Whitehouse Event Crockery

What Whitehouse Event Crockery does

Whitehouse Event Crockery, doing business as Options Greathire, is a UK-based event equipment rental company that supplies furniture, tableware, glassware, cutlery, tablecloths, catering equipment, and styling accessories for weddings, private events, corporate functions, and venue-hosted gatherings. The company holds an inventory of more than 100,000 items across over 3,000 product ranges and operates from two locations — a London facility in Feltham (headquarters) and a Manchester facility in Altrincham (regional headquarters) — enabling 24/7, 365-day delivery and collection across the UK. Its customer base includes luxury hotels (Hotel Café Royal), historic and heritage venues (Historic Royal Palaces/Tower of London, Old Royal Naval College, Kew Gardens via Company of Cooks), high-end venues (Roof Gardens Kensington), and event caterers and stylists (Bovingdons, Sojo Kitchen, Juniper).

The business runs an asset-heavy rental model with no proprietary technology stack. Revenue is generated primarily through one-time rental fees per event, with pricing delivered via a quote-based process (turnaround within 24 hours) that includes premium delivery and tableware washing. The go-to-market is sales-led, combining an e-commerce catalog of 3,000+ ranges, showroom visits in London and Manchester, multi-channel content and social media marketing, and photoshoot collaborations with event professionals. Approved supplier credentials at prestigious venues function as a key reputational asset and competitive barrier. Founded around 2012 (with one source noting 2009), the company is privately held with no disclosed institutional funding, no acquisitions, and no parent company, and operates with an estimated 11-50 employees.

Name

Whitehouse Event Crockery

Legal name

Options Greathire

Website

https://eventcrockeryhire.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Whitehouse Event Crockery (Options Greathire) is a UK event equipment rental company supplying furniture, tableware, glassware, and accessories to weddings, corporate events, venues, and caterers from London and Manchester locations.

Ownership category

akta.pro rank

Product category

Event Equipment Rental

NAICS

Furniture Retailers (44911)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)

akta.pro secondary industries

Tabletop & Linens Rentals (China, Glassware, Flatware, Linen) (HSACAFAC), Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG)

Keywords

• Event furniture hire
• Tableware rental
• Wedding crockery hire
• Event equipment rental
• Catering equipment hire

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Event Equipment Rental: One-time rental fees for furniture, tableware, and accessories for events. Customers pay based on quantity and rental duration. Premium delivery service and tableware washing included in pricing. Revenue generated per event with repeat bookings from event planners and venues.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Whitehouse Event Crockery (Options Greathire) rents event furniture, tableware, tablecloths, catering equipment, and event accessories from London and Manchester showrooms to event planners, venues, and corporate clients. The company holds over 3,000 product ranges and 100,000+ items in stock, serving events from intimate 50-guest dinners to 400+ attendee productions with 24/7 delivery and collection.

Product overview

Options Greathire is an event furniture and tableware hire company offering curated furniture, tableware, tablecloths, catering equipment, and styling accessories for refined gatherings, weddings, and corporate events. The company operates a platform-plus-service model with over 3,000 product ranges and 100,000+ items in stock. Their core offerings include Furniture Hire (chairs, sofas, tables, bars), Tableware Hire (chinaware, cutlery, glassware), Tablecloths and Napkins, Catering Equipment, and Accessories (lighting, easels, lecterns). These are complemented by their premium Options Greathire Service offering professional delivery and tableware washing. The company has locations in London and Manchester serving the UK and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Furniture Hire

Quantifiable outcome

• Events served range from 50 guests (intimate lunches/dinners) to 400+ attendees (large-scale productions)
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cvent: Large US-headquartered event management software and services platform serving corporate event planners globally. Comparable as an incumbent in the broader events ecosystem with overlapping corporate event customer base, though focused on software rather than physical inventory rental.

Direct peers

• Event Hire UK: UK-wide event equipment hire provider covering furniture, tableware, catering equipment, and accessories for weddings and corporate functions. Directly comparable broad-line event hire offering and similar delivery-and-collection service model.
• Premier Furniture Hire: UK event furniture hire company providing chairs, tables, and accessories for weddings and corporate events. Comparable on the event furniture rental business model, product categories, and target customers (event planners, venues, wedding stylists).
• Just-Tableware: UK tableware hire specialist providing china, glassware, and cutlery for weddings, parties, and corporate events. Directly comparable on the tableware hire portion of Options Greathire's offering, serving similar wedding and event planner customer segments.
• The Crockery Company: UK crockery, cutlery, and tableware hire specialist serving weddings, events, and corporate clients. Directly comparable on the tableware hire side of the business, with overlapping product categories (chinaware, glassware, cutlery) and similar event-driven customer base.
• Lime Furniture Hire: London-based luxury event furniture hire specialist offering curated ranges of chairs, tables, sofas, and bars for high-end weddings and corporate events. Closely comparable on premium positioning, London geographic focus, and event planner/stylist customer segments.
• Platter & Ware: UK-based tableware and platter hire company providing china, glassware, and serving items for weddings and events. Comparable as a specialist in the tableware rental niche that Options Greathire serves as part of its broader offering.
• Classic Event Hire: UK-based event furniture and equipment hire company serving weddings, corporate events, and private functions with a similar multi-category inventory model (furniture, tableware, catering equipment). Directly comparable on product range, customer segments, and UK geographic focus.
• Berkshire Furniture Hire: Regional UK event and wedding furniture hire company offering chairs, tables, and accessories across the South of England. Comparable on inventory-based event furniture rental model, though with a narrower geographic footprint and product range.

Others

• Eventbrite: Global event ticketing and event discovery platform serving event organizers and attendees. Related thematically through shared event industry exposure, but operates upstream in event creation/ticketing rather than as a hire vendor competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/whitehouse-eventcrockery
• Instagraminstagram.com/optionsgreathire
• Facebookfacebook.com/eventcrockeryhire
• Pinterestuk.pinterest.com/OptionsGreathire
• Xx.com/whitecrockery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whitehouse Event Crockery