Good Energy Group

What Good Energy Group does

Good Energy Group, operating through Good Energy Services Limited (registered in England & Wales in 2018, headquartered at Monkton Park Offices, Chippenham), is a UK-based renewable energy supplier. Its core offering is 100% renewable electricity tariffs matched in real time on a half-hourly basis with power from more than 3,000 independent UK renewable generators, a capability externally ranked #1 on the Matched Clean Power Index. The company is the only B Corp certified home energy supplier in the UK and operates a separate business energy sub-brand alongside the residential proposition. Its product suite extends well beyond commodity electricity supply into home decarbonization hardware: solar panels and battery storage (installed in-house), EV chargers (installed in-house), and heat pumps (installed via partner Installio under a trusted-partner model). Each installation category is supported by a dedicated renewable tariff, including a renewable heat pump tariff and a renewable EV charging tariff, plus an export tariff that pays customers for excess solar generation back into the grid.

The underlying commercial model is a hybrid of recurring and transactional revenue. Recurring streams come from monthly residential and business energy supply contracts, plus export tariff payments to solar owners. Transactional streams come from one-off solar/battery/EV installation projects and partner-referred heat pump installations. Distribution is direct-to-consumer for residential customers via the join.goodenergy.co.uk website and the iOS/Android mobile app, and direct sales for business customers. Marketing is executed through content, organic social, a referral program, and prominent use of Trustpilot and B Corp credentials. Pricing is uniformly quote-based and not publicly disclosed, with monthly subscription billing for tariffs and pay-as-you-go billing for installations. The legal entity is privately held with no disclosed parent company, ownership changes, or external funding rounds. Geographic scope is UK only, with no international expansion signaled. AI/ML capability and developer-facing APIs are not disclosed; technology differentiation rests on the real-time matching platform and the depth of the generator network rather than on machine learning.

Name

Good Energy Group

Legal name

Good Energy Services Limited

Website

https://group.goodenergy.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Good Energy is a UK renewable energy supplier offering 100% renewable electricity tariffs matched in real time with 3,000+ independent British generators, plus solar, battery, EV charger, and heat pump installation services to residential and business customers.

Ownership category

akta.pro rank

Product category

Retail Renewable Energy Supply

NAICS

Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911), Cogeneration Services & Small Power Producers (4991)

akta.pro primary industry

Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail (CRACAGAI)

Keywords

• Renewable electricity supply
• Home energy tariffs
• Solar panel installation
• Heat pump installation
• EV charger installation

Headquarters

HQ city

Chippenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Renewable Energy Tariffs: Residential and business energy supply contracts providing 100% renewable electricity and greener gas. Revenue generated through monthly energy bills based on consumption.
2. Solar Panel Installation: Installation of solar panels and battery systems for homeowners to reduce energy bills and gain energy independence.
3. Heat Pump Installation: Heat pump installation services delivered through trusted partner Installio, enabling homeowners to switch from fossil fuel heating to renewable heat.
4. EV Charger Installation: Electric vehicle charger installation services with dedicated EV energy tariff for overnight charging.
5. Export Tariffs: Payments to customers for excess electricity generated from their solar panels and exported back to the grid.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Good Energy is a UK-based renewable energy supplier offering 100% renewable electricity matched in real time with power from over 3,000 independent British renewable generators. The company complements its electricity supply with installation services for solar panels, battery storage, heat pumps, and EV chargers, along with associated tariffs and an export tariff for solar customers.

Product overview

Good Energy is a UK home energy supplier offering a portfolio of interconnected products centered on 100% renewable electricity. The core offering is renewable electricity tariffs matched in real time with over 3,000 independent UK generators. Additional products include export tariffs and Feed-in Tariff services for solar owners. The product suite extends to installation services for solar panels, battery storage, heat pumps (via partner Installio), and EV chargers, each with associated tariffs. A mobile app enables account management. For business customers, a separate sub-brand offers commercial versions of these products. The architecture is best described as a platform-plus-modules approach where the core electricity tariff anchors the relationship, with add-on products and installation services expanding the customer's renewable energy footprint.

