Loss Prevention Research Council

What Loss Prevention Research Council does

Loss Prevention Research Council (LPRC) is a privately-held, member-funded professional association founded in 2000 by Dr. Read Hayes alongside founding retailers Target, Walmart, OfficeMax, CVS, Gap, The Home Depot, Bealls, and Barnes & Noble. Headquartered in Gainesville, Florida (with an event site in Clearwater), LPRC operates as a neutral research consortium conducting evidence-based lab and field studies on retail theft, fraud, and violence. Its membership spans approximately 190 retail chains (including more than two dozen of the world's top retail chains and nearly 40 Fortune 500 companies), 171 technology vendors and security solution providers, 3 manufacturers, and 26 law enforcement and industry partners — collectively representing 200,000+ US stores and 350,000+ global retail locations.

LPRC's core technology and product platform is structured around the "Five Pillars" framework (Research, Innovate, Collaborate, Inform, Engage) and centers on the INNOVATE physical and virtual research labs, five topic-focused Working Groups (Retail Fraud, Organized Retail Crime, Data Analytics, Real-Time Intelligence, Operational Excellence), and a yearly event cadence that includes the IMPACT Conference, IGNITE summit, KICKOFF, INTEGRATE active-shooter prevention summit, Supply Chain Protection Summit, Product Protection Summit, Violent Crime Summit, and a webinar series. Additional member-facing assets include the Knowledge Center research library and Solutions Directory. In December 2025, LPRC introduced a Proto LUMA holographic education unit (IoT, AI, voice activation, facial recognition, 4K visual) donated by Wachter Inc. as an immersive training tool.

LPRC's commercial model relies on annual subscription memberships across Retailer, Solution Partner, Manufacturer, and Law Enforcement tiers; event registration fees (with member discounts); and corporate sponsorship across events, publications, and research projects. Pricing is not publicly disclosed. The organization is governed by a Board of Advisors of 25+ industry professionals, with no parent company, no outside equity funding, and no publicly disclosed parent or subsidiary structure — operating as a 25-year-old member-funded association anchored in research rather than a venture-backed technology company.

Name

Loss Prevention Research Council

Legal name

Loss Prevention Research Council, L.C. and Loss Prevention Research Center, Inc.

Website

https://lpresearch.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

LPRC is a privately-held, member-funded loss-prevention research association founded in 2000 and headquartered in Gainesville, Florida. It conducts evidence-based field and lab research for 190+ retail chains, 171+ solution providers, and law-enforcement partners representing 350,000+ global retail locations.

Ownership category

akta.pro rank

Product category

Retail Loss Prevention Research

NAICS

Professional Organizations (81392), Testing Laboratories and Services (54138)

SIC

Services-Membership Organizations (8600), Services-Commercial Physical & Biological Research (8731), Services-Testing Laboratories (8734)

akta.pro primary industry

In-Store Loss Prevention Officers (Uniformed/Plainclothes) (BPAKAJAA)

Keywords

• Retail loss prevention
• Asset protection research
• Organized retail crime
• Retail security solutions
• Crime prevention research

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: LPRC generates revenue through membership fees from retail chains, solution partners, manufacturers, and industry/law enforcement partners. Membership provides access to research, labs, working groups, events, and the Knowledge Center. Renewals are typically annual.
2. Event Registration Fees: Revenue generated from conference and summit registrations. Members receive discounted rates while non-members pay higher registration fees. Events include the annual IMPACT conference, IGNITE summit, and various specialized summits.
3. Corporate Sponsorship: Various sponsorship opportunities available through LPRC events, publications, and research projects. Sponsors receive exposure, market access, and involvement in research priorities.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Loss Prevention Research Council (LPRC) is a membership-based professional association that conducts evidence-based lab and field research on retail crime, loss prevention, and asset protection, and convenes retailers, solution providers, manufacturers, and law enforcement through working groups, conferences, and summits. The organization also operates INNOVATE Labs for testing loss prevention solutions and maintains a Knowledge Center of research reports, webinars, and offender interviews for member use.

Product overview

The Loss Prevention Research Council offers a research-driven platform and event-based ecosystem focused on evidence-based loss prevention solutions. The core portfolio centers on annual conferences and summits (IMPACT Conference, IGNITE, KICKOFF, INTEGRATE, Supply Chain Protection, Product Protection, and Violent Crime Summits), supported by collaborative Working Groups, an online Solutions Directory, and a Knowledge Center for member resources. The INNOVATE Labs provide physical and virtual testing facilities for solutions. Recent additions include the Proto LUMA holographic unit with AI-powered IoT capabilities and 4K visual display for interactive education. LPRC serves as a neutral community connecting retailers, solution providers, manufacturers, and law enforcement through research collaboration and industry events.

