Cobalt

Domain Name Brokeragecobalt.com

Cobalt is an ADP Dealer Services business unit providing digital marketing solutions to a majority of US automotive dealers and manufacturers; founded 1995, headquartered in Seattle, with 501–1,000 employees.

Company typePrivate
Founded2015
HeadquartersSeattle, United States
Headcount501–1,000
GTM typeB2B
OfferingServices

What Cobalt does

Cobalt is described in firmographic records as a business unit of ADP Dealer Services that provides digital marketing solutions to a majority of US automotive dealers and manufacturers. The firm was founded in 1995, is headquartered in Seattle, Washington, and operates with 501–1,000 employees. Its functional role centers on enabling dealer and OEM marketing operations through digital channels, though specific product modules, underlying technology stack, or platform architecture are not detailed in the supplied sources.

The company's commercial model within the ADP Dealer Services umbrella is not publicly disclosed in the input; pricing is noted as not publicly available, and no public revenue figure, customer count, or contract terms are provided. Geographic reach is described as US-focused, and the company has historically carried the NASDAQ ticker CBLT per firmographic metadata, though its current listing status is marked delisted.

It is important to note significant identity ambiguity in the input: one source block (dated 2026-05-04) identifies "Cobalt" as a real estate development advisor for OPTrust's AERO1200 mixed-use project in Seattle, while another block describes an unrelated Apex Moon entity operating the Cobalt.com domain brokerage listing page, led by CEO Jack Kal. These appear to be distinct entities sharing the Cobalt name; the analysis here is anchored to the firmographic ADP Dealer Services business unit described above, but the data foundation is thin and should be re-validated before any transactional use.

Cobalt firmographics

Firmographics

Name: Cobalt
Legal name: Apex Moon
Website: https://cobalt.com
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 501–1,000 employees
Short description: Cobalt is an ADP Dealer Services business unit providing digital marketing solutions to a majority of US automotive dealers and manufacturers; founded 1995, headquartered in Seattle, with 501–1,000 employees.
Ownership category
akta.pro rank

Cobalt industry classification

Industry

Product category: Domain Name Brokerage
NAICS: Commodity Contracts Intermediation (52316)
SIC: Commodity Contracts Brokers & Dealers (6221)
akta.pro primary industry: Commodity Brokerage, Merchants & Structured Trade (Offtake, Prepay, Inventory/Collateral Mgmt) (IMAKAJAK)

Keywords

Domain brokerage
Premium domains
Domain sales
Domain valuation
Stealth acquisition

Where Cobalt is headquartered

Location

Headquarters

HQ city: Seattle
HQ country: United States
HQ region: North America

Markets served

Cobalt business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Cobalt product offering

Product offering

Core offering

Cobalt.com is a premium domain name offered for sale through Apex Moon, a domain name brokerage firm. The underlying business brokers premium domain name transactions between buyers and sellers, providing services such as domain brokerage, stealth domain acquisition, domain valuation and guidance, and portfolio management. Transactions are secured via Escrow.com, with the company claiming cumulative domain sales well over 8 figures USD.

Differentiator

Problem solved

Functional benefit

Products and services

Domain Brokerage
Stealth Domain Acquisition
Domain Valuation and Guidance
Portfolio Management
Cobalt.com Premium Domain

Companies that use Cobalt

Customer profile

Ideal customer profiles2 records

Cobalt technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Cobalt partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

OPTrustcoreStrategic or Co-development Partner · 4 May 2026Cobalt serves as the real estate development advisor for OPTrust's mixed-use development project AERO1200 at 1200 Stewart Street in Seattle's Denny Triangle. The project features 927 residential rental homes and 121 short-term stay suites operating under the AEROLUX Hotel brand, with completion expected in early 2027.

Recent moves1 record

Expansion highlights1 record

Cobalt competitors and assessment

Company assessment

Direct peers

NameLiquidate: NameLiquidate is a boutique domain brokerage that assists buyers and sellers with premium domain transactions, often via outreach-driven sales. It is a direct comparable small brokerage to Apex Moon.
Afternic (GoDaddy): Afternic is a GoDaddy-owned premium domain marketplace that lists and resells high-value domains through a global distribution network. It competes directly with Apex Moon for premium inventory and buyer demand.
Sedo: Sedo is the world's largest domain name marketplace and brokerage, facilitating premium and standard domain sales globally. It is the most direct functional competitor to Apex Moon in the premium domain brokerage segment.
NameJet: NameJet is a domain auction platform specializing in expired and premium domains, partnered with several large registrars. It directly competes with Apex Moon in the auction-driven brokerage layer.
Undeveloped: Undeveloped is a curated marketplace for premium and brandable domains, connecting sellers with end-buyer startups and brands. It overlaps directly with Apex Moon's buyer base and inventory segment.
MediaOptions: MediaOptions is a premium domain name brokerage focused on high-value, brandable domains for corporate buyers. It is a closely comparable boutique brokerage peer to Apex Moon by service model and target deal size.
Dan.com: Dan.com operates a domain marketplace offering buy-now, lease-to-own, and assisted brokerage services, often with integrated payment and transfer tooling. It directly competes for premium domain liquidity.

Broad incumbents

GoDaddy Auctions: GoDaddy operates a major domain auction platform within its broader registrar, hosting, and brokerage portfolio. It overlaps with Apex Moon in the auction and brokerage layer but as part of a much wider product set.

Others

Escrow.com: Escrow.com is the dominant third-party escrow provider used across the domain industry, including by Apex Moon. It is an ecosystem infrastructure partner rather than a competitive broker, but its policies and pricing materially shape industry transaction economics.

Emerging players

Squadhelp: Squadhelp combines crowdsourced naming contests with a marketplace for brandable domains and full identity packages. It is an adjacent competitor with partial overlap in the brandable domain segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

Cobalt financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Cobalt leadership team

Management profile

Number of profiles

Profiles1 record

Cobalt funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Cobalt M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cobalt

What does Cobalt do?

Is Cobalt a public or private company?

Cobalt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Cobalt founded?

Cobalt was founded in 2015. It employs 501 to 1,000 people.

Where is Cobalt based?

Cobalt is headquartered in Seattle, United States, in the North America region.

Who are Cobalt's main competitors?

Direct peers on record are NameLiquidate, Afternic (GoDaddy), Sedo, NameJet, Undeveloped, MediaOptions and Dan.com. GoDaddy Auctions is listed as a broad incumbent. Escrow.com is listed as an others. Squadhelp is listed as an emerging player.

Does Cobalt have an API?

No public API is recorded for Cobalt.

What industry is Cobalt in?

Cobalt's product category is Domain Name Brokerage. Its primary akta.pro industry code is IMAKAJAK, Commodity Brokerage, Merchants & Structured Trade (Offtake, Prepay, Inventory/Collateral Mgmt). Its NAICS code is 52316 and its SIC code is 6221.