Makelaardij Twan Poels
Makelaardij Twan Poels is a privately held regional Dutch real estate brokerage headquartered in Cuijk with a second office in Gennep, serving individual residential buyers, sellers, and developers in the Land van Cuijk and Noord-Limburg regions through brokerage, appraisal, rental, and new construction services.
- Company typePrivate
- Founded2004
- HeadquartersGennep, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Makelaardij Twan Poels does
Makelaardij Twan Poels is a privately held regional real estate brokerage headquartered in Cuijk, Netherlands, with a second office in Gennep, serving the Land van Cuijk and Noord-Limburg areas. Founded around 2001 and operating for over 20 years, the firm is owned and directed by founder Twan Poels and Director Erwin Kersten, supported by a small team of NVM-certified makelaars and taxateurs (11-50 employees). The company offers a full-service residential brokerage proposition covering home sales, purchase assistance, certified property appraisals, rental services, free valuations, and complimentary property searches, with active listings distributed through Funda (the dominant Dutch property platform) and the firm's own website.
Beyond residential transactions, the firm operates three specialized service lines: new construction (as an NVM Nieuwbouwspecialist serving developers), rural and countryside properties (via its Buitenstate partnership since November 2017, connecting it to a national network for farms, estates, and villas), and commercial premises (Bedrijfspanden). Revenue is generated through traditional commission-based brokerage fees on transactions and professional fees for certified appraisal services. Distribution combines direct face-to-face consultations at two physical offices with national marketplace listings on Funda and Buitenstate, supported by referral channels through the NVM network. The business is relationship-led and locally embedded, with no disclosed technology platform, API, or AI/ML capabilities, and no institutional investment or funding activity.
Makelaardij Twan Poels firmographics
Firmographics- Name
- Makelaardij Twan Poels
- Legal name
- Makelaardij Twan Poels
- Website
- https://twanpoels.nl
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Makelaardij Twan Poels is a privately held regional Dutch real estate brokerage headquartered in Cuijk with a second office in Gennep, serving individual residential buyers, sellers, and developers in the Land van Cuijk and Noord-Limburg regions through brokerage, appraisal, rental, and new construction services.
- Ownership category
- akta.pro rank
Makelaardij Twan Poels industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Offices of Real Estate Appraisers (53132)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
- akta.pro secondary industries
- Ranches & Livestock Properties Brokerage (BPAJADAB), Rural Residential & Acreage Homesites Brokerage (BPAJADAE), Land & Development Site Brokerage (BPAJABAG)
Keywords
Where Makelaardij Twan Poels is headquartered
LocationHeadquarters
- HQ city
- Gennep
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Makelaardij Twan Poels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Real Estate Commission: Traditional real estate brokerage commissions from buying and selling residential properties. Commission is typically a percentage of the transaction value.
- Appraisal Services: Professional property valuations and certified appraisals by registered taxateurs (appraisers) for mortgage financing and other purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Real estate transaction services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Makelaardij Twan Poels product offering
Product offeringCore offering
Makelaardij Twan Poels is a regional real estate brokerage operating in the Land van Cuijk and Noord-Limburg areas of the Netherlands. The company provides home sales (Verkoop), home purchase assistance (Aankoop), certified property appraisals (Taxatie), rental and lettings services (Verhuur & Huur), free property valuations (Waardebepaling), and complementary property searches (Gratis Zoekopdracht). It also delivers specialized services including new construction sales as an NVM Nieuwbouwspecialist, rural and country estate expertise via its Buitenstate partnership, and commercial property (Bedrijfspanden) services.
Product overview
Makelaardij Twan Poels is a regional real estate brokerage operating in the Land van Cuijk municipality and Noord-Limburg, offering a comprehensive suite of property services. The core offerings consist of residential sales (Verkoop), home buying assistance (Aankoop), certified property appraisals (Taxatie), rental services (Verhuur & Huur), free valuations (Waardebepaling), and complimentary property searches (Gratis Zoekopdracht). Specialized divisions include new construction services as an NVM Nieuwbouwspecialist, rural/Buitenstate property expertise for country estates and farms, and commercial property services (Bedrijfspanden). The brokerage has two office locations in Gennep and Cuijk, and operates a property listing website with advanced search filters.
Differentiator
Problem solved
Functional benefit
Products and services
- Woning Verkoop (Home Sales)
Companies that use Makelaardij Twan Poels
Customer profileSegments3 records
Ideal customer profiles3 records
Makelaardij Twan Poels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Makelaardij Twan Poels partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- BuitenstatecoreStrategic partnership since November 2017 with Buitenstate, a collaboration between selected NVM brokers specialized in rural properties. Provides access to national network and specialized tools for selling countryside properties including farms, villas, and estates.
