What Drukzo does

Drukzo, now operating as HelloPrint, is a Netherlands-based online printing platform founded in 2013 and headquartered in Rotterdam. The company sells customized print and promotional products across more than 20 categories — including business cards, brochures, flyers, posters, banners, flags, signage, stickers, packaging, clothing and textiles, bags, corporate gifts, photo products, and trade show materials — to small and medium businesses, large enterprises, non-profits, individual consumers, and print resellers. HelloPrint claims to have served more than 500,000 customers and operates across 10 European and US markets through localized country storefronts.

The platform is built around a self-serve e-commerce architecture with integrated online design templates that allow customers to configure and order products directly without external design tools. It supports three go-to-market motions: a product-led growth channel for SMBs and consumers via the website, a dedicated enterprise sales team for large organizations with complex projects and volume needs, and a reseller program that lets print professionals fulfill client orders through the platform. Technology investments include the multi-country storefront infrastructure, an integrated production workflow, and customer-facing design customization tools. The company is B-Corp certified and markets a lowest-price guarantee, free shipping, and seasonal promotional discounts.

Revenue is generated primarily through one-time transactions on customized print products, with unit pricing varying by product type, quantity, and specification (for example, 250 standard business cards at €18.99, 1,000 standard flyers at €40.99, and premium cotton bags at €441.99). Enterprise and institutional customers — including Anytime Fitness, Universiteit Twente, War Child, CDA, Avifauna, Ronald McDonald Huis, Boothstock Festival, AI.nl, and Earth Water — access dedicated account management and volume pricing. Brand partnerships with Tony's Chocolonely and JBL extend the catalog into co-branded promotional merchandise, and the Merch by HelloPrint sub-brand targets the premium personalized merchandise category.

Name

Drukzo

Legal name

HelloPrint

Website

https://drukzo.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Drukzo, now operating as HelloPrint, is a Netherlands-based online printing platform serving SMBs, enterprises, non-profits, and consumers across 10 European and US markets with customizable print products and integrated design tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Print Product Sales: One-time purchase of customized print products including business cards, brochures, flyers, banners, clothing, promotional items, and packaging materials. Customers pay per unit based on quantity and product specifications.
2. Business/Corporate Solutions: Custom solutions for large organizations including branded merchandise, corporate events, and ongoing print needs. Volume pricing and dedicated account management.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Drukzo (now HelloPrint) operates an online printing platform that lets customers customize and order a wide range of physical print products including business cards, flyers, brochures, posters, banners, signage, flags, stickers, clothing, bags, packaging, and corporate gifts. The platform combines online design tools with an integrated production workflow and ships customized print products directly to customers across 10 European countries plus the US, with a lowest price guarantee and free shipping.

Product overview

Drukzo, now operating as HelloPrint, is an online print platform offering a comprehensive range of customized print products. The offering is a platform-plus-catalog architecture where customers can browse and order various print products. The product portfolio includes core print materials (brochures, flyers, posters, business cards, folders, books), promotional items (banners, flags, signs, stickers), office supplies (pens, notebooks, envelopes, calendars), packaging products, photo products, trade show materials, clothing and textiles, and bags. The platform operates as a one-stop online printing shop with categories covering advertising print, branding & office, outdoor advertising, corporate gifts, clothing & textiles, hospitality & events, packaging, photo products, and special occasions. Merch by HelloPrint represents a premium merchandise sub-brand offering fully personalized products. Drukzo rebranded to HelloPrint with a fresh new look while maintaining the same trusted service.

Differentiator

Problem solved

Functional benefit

Brands

• Merch by HelloPrint: Premium Merchandise, volledig gepersonaliseerde producten afgestemd op jouw merk.

Products and services

• Brochures & Booklets Printed brochures and booklets in multiple binding styles (stitched, glued, sewn, wire-o, hardcover) for SMB and enterprise marketing and publishing needs.
• Flyers Custom printed flyers in standard, sustainable, special paper, and exclusive finishes for promotional distribution.
• Business Cards Custom business cards in standard, eco-friendly, plastic, luxury, multilayer, and exclusive finish variants for individuals and businesses.
• Folders Custom printed folders in multiple fold configurations for corporate and marketing use.
• Posters Printed posters in standard, blueback, custom format, waterproof, self-adhesive, and outdoor variants.
• Cards & Invitations Custom printed greeting cards, postcards, invitations, gift vouchers, and loyalty cards for personal and business use.
• Banners & Flags Large-format printed banners, spandoeken, and flags for outdoor advertising, construction sites, and events.
• Signage Custom printed signage including outdoor advertising boards, indoor panels, Dibond aluminum, channel plate, cardboard, and trespa plates.
• Flags Custom printed flags for various uses including beach, banner, facade, window, boat, and golf applications.
• Roll-up Banners Printed roll-up banners in multiple sizes and formats for trade shows and retail displays.
• Beach Flags Printed beach flags with various base options for outdoor events and storefronts.
• Stickers & Labels Custom printed stickers and labels in loose, roll, vinyl, window, floor, wall, and reflective variants.
• Branding & Office Supplies Branded stationery and office supplies including notebooks, pads, envelopes, folders, pens, and calendars for business identity.
• Corporate Gifts Branded corporate gifts and promotional items including water bottles, mugs, umbrellas, keychains, bags, power banks, and wireless chargers.
• Bags Custom printed bags in a wide range of styles including backpacks, shoppers, jute, paper, business, laptop, cooler, and beach bags.
• Clothing & Textiles Custom branded clothing and textiles including t-shirts, hoodies, polos, jackets, workwear, sportswear, caps, and beanies.
• Packaging Custom printed packaging including shipping boxes, food packaging, gift boxes, wine boxes, and packaging accessories.
• Hospitality & Event Materials Printed hospitality and event items including placemats, menus, coasters, wristbands, entry tickets, and reusable cups.
• Trade Show Materials Trade show and exhibition materials including exhibition walls, counters, illuminated displays, and information stands.
• Photo Products Custom photo products including canvas prints, plexiglass and aluminum photos, photo mugs, puzzles, cushions, and calendars.
• Merch by HelloPrint Premium merchandise service offering fully personalized products tailored to customer brands, operated as a sub-brand of HelloPrint.

Quantifiable outcome

• 500,000+ satisfied customers

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Tony's ChocolonelyminorGTM or Marketing PartnerHelloPrint offers personalized Tony's Chocolonely chocolate products - branded chocolate for gifting, treating, or sharing. Products are ethically sourced and high quality.
• JBLminorGTM or Marketing PartnerHelloPrint offers branded JBL audio equipment including speakers, earbuds, and headphones. Products suitable for work, relaxation, or as gifts.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Emerging players

• Canva: Canva offers design tools and a print-on-demand service (Canva Print) for business cards, flyers, posters, and apparel. Partial overlap: competes for the SMB/consumer self-serve workflow, especially in design-led customers, but print is a feature of a broader design platform.

Direct peers

• 4over: 4over is a US commercial printing platform serving resellers, agencies, and businesses with a broad print product catalog. Comparable business model (online ordering, trade/reseller channel, broad SKU range), with US market focus overlapping with HelloPrint's US storefront.
• Print.com: Print.com is a European online printing aggregator and platform serving SMBs and resellers across multiple countries. Closely comparable business model: e-commerce self-serve ordering, broad product catalog, and pan-European country storefronts targeting the same customer base.
• Pixartprinting: Pixartprinting (part of the Cimpress group) is a major European online printing platform offering a broad catalog of print products with self-serve ordering. Closely comparable product range (large-format, packaging, books, stationery) and similar multi-country positioning.
• MOO: MOO is an online print specialist focused on premium business cards, marketing collateral, and branded merchandise. Directly competes with Drukzo/HelloPrint in business cards, flyers, and notebooks for SMBs and designers, with a similar e-commerce plus design-template UX.
• Gelato: Gelato operates a global print-on-demand platform connecting creators, SMBs, and enterprises to local production hubs. Comparable technology (multi-country, distributed production) and comparable audience (SMBs, resellers, enterprises needing branded materials worldwide).
• Vistaprint: Vistaprint (Cimpress subsidiary) is the global category leader in online commercial printing for SMBs. Directly comparable product range (business cards, flyers, banners, signage, apparel, packaging) and self-serve e-commerce model with localized country sites.

Regional players

• Tradeprint: Tradeprint is a UK-based trade printing platform combining direct-to-consumer e-commerce with a reseller/trade portal. Closely comparable model to Drukzo's SMB + reseller dual GTM, but primarily UK-focused.
• Solopress: Solopress is a UK-focused online printing company with a next-day delivery model. Comparable product catalog (business cards, flyers, banners, signage) and SMB target, but primarily serves the UK market rather than competing directly in Drukzo's NL/EU core.

Broad incumbents

• Cimpress: Cimpress is the parent of Vistaprint, Pixartprinting and several other regional print brands, operating at much larger scale. Overlaps in product, customer, and model, but competes as a multi-brand incumbent rather than a single specialized platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/helloprintnederland
• LinkedInlinkedin.com/company/drukzo-nl
• Instagraminstagram.com/helloprint
• Xx.com/drukzonl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drukzo