What Visit Hasselt does

Visit Hasselt is the official municipal tourism bureau of Stad Hasselt (City of Hasselt), Belgium, operating as a publicly funded division of the city's local government and headquartered at Maastrichterstraat 59 in Hasselt. The organization serves a dual mandate: promoting Hasselt as a leisure, cultural, and culinary destination (the "Hoofdstad van de Smaak" / Capital of Taste brand positioning) through its main Visit Hasselt tourism portal, and supporting the business events market through its Meet in Hasselt convention bureau sub-brand. It serves both individual leisure travelers and corporate event planners (MICE clients) with a staff of 11-50 employees. Founded in 2017, the entity operates as a government department rather than a private enterprise and does not publish revenue figures.

The organization's core technology consists of web-based tourism portals (visit.hasselt.be, meetin.hasselt.be, and uitin.hasselt.be), supplemented by an integration with the Totemus walking treasure hunt app, which provides gamified, multilingual (Dutch, French, English, German) self-guided city exploration. Core products and services include the HasPas discount pass offering reduced-rate access to top attractions plus benefits at participating local businesses on an annual subscription basis; curated cycling routes covering the Limburg region's 2,000 km cycling network; a street art route featuring 60+ curated works developed in partnership with SAGA; the UiT in Hasselt events calendar; and guided walking tours (street art tours priced at €80 per guide for 2 hours). The Meet in Hasselt convention bureau provides free advisory services for corporate meetings, team buildings, congresses, and incentive trips, connecting clients with 13+ partner hotels providing over 700 rooms, plus venues, catering, and team-building activities.

The organization's revenue model is fundamentally public: services are funded through municipal government budgets allocated by Stad Hasselt, with the Meet in Hasselt convention bureau offering free advisory services to corporate clients as part of the city's economic development strategy. Supplementary revenue flows through the HasPas discount program, generating transaction-based fees from partner attractions and participating local businesses. Distribution occurs through digital platforms, a physical tourist office, social media (Facebook, Instagram), email newsletters, and an extensive partner network spanning hotels, museums, and hospitality venues. Customer segments include leisure tourists and day visitors (primary), corporate event planners and MICE clients (primary), active outdoor enthusiasts, and art and culture enthusiasts, addressed through a hybrid segmentation approach combining persona-based and business-unit targeting.

Name

Visit Hasselt

Legal name

Stad Hasselt (City of Hasselt)

Website

https://visithasselt.be

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Visit Hasselt is the official municipal tourism bureau of Stad Hasselt, Belgium, operating publicly funded tourism promotion and convention bureau services. It serves leisure visitors and corporate event planners through web portals, the HasPas discount program, curated cycling and street art routes, and a partner network of 13+ hotels.

Ownership category

akta.pro rank

Product category

Tourism Marketing Services

NAICS

Convention and Visitors Bureaus (561591), Travel Agencies (561510), Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Architecture & Urban Design Tours (THAJAAAD)

Keywords

• Tourism bureau services
• Destination marketing organization
• Convention bureau services
• MICE event planning
• City tourism promotion

Headquarters

HQ city

Hasselt

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Municipal Government Funding: Visit Hasselt and Meet in Hasselt are services of Stad Hasselt (the municipal government), operating as a publicly funded tourism bureau. Services such as the convention bureau's advisory are provided free to clients, funded through municipal budgets.
2. HasPas Discount Program: The HasPas is a discount pass offering reduced-rate access to top tourist attractions plus additional benefits at participating local shops and hospitality businesses. Revenue flows through partner attraction tickets and participant business contributions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Visit Hasselt is the official municipal tourism bureau of Stad Hasselt (City of Hasselt), Belgium. It promotes the city as a leisure and business destination through curated tourism information (attractions, cycling routes, street art, dining, accommodations), the HasPas discount pass, and the UiT in Hasselt events calendar. Its sub-brand Meet in Hasselt operates as a free convention bureau providing venue sourcing and event planning services for corporate meetings, team buildings, congresses, and company events.

Product overview

Visit Hasselt operates a dual-platform tourism ecosystem consisting of the main Visit Hasselt tourism portal and the Meet in Hasselt convention bureau. The Visit Hasselt platform provides visitors with comprehensive information about Hasselt's attractions, dining, shopping, and accommodations, supported by branded offerings like the HasPas discount pass and the UiT events calendar. The Meet in Hasselt sub-brand serves the business events market by connecting corporate clients with venues, team building activities, and event planning services. Both platforms share the same digital infrastructure and cross-promote the city's tourism and business event offerings through integrated navigation and content.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Hasselt Tourism Portal Official tourism website of Stad Hasselt (City of Hasselt, Belgium) providing comprehensive information on local attractions, museums, cycling routes, dining, shopping, accommodations, and events for leisure visitors.
• Meet in Hasselt Convention Bureau Free convention bureau service of the City of Hasselt that provides customized advisory, venue sourcing, and event planning support for corporate clients organizing meetings, team buildings, congresses, and company events in Hasselt.
• HasPas Discount Pass Annual discount pass that provides reduced-rate access to top tourist attractions in Hasselt plus additional benefits at participating local shops, restaurants, and hospitality venues.
• UiT in Hasselt Events Calendar Online events calendar platform that aggregates and lists local activities, festivals, exhibitions, and cultural happenings in Hasselt for visitors and residents.
• Cycling Routes in Hasselt and Limburg Curated cycling route offerings covering Hasselt and the Limburg region, including themed routes (art, orchards, ponds, historical sites), accessible routes for persons with limited mobility, and integration with the 2000 km Limburg cycling network.
• Street Art Route Free self-guided street art route featuring more than 60 artworks and 80+ works by international artists spread throughout Hasselt, curated by the SAGA organization and available as a downloadable PDF or guided walking tour.
• Totemus Walking Treasure Hunt Free self-guided playful city walk delivered through the Totemus mobile app, available in Dutch, French, English, and German, featuring riddles, tasks, and Instagram-worthy photo locations across Hasselt.
• Guided Walking Tours Guided walking tours in Hasselt including street art tours (available in Dutch and English), with a 2-hour duration priced at €80 per guide.
• Event Venues Directory Curated directory of event venues in Hasselt categorized by capacity (small up to 100, medium 100-500, large 500+), including museums, historic buildings, and unique locations suitable for corporate events.
• Accommodation Directory Directory service providing information and listings for hotels, B&Bs, hostels, and vacation homes in Hasselt for visitors and event attendees, including 13 partner hotels totaling 700+ rooms.
• Teambuilding Activities Curated directory of team building activity offerings in and around Hasselt, including options in nature, at unique venues, and through partner event agencies for corporate groups.

Quantifiable outcome

• Access to 2000 km of cycling paths in Limburg
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• SAGAcoreStrategic or Co-development PartnerSAGA is the Hasselt organization that develops and curates street and graphic art throughout the city. The partnership with Visit Hasselt produces the street art route map and coordinates the street art walking tour program. SAGA brings art into the public streetscape, making contemporary art accessible to visitors and residents alike.
• TotemuscoreTechnology or IntegrationTotemus is a popular Walloon walking treasure hunt app. Hasselt partnered with Totemus to offer a gamified, self-guided city exploration experience. Hasselt is one of the first Flemish cities to collaborate with this app. The free app provides interactive exploration with riddles and photo challenges in four languages.
• To The Point EventsminorImplementation/ SI/ Consulting PartnerTo The Point Events is featured as a recommended event agency partner for hybrid events in Hasselt. The company specializes in organizing hybrid corporate events that combine in-person attendance with virtual livestream participation.
• 13 Partner Hotels and AccommodationscoreChannel Partner/ Reseller/ DistributorMeet in Hasselt maintains partnerships with 13 hotels and accommodations in Hasselt: B&B Hotel (92 rooms), Holiday Inn (108 rooms), Holiday Inn Express (89 rooms), Park Inn by Radisson (94 rooms), Radisson Blu (126 rooms), HasHotel (49 rooms), Ibis Styles (91 rooms), Hostel H (120 beds), De Groene Hendrickx (22 rooms), Villa Saporis (10 rooms), The Century (10 rooms), Barefood Giulia (7 rooms), and Maison Mairie (7 rooms). These provide comprehensive lodging options for event attendees.

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Emerging players

• Hoge Kempen National Park: National park and visitor centre located in the same Limburg province. Comparable visitor information and trails/cycling-route services for an outdoor/heritage tourism niche intersecting with Hasselt's cycling and nature content.

Direct peers

• Visit Gent: City-level destination marketing organization for Ghent, Belgium. Directly comparable Flemish city DMO with combined leisure tourism promotion and event/MICE services.
• visit.brussels: Official tourism and convention bureau for the Brussels-Capital Region, Belgium. Comparable dual leisure + MICE convention bureau mandate, at scale of a capital region.
• Flanders Meeting & Convention Bureau: Regional convention bureau promoting Flanders as a destination for corporate meetings, incentives, conferences, and events. Overlaps directly with the Meet in Hasselt MICE/mice convention bureau mandate.
• Visit Bruges: City-level destination marketing organization for Bruges. Comparable Flemish/Belgian city DMO managing visitor information, convention bureau services, and tourism marketing.
• Tourism Limburg: Provincial tourism organization for Limburg, Belgium. Regional DMO operating in the same province as Hasselt, with overlapping content pillars around cycling and cultural heritage.
• Visit Antwerp: City-level destination marketing organization for Antwerp, Belgium. Directly comparable city-level DMO serving leisure visitors and MICE/business events market in a Flemish/Belgian city.
• Visit Flanders: Regional tourism marketing organization for Flanders, Belgium. Operates as the regional destination marketing organization for the same country/region as Visit Hasselt, with overlapping mission of promoting leisure tourism and supporting tourism businesses.

Broad incumbents

• Toerisme Vlaanderen: Flemish regional government's tourism authority with policy, regulatory, and broad tourism marketing remit across Flanders. Larger public-sector counterpart with overlapping mandate at a wider geographic scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/visithasselt
• LinkedInlinkedin.com/company/toerisme-hasselt
• Instagraminstagram.com/visithasselt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Hasselt