- NVM (Nederlandse Vereniging van Makelaars)coreNVM membership provides access to the largest Dutch real estate broker network, market intelligence databases, professional standards, and training. Also provides NVM Nieuwbouwspecialist certification for new construction expertise.
- FundacoreFunda is the primary property listing platform in the Netherlands. Properties are listed on Funda to reach the widest possible pool of potential buyers.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Makelaardij Twan Poels competitors and assessment
Company assessmentEmerging players
- Eerlijk Bieden: Dutch online-enabled brokerage offering residential sales at transparent fixed fees. Comparable as a technology-enabled disruptor competing for the same Dutch residential sellers, representing the digital disintermediation pressure on traditional brokerages.
Direct peers
- RE/MAX Netherlands: International real estate franchise with a large Dutch footprint offering residential sales, rentals, and appraisals. Directly comparable to Makelaardij Twan Poels as a competing residential brokerage model in the Netherlands, though operating at significantly greater scale and via franchised local offices.
- Makelaarsland: Dutch low-cost brokerage offering residential sales at fixed fees through local agents. A direct competitor in the Dutch residential market with an alternative pricing model that pressures traditional commission-based brokerages like Makelaardij Twan Poels.
- ERA Makelaars: Dutch franchise network of real estate brokers providing residential sales, appraisals, and rental services through local offices. Directly comparable as another NVM-affiliated multi-office brokerage competing in the same Dutch residential market.
- Van der Sande Makelaars: Multi-office Dutch real estate brokerage offering residential sales, appraisals, and rentals. Comparable as a similarly structured regional-to-multi-office NVM-affiliated brokerage serving the Dutch market with comparable service offerings.
- Riant Makelaars: Regional Dutch real estate brokerage with multiple offices offering residential sales and appraisals. Comparable as a similarly sized NVM-affiliated regional brokerage competing for sellers and buyers in provincial Dutch markets.
Others
- NVM (Nederlandse Vereniging van Makelaars): Dutch professional association for real estate agents and appraisers, of which Makelaardij Twan Poels is a member. Not a competitor but a relevant ecosystem participant providing market data, professional standards, and Funda access that shape the operating environment.
- Funda: The Netherlands' dominant property listing platform on which Makelaardij Twan Poels lists all properties. Not a peer but a critical distribution channel and ecosystem infrastructure provider on which the firm's lead generation depends.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Makelaardij Twan Poels social profiles
Digital presenceMakelaardij Twan Poels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Makelaardij Twan Poels leadership team
Management profileNumber of profiles
Profiles3 records
Makelaardij Twan Poels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Makelaardij Twan Poels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Makelaardij Twan Poels
What does Makelaardij Twan Poels do?
Makelaardij Twan Poels is a regional real estate brokerage operating in the Land van Cuijk and Noord-Limburg areas of the Netherlands. The company provides home sales (Verkoop), home purchase assistance (Aankoop), certified property appraisals (Taxatie), rental and lettings services (Verhuur & Huur), free property valuations (Waardebepaling), and complementary property searches (Gratis Zoekopdracht). It also delivers specialized services including new construction sales as an NVM Nieuwbouwspecialist, rural and country estate expertise via its Buitenstate partnership, and commercial property (Bedrijfspanden) services.
Is Makelaardij Twan Poels a public or private company?
Makelaardij Twan Poels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Makelaardij Twan Poels founded?
Makelaardij Twan Poels was founded in 2004. It employs 11 to 50 people.
Where is Makelaardij Twan Poels based?
Makelaardij Twan Poels is headquartered in Gennep, Netherlands, in the Europe region.
How does Makelaardij Twan Poels make money?
Two revenue lines are on record. Real Estate Commission is the primary driver. The others are appraisal Services.
Who are Makelaardij Twan Poels's main competitors?
Eerlijk Bieden is listed as an emerging player. Direct peers are RE/MAX Netherlands, Makelaarsland, ERA Makelaars, Van der Sande Makelaars and Riant Makelaars. Others are NVM (Nederlandse Vereniging van Makelaars) and Funda.
Does Makelaardij Twan Poels have an API?
No public API is recorded for Makelaardij Twan Poels.
What industry is Makelaardij Twan Poels in?
Makelaardij Twan Poels's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services, with a secondary code of BPAJADAB, Ranches & Livestock Properties Brokerage. Its NAICS code is 5312 and its SIC code is 6531.