What VEICAR does

VEICAR (legal name: Vehículos, Equipamientos y Carrocerías Prieto-Puga, S.L.) is a privately held Galician-capital company founded in 1979 and headquartered in Bergondo, A Coruña, Spain. Its core business is the design, bodywork, homologation, commercialization, and after-sales support of specialized industrial vehicles across four product lines: firefighting vehicles (BUL urban pumpers, BRP rural heavy pumps, BNP nodriza tankers, FSV first-intervention units, VP22 arm-ladder vehicles), police vehicle transformations (optical/acoustic signaling, detainee transport kits, Federal Signal VAMA installations), waste collection and street cleaning vehicles (RSU trucks with capacities 3–24m3, the proprietary HIDRO-V rear-load compactor, Nord Engineering bilateral EASY systems, Dulevo electric sweepers), and radiocommunications infrastructure (DMR/TETRA/PMR networks, GPS-GPRS fleet management, electronic weighing systems). Vehicle chassis are sourced from Scania, Volvo, Mercedes-Benz, Renault, and DFSK, while key components and sub-systems are supplied through long-standing distribution partnerships with Federal Signal VAMA, Nord Engineering, Dulevo, Motorola Solutions, and (since the early 2000s) the Portuguese bodywork manufacturer Jacinto Marques de Oliveira Surcs., Lda. VEICAR also develops proprietary technology in-house, notably the HIDRO-V compactor box (UNE EN 1501 compliant), a wireless container-lift control system, and a cabin-based emergency vehicle control system described as a sector leader.

The company operates a hybrid business model spanning hardware sales (vehicles, equipment, networks), professional services (preventive/corrective fleet maintenance with mobile workshop capabilities), and managed services (integral operation of 14 fire stations in Galicia with ~265 firefighters and ~30,000 annual interventions). Ancillary revenue comes from emergency-response training courses (firefighter certification, extrication, height rescue) and vehicle renting for industrial fleets. Pricing is bespoke and quote-based, driven by public procurement tenders (pliegos) from municipalities, provincial councils, regional governments, and fire/police consortiums; VEICAR's commercial department handles project conception, development, and post-sale support. Marketing is conducted via a corporate website with downloadable catalogs, an active blog, LinkedIn/YouTube/Instagram presence, and participation in trade shows such as SICUR in Madrid.

VEICAR's primary market is Galicia in northwest Spain, with documented deliveries extending into Cantabria, León, Burgos, Palencia, Asturias, the Basque Country, and Portugal. The company employs between 101 and 250 staff (a separate workforce of ~265 firefighters is deployed across managed fire stations). Revenue is not publicly disclosed; the firm has no external investment, parent company, or M&A activity recorded, having operated independently since 1979. Certifications include ISO 14001 for environmental management, and the firm has received public subsidies (INEGA/FEDER) for photovoltaic self-consumption installations. Cumulative scale signals include more than 600 police vehicles transformed since 2000 and multi-unit firefighting deliveries to public agencies across at least eight Spanish provinces.

Name

VEICAR

Legal name

VEHICULOS, EQUIPAMIENTOS Y CARROCERÍAS PRIETO-PUGA, S.L.

Website

https://veicar.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

VEICAR is a privately held Galician (Spain) vehicle integrator, founded in 1979, that designs, bodyworks, and homologates firefighting, police, and waste-collection vehicles, and also manages 14 fire stations, deploys DMR/TETRA communications networks, and serves Spanish public-sector buyers.

Ownership category

akta.pro rank

Product category

Specialty Emergency and Municipal Vehicles

NAICS

Motor Vehicle Manufacturing (3361), Automotive Repair and Maintenance (8111)

SIC

Refuse Systems (4953), Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Specialty Truck Manufacturing (Fire/Rescue/Military-Commercial/Expedition) (IMACABAG)

akta.pro secondary industries

Specialty Utility & Maintenance Vehicle Manufacturing (Street Sweepers/Vacuum Trucks) (IMACAFAI), Municipal & Utility Specialty Vehicle MRO (Refuse Trucks, Sweepers, Bucket Trucks) (TLAKAHAF), Refuse/Waste Collection Vehicles Leasing & Rental (TLABAEAG), Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)

Keywords

• Firefighting vehicles
• Municipal sanitation vehicles
• Police vehicle conversion
• Emergency vehicle bodywork
• Radiocommunications infrastructure

Headquarters

HQ city

Bergondo

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Vehicle and Equipment Sales: Sale and commercialization of firefighting vehicles, police vehicle conversions, waste collection trucks, and street cleaning vehicles. Includes design, bodywork, homologation, and post-sale support as integral components.
2. Maintenance Services: Preventive and corrective maintenance for vehicle fleets (fire trucks, waste collection), including mobile workshop services. Also covers maintenance of radiocommunications networks, equipment, software, and infrastructure.
3. Fire Station Management: Integral management of fire stations including personnel management, equipment maintenance, interventions, communications networks, IT applications, materials, and consumables. VEICAR has managed up to 14 fire stations in Galicia.
4. Training Services: Professional emergency training courses including complete firefighter certification, ventilation, vehicle extrication (cars, heavy vehicles, hybrids), height rescue, emergency driving, communications, flash-over, propane torches, and first aid. Offered to companies, collectives, and individuals.
5. Waste Collection Systems and Containers: Sale of waste collection equipment including bilateral and rear-load systems, containers, compactors, and complementary software for weighing and fleet management.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

VEICAR designs, manufactures, transforms, and maintains specialty vehicles for emergency and municipal services. Its core offering centers on firefighting vehicles (urban BUL, rural BRP, industrial BNP, FSV forestry, and VP22), police and security vehicle conversions, and urban sanitation vehicles such as waste collection and street cleaning units. Beyond vehicle manufacturing, the firm provides radiocommunications infrastructure, outsourced fire station management, vehicle maintenance, professional training, and renting services.

Product overview

VEICAR is a Galician capital company founded in 1979 with over 45 years of experience, operating as an integrator and provider of specialized vehicles and equipment for emergency services, police forces, and environmental management. The core product portfolio comprises four main lines: (1) Firefighting Vehicles including BUL, BRP, BNP, FSV, and VP22 arm-ladder vehicles with custom bodywork and homologation; (2) Police Vehicles with optical/acoustic signaling transformation and Federal Signal VAMA equipment installation; (3) Environmental Solutions including waste collection (RSU) vehicles with capacities from 3-24m3, the proprietary HIDRO-V compactor system, and Dulevo electric street sweepers; (4) Radiocommunications systems with DMR/TETRA digital networks, GPS-GPRS fleet management, and electronic weighing systems. Services include fire station management (14 stations across Galicia), vehicle maintenance, professional training, and renting. The company distributes products from partners including Jacinto (fire vehicles), Federal Signal VAMA (police signaling), Nord Engineering (bilateral waste collection), and Dulevo (electric sweepers), with vehicle chassis supplied by Volvo, Scania, Mercedes-Benz, Renault, and DFSK.

Differentiator

Problem solved

Functional benefit

Products and services

• BUL urban firefighting vehicles Purpose-built urban firefighting vehicles engineered for city and town fire brigades, addressing dense urban environments and rapid response requirements.
• BRP rural firefighting vehicles Rural firefighting vehicles configured for countryside fire response, including access and maneuverability characteristics suited to off-road and remote-area operations.
• BNP industrial firefighting vehicles Industrial firefighting vehicles designed for industrial sites, warehouses, and high-risk facilities requiring specialized fire suppression capabilities.
• FSV forestry firefighting vehicles Forestry firefighting vehicles built for wildfire and forest fire response, configured for off-road terrain and vegetation fire conditions.
• VP22 firefighting vehicle A specific firefighting vehicle model in the VEICAR family designed for fire brigade deployment.
• Police vehicle transformation Conversion and upfitting service that transforms base vehicles into operational police and security vehicles with required tactical, communications, and safety equipment.
• Waste collection vehicles Specialized waste collection vehicles built for municipal sanitation departments, configured for urban waste routes and payload requirements.
• Street cleaning vehicles Specialized street cleaning vehicles built for municipal urban cleaning operations.
• Radiocommunications infrastructure Deployment of radiocommunications infrastructure for emergency services, police, and related public-sector clients, supporting vehicle-to-command and field communications.
• Fire station management services Outsourced operation and management of fire stations for public-sector clients, including personnel, readiness, and equipment oversight.
• Vehicle maintenance services Repair, preventive maintenance, and parts services for the specialty vehicles VEICAR supplies, supporting long fleet lifecycles for emergency and municipal operators.
• Professional training Vocational and operational training programs for personnel using VEICAR vehicles and equipment, targeted at emergency services and municipal clients.
• Vehicle renting services Rental of specialty and municipal vehicles to public-sector and private clients, providing an alternative to outright fleet purchase.

Quantifiable outcome

• Municipalities using the Nord Engineering bilateral waste collection system have achieved top-tier recycling rates in Galicia, with Concello de Arteixo becoming one of the first municipalities by recycling percentage.
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Jacinto Marques de Oliveira Surcs., LdacoreStrategic or Co-development Partner · 1 January 2000Alliance formed in the early 2000s with Jacinto Marques de Oliveira, a firefighting vehicle manufacturer based in Esmoriz, Portugal. The partnership combines VEICAR's integral fire station management and market reach with Jacinto's specialized firefighting vehicle bodywork capabilities, creating the Veicar-Jacinto brand recognized across northwest Spain. The alliance has significantly accelerated technical development and market expansion.
• Nord Engineering Global EspañacoreTechnology or IntegrationNord Engineering is VEICAR's key partner for the bilateral waste collection system (EASY system), which is considered the leading solution for waste collection efficiency and recycling rates in Spain. VEICAR commercializes and installs the Nord Engineering bilateral system as a core part of its environmental services portfolio.
• Motorola SolutionsmajorTechnology or IntegrationVEICAR works with Motorola Solutions to deploy digital DMR communication networks for police and emergency services. Motorola provides the core infrastructure and equipment for VEICAR's communication network installations, including the notable digital DMR network for Policía Local de Lugo.
• Federal Signal VAMAcoreChannel Partner/ Reseller/ DistributorFederal Signal VAMA is a leading European manufacturer of emergency signaling systems (optical and acoustic) for police, fire, ambulance, and rescue vehicles. VEICAR is a distributor and installer of Federal Signal VAMA products in Spain, with the brand powering VEICAR's police vehicle transformations. Federal Signal VAMA is described as the most prestigious brand in the sector worldwide.
• DulevominorChannel Partner/ Reseller/ DistributorVEICAR commercializes Dulevo electric street cleaning machines (D.Zero Hydro model) in Spain, particularly in Galicia. Dulevo's electric sweepers are offered as part of VEICAR's environmental services portfolio.
• Movistar (Telefónica)minorStrategic or Co-development PartnerVEICAR is a collaborating company of Movistar for GPS-GPRS fleet localization and management systems. As a result of its technical solvency in data processing and fleet management, VEICAR was selected as a Movistar partner for specialized vehicle tracking and management solutions.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Iturri: Spanish-headquartered specialist in firefighting vehicles, emergency equipment, and PPE with comparable bodywork/homologation capabilities and similar Iberian government customer base. Most direct Spanish competitor to VEICAR's core fire-truck line.
• Ros Roca (Terberg Mateco): Spanish refuse-vehicle manufacturer (now within Terberg Mateco) producing rear-load, side-load, and front-load waste collection bodies. Direct competitor to VEICAR's HIDRO-V and bilateral EASY waste collection business in Iberia.

Broad incumbents

• Scania: Heavy truck chassis supplier to VEICAR (e.g., Scania chassis for BRP/BNP units) and competitor in finished fire and refuse vehicles across Europe. Both supplier and partial competitor on integrated tender specifications.
• Rosenbauer International: Austrian global leader in firefighting vehicles, fire protection, and emergency response equipment. Sets the technical and commercial benchmark VEICAR competes against on premium European tenders.
• Magirus (CNH Industrial / Iveco): European firefighting vehicle brand within CNH Industrial's Iveco ecosystem, offering complete fire trucks including pumpers, aerial ladders, and special vehicles. Competes with VEICAR on larger multi-region tenders across Spain and Europe.
• Bucher Municipal: Swiss manufacturer of municipal vehicles including sweepers, winter maintenance, and refuse equipment. Comparable to VEICAR's environmental services portfolio, especially on street cleaning and winter/summer municipal fleet contracts.
• Albert Ziegler GmbH: German firefighting vehicle and equipment manufacturer with broad municipal and industrial fire portfolios. Competes head-to-head with VEICAR's BRP/BNP/BUL product range on public tenders in Western Europe.
• Geesink Norba (Terberg Environmental): Dutch manufacturer of refuse collection vehicles and compaction systems, part of Terberg Environmental Group. Competes with VEICAR on larger municipal waste collection tenders across Europe.
• Aebi Schmidt Group: Swiss-German manufacturer of municipal and specialty vehicles including sweepers, spreaders, and street maintenance equipment. Overlaps with VEICAR's street cleaning and waste collection offerings across European municipal buyers.

Emerging players

• Dulevo: Italian electric and hybrid street sweeper manufacturer whose D.Zero Hydro model VEICAR distributes in Spain. Comparable in the electric street-cleaning niche where VEICAR competes for municipal cleaning contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFd2gIelksIRHaZ4datoKkw
• LinkedInlinkedin.com/company/veicar
• Instagraminstagram.com/veicarsl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VEICAR