treat.agency

What treat.agency does

treat.agency (legal entity treat xD GmbH) is a Vienna-headquartered, founder-owned digital creative agency founded in 2012 by CEO Istvan Szilagyi, with a second office in Berlin. The firm operates at the intersection of strategy, branding, web/app development, video production, and social media campaigns, serving two primary customer segments: arts and culture institutions (museums, galleries, foundations, libraries, festivals) and commercial B2B/B2C clients in sectors such as public transport, trades, food supplements, and architecture. The agency's client roster is heavily skewed toward prominent DACH-based cultural and public-sector organizations, including the Wien Museum, Secession, the Austrian National Library (ÖNB), Haus der Geschichte Österreich, TBA21, Wiener Linien, and the Austrian Federal Economic Chamber (WKO), as well as international bodies such as Die Pinakotheken and Stiftung Preußischer Kulturbesitz.

The agency's core technology stack centers on the in-house, open-source GetLecker CMS used for client websites, a SOLR-based unified search portal deployed for the Austrian National Library, and the proprietary 'exhibitionary' digital platform (iOS app and web) for global art-exhibition discovery. The firm emphasizes digital accessibility (WCAG 2.1/2.2) as a quality standard and holds the first WACA Silver certification awarded to a major Austrian museum. Service delivery is built around a small, specialized team (~10 listed professionals) with senior creative and technical leadership, and the firm has begun layering in AI-assisted features such as AI-generated exhibition copy and AI-driven translation.

Commercially, treat.agency operates a professional services model with project-based fixed-price engagements, complemented by a set of standardized service packages (Strategy treat from €5,000, Brand treat from €4,000, Lecker Website treat from €8,000) and a subscription self-serve offering (Exhibitionary treat from €90/week). Go-to-market is direct and relationship-driven, anchored on direct sales to enterprise cultural and commercial clients, active participation in art fairs and exhibitions, and event-led demand generation through the self-organized 'curated by' contemporary art festival. The company is privately held, founder-owned, profitable in appearance (no external funding rounds disclosed), and has been expanding its commercial client pipeline and geographic footprint (DACH + select international clients across Europe, North America, and Asia).

Name

treat.agency

Legal name

treat xD GmbH

Website

https://treat.agency

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

treat.agency is a Vienna- and Berlin-based, founder-owned digital creative agency founded in 2012, serving arts and culture institutions and commercial clients with branding, web/app development, video production, and campaign services, supported by its own GetLecker CMS and Exhibitionary art-discovery platform.

Ownership category

akta.pro rank

Product category

Digital Creative & Web Production Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Digital creative agency
• Brand strategy consulting
• Web development services
• Video production agency
• Web accessibility services

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Services: Project-based creative services including strategy consulting, brand development, website/web application development, UI/UX design, video production, and social media campaign management. Revenue generated through fixed-price project engagements with clients.
2. Service Packages: Pre-defined service packages offered at fixed price points including Strategy treat (from €5,000), Brand treat (from €4,000), Web Analytics treat, and Lecker Website treat (from €8,000). These packages provide structured offerings for common client needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

treat.agency is a digital creative agency that sells strategy, brand development, web and web-application development, UI/UX design, video production, social media campaigns and SEO/accessibility services, packaged as fixed-price 'treat' offerings and bespoke projects. It also operates Exhibitionary, a proprietary digital platform and iOS app for discovering art exhibitions worldwide. Underlying web builds are powered by the agency's in-house GetLecker CMS with WCAG-compliant, accessibility-first delivery.

Product overview

treat.agency is a creative agency offering a portfolio of service packages and a proprietary digital platform. The core offerings include Strategy treat (marketing strategy), Brand treat (brand identity and experience), Web Analytics treat (SEO and accessibility analysis), Lecker Website treat (website creation using GetLecker CMS), and exhibitionary treat (event promotion). Additionally, they operate exhibitