What Tank Master does

Tank Master Australia Pty Ltd is a privately held specialty retailer of water storage, pumping, and water treatment equipment, operating from a single showroom at 11 Loton Avenue, Midland, Western Australia, since approximately 1999. The company's core product portfolio comprises polyethylene water tanks (round, slimline/under-eave, underground, steel liner, septic), cartage and diesel transport tanks (including IBC, AdBlue, and skid-mounted units), pumps (pressure, transfer, submersible, bore, booster, fire fighting), water filtration and treatment systems (UV, reverse osmosis, softening, iron-removal), fire fighting equipment, and supporting accessories (fittings, hose, pipe, level monitoring, pump covers). The business also supplies aquaculture tubs, livestock troughs, garden beds, generators, and gas products. Products are sourced from third-party manufacturers including Davey, DAB Water Technology, Bromic, Piusi, Honda, Silvan, Seaflo, John Guest, and Rain Harvesting; Tank Master does not develop proprietary technology but curates a multi-brand catalog and holds AS/NZS 4020 certification for potable water contact on certain fitting ranges.

The company's revenue model is transactional one-time retail sales to four identified customer segments: residential homeowners (primary, for rainwater harvesting and pressure boosting), agricultural and rural customers (fire fighting, livestock watering, liquid transport), commercial/industrial buyers (septic, process, chemical storage), and the mining sector (mine-spec custom tanks and trailers). GTM is direct-to-consumer via the Midland showroom, phone/email orders, and Western Australia-wide delivery using a tiered logistics fleet (ute/4.5-ton for smaller units, rigid truck with trailer for tanks 9000L+), with same-day pickup available for in-stock items. The company does not currently support online checkout — orders are placed by contacting the business directly. Tank Master is founder/owner-operated with no disclosed institutional investors, no parent company, no subsidiaries, and no M&A history; the website serves primarily as a product catalog and information resource supported by utility calculators (rainfall, volume, flow rate).

Name

Tank Master

Legal name

Tank Master Australia Pty Ltd

Website

https://tankmaster.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Tank Master is a Western Australia-based specialty retailer selling water storage tanks, pumps, water filtration, fire fighting equipment, and diesel cartage solutions from its Midland showroom, serving residential, agricultural, commercial, and mining customers via in-store, phone, and state-wide delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Midland Junction

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Tank Master generates revenue through one-time sales of tanks (poly round, slimline, underground, septic, cartage, diesel), pumps, filtration systems, accessories, generators, and gas products. The business model is transactional retail with both in-stock items and custom orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Tank Master is a Western Australian retailer that supplies water storage tanks (poly round, slimline, underground, steel liner, septic, cartage, and IBC), water pumps (pressure, transfer, submersible, bore, fire fighting, booster), water filtration and treatment systems (filtration, UV, reverse osmosis, softening), fire fighting equipment, and associated accessories and fittings. The business operates from a physical showroom in Midland, WA, with delivery across Western Australia, stocking products from manufacturers including Davey, DAB, Piusi, Silvan, Seaflo, John Guest, Bromic, and Honda.

