Vividbooks

What Vividbooks does

Vividbooks is a privately held Czech EdTech company headquartered in Prague that develops interactive digital textbooks, workbooks, and classroom tools for primary and lower-secondary schools (grades 1–9) in the Czech Republic and Slovakia. The core product, 'Digitální učebnice rozšířený přístup' (Digital Textbook Extended Access), is a web application delivered at app.vividbooks.com that hosts interactive lessons, 3D models, mini-games, inquiry-based worksheets, assessment tools, and a teacher content-authoring module for Mathematics, Physics, Chemistry, and Biology (grades 6–9). The platform is sold as a monthly subscription at 290 Kč per subject, paired with a catalog of print workbooks priced 39–125 Kč each under a '10+1' volume promotion. In 2025 the company broadened its scope downward into grades 1–5 (Czech Language, Prvouka, and writing exercise books), introduced a new Czech school handwriting script (the first major reform since 1978), and added Vividboard (an interactive whiteboard) and DVPP webinars for teacher professional development.

The company monetizes through three revenue streams — recurring digital textbook subscriptions, one-time workbook purchases, and educator services — and distributes via four regional sales representatives covering all Czech administrative regions plus Slovakia, a wholesale network of seven printed-material distributors, and a self-serve online storefront with a 14-day free trial. Marketing is anchored on an email newsletter reaching 25,000+ progressive Czech teachers and a content blog. All products carry official MŠMT (Czech Ministry of Education) endorsements and are aligned with the national RVP curriculum, which functions as the primary regulatory moat.

Operationally, Vividbooks runs with 11–50 employees organized around a founder-led structure with named regional sales reps (Jiří Pabián, Iveta Fišerová, Eva Bukolská, Eduard Malachovský), customer support (Gabriela Švédová), a sales assistant (Albert Dlouhý), distribution (František Cáb), and content authorship (Vítek Škop). The company is privately held, has not disclosed funding rounds, and operates only in the Czech Republic and Slovakia with no stated plans for broader international expansion.

Name

Vividbooks

Website

https://vividbooks.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Vividbooks is a Prague-based Czech EdTech company that develops MŠMT-endorsed interactive digital textbooks, print workbooks, and classroom tools for primary and lower-secondary schools in the Czech Republic and Slovakia.

Ownership category

akta.pro rank

Product category

K-12 Educational Publishing

NAICS

Book Publishers (513130), Book Publishers (51313), Books Printing (323117), Educational Support Services (61171)

SIC

Books: Publishing Or Publishing & Printing (2731), Book Printing (2732), Services-Educational Services (8200)

akta.pro primary industry

Digital/Blended K–12 Courseware & Interactive Textbooks (EDAGAAAJ)

akta.pro secondary industries

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA), Assessment-Integrated Curriculum & Practice Workbooks (EDAGAAAH), K–12 Textbook Publishing (Core Curriculum) (MPAJABAA), Digital Teaching Resources & Lesson Plan Libraries (EDAGAEAK)

Keywords

• Interactive digital textbooks
• K-12 educational publishing
• Curriculum-aligned content
• STEM learning materials
• Teacher professional development

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Operations

Revenue model

1. Digital textbook subscription: Monthly subscription for extended access to digital textbooks. Priced at 290 Kč/month per subject.
2. Physical workbooks: One-time purchase of printed workbooks for students across multiple grades and subjects (Math, Physics, Natural Science, Czech Language, Prvouka). Prices range from 39 Kč to 125 Kč per workbook.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Vividbooks provides interactive digital textbooks and a complementary portfolio of print and digital workbooks, learning tools, and teacher professional development webinars for Czech primary and lower-secondary schools. The core digital product is a subscription-based extended-access textbook platform (app.vividbooks.com) covering Mathematics, Physics, Biology, and Chemistry for grades 6-9, priced from 290 Kč/month. The company also sells physical workbooks (39-125 Kč), the Vividboard interactive whiteboard, and methodology webinars for teachers, all aligned with the Czech national curriculum (RVP) and endorsed by the Ministry of Education (MŠMT).