Differentiator

Problem solved

Functional benefit

Products and services

• LPRC IMPACT Conference Annual flagship conference bringing together loss prevention industry executives for three days of actionable insights, expert-led presentations, hands-on breakout sessions, and product demonstrations focused on advancing retail loss prevention strategies.
• LPRC IGNITE Summit

Quantifiable outcome

• 93% increase in shoplifting incidents reported per year in 2023 vs 2019; 90% increase in dollar loss due to shoplifting over same period
• +2 more outcomes

Named customers26 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Wicklander-Zulawski & AssociatescoreStrategic or Co-development Partner · 21 May 2026Strategic partnership announced in May 2026 to collaborate on loss prevention research and training initiatives. W-Z is a well-known loss prevention training and consulting firm.
• Sensormatic SolutionscoreStrategic or Co-development Partner · 17 December 2024Sensormatic Solutions sponsored The Impact of Retail Theft & Violence 2024 survey conducted in partnership with LPRC and National Retail Federation. Survey polled 164 retail brands representing $1.52 trillion in annual sales.
• National Retail Federation (NRF)coreStrategic or Co-development Partner · 17 December 2024Conducted The Impact of Retail Theft & Violence 2024 survey in partnership with LPRC. LPRC's David Johnston serves on LPRC Board of Advisors representing NRF.
• InStore.aicoreStrategic or Co-development Partner · 9 December 2024Strategic partnership with InStore.ai, a pioneer in voice-driven business optimization for the retail industry. Focus on leveraging voice AI technology for loss prevention applications.
• VerkadacoreStrategic or Co-development Partner · 2 December 2024Joint research partnership with Verkada on workplace violence in retail stores. Research findings released December 2024 showing that violence and theft are driving retail workers to look for new roles.
• University of FloridacoreStrategic or Co-development PartnerLPRC co-director Dr. Read Hayes is also co-director of the Loss Prevention Research Team at University of Florida. Partnership provides academic rigor and research capabilities.
• Bloomingdale'scoreStrategic or Co-development PartnerHost venue partner for LPRC KICKOFF (at Bloomingdale's Corporate) and INTEGRATE Summit (at Bloomingdale's Corporate, Long Island City). Fred Becker serves as Vice Chair of LPRC Board representing Bloomingdale's.
• LPM/LPF/RILA APLCminorGTM or Marketing PartnerLPRC IGNITE runs in conjunction with LPM/LPF/RILA APLC events, demonstrating marketing and event partnership with these industry organizations.
• Retail Industry Leaders Association (RILA)coreStrategic or Co-development PartnerKhris Hamlin from RILA serves on LPRC Board of Advisors. RILA co-hosts events with LPRC (IGNITE partnership).
• Loss Prevention MagazineminorStrategic or Co-development PartnerStefanie Hoover from Loss Prevention Magazine serves on LPRC Board of Advisors. Jack Trlica serves as Emeritus Board member.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Verkada: Cloud-managed physical security platform whose 2024 joint workplace-violence research with LPRC signaled deeper alignment with retail LP. Emerging LP-relevant vendor that increasingly overlaps with LPRC's research and member education agenda.
• InStore.ai: Voice-AI platform for retail in-store intelligence; entered a strategic partnership with LPRC in 2024. Comparable as an emerging retail-tech partner leveraging LPRC's research credibility to enter LP applications.

Direct peers

• Loss Prevention Foundation (LPF): Non-profit that delivers LP credentialing (LPQ, LPC) and education to the same retail LP audience LPRC serves. Highly comparable as a member-funded, education- and certification-focused organization supporting LP professionals.
• Loss Prevention Magazine (LP Magazine): Trade media and event producer covering retail loss prevention, with representatives on LPRC's Board of Advisors and co-marketing on events like IGNITE. Closely adjacent as a peer content/community provider to retail LP professionals.
• ASIS International: Global professional association for security practitioners offering standards, certifications (CPP, PSP), research, and events. Comparable as a larger, established membership association serving security/loss-prevention professionals with education, networking, and research.
• International Association of Interviewers (IAI): Membership-based professional association providing interview/interrogation certification and training for LP, law enforcement, and security professionals. Closely analogous small professional association serving the same LP audience with credentials, training, and events.
• Wicklander-Zulawski & Associates: Long-standing LP training and consulting firm specializing in interview/interrogation and loss prevention education; entered a strategic partnership with LPRC in 2026. Direct peer in delivering LP training, content, and consulting to retailers.

Broad incumbents

• Sensormatic Solutions (Johnson Controls): Global retail-security technology vendor (EAS, RFID, video) and sponsor of the 2024 LPRC/NRF retail crime survey. Comparable as a major player in the LP ecosystem, though as a for-profit vendor rather than a research association.
• National Retail Federation (NRF): Largest US retail industry trade association that also addresses loss prevention and organized retail crime. NRF co-published the 2024 Impact of Retail Theft & Violence survey with LPRC and is a close partner; it serves a broader retail-policy mission while overlapping on LP research and advocacy.
• Retail Industry Leaders Association (RILA): Trade association representing major US retailers, with an Asset Protection Leaders Council focused on LP. RILA co-hosts IGNITE with LPRC and shares retail-loss-prevention agenda, making it a peer in industry convening and policy/research for LP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LPRC_research
• LinkedInlinkedin.com/company/loss-prevention-research-council-lprc-
• Facebookfacebook.com/LossPreventionResearchCouncil

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loss Prevention Research Council