Cobalt
Cobalt is an ADP Dealer Services business unit providing digital marketing solutions to a majority of US automotive dealers and manufacturers; founded 1995, headquartered in Seattle, with 501–1,000 employees.
- Company typePrivate
- Founded2015
- HeadquartersSeattle, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Cobalt does
Cobalt is described in firmographic records as a business unit of ADP Dealer Services that provides digital marketing solutions to a majority of US automotive dealers and manufacturers. The firm was founded in 1995, is headquartered in Seattle, Washington, and operates with 501–1,000 employees. Its functional role centers on enabling dealer and OEM marketing operations through digital channels, though specific product modules, underlying technology stack, or platform architecture are not detailed in the supplied sources.
The company's commercial model within the ADP Dealer Services umbrella is not publicly disclosed in the input; pricing is noted as not publicly available, and no public revenue figure, customer count, or contract terms are provided. Geographic reach is described as US-focused, and the company has historically carried the NASDAQ ticker CBLT per firmographic metadata, though its current listing status is marked delisted.
It is important to note significant identity ambiguity in the input: one source block (dated 2026-05-04) identifies "Cobalt" as a real estate development advisor for OPTrust's AERO1200 mixed-use project in Seattle, while another block describes an unrelated Apex Moon entity operating the Cobalt.com domain brokerage listing page, led by CEO Jack Kal. These appear to be distinct entities sharing the Cobalt name; the analysis here is anchored to the firmographic ADP Dealer Services business unit described above, but the data foundation is thin and should be re-validated before any transactional use.
Cobalt firmographics
Firmographics- Name
- Cobalt
- Legal name
- Apex Moon
- Website
- https://cobalt.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Cobalt is an ADP Dealer Services business unit providing digital marketing solutions to a majority of US automotive dealers and manufacturers; founded 1995, headquartered in Seattle, with 501–1,000 employees.
- Ownership category
- akta.pro rank
Cobalt industry classification
Industry- Product category
- Domain Name Brokerage
- NAICS
- Commodity Contracts Intermediation (52316)
- SIC
- Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Commodity Brokerage, Merchants & Structured Trade (Offtake, Prepay, Inventory/Collateral Mgmt) (IMAKAJAK)
Keywords
Where Cobalt is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
Cobalt business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Cobalt product offering
Product offeringCore offering
Cobalt.com is a premium domain name offered for sale through Apex Moon, a domain name brokerage firm. The underlying business brokers premium domain name transactions between buyers and sellers, providing services such as domain brokerage, stealth domain acquisition, domain valuation and guidance, and portfolio management. Transactions are secured via Escrow.com, with the company claiming cumulative domain sales well over 8 figures USD.
Differentiator
Problem solved
Functional benefit
Products and services
- Domain Brokerage
- Stealth Domain Acquisition
- Domain Valuation and Guidance
- Portfolio Management
- Cobalt.com Premium Domain
Companies that use Cobalt
Customer profileIdeal customer profiles2 records
Cobalt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cobalt partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OPTrustcoreCobalt serves as the real estate development advisor for OPTrust's mixed-use development project AERO1200 at 1200 Stewart Street in Seattle's Denny Triangle. The project features 927 residential rental homes and 121 short-term stay suites operating under the AEROLUX Hotel brand, with completion expected in early 2027.
Recent moves1 record
Expansion highlights1 record
Cobalt competitors and assessment
Company assessmentDirect peers
- NameLiquidate: NameLiquidate is a boutique domain brokerage that assists buyers and sellers with premium domain transactions, often via outreach-driven sales. It is a direct comparable small brokerage to Apex Moon.
- Afternic (GoDaddy): Afternic is a GoDaddy-owned premium domain marketplace that lists and resells high-value domains through a global distribution network. It competes directly with Apex Moon for premium inventory and buyer demand.
- Sedo: Sedo is the world's largest domain name marketplace and brokerage, facilitating premium and standard domain sales globally. It is the most direct functional competitor to Apex Moon in the premium domain brokerage segment.
- NameJet: NameJet is a domain auction platform specializing in expired and premium domains, partnered with several large registrars. It directly competes with Apex Moon in the auction-driven brokerage layer.
- Undeveloped: Undeveloped is a curated marketplace for premium and brandable domains, connecting sellers with end-buyer startups and brands. It overlaps directly with Apex Moon's buyer base and inventory segment.
- MediaOptions: MediaOptions is a premium domain name brokerage focused on high-value, brandable domains for corporate buyers. It is a closely comparable boutique brokerage peer to Apex Moon by service model and target deal size.
- Dan.com: Dan.com operates a domain marketplace offering buy-now, lease-to-own, and assisted brokerage services, often with integrated payment and transfer tooling. It directly competes for premium domain liquidity.
Broad incumbents
- GoDaddy Auctions: GoDaddy operates a major domain auction platform within its broader registrar, hosting, and brokerage portfolio. It overlaps with Apex Moon in the auction and brokerage layer but as part of a much wider product set.
Others
- Escrow.com: Escrow.com is the dominant third-party escrow provider used across the domain industry, including by Apex Moon. It is an ecosystem infrastructure partner rather than a competitive broker, but its policies and pricing materially shape industry transaction economics.
Emerging players
- Squadhelp: Squadhelp combines crowdsourced naming contests with a marketplace for brandable domains and full identity packages. It is an adjacent competitor with partial overlap in the brandable domain segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Cobalt social profiles
Digital presenceCobalt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cobalt leadership team
Management profileNumber of profiles
Profiles1 record
Cobalt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cobalt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cobalt
What does Cobalt do?
Cobalt.com is a premium domain name offered for sale through Apex Moon, a domain name brokerage firm. The underlying business brokers premium domain name transactions between buyers and sellers, providing services such as domain brokerage, stealth domain acquisition, domain valuation and guidance, and portfolio management. Transactions are secured via Escrow.com, with the company claiming cumulative domain sales well over 8 figures USD.
Is Cobalt a public or private company?
Cobalt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cobalt founded?
Cobalt was founded in 2015. It employs 501 to 1,000 people.
Where is Cobalt based?
Cobalt is headquartered in Seattle, United States, in the North America region.
Who are Cobalt's main competitors?
Direct peers on record are NameLiquidate, Afternic (GoDaddy), Sedo, NameJet, Undeveloped, MediaOptions and Dan.com. GoDaddy Auctions is listed as a broad incumbent. Escrow.com is listed as an others. Squadhelp is listed as an emerging player.
Does Cobalt have an API?
No public API is recorded for Cobalt.
What industry is Cobalt in?
Cobalt's product category is Domain Name Brokerage. Its primary akta.pro industry code is IMAKAJAK, Commodity Brokerage, Merchants & Structured Trade (Offtake, Prepay, Inventory/Collateral Mgmt). Its NAICS code is 52316 and its SIC code is 6221.