The Jewelers Security Alliance

What The Jewelers Security Alliance does

The Jewelers' Security Alliance (JSA) is a nonprofit trade association founded in 1883 and headquartered in New York City that serves as the U.S. jewelry industry's central fusion center for crime prevention. The organization supports approximately 20,000 jewelry industry members — including jewelry retailers, manufacturers, and pawn shops dealing in jewelry — with crime alerts, SMS text alerts, security consulting, training and speaking engagements, real-time investigative support, and a Tips and Rewards program that pays for information leading to arrests and recovery of stolen goods. JSA shares its intelligence directly with the FBI and federal, state, and local law enforcement agencies to support investigations of robberies, burglaries, smash-and-grab attacks, organized theft rings, and fencing of stolen merchandise, and its operational scope now extends internationally across North America, Europe, and Asia.

JSA's core technology is a proprietary National Jewelry Crime Database described as one-of-a-kind within the trade, which aggregates incident data, suspect information, and emerging threat patterns over 140+ years. The organization distributes intelligence through a daily-updated website (jewelerssecurity.org), email and SMS channels, training sessions, and a curated Security Directory of vetted vendors. Adjacent offerings include cybersecurity consulting to help members address digital risks and fraudulent transactions, Local Networks that connect jewelers with regional law enforcement, and an international crime reporting capability covering jewelry, gems, and precious metals theft across multiple jurisdictions.

The business model is nonprofit and membership-driven. JSA collects annual membership dues from its ~20,000 members, accepts donations, and generates supplemental revenue from security consulting services; specific pricing is not publicly disclosed. The organization runs on a lean 1-10 person staff, maintains core strategic partnerships with federal, state, and local law enforcement, and operates marketing relationships with security providers including John Tann Safes, Wilson Safe, Empire Safe, Ensurity Mobile, Motorola Solutions, and JCK Online. Revenue, financials, and ownership structure are not publicly disclosed, consistent with its nonprofit status, and the organization has no parent company or private equity ownership identified.

Name

The Jewelers Security Alliance

Legal name

Jewelers' Security Alliance

Website

https://jewelerssecurity.org

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

1–10 employees

Short description

The Jewelers' Security Alliance is a 1883-founded nonprofit trade association serving roughly 20,000 jewelry industry members with crime alerts, security consulting, training, and a proprietary national jewelry crime database, while partnering with the FBI and law enforcement to combat jewelry crime.

Ownership category

akta.pro rank

Product category

Jewelry Industry Security Intelligence and Trade Association Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Fraud, Cybercrime Investigations & Brand/Dark Web Monitoring (BPAKAHAO)

Keywords

• Jewelry crime prevention
• Retail security intelligence
• Trade association services
• Crime alert notifications
• Investigative support services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: JSA is a nonprofit trade association supported by membership dues from approximately 20,000 jewelry industry members. Members receive crime data, security guidance, training, and real-time investigative support.
2. Donations: The organization accepts donations to support its mission of protecting the jewelry industry against crime.
3. Security Consulting Services: Consulting services provided to jewelers to strengthen their physical security practices and cybersecurity systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

JSA is a nonprofit trade association that delivers crime prevention intelligence and security services to the jewelry industry. Its core offering consists of timely Crime Alerts and Text Alerts for urgent threat notification, supported by a proprietary National Jewelry Crime Database that tracks criminal patterns and organized theft rings. Members also receive security consulting (physical and cybersecurity), training sessions, real-time investigative support, and access to a Tips and Rewards Program that funds rewards for information leading to arrests.

Product overview

The Jewelers' Security Alliance (JSA) operates as a nonprofit trade association providing a unified platform of security services rather than a traditional software product. The core offering consists of crime prevention intelligence services including Crime Alerts and Text Alerts for real-time threat notification, supported by a proprietary National Jewelry Crime Database that serves as the industry's fusion center for jewelry crime. JSA provides consulting services (both physical security and cybersecurity), training and speaking engagements, and a Tips and Rewards Program. The organization maintains close partnerships with federal, state, and local law enforcement to track jewelry-related crime and share intelligence, functioning as a centralized coordination hub rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Crime Alerts

Quantifiable outcome

• Over 140 years of service to the jewelry industry since 1883
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Federal, State, and Local Law EnforcementcoreStrategic or Co-development Partner · 1 January 1883JSA maintains close and long-standing partnerships with law enforcement agencies at all levels, working collaboratively to track jewelry-related crime, share intelligence, and assist in investigations. This is the organization's primary strategic partnership enabling its role as the industry's fusion center for jewelry crime.
• FBIcoreStrategic or Co-development PartnerThe FBI's Jewelry, Gem, and Metal Theft program works with JSA and industry partners to combat organized theft rings, stolen jewelry, precious metals, and resource metals theft.
• Security Service ProvidersminorGTM or Marketing PartnerSecurity companies including safe manufacturers (John Tann Safes, Wilson Safe), security technology providers (Ensurity Mobile, Motorola Solutions), and industry publications (JCK Online) are featured partners/advertisers on the JSA website, indicating a marketing relationship.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jewelers of America: The national trade association for the jewelry industry in the United States, representing thousands of jewelry businesses. Direct peer in the membership/trade association space serving the same customer segment.
• Crime Stoppers International: Nonprofit organization enabling anonymous crime reporting and reward-based tips. Comparable model of partnership with law enforcement and tips/rewards program that mirrors JSA's crime intelligence and rewards offerings.
• Jewelers Mutual Group: Specialty insurance company exclusively serving the jewelry industry, offering protection against theft and crime. Highly comparable customer base and risk-prevention mission as JSA.
• National Insurance Crime Bureau (NICB): Nonprofit organization dedicated to fighting insurance fraud and crime through intelligence sharing with insurers and law enforcement. Closely analogous 'fusion center' model applied to insurance crime, similar to JSA's role in jewelry crime.
• Loss Prevention Research Council: Research-driven organization working with retailers on loss prevention and retail crime. Comparable intelligence-sharing and crime-prevention mission applied to broader retail, including high-value goods categories.
• Jewelers Vigilance Committee: A nonprofit trade association serving the jewelry industry with a focus on self-regulation, ethics, and legal compliance. Closest comparable to JSA as a jewelry-specific nonprofit providing member services and industry protection.

Broad incumbents

• ASIS International: Large global professional association for security management professionals. Comparable in offering member training, certifications, and security resources, though focused on broader security rather than jewelry-specific crime.
• National Retail Federation (NRF) Loss Prevention Council: Industry association with a dedicated loss prevention initiative serving the broader retail sector. Comparable intelligence-sharing and crime-prevention mission applied across retail categories, of which jewelry is a subset.

Others

• JCK (Jewelers Circular Keystone): Leading jewelry industry media brand and events organizer, also connected to the JCK Industry Fund that supports JSA. Ecosystem partner providing industry content and events rather than direct security services, but deeply tied to the same customer base.

Emerging players

• International Association of Financial Crime Investigators (IAFCI): International membership association for financial crime investigators, focused on fraud prevention and investigation training. Comparable in offering member education, intelligence sharing, and law enforcement partnerships in crime prevention.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jewelers-security-alliance-of-the-united-states

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Jewelers Security Alliance