The Communal Group

What The Communal Group does

The Communal Group is a privately-held, Atlanta-based multifamily services and marketing agency founded in 2016, with 1-10 employees, that operates across the southeastern United States. The company serves two principal customer segments: multifamily property owners and managers seeking marketing talent, social media and reputation management, mystery shops, team building, and resident event programming, and aspiring multifamily professionals seeking workshops, resume services, and certification training.

The firm's portfolio is organized around four core sub-brands — APT LUXE (apartment search concierge), NTM Project (pre-construction lease-up research and strategy execution), Dwell (luxury living experience delivery), and TCG Experience Booking (resident events) — alongside a broader services menu that includes marketing agents, social media development, career fairs, reputation management, consumer experience development, community mystery shops, team building, and resident events. Underlying delivery is human-capital intensive rather than technology-platform driven; no proprietary software, APIs, or technology stack are disclosed, and a Squarespace-hosted e-commerce storefront sells professional-development products including workshops at $10-$15, resume services at $99, and free tip sheets.

Revenue is generated through two streams: customizable, quote-based professional services engagements with multifamily operators, and one-time-purchase digital products via the storefront. The go-to-market is sales-led, relying on direct email and phone outreach, website inquiries, and industry event positioning. Named enterprise customers include Cortland Old Fourth Ward, Overline Residences, and Banks @ Bridgewater. The company discloses no revenue, no external funding, and no AI/ML capabilities; Tiffany Days serves as founder and CEO.

Name

The Communal Group

Legal name

The Communal Group

Website

https://thecommunalgroup.net

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Communal Group is a privately-held, Atlanta-based multifamily services and marketing agency providing staffing, community engagement, marketing execution, and professional development to apartment property owners, managers, and aspiring industry professionals across the southeastern United States.

Ownership category

akta.pro rank

Product category

Multifamily Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Condominium Association Management (BPAJAHAA)

akta.pro secondary industry

Co-Living Property Management (BPAJAFAJ)

Keywords

• Multifamily marketing services
• Apartment staffing agency
• Resident event planning
• Lease-up research
• Professional development training

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Development Products: The company sells digital and educational products through their online shop including career development courses, resume services, and professional training materials for property management professionals. These are one-time purchase products sold via their e-commerce storefront.
2. Staffing and Recruitment Services: Provides multifamily staffing solutions including marketing agents, career fair participation, and talent acquisition services to property management companies seeking qualified professionals.
3. Marketing and Consulting Services: Offers a suite of marketing services including social media development and management, reputation management, consumer experience development, community mystery shops, team building workshops, and resident events. Services are described as customizable to meet customer needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Communal Group provides multifamily staffing and marketing services for the apartment housing industry, offering marketing agents, social media management, reputation management, consumer experience development, community mystery shops, team building, and resident events. The firm also publishes professional development resources including books, courses, and digital products designed to train multifamily industry professionals.

Product overview

The Communal Group is a high caliber, multifamily services and marketing agency offering a comprehensive portfolio of services and products. The core offering consists of service brands including APT LUXE (apartment search concierge), NTM Project (lease-up research), Dwell (luxury living experience), and TCG Experience Booking (resident events). The company also provides staffing and marketing services including marketing agents, social media development, career fairs, reputation management, consumer experience development, community mystery shops, team building, and resident events. Additionally, the company operates a professional cultivation shop offering educational products including The Art of Being Nice in Leasing (free tip sheet), Resume Reconditioning ($99), iWannaLease Introduction to Property Management ($10), and TCG Sales & Leasing Rally ($15). The portfolio spans the multifamily industry lifecycle from talent recruitment and training to marketing, leasing support, and resident experience management.

Differentiator

Problem solved

Functional benefit

Brands

• NTM Project: On the ground lease-up research service providing up to three weeks of neighborhood and city research for incoming new development, including marketing strategy execution during pre-construction phase of multifamily apartment communities.
• Dwell
• APT LUXE

Products and services

• APT LUXE

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Criterion.B: A multifamily marketing agency providing branding, digital, social media, and creative services to apartment communities. Closely matches TCG's social media development, consumer experience development, and resident event offerings.
• Threshold Group: Multifamily marketing agency delivering brand strategy, digital marketing, and resident engagement services for property owners. Comparable scope to TCG's marketing and resident events portfolio.
• Multifamily Insiders: Provides marketing, training, and consulting services to the multifamily housing industry, including educational content and professional development. Directly comparable to TCG's combined staffing + education hybrid.
• J Turner Research: Specializes in online reputation management and mystery shopping for the multifamily industry. Directly comparable to TCG's Reputation Management and Community Mystery Shops service lines, serving the same property management buyer.

Others

• The NRP Group: Multifamily developer, owner, and operator that could be both a customer (for lease-up research à la NTM Project) and an adjacent player in the same ecosystem.

Broad incumbents

• Greystar Real Estate Partners: Largest multifamily property manager and operator globally, with in-house marketing and staffing functions. Serves as a potential customer or internal substitute for TCG's services.
• Asset Living: Major third-party multifamily property manager with in-house marketing capabilities. Represents both a buyer of TCG-type services and a competitor building similar capabilities in-house.
• Yardi (RENTCafé): Largest multifamily software vendor offering marketing, leasing, and resident engagement modules. Represents the tech-enabled competitive threat to TCG's human-services model.
• Apartment List: National apartment search platform with concierge and locator services. Overlaps with TCG's APT LUXE apartment search concierge offering, though at significantly larger scale.

Emerging players

• FREDA (Formerly ResMan) Marketing: Provides multifamily marketing and creative services to property managers. Smaller and emerging but competes for the same marketing budget allocation TCG targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/communalgroup
• Facebookfacebook.com/CommunalGroup
• LinkedInlinkedin.com/company/the-communal-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Communal Group