Prodos

What Prodos does

Prodos spol. s r.o. is a privately held Czech educational publisher (nakladatelství Prodos) founded in 1990 and headquartered in Olomouc, Czech Republic. The company produces textbooks, workbooks, teacher's guides, and teaching aids covering all core subjects for Czech elementary schools (Základní školy, grades 1-9), including Czech language, mathematics, physics, chemistry, biology, geography, history, and English as a foreign language. Its catalog includes branded series such as Matematika a její aplikace (mathematics), Brighten Your English! (English language instruction), Umím češtinu? (entrance exam preparation), and Matematický klokan (math competition materials).

Prodos distributes its products in three formats: traditional print textbooks sold through the direct e-commerce site ucebnice.org, electronic versions delivered via the Flexibooks portal (offering student licenses, teacher annotated versions, and school multilicenses), and interactive digital textbooks on the Publi multimedia platform, accessible across Android, iOS, Windows, and macOS devices and compatible with Microsoft Teams, Google Classroom, and Cisco Webex. Pricing is unit-based in Czech Koruna, with a standard 10% discount for schools and free 3-week trial loans for teacher evaluation. Multiple titles carry Ministry of Education (MŠMT) approvals required for Czech school procurement.

The company operates as an independent limited liability company with no disclosed external funding, parent organization, or acquisition activity. Its sole served vertical is Czech primary education, and geographic operations are restricted to the Czech Republic. Headcount is reported at 11-50 employees, consistent with a niche specialist publisher.

Name

Prodos

Legal name

Prodos spol. s r.o.

Website

https://ucebnice.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Prodos is a Czech educational publisher founded in 1990 that produces textbooks, workbooks, and interactive digital content for Czech elementary schools (grades 1-9) across all core subjects, distributed via its e-commerce site, Flexibooks, and Publi platforms.

Ownership category

akta.pro rank

Product category

Educational Publishing / K-12 Textbooks

NAICS

Book Publishers (513130), Exam Preparation and Tutoring (611691), Software Publishers (5132)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)

akta.pro secondary industries

K–12 Textbook Publishing (Core Curriculum) (MPAJABAA), K–12 Standardized Test Prep & Practice Materials (EDAGADAA)

Keywords

• Educational publishing
• K-12 textbooks
• Interactive textbooks
• Teaching materials
• School workbooks

Headquarters

HQ city

Olomouc

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physical Textbook Sales: Sale of printed textbooks, workbooks, teacher's guides, and educational materials to schools and individual customers through direct e-commerce. Volume discounts available (10% standard discount for schools).
2. Electronic Textbook Licensing: Sale of digital versions of textbooks through Flexibooks platform. Multiple license types offered: student license (up to 4 devices), teacher license (student + annotated version), and school multilicense.
3. Interactive Content Subscriptions: Interactive educational content through Publi platform including multilicenses for school-wide deployment.
4. Teacher Resources: Sale of teacher guides, annotated versions, and methodological materials to support textbook usage.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Prodos publishes Czech-language textbooks, workbooks, teacher's guides, and teaching aids for primary and lower secondary schools (grades 1-9) across all major subjects including Czech language, English, mathematics, natural science, physics, chemistry, geography, and history. The company delivers these materials in three formats: traditional print, electronic editions via the Flexibooks portal, and interactive digital editions via the Publi multimedia platform, with school multilicense options for enterprise deployment.

Product overview

Prodos is a Czech educational publishing house (nakladatelství) specializing in textbooks and teaching materials for Czech primary schools (základní školy). Its product portfolio is organized into two main stages: first stage (grades 1–5) and second stage (grades 6–9). The core product lines span all major subject areas — Czech language (Český jazyk), English (Angličtina), Mathematics (Matematika), Natural Science (Přírodopis), Physics (Fyzika), Chemistry (Chemie), Geography (Zeměpis), and History (Dějepis). Products are distributed in three formats: traditional print textbooks, electronic/print-on-demand editions via Flexibooks portal, and interactive digital textbooks on the Publi multimedia platform. The portfolio includes branded series such as Brighten Your English! for English, Umím češtinu? for Czech test preparation, and Matematika a její aplikace for mathematics, each accompanied by teacher guides, workbooks, and digital variants. Supporting products include teaching aids, school calendars, and book covers.

Differentiator

Problem solved

Functional benefit

Brands

• Brighten Your English!: English language exercise books and interactive materials for elementary school students (grades 6-9).
• Umím češtinu?
• Matematický klokan

