Madisson

What Madisson does

Madisson, s.r.o. is a privately held Czech medical-technology distributor founded in 1999, headquartered in Prague with a Moravia branch in Boskovice and a wholly-owned Slovak subsidiary, Madisson Slovakia, s.r.o., in Bratislava. The company aggregates and distributes a catalogue of more than 400 device types from over 30 international and Czech brands across six categories: device technology (lasers, shockwave, magnetotherapy, electrotherapy), nursing equipment (hoists, hygiene chairs, transport beds), advanced systems (robotic exoskeletons, virtual-rehabilitation platforms, sensor-based biofeedback), beds and tables, hydrotherapy baths and lymph drainage, and a recently added Longevity/Wellness/Beauty line. Madisson operates a sales-led go-to-market organized into regional sales managers for Bohemia, Moravia, and Slovakia, supported by quote-based multi-year contracting, on-site installation, operator training, warranty and post-warranty service, and mandatory safety technical inspections (PBTK) for regulated medical devices.

The customer base spans more than 2,000 reference accounts over 27 years, including flagship Czech hospitals (Oblastní nemocnice Příbram, Rokycanská nemocnice, Nemocnice Prostějov, Klatovská nemocnice, Nemocnice s následnou péčí Moravská Třebová), major spa and wellness properties (Mariánské Lázně, Lázně Bohdaneč, Hotel Imperial Františkovy Lázně, Hotel ULRIKA Karlovy Vary), specialized rehabilitation institutes (Rehabilitační centrum Stachy, Centrum Svetielko, Odborný léčebný ústav Metylovice), nursing care facilities (Domov sv. Josefa), sports organizations (FK Dukla Praha, Kazakhstan Tennis Association), and private practices. Pricing is not publicly disclosed and is set through custom quotations.

Madisson's revenue model is capital-equipment sales backed by recurring service and inspection contracts. It does not develop proprietary hardware or AI; instead it bundles consultation, configuration, training, and after-sales technical support around third-party branded devices, which functions as the company's principal value-add and switching-cost mechanism in the Czech and Slovak healthcare markets. The company is privately held with no disclosed institutional funding and is led by Director Mgr. Robert Vojtíšek, MBA, Executive DBA.

Name

Madisson

Legal name

Madisson, s.r.o.

Website

https://madisson.cz

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Madisson is a Czech medical-technology distributor founded in 1999 that sells, installs, and services more than 400 rehabilitation, nursing, hydrotherapy, and wellness devices from 30+ brands for hospitals, rehabilitation centers, spas, and sports facilities across the Czech Republic and Slovakia.

Ownership category

akta.pro rank

Product category

Medical Rehabilitation Equipment Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345), Medical Equipment and Supplies Manufacturing (3391)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI)

akta.pro secondary industries

Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Rehabilitation equipment
• Medical device distribution
• Physical therapy devices
• Hydrotherapy systems
• Wellness technology supply

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Equipment Sales: One-time capital equipment sales of rehabilitation, physical therapy, hydrotherapy, nursing care, and wellness/beauty equipment to healthcare facilities, hospitals, rehabilitation centers, and wellness establishments
2. Service and Maintenance: Warranty and post-warranty service, technical support, and safety technical inspections (PBTK) for medical devices
3. Consulting and Training: Expert advisory services for equipment selection and training on equipment usage for healthcare facilities

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Madisson distributes and supplies more than 400 types of medical, rehabilitation, hydrotherapy, nursing care, and wellness/beauty devices from over 30 world and Czech brands to healthcare facilities, rehabilitation centers, spas, sports clubs, and private practices across the Czech Republic and Slovakia. The company operates a sales-led model with regional sales managers who provide equipment consulting, installation, staff training, warranty and post-warranty service, and statutory safety technical inspections (PBTK). Its portfolio spans device technology (laser, shockwave, magnetotherapy), advanced robotic and VR rehabilitation systems, hydrotherapy baths, treatment tables, patient-handling hoists and hygiene chairs, and longevity/wellness equipment.

