. Mark Harms serves as Director on the board of Vintage Wine Estates. The company was involved in a $600m BCAC/Vintage Wine Estates merger and associated $120m PIPE.
• World Gym TaiwancoreStrategic or Co-development PartnerBespoke invested in World Gym Taiwan in April 2017, which became the largest health and fitness chain in Taiwan. Mark Harms, Managing Partner of Bespoke, is also CEO and part-owner of World Gym Taiwan through Global Leisure Partners. The company expanded globally after acquiring World Gym International in 2024, growing to 284 locations across 10 countries serving 900,000 members.
• VinventionscoreStrategic or Co-development PartnerBespoke previously held majority stake in Vinventions, a screw-cap manufacturing company. Tom Griffiths worked on the acquisition of Nomacorc and formation of Vinvention Capital Partners. L-GAM (Luxembourg-based investment vehicle owned by the ruling family of Liechtenstein) acquired Bespoke's majority stake in 2021. Vinventions was later acquired by Guala Closures (controlled by Investindustrial).
• 24 Hour FitnesscoreStrategic or Co-development PartnerBespoke Capital Partners was involved in the buyout of 24 Hour Fitness. Mark Harms serves as non-executive Director representing Bespoke on the board of 24 Hour Fitness. Frank Napolitano, President of 24 Hour Fitness, is also an Operating Partner at Bespoke.
• Global Leisure PartnerscoreStrategic or Co-development PartnerMark Harms is Chairman & CEO of Global Leisure Partners (GLP), the affiliate of Bespoke Capital Partners. Tom Griffiths previously joined GLP in August 2013 before forming Bespoke. GLP is a merchant bank focused on consumer and leisure sectors.

Scale indicators6 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• L Catterton: Large consumer-focused private equity firm with deep sector expertise in branded consumer, fitness, and lifestyle businesses. Highly comparable to Bespoke given its consumer vertical specialization and proprietary sourcing model across US/Europe/Asia.
• Centre Partners: Middle-market private equity firm focused on consumer and business services. Comparable to Bespoke in deal size ($25-250M range), sector focus, and long-hold investment approach.
• TSG Consumer Partners: Private equity firm exclusively focused on consumer brands and retail. Closely comparable to Bespoke's branded consumer products and business services verticals, with similar lower-middle-market check sizes.
• Sycamore Partners: Consumer and retail-focused PE firm that specializes in taking controlling stakes in branded consumer businesses. Comparable in vertical focus (consumer/leisure) and willingness to pursue bilateral off-market transactions.
• Sun Capital Partners: Consumer and retail-focused middle-market PE firm. Comparable in sector focus (consumer, leisure) and operationally intensive investment approach.
• Sterling Investment Partners: Middle-market PE firm focused on consumer products, business services, and healthcare. Comparable in check size, vertical focus, and operating-partner-driven value creation model.

Regional players

• Investindustrial: European mid-market PE firm focused on consumer and industrial sectors. Comparable based on its acquisition of Vinventions (a prior Bespoke portfolio company) and similar lower-middle-market consumer focus.
• L-GAM: Luxembourg-based investment vehicle owned by the Liechtenstein ruling family. Direct comparable given it acquired Bespoke's majority stake in Vinventions in 2021 and operates as a single-family office with similar consumer/leisure focus.

Broad incumbents

• Apollo Global Management: Major alternative asset manager with broad PE, credit, and real assets strategies including consumer/leisure exposure. Comparable as a broader incumbent that competes for similar portfolio companies and LP capital.

Others

• Global Leisure Partners: Consumer and leisure-focused merchant bank that is the founder-affiliated entity of Bespoke. Relevant as an affiliate/related-party comparable given shared leadership (Mark Harms as Chairman & CEO) and overlapping sector focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bespoke Capital Partners