Products and services

• Brighten Your English! English language exercise book series for 6th-9th grade Czech elementary school students, available in print, teacher-commentated editions, and interactive digital versions on the Publi platform with audio recordings by native speakers.
• Umím češtinu? Test series for Czech language practice and preparation for secondary school entrance exams, covering 5th, 7th, and 9th grades. Available in print and interactive digital formats with seven topic sets containing 60 tests and 3,200 questions total.
• Matematika a její aplikace Mathematics textbook and workbook series for grades 1-9, available in print and electronic form via Flexibooks with student and teacher license options. Each grade is supported by three full-color workbooks in three parts plus accompanying workbooks.
• Matematické ...minutovky Quick math practice booklets for short daily exercises across grades 1-9, issued in two parts per grade, designed for frequent classroom drill use.
• Zajímavá matematika Supplementary mathematics books for 2nd and 3rd grade that develop mathematical thinking, logic, and spatial imagination through non-traditional tasks, riddles, and puzzles.
• Matematický klokan Mathematics competition materials for elementary school students, including the Benjamin (grades 6-7) and Kadet (grades 8-9) categories tied to the international Math Kangaroo competition.
• Přírodopis (Natural Science / Biology) Natural science (biology) textbook series for grades 6-9 covering plant biology, animal biology, human biology, geology, and ecology, with student, teacher (with methodological guide and answer key), and workbook versions in print and electronic formats.
• Fyzika (Physics) Physics textbook series for grades 6-9 covering mechanics, thermodynamics, optics, electricity, magnetism, and nuclear physics, with textbook, teacher's commentary, and workbook versions for each grade.
• Chemie (Chemistry) Chemistry textbook series for grades 8-9, with textbook, teacher's commentary, and workbook versions.
• Zeměpis (Geography) Geography textbook series (Zeměpis I-V) for grades 6-9 covering physical geography, continents and oceans, the Czech Republic, and economic and social geography, with teacher's commentaries and workbooks. Multiple titles carry Ministry of Education (MŠMT) approval.
• Dějepis (History) History textbook series for grades 6-9 covering prehistory, ancient, medieval, early modern, and modern history, with teacher commentaries and workbooks in both legacy and updated editions, available in print and electronic form.
• Český jazyk 6-9 Czech language textbook series for grades 6-9, including textbooks, teacher guides, and readers (čítanky) for each grade.
• Člověk a jeho svět Primary school (1st stage) social studies and science series covering Prvouka (first experience), Přírodověda (natural science), and Vlastivěda (civics) for grades 1-5.
• Interaktivní učebnice (Interactive Textbooks) Interactive digital textbook line on the Publi multimedia platform covering English, physics, and other subjects. Accessible on mobile, tablet, and desktop (Android, iOS, Windows, macOS), with online and offline modes and school multilicense distribution.
• Elektronické učebnice a pracovní sešity Electronic versions of textbooks and workbooks distributed via the Flexibooks portal and Publi platform, offering student licenses (up to 4 devices), teacher licenses with annotated answers, and school multilicenses for whole-school deployment.
• Školní kalendář (School Calendar) Annual school calendar covering school year dates, holidays, public holidays, and significant days, designed for teachers, students, and parents.
• Pomůcky pro výuku (Teaching Aids) Classroom teaching aids including the Velké dřevěné počítadlo (large wooden abacus), žákovský úkolníček (student assignment notebook), and PVC and polypropylene book covers.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• PublicoreTechnology or Integration · 1 January 2023Publi is the multimedia platform for Prodos interactive textbooks since 2023. Available on mobile, tablet, and PC (Android, iOS, Windows, macOS), online and offline. Compatible with Microsoft Teams, Google Classroom, and Cisco Webex.
• FlexibookscoreTechnology or IntegrationFlexibooks (flexibooks.cz) serves as the primary electronic textbook distribution platform for Prodos. The platform offers student versions, annotated teacher versions, and school multilicenses for digital educational content.

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Direct peers

• Taktik: Taktik is a Slovak and Czech educational publisher producing textbooks and workbooks for primary and lower secondary schools. It targets a very similar customer base and curriculum structure to Prodos, with strong overlap in core subjects.
• Fraus: Fraus is a leading Czech publisher of textbooks and educational materials for primary and secondary schools, offering both print and digital products. It is a direct competitor to Prodos in the Czech K–9 textbook market with overlapping subject coverage.
• Nová škola: Nová škola is a Czech educational publisher specializing in textbooks and workbooks for základní školy. It directly competes with Prodos in core subjects such as Czech language and mathematics for grades 1–9.
• Alter (nakladatelství): Alter is a long-standing Czech educational publisher issuing textbooks, workbooks, and methodological materials for elementary schools. It is a direct competitor to Prodos with overlapping curriculum-aligned product lines.
• Didaktis: Didaktis is a Czech publisher producing textbooks and learning materials for elementary schools, with comparable subject coverage and a similar mix of print and digital products targeting the same ZŠ customer segment.

Broad incumbents

• Pearson Education: Pearson is one of the largest global education publishers, offering K–12 textbooks, digital learning platforms, and assessment tools. It competes with Prodos primarily at the English-language and digital-platform level rather than the Czech core curriculum.
• Klett nakladatelství: Klett is part of the German Klett Group, producing textbooks for Czech and Central European schools across multiple subjects and grades. It competes with Prodos in selected core subjects while also serving secondary schools.
• Oxford University Press (Education): Oxford University Press is a global educational publisher with English-language textbooks and learning materials relevant to EFL/ESL segments such as Prodos's Brighten Your English! series. It is a broader incumbent rather than a direct Czech-market competitor.
• SPN - Státní pedagogické nakladatelství: SPN is one of the historically largest Czech educational publishers, offering a broad portfolio across subjects and grade levels. It overlaps with Prodos in core K–9 subjects but operates at a larger scale and with a wider institutional footprint.

Others

• Flexibooks: Flexibooks is the digital distribution platform that hosts Prodos's electronic textbooks. It is included as an ecosystem participant and adjacent enabler rather than a competitor, illustrating the dependency risk discussed in the bear case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UcebniceProdos
• LinkedInlinkedin.com/company/nakladatelstvi-prodos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prodos