Product overview

Madisson is a Czech medical technology company established in 1997 providing a comprehensive portfolio of over 400 types of devices and technologies for physical therapy, rehabilitation, nursing care, and wellness/beauty applications. The product portfolio spans six main categories: (1) Přístrojová technika (Device Technology) including shock wave therapy devices (Salus Expert ESWT, ENDOPULS FSWT, Intelect RPW 2, Mobile RPW 2), high-power lasers (LUMIX CW + skener, LightForce XLi 40W), magnetotherapy systems (Salus Talent PRO/A, Salus Optimus PRO, COMPACT II), and rehabilitation trainers; (2) Ošetřovatelství (Nursing Equipment) including patient hoists (Exia exoskeleton, LEVITOP COMFORT, VERTEO, LIFTEO ELA, VERTIUP PLUS), hygiene chairs (MOHICAN II), shower beds (HYDROGO), and transport beds (SAFARI BUFFALO E2.C4-H); (3) Pokročilé systémy (Advanced Systems) featuring robotic rehabilitation (ARMMOTUS EMU/M2 PRO, EXOMOTUS M4, EsoGLOVE, Rebless), intelligent cycle trainers (CYCLEMOTUS A4/B2L), virtual reality platforms (Neuroforma), and feedback systems (Smart Glove, Smart Board, Smart Pegboard, Smart Balance, HUBER 360 EVO); (4) Lehátka a stoly (Beds and Tables) including rehabilitation tables (MTS, Terapeuta Prestige, Elemental), traction tables (Galaxy TTET 300, TRITON 6E/6M), stretchers, and infusion chairs; (5) Hydroterapie (Hydrotherapy) comprising whole-body and extremity baths (AQUADELICIA series, MediStream 3000, MediStream SPA) and lymph drainage systems (LINFOPRESS BEAUTY); (6) Longevity: Wellness a Beauty including body composition analyzers (Visbody S30), AI-powered RF therapy (AI MASTER), TMS brain stimulation (BrainStim), and aesthetic devices (QUAD HYDRA, QUAD LASER, QUAD EM PRO, QUAD LIGHT). The company serves hospitals, rehabilitation centers, spa facilities, private practices, and sports clubs across the Czech Republic and Slovakia.