Product overview

Vividbooks is an educational technology company offering interactive digital textbooks and supplementary materials for Czech primary and secondary schools (grades 1-9). The core product is the 'Digitální učebnice rozšířený přístup' (Digital Textbook Extended Access) — a subscription-based digital textbook platform available for Mathematics, Physics, Biology, and Chemistry for grades 6-9. This platform is complemented by an extensive range of print and digital workbooks: 'Pracovní sešity krok za krokem' (Step-by-Step Workbooks) and 'Pracovní sešity pro všechny' (Workbooks for All) for Mathematics; subject-specific workbooks for Physics, Biology, and Chemistry; Czech language materials including 'Čárymáry pro předškoláky' and 'Písanky' (Writing Exercise Books); and Primary Science ('Prvouka') materials. The ecosystem includes interactive tools such as Vividboard (digital whiteboard), 3D Models, ready-made In-Class Lessons ('Lekce do hodiny'), Tests and Exams ('Testy a písemky'), and a Mathematical Board. Teacher support is provided through DVPP webináře (professional development webinars). All products are aligned with the Czech National Curriculum (RVP) and carry MŠMT (Ministry of Education) endorsements.

Differentiator

Problem solved

Functional benefit

Brands

• Vividboard: Interactive whiteboard product mentioned as part of other products
• DVPP webináře

Products and services

• Digital Textbook Extended Access (Digitální učebnice rozšířený přístup) Interactive digital textbook platform covering Mathematics, Physics, Biology, and Chemistry for grades 6-9, delivered as a monthly subscription (from 290 Kč/month per subject) with embedded multimedia, 3D models, and interactive lessons. Designed for Czech lower-secondary students and teachers using Czech national curriculum (RVP)-aligned, MŠMT-endorsed content.
• Mathematics Step-by-Step Workbooks (Pracovní sešity krok za krokem) Printed workbooks for Mathematics grades 6-9 with progressive exercises designed to guide students through mathematical concepts step by step. Available in two volumes per grade; priced at 125 Kč per workbook with school-order '10+1' volume discount.
• Mathematics Workbooks for All (Pracovní sešity pro všechny) Universal Mathematics workbooks for grades 6-9 designed for inclusive classroom use, allowing all students to work with the same materials. Available in two volumes per grade; priced at 125 Kč per workbook with the school-order '10+1' promotion.
• Physics Workbooks (Fyzika pracovní sešity) Printed Physics workbooks for grades 6-9 covering topics aligned with the digital textbook curriculum; priced at 125 Kč per workbook.
• Biology Workbooks (Přírodopis pracovní sešity) Printed Biology workbooks for grades 6-9, including specialized volumes on human biology, complementing the digital Biology textbook.
• Chemistry Workbooks (Chemie pracovní sešity) Printed Chemistry workbooks for grades 8-9 designed to complement the digital Chemistry textbook, with curriculum-aligned exercises.
• Vividboard (Interactive Whiteboard) Digital interactive whiteboard tool for classroom use, part of the Vividbooks product ecosystem for upper primary and lower-secondary education.
• Teacher Professional Development Webinars (DVPP webináře) Continuing professional development webinars for Czech teachers providing methodological tips and training for using Vividbooks materials effectively in classroom instruction.
• Writing Exercise Books – Čáranka (Písanky – Čáranka) Writing practice books for Czech handwriting based on the new Czech script, available in both bound ('vázané') and unbound ('nevázané') variants for grades 1-3; priced at 39 Kč per workbook.
• Czech Language for Preschoolers (Čárymáry pro předškoláky) Early-childhood Czech language preparation materials for preschool children; priced at 85 Kč.
• Primary Science Materials (Prvouka) Primary science workbooks and bonus materials for grades 1-2 covering basic science concepts in alignment with Czech national curriculum.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered minor.