Product overview

Tank Master is a Western Australian retailer specializing in water storage tanks, pumps, water treatment/filtration systems, and related equipment. The product portfolio centers on poly tanks (round, under eave, underground), cartage tanks (for water and diesel transport), and IBC tanks as the core tank offerings. Supporting these are comprehensive pump systems including pressure, transfer, submersible, bore, and booster pump kits; water treatment solutions encompassing filtration, UV, reverse osmosis, and softening; fire fighting equipment; and accessories including fittings, hose, pipe, and tank level monitoring devices. Additional offerings include aquaculture products, livestock troughs, garden beds, generators, and gas products. The business operates as a physical and online retailer with same-day pickup availability, stocking products from branded manufacturers like Davey, DAB, and others alongside their own-branded solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Poly Round Water Tanks Polyethylene round water tanks for residential, rural, and commercial water storage, available in various sizes.
• Poly Under Eave / Slimline Tanks Space-saving slimline tanks designed for installation under eaves, ideal for residential properties with limited space.
• Poly Underground Tanks Underground water storage tanks for harvesting and managing water below ground level.
• Steel Liner Tanks Steel tanks with liner systems for large-scale water storage applications.
• Poly Septic Tanks and Leach Drains Polyethylene septic tanks for wastewater management in residential and commercial properties, with leach drains and infiltration tunnels for effluent percolation.
• Process, Chemical and Fertiliser Tanks Specialized tanks for storing and transporting industrial chemicals, fertilizers, and process liquids in commercial and industrial applications.
• Poly Cartage Tanks Transportable poly tanks for carrying water, liquids, and diesel in ute beds and truck mounts, available in capacities up to PC17000E.
• Poly Diesel Cartage Tanks and Diesel Transfer Stations Purpose-built diesel transport tanks with compliance features for fuel delivery, plus complete diesel dispensing and transfer stations for refueling operations.
• IBC Tanks and AdBlue Equipment Intermediate Bulk Container tanks for intermediate volume liquid storage and transport, plus storage and dispensing equipment for AdBlue/Diesel Exhaust Fluid (DEF) solutions.
• Pressure and Transfer Pumps Water pressure pumps for boosting water pressure in residential and commercial applications, plus pumps designed for transferring water between tanks and locations.
• Submersible and Bore Pumps Pumps designed to operate underwater for draining sumps, tanks, and wells, plus pumps specifically designed for drawing water from boreholes and wells.
• Booster Pump Kits Complete constant pressure water boosting systems for mains water pressure improvement, including DAB EsyTank systems for residential and commercial applications.
• Water Filtration Systems Complete water filtration systems including mains water and rainwater filtration cartridges (undersink and whole house), self-cleaning and refillable cartridges, for residential and commercial applications.
• Ultra Violet (UV) Water Treatment Systems UV light water purification systems for killing bacteria and microorganisms, used in residential and commercial water supplies.
• Reverse Osmosis (RO) Systems Reverse osmosis water treatment systems for producing purified water by removing dissolved solids in residential and commercial applications.
• Water Softening Systems Water softening systems for treating hard water in residential and commercial applications.
• Fire Fighting Pumps and Equipment Fire fighting pumps (petrol and diesel), hose reels, nozzles, skids, and trailers for property fire protection in rural, agricultural, and residential settings.
• Generators Portable inverter and conventional generators for backup power applications, including P3200SI and BPB4500 models with Honda engines.
• Gas Products Gas cylinders, ring burners, country cookers, LPG wok cookers, and torches for outdoor and trade applications.
• Aquaculture Products Aquaculture tubs, ponds, and pond liners for aquaculture and water storage applications.
• Livestock Troughs, Feeders and Fence Drinkers Fence drinkers, fence feeders, cup and saucer systems, round and long troughs, plus storage and handling equipment for livestock watering.
• Garden Beds Poly garden beds in round, oblong, rectangle, and poly varieties, plus poly garden bowls and tables for garden installations.
• Tank Accessories and Fittings Comprehensive range of tank accessories including leaf catchers and screens, first flush diverters, level gauges, switches and alarms, float valves, pump covers, BSP fittings, PVC pipe and fittings, IBC fittings, hose and tubing, and rural/metric poly pipe and fittings.
• 12/24 Volt DC Water Pumps Seaflo 12/24 Volt DC diaphragm pumps and other 12/24V water pumps for marine, RV, and industrial applications.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• DaveycoreTechnology or IntegrationTank Master stocks and sells Davey products including pumps, pressure systems, and TankSense water level monitoring devices. Davey is a leading Australian manufacturer of water pumps and treatment products.
• DAB Water TechnologycoreTechnology or IntegrationTank Master stocks DAB products including EsyTank booster systems and water pumps. DAB is a global water technology company.
• Bromic Plumbing and GascoreTechnology or IntegrationTank Master supplies Bromic gas products including gas cylinders, ring burners, country cookers, and LPG wok cookers.
• SilvanminorChannel Partner/ Reseller/ DistributorTank Master stocks Silvan products including spray tanks and equipment for agricultural applications.

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Waterplex: Australian rainwater tank and water storage specialist selling poly tanks, pumps, and filtration online nationally. Closely comparable to Tank Master's bundled water-management offering with a digital-first GTM.
• National Poly Industries: Poly water tank manufacturer and supplier selling cartage, slimline, round, and underground tanks. Direct competitor in the same poly tank product category that anchors Tank Master's range.
• Tankworks: Poly tank manufacturer and retailer with product lines overlapping Tank Master's round, slimline, and underground tank range. Sells directly to consumers with national delivery.
• Polymaster: Australian polyethylene tank manufacturer and retailer offering poly round, slimline, underground, and cartage tanks. Directly comparable product set to Tank Master's core tank lines, with national distribution and direct-to-customer e-commerce.

Broad incumbents

• Reece Group: Australia and New Zealand's largest plumbing and bathroom supplies merchant wholesaler/retailer. Overlaps with Tank Master on pumps, water filtration, fittings, and irrigation products, but serves primarily trade plumbers and operates hundreds of branches nationally.
• Coates Hire: Australia's largest equipment hire company with significant exposure to water storage tanks, pumps, and dewatering solutions. Overlaps on industrial and mining water management products, though the primary GTM is rental rather than sale.
• Bunnings Warehouse: Australia's dominant hardware retail chain. Competes directly with Tank Master on poly tanks, pumps, fittings, and filtration, but offers the products as part of a much broader DIY catalogue with national store coverage and weekend trading.

Others

• Iplex Pipelines: Major Australian manufacturer and distributor of PVC, poly, and irrigation piping plus water tanks. Comparable on rural/metric pipe, fittings, and tank products that Tank Master also distributes through channels such as Plumbing Plus.
• Davey Water Products: Australian manufacturer of pumps, pressure systems, and water treatment products. Tank Master is a stockist/dealer for Davey; Davey's direct-to-consumer channel and broader dealer network partially overlaps with Tank Master's customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tankmaster.au
• LinkedInlinkedin.com/company/tank-master-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tank Master