Vreeland Real Estate

What Vreeland Real Estate does

Vreeland Real Estate is a privately held, Florida-based residential real estate brokerage founded in 2017 and headquartered in Tampa, FL. The firm operates across three regional teams — Tampa Bay, North Florida, and South Florida — with a network of 50+ licensed agents working under the direction of broker Scott McAnany. Its core offering is buyer and seller representation for residential real estate transactions, augmented by value-add programs such as a Closing Cost Success Program that has reported $3.1M in buyer savings in 2025, and consumer-facing digital tools including a Mortgage Calculator, Affordability Calculator, and Free Home Analysis Tool. The brokerage also operates an internal Learning Hub with recurring virtual role-play sessions aimed at agent recruiting, training, and retention.

The firm's technology stack is described in conventional terms: web-based consumer calculators, a Zillow Premier Agent integration for online lead generation, and an integrated mortgage partnership with 14 Days to Close. There is no disclosed proprietary platform, data asset, or AI/ML system; differentiation rests on agent talent, brand reputation (4.9/5 across 800+ verified reviews), and multi-region Florida coverage rather than technology. The Learning Hub and virtual role-play sessions function as a talent-development and community-building layer rather than a software product.

Vreeland's revenue model is commission-based on closed residential transactions. Lead generation flows through regional teams plus paid Zillow Premier placements, with mortgage origination handled by the 14 Days to Close partner. Customer mix is long-tail individual residential buyers and sellers with no disclosed enterprise accounts. Strategic emphasis in 2025 has been on geographic coverage, lead-channel diversification, and agent productivity infrastructure, with no disclosed funding events, M&A, or institutional capital signals in the input data.

Name

Vreeland Real Estate

Legal name

Vreeland Real Estate

Website

https://vreelandre.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Vreeland Real Estate is a Tampa, Florida-based residential brokerage founded in 2017, serving buyers and sellers across Tampa Bay, North Florida, and South Florida through 50+ licensed agents under broker Scott McAnany.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Buyer agent services
• Seller agent services
• Florida home buying
• Luxury waterfront properties

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission (Buyer & Seller Representation): Revenue is generated through commissions earned on completed residential real estate transactions. Agents represent buyers and sellers across Tampa Bay, North Florida, and South Florida. The company's split structure is competitive; specific commission split percentages are discussed individually. The company invests in marketing and lead generation, routing pre-screened buyers to agents who close deals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Vreeland Real Estate provides full-service residential real estate brokerage, representing home buyers and sellers across Tampa Bay, North Florida, and South Florida. Licensed Florida-only agents deliver end-to-end transaction management including MLS search, property tours, offer structuring, negotiation of price/repairs/seller-paid closing costs, inspection troubleshooting, and closing support. The firm also offers integrated mortgage services through its 14 Days to Close partnership and serves specialty segments including military families at MacDill AFB, investors, luxury/waterfront buyers, and Northeast-to-Florida relocators.

Product overview

Vreeland Real Estate operates as a team-based real estate brokerage offering integrated services across Florida's three major markets: Tampa Bay, North Florida, and South Florida. The core offering consists of buyer's and seller's agent services delivered by full-time, Florida-only agents with local neighborhood expertise. Supporting the core brokerage services, the company provides a suite of digital tools including a Mortgage Calculator, Affordability Calculator, and Free Home Analysis tool for buyer and seller self-service. The Learning Hub serves as an agent development platform offering virtual mentorship, live role-playing sessions, webinars, and on-demand training. The Closing Cost Success Program represents a differentiated negotiation service showcasing seller-paid closing cost savings achieved for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Brokerage Services Full-service residential real estate brokerage providing buying and selling representation across Tampa Bay, North Florida, and South Florida markets, with Florida-only licensed agents delivering deep neighborhood knowledge and aggressive negotiation on price, repairs, and seller-paid closing costs.
• Buyer's Agent Services

Quantifiable outcome

• $3.1M saved for buyers in seller-paid closing costs in 2025
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• 14 Days to ClosecoreStrategic or Co-development Partner14 Days to Close is a top-ranked Tampa mortgage team that serves as the preferred lender partner for Vreeland Real Estate. The mortgage team handles pre-approval and underwriting questions for Vreeland buyers on the same day, and many buyers have already spoken with the 14 Days to Close team before any showing is scheduled. This partnership supports faster closings (as fast as 14 days) and provides integrated mortgage + real estate services to clients.
• Zillow (Pro Partner / Premier Agent)coreGTM or Marketing PartnerVreeland Real Estate holds standing as a Zillow Pro Partner and Zillow Premier Agent status. Zillow routes pre-screened buyer leads to Vreeland agents based on geography and agent capacity. This is a primary lead generation channel for the company, providing a continuous pipeline of qualified buyers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• eXp Realty: Cloud-based national brokerage with a significant Florida agent base operating on a commission-cap model. Competes directly for Florida residential transactions while offering agents a different economic structure than Vreeland's team.
• Coldwell Banker Realty: Established national residential real estate brand with deep Florida agent coverage across Tampa, Jacksonville, and South Florida. Competes with Vreeland on traditional residential brokerage and brand recognition.
• Keller Williams Realty: Largest U.S. residential franchise by agent count with substantial Florida market centers. Competes with Vreeland for both clients and agents across all three of Vreeland's Florida regions.
• Compass: National tech-enabled residential brokerage with a large Florida agent footprint. Competes with Vreeland for the same buyer and seller pool across Tampa Bay, North Florida, and South Florida, with substantially more capital and proprietary technology.
• Douglas Elliman: Large residential brokerage with a strong Florida presence, particularly in South Florida (Miami, Fort Lauderdale, Palm Beach). Overlaps with Vreeland's South Florida team and competes in the same luxury buyer segment.
• Redfin: Tech-enabled residential brokerage and portal that operates directly in Tampa and other Florida markets. Overlaps with Vreeland on buyer representation and uses proprietary technology as a differentiator where Vreeland has none.

Direct peers

• The Agency: Luxury-leaning residential brokerage with Florida offices that overlaps with Vreeland's waterfront and luxury service line across Tampa Bay and South Florida.
• Premier Sotheby's International Realty: Florida-focused luxury residential brokerage operating across Naples, Sarasota, and other Florida markets with a luxury/waterfront specialty. Directly comparable to Vreeland's luxury and waterfront service line in premium Tampa Bay neighborhoods.
• HomeSmart: National flat-fee / agent-friendly brokerage with a growing Florida agent base. Competes with Vreeland for productive agents by offering attractive commission splits, particularly relevant given Vreeland's reliance on recruiting top producers.

Regional players

• Watson Realty Corp. Long-standing regional Florida residential brokerage with strong Jacksonville and Northeast Florida presence. Directly comparable to Vreeland's North Florida team for buyers and sellers in the Jacksonville/St. Augustine corridor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vreelandrealestate
• LinkedInlinkedin.com/company/vreeland-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vreeland Real Estate