Differentiator

Problem solved

Functional benefit

Products and services

• Renewable Electricity Tariffs 100% renewable electricity supply tariffs matched in real time with power from over 3,000 independent UK renewable generators. The company's flagship offering for residential and business customers seeking to switch from fossil fuel electricity.
• Export Tariffs One of the UK's leading export rates for solar panel owners, enabling customers to sell excess electricity generated from their solar panels back to the grid.
• Feed-in Tariff Services (FIT) Administrative services for customers receiving legacy Feed-in Tariff payments for renewable energy generation from their solar installations.
• Solar Panel Installation Solar panel installation service for homeowners, offering top-of-the-range technology designed and installed by green energy experts to cut energy bills and provide energy independence.
• Solar and Battery Products Battery storage products combined with solar panels to provide greater energy independence and bill savings for homeowners.
• Heat Pump Installation Heat pump installation services delivered through trusted partner Installio, enabling households to switch from fossil fuel heating to renewable heat pump systems.
• Renewable Heat Pump Tariff Dedicated electricity tariff for heat pump customers, supporting the transition to renewable heating with electricity pricing tailored to heat pump usage patterns.
• EV Charger Installation Electric vehicle charger installation service for residential customers, enabling home EV charging with renewable energy.
• Renewable EV Charging Tariff Greener electricity tariff designed for EV owners, helping customers charge their vehicles overnight for less using renewable energy.
• Business Energy Commercial renewable energy solutions for UK businesses, including renewable electricity supply, solar, battery, EV charging, and heat pump services for commercial properties seeking to reduce corporate carbon footprint.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• InstalliocoreImplementation/ SI/ Consulting PartnerInstallio serves as the trusted installation partner for heat pump systems. Good Energy refers customers to Installio for heat pump installation services as part of its comprehensive home decarbonization offerings. The partnership enables Good Energy to offer heat pump solutions without maintaining in-house installation capabilities for this specific technology.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EDF Energy: One of the Big Six UK energy suppliers with significant renewable generation assets and broad residential and business energy offerings. Comparable on retail electricity supply but with much larger scale.
• Shell Energy UK: UK retail arm of Shell offering residential gas, electricity, EV charging, and home energy solutions. Comparable as a broad incumbent with renewable product expansion.
• British Gas: Largest UK domestic energy supplier (Centrica) offering gas, electricity, EV, solar, and home services. Comparable as a UK residential energy provider with broader portfolio.
• Scottish Power: UK energy supplier and major wind generator (Iberdrola subsidiary) offering residential and business energy with strong renewable credentials. Comparable on retail supply and renewable generation ownership.
• E.ON UK: Major UK energy supplier with growing renewable tariff offerings, solar, EV, and heat pump solutions. Comparable as broad incumbent transitioning toward renewable retail.

Emerging players

• Tesla Energy: Provider of residential solar panels, Powerwall batteries, and EV chargers with global reach. Comparable on the home decarbonization hardware stack, though currently US-centric and not a UK retail electricity supplier.

Direct peers

• OVO Energy: Major UK energy supplier with carbon-neutral positioning and home decarbonization offerings (solar, EV, heat pumps). Comparable on green positioning and bundled home energy product suite.
• Ecotricity: Long-standing UK 100% renewable electricity and green gas supplier. Closest peer on renewable purity positioning and British-made generator sourcing ethos.
• Octopus Energy: UK-based renewable energy supplier offering 100% green tariffs, EV charging, solar, and heat pumps. Directly comparable in product breadth, target customer segments, and D2C digital-first model.
• Utility Warehouse: UK multi-utility reseller bundling energy, broadband, mobile, and insurance for households. Comparable as a UK residential energy retailer with bundled home services model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GoodEnergy
• YouTubeyoutube.com/@goodenergy
• Facebookfacebook.com/goodenergy.co.uk
• LinkedInuk.linkedin.com/company/goodenergyuk
• Instagraminstagram.com/goodenergyuk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Energy Group