• Baar Group s.r.o.minorChannel Partner/ Reseller/ DistributorDistribution partner for printed Vividbooks workbooks and materials. Located at Hradská 506, 747 64 Velká Polom, Czech Republic. Contact: +420 596 615 290, [email protected]
• ABC učebniceminorChannel Partner/ Reseller/ DistributorDistribution partner for printed Vividbooks materials. Located at Menšíkova 1154, 383 01 Prachatice, Czech Republic. Contact: +420 388 314 136, [email protected]
• Učebnice VaníčekminorChannel Partner/ Reseller/ DistributorDistribution partner for printed Vividbooks materials. Located at Bohunická 52, 619 00 Brno - Horní Heršpice, Czech Republic. Contact: +420 547 232 504, [email protected]
• ALBRAminorChannel Partner/ Reseller/ DistributorDistribution partner for printed Vividbooks materials. Located at Havlíčkova 197, 250 82 Úvaly, Czech Republic. Contact: +420 281 980 201, [email protected]
• ANSA knihyminorChannel Partner/ Reseller/ DistributorDistribution partner for printed Vividbooks materials. Located at Pod Šternberkem 306, 763 02 Zlín 4, Czech Republic. Contact: +420 577 018 073, [email protected]
• PoprokanminorChannel Partner/ Reseller/ DistributorDistribution partner for printed Vividbooks materials. Contact: [email protected]
• SevtminorChannel Partner/ Reseller/ DistributorDistribution partner for printed Vividbooks materials. Located at Pekařová 4, 181 06 Praha 8 - Bohnice, Czech Republic. Contact: +420 283 090 354, [email protected]
• Učebnice VitoulminorChannel Partner/ Reseller/ DistributorDistribution partner for printed Vividbooks materials. Located at Nová Ves 5, 783 21 Litovel, Czech Republic. Contact: +420 604 704 922, [email protected]

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• UčebniceOnline / Škola Online: UčebniceOnline is a Czech digital platform providing interactive textbooks and online learning content for primary and secondary schools. Closely comparable to Vividbooks in digital-first Czech K-9 content delivery.
• BookWidgets: BookWidgets provides interactive digital worksheets and learning content tools for teachers, with partial overlap to Vividbooks' interactive lesson and worksheet functionality for K-12 classrooms.
• Hejný - Matika.in: Matika.in is a Czech online mathematics practice and textbook platform aligned with the Hejný methodology for primary schools. Comparable to Vividbooks in serving Czech Math instruction with interactive digital content.

Direct peers

• Fraus: Fraus is the largest Czech K-12 textbook publisher with full curriculum-aligned catalogs in Math, Science, and Languages. It is the most direct competitor to Vividbooks in the Czech primary and lower-secondary textbook market, including digital products.
• Prodos: Prodos publishes curriculum-aligned K-9 textbooks and workbooks in the Czech Republic. It is a direct competitor to Vividbooks in core subject textbooks (Math, Science, Czech Language) with MŠMT-endorsed offerings.
• Nová škola: Nová škola is a long-established Czech publisher of textbooks, workbooks, and learning materials for primary schools. Directly comparable to Vividbooks in serving Czech grades 1-5 with curriculum-aligned content.
• SPN - Státní pedagogické nakladatelství: SPN is a major Czech publisher of K-12 textbooks and pedagogy materials. Directly comparable to Vividbooks in providing curriculum-aligned textbooks for Czech schools across multiple subjects and grades.

Broad incumbents

• Khan Academy: Khan Academy offers free interactive educational content across Math, Science, and other subjects globally. Comparable to Vividbooks as a reference point for interactive K-12 content, though it operates at vastly greater scale and as a free, ad-free non-profit.
• Albatros Media: Albatros Media is a large Czech publishing group with K-12 textbooks alongside children's books and general trade publishing. Comparable to Vividbooks in the educational publishing segment, though it is a broader incumbent with portfolio diversification.

Regional players

• Taktik: Taktik is a Slovak publisher with strong presence in Slovak K-9 publishing, serving a closely adjacent market to Vividbooks' Slovakia expansion. Comparable in product offering (textbooks, workbooks) and customer (Slovak primary schools).

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vividbooks_edu
• Facebookfacebook.com/Vividbooks.official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vividbooks