Differentiator

Problem solved

Functional benefit

Products and services

• LightForce XLi 40W High-power laser therapy device with 40W maximum output in continuous mode, dual wavelengths (980nm and 810nm), patented Empower IQ feedback system, and ergonomic applicator with 6 interchangeable tips for physiotherapy treatment.
• Smart Glove Intelligent rehabilitation glove for hand therapy with tablet control, real-time biofeedback, and motivational games for rehabilitation of fingers, wrist, and forearm including gamified cognitive training.
• MediStream 3000 Dry massage bath with medical certification for intensive use, featuring adjustable intensity up to 6.6 bar, automatic therapeutic function for neck area intensity reduction, and RFID chip card programming for personalized treatments.
• Elektrické lehátko Terapeuta Prestige E-S2 Two-section electric rehabilitation table with height adjustment range of 47–95cm controlled by frame remote, exceeding 200kg load capacity, and head section adjustable via gas spring.
• ARMMOTUS EMU 3D robotic rehabilitation system for upper limbs with active and passive movement in three actively controlled and three passive axes, providing complex training of shoulder, elbow, and wrist rehabilitation.
• EXOMOTUS M4 Robotic exoskeleton for gait training with 4 active movements (hip and knee) and 2 passive movements (ankles with spring mechanism), supporting walking on spot, walking on ground, sitting, and standing modes.
• Exia Active exoskeleton for healthcare staff that reduces physical load by up to 38kg, providing safe and ergonomic assistance during patient handling, positioning, and medical examinations.
• AQUADELICIA IX Whirlpool and bubble bath with 50 hydromassage jets, adjustable hydromassage intensity, 2 hydromassage zones, bubble massage with 204 air holes, and chromotherapy lighting.
• LINFOPRESS BEAUTY Pneumatic lymph drainage system with 20 preset programs, 6 compartments for peristaltic pressure massage, adjustable pressure 0–200 mmHg, and automatic deflation after therapy completion.
• Visbody S30 Professional 3D body composition analyzer combining bioimpedance technology with detailed 3D body visualization for comprehensive body composition assessment including posture evaluation and muscle/fat distribution analysis.
• AI MASTER Intelligent therapeutic system using RF technology (1 MHz) with AI assistance that automatically adapts treatment to individual clients through intelligent sensors optimizing parameters in real time.
• BrainStim Non-invasive brain stimulation device using high-power TMS technology with up to 3 Tesla power for deep therapeutic intervention targeting depression, anxiety, OCD, sleep disorders, and neurorehabilitation.
• LUMIX CW + skener High-power laser device with multidiod technology combining RED (650nm) and INFRARED (810, 980, 1064nm) wavelengths, featuring automatic scanning system for uniform treatment of larger areas.
• Salus Optimus PRO 2-channel device combining high-power electromagnetic field (up to 3 Tesla) and radial shock wave therapy (up to 6 bar pressure), with 8-inch color touchscreen and variable arm with 6 joints.
• ARMMOTUS M2 PRO Multifunctional robotic system for upper limb rehabilitation supporting passive, assisted, active, and resistive training with real-time force feedback, enabling simulation of resistance, weight, elasticity, and obstacles.
• CYCLEMOTUS A4 Intelligent rehabilitation cycle trainer for upper and lower limbs with automatic training adaptation, active and passive modes, intelligent system recognizing patient strength and adjusting exercise progress.
• CYCLEMOTUS B2L Specialized rehabilitation pedal trainer for lower limbs designed for bed exercises, offering active, passive, and intelligent training modes with automatic spasticity detection and symmetrical training.
• Rebless Robotic continuous passive motion device for upper and lower limb therapy with multiple exercise modes including CPM, active exercise, active-assisted exercise, and resistance training, supporting tele-rehabilitation with real-time therapist monitoring.
• Neuroforma Interactive neurorehabilitation platform with virtual reality feedback combining camera-based patient tracking with exercises for breathing, facial expressions, upper/lower limbs, cognitive functions, and balance training.
• HUBER 360 EVO Motorized platform system with force sensors for neurophysical rehabilitation, offering 8 variants of platform movement paths, 3D visualization, and feedback during exercises for improving mobility, flexibility, and deep stabilization system.
• SAFARI BUFFALO E2.C4-H Two-section transport bed with hydraulic height adjustment (51–100cm range), dual-layer padding with durable polyurethane upholstery, and folding side rails on both sides.
• MOHICAN II Shower and hygiene chair with opening, featuring electrically adjustable height and position, waterproof and disinfectable construction, and battery operation with 2.9 Ah capacity.
• LEVITOP COMFORT Electric hoist with lifting range of 68–196cm, 4-point bag holder rotatable 360 degrees with locking option, and lifting speed of 36s/34s (lift/lower) without load.
• QUAD HYDRA 7-in-1 skin treatment device combining cleansing, exfoliation, extraction, firming, and hydration through oxygen spray, exfoliation applicator, hydrafacial tip, microcurrent, electroporation, ultrasound, and heat/cold technologies.
• QUAD LASER High-power laser for permanent hair removal using four wavelengths (755nm, 808nm, 940nm, 1064nm) with sapphire cooling tip for safe and painless treatment of all skin types.
• QUAD EM PRO High-power body contouring device combining electromagnetic stimulation with built-in radiofrequency for fat reduction and muscle building, delivering up to 20,000 muscle contractions per session.
• QUAD LIGHT LED light therapy mask with 807 LED diodes for facial treatment using blue (415nm), orange (605nm), red (635nm), and IR (830nm) wavelengths for antibacterial, brightening, anti-aging, and healing effects.
• Warranty and Post-Warranty Equipment Service Authorized warranty and post-warranty technical service for medical, rehabilitation, hydrotherapy, and wellness equipment installed by Madisson, with rapid response technical support across the Czech Republic.
• Safety Technical Inspections (PBTK) Periodic safety technical inspections (PBTK — bezpečnostně technické kontroly) of medical devices performed in accordance with Czech legislation to ensure safe operation and regulatory compliance.
• Equipment Consulting and Training Expert advisory services helping hospitals, rehabilitation centers, spas, and private practices select appropriate devices and technologies, plus on-site staff training on equipment usage.

Quantifiable outcome

• 4.9/5 customer satisfaction rating
• +2 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and moderate.

• EnoviscoreChannel Partner/ Reseller/ DistributorMadisson participates as a channel partner in Enovis Channel Partner Meetings, representing Enovis medical technology products in the Czech Republic market.
• Fyzio and Beauty CentrummoderateStrategic or Co-development PartnerPartnership where Fyzio and Beauty Centrum serves as showroom for Madisson products and provides feedback. The center uses Madisson equipment for patient therapies and hosts training workshops with leading Czech rehabilitation experts.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Zimmer Biomet: Major orthopedic and medical device manufacturer with global presence in reconstructive, surgical, and rehabilitation products. Zimmer Biomet's orthopedic and rehabilitation portfolio intersects with Madisson's distribution offering in the Central European healthcare market, though Zimmer Biomet operates at much larger scale across a broader product range.
• Enovis: Global medical technology company and parent of Chattanooga/DJO, focused on orthopedic, rehabilitation, and surgical devices. As Madisson's channel partner for the Czech Republic, Enovis both supplies products through Madisson and competes broadly in the rehabilitation equipment category across global markets.
• Stryker: Global medical equipment manufacturer with extensive presence in orthopedics, surgical instruments, and rehabilitation. Stryker's broad portfolio and significant R&D investment position it as a broad incumbent whose products and services partially overlap with Madisson's rehabilitation and surgical equipment offerings in the Central European healthcare market.

Direct peers

• Gymna: Belgian manufacturer of physiotherapy and rehabilitation equipment including therapy tables, electrotherapy, and ultrasound devices. Gymna competes with Madisson in the European rehabilitation equipment market with a comparable product offering targeting hospitals, physiotherapy practices, and rehabilitation centers.
• Tecnobody: Italian manufacturer of rehabilitation and balance assessment technology including force platforms and computerized posturography systems. Tecnobody's products (such as HUBER-style multi-axial platforms) directly compete with the advanced rehabilitation systems in Madisson's portfolio, including similar HUBER 360 EVO offerings.
• Cosmed: Italian manufacturer of medical fitness, body composition, and cardiopulmonary diagnostic equipment. Cosmed's body composition analyzers are directly comparable to Visbody S30 in Madisson's longevity/wellness product line, and the company serves overlapping customer segments in fitness, wellness, and clinical practice.
• Physiomed: German manufacturer of physical therapy and rehabilitation equipment including shockwave, ultrasound, and electrotherapy devices. Physiomed's product range closely mirrors Madisson's distribution portfolio and represents a comparable European rehabilitation equipment specialist targeting hospitals and private practices.
• BTL Group: Czech-based manufacturer and distributor of medical, rehabilitation, and aesthetic equipment with a similar product portfolio spanning physical therapy, shockwave, laser, and wellness technologies. Headquartered in Prague, BTL operates globally but directly competes with Madisson in the Czech and Central European rehabilitation and wellness equipment market.
• Astar: Polish rehabilitation equipment manufacturer producing physical therapy, magnetotherapy, and laser devices comparable to those Madisson distributes. Astar's products overlap with Madisson's portfolio and represent both a partnership opportunity and competitive threat in Central European markets.
• MEDEN-INMED: Polish manufacturer of professional rehabilitation equipment including robotic gait systems (G-EO), hydrotherapy, and physical therapy devices. As an existing partner of Madisson, MEDEN-INMED's product portfolio directly competes with and complements Madisson's distribution offering across Central Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQspYm2EMbci-q_DKteXAOA
• Facebookfacebook.com/Madisson-sro-460549380680208
• Instagraminstagram.com/madisson_medical
• LinkedInlinkedin.com/company/madisson-s-r-o-

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madisson