Simple Asset Manager
- Company typePrivate
- Founded2019
- HeadquartersPhiladelphia, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Simple Asset Manager firmographics
Firmographics- Name
- Simple Asset Manager
- Legal name
- Simple Asset Manager LLC
- Website
- https://simpleassetmanager.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Simple Asset Manager industry classification
Industry- Product category
- Commercial Real Estate Asset Management Software
- NAICS
- Nonresidential Property Managers (531312), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Retail Real Estate Asset Management (BPAJAMAF)
- akta.pro secondary industry
- Office Real Estate Asset Management (BPAJAMAG)
Keywords
Where Simple Asset Manager is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Markets served
Simple Asset Manager business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales
Revenue model
- Property Subscription: Monthly subscription fee of $200 per property for access to the asset management platform including dashboard, tenant management, expense tracking, proforma, and valuation features.
- ACH Payment Processing: Transaction fee of 0.5% per ACH payment with a maximum fee of $8 per transaction for rent collection and payment processing services.
- Credit/Debit Card Processing: Payment facilitation through Stripe integration for credit and debit card transactions between tenants and landlords.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | $200 per property per month subscription |
| Transaction based/ take rate | Pay-as-you-go | 0.5% per ACH transaction (max $8) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Simple Asset Manager product offering
Product offeringCore offering
Simple Asset Manager provides a cloud-based commercial real estate asset management SaaS platform that combines property performance tracking, tenant management, online rent collection (ACH and card), expense modeling, proforma analysis, and property valuation in a single integrated system. The platform serves asset managers managing portfolios ranging from small family-owned properties to institutional portfolios, with supporting Tenant and Investor portals enabling online rent payment, document sharing, and investment tracking.
Product overview
Simple Asset Manager is a cloud-based Commercial Real Estate asset management platform built as a single unified system. The platform consists of a core Asset Manager Portal (the primary administrative interface for tracking property performance, managing buildings, tenants, expenses, proformas, payments, and user access), supplemented by a Tenant Portal (for online rent payment, document sharing, and messaging) and an Investor Portal (for receiving distributions and tracking property news). Key functional modules include a Dynamic Property Dashboard, Rent Roll (tenant management with full lease and rent term modeling), Proforma and Budget (NOI-based financial reporting and valuation), Expense Management (lifecycle-staged expense tracking and reimbursement modeling), Payments (ACH and card collection), Building Management (with grouping), and Options & Assumptions (cap rate, vacancy reserves, and permissions). The platform integrates Stripe for credit/debit card processing and Dwolla for ACH transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Simple Asset Manager Platform
Companies that use Simple Asset Manager
Customer profileSegments3 records
Ideal customer profiles2 records
Simple Asset Manager technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Simple Asset Manager partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- DwollacoreDwolla is used for ACH payment processing. Simple Asset Manager integrates with Dwolla's platform to enable bank transfers for rent collection. Users must create a Dwolla Platform account and accept Dwolla's Terms of Service and Privacy Policy. The integration focuses on built-in compliance, security infrastructure, and ensures Simple Asset Manager never stores sensitive banking details.
- StripecoreStripe is used for credit and debit card payment processing. Simple Asset Manager integrates with Stripe to enable card-based rent payments. Users must create a Stripe account and agree to Stripe's Account Terms. Stripe charges fees for payment processing.
- DiscordminorSimple Asset Manager hosts a Discord community for users to discuss the platform, share best practices, and receive support. This serves as a community and support channel for the product.
- Digital OceancoreDigital Ocean provides cloud hosting infrastructure for Simple Asset Manager. The company securely stores data on Digital Ocean servers which are regularly backed up with all HTTP activity encrypted.
Recent moves6 records
Expansion highlights4 records
Simple Asset Manager competitors and assessment
Company assessmentDirect peers
- DoorLoop: DoorLoop is a cloud-based property management software for residential and commercial properties with rent collection, tenant portals, and accounting features. It is a direct competitor to Simple Asset Manager in the SMB and mid-market property management SaaS category.
- AppFolio: AppFolio is a leading cloud-based property management SaaS serving residential and commercial landlords with rent collection, accounting, and reporting. It directly competes with Simple Asset Manager's commercial property management and online rent collection capabilities at a broader scale.
- Buildium: Buildium is a property management platform for small-to-mid-size landlords and property managers, offering rent collection, tenant screening, and accounting. It overlaps with Simple Asset Manager in tenant portal, rent collection, and property administration functionality.
- Stessa: Stessa is a real estate investor platform providing portfolio tracking, income/expense management, and tax-ready reporting. It directly overlaps with Simple Asset Manager's asset management, expense tracking, and investor portal capabilities for small-to-mid-size CRE investors.
- Re-Leased: Re-Leased is a commercial property management software platform designed for landlords and property managers of office, retail, and industrial assets. It is a direct peer given the overlap in commercial CRE features like rent rolls, lease management, and tenant portals.
Broad incumbents
- MRI Software: MRI Software is a long-standing enterprise real estate software provider offering solutions for property management, lease administration, and asset management. It competes broadly in the CRE software market where Simple Asset Manager operates.
- Yardi: Yardi is a large incumbent enterprise software suite for commercial and residential real estate, covering property management, accounting, and investment management. It represents the dominant incumbent that Simple Asset Manager's CRE asset management features compete against in the institutional segment.
- RealPage: RealPage is a major enterprise SaaS provider for the real estate industry, offering property management, asset management, and analytics. Its commercial-focused solutions compete with Simple Asset Manager in serving institutional CRE owners and operators.
Emerging players
- RentRedi: RentRedi is a rental management platform offering rent collection, tenant screening, and landlord accounting primarily for residential landlords. It overlaps with Simple Asset Manager in rent collection and tenant portal functionality, though it focuses on residential rather than commercial.
- Apto: Apto is a commercial real estate platform focused on deal management, brokerage operations, and client intelligence. While focused on the deal side rather than ongoing asset management, it serves overlapping CRE customer segments and competes for CRE software wallet share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Simple Asset Manager social profiles
Digital presenceSimple Asset Manager financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simple Asset Manager leadership team
Management profileNumber of profiles
Simple Asset Manager funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simple Asset Manager M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simple Asset Manager
What does Simple Asset Manager do?
Simple Asset Manager provides a cloud-based commercial real estate asset management SaaS platform that combines property performance tracking, tenant management, online rent collection (ACH and card), expense modeling, proforma analysis, and property valuation in a single integrated system. The platform serves asset managers managing portfolios ranging from small family-owned properties to institutional portfolios, with supporting Tenant and Investor portals enabling online rent payment, document sharing, and investment tracking.
Is Simple Asset Manager a public or private company?
Simple Asset Manager is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simple Asset Manager founded?
Simple Asset Manager was founded in 2019. It employs 1 to 10 people.
Where is Simple Asset Manager based?
Simple Asset Manager is headquartered in Philadelphia, United States, in the North America region.
How does Simple Asset Manager make money?
Three revenue lines are on record. Property Subscription is the primary driver. The others are ACH Payment Processing and credit/Debit Card Processing.
Who are Simple Asset Manager's main competitors?
Direct peers on record are DoorLoop, AppFolio, Buildium, Stessa and Re-Leased. Broad incumbents are MRI Software, Yardi and RealPage. Emerging players are RentRedi and Apto.
Does Simple Asset Manager have an API?
No public API is recorded for Simple Asset Manager.
What industry is Simple Asset Manager in?
Simple Asset Manager's product category is Commercial Real Estate Asset Management Software. Its primary akta.pro industry code is BPAJAMAF, Retail Real Estate Asset Management, with a secondary code of BPAJAMAG, Office Real Estate Asset Management. Its NAICS code is 531312 and its SIC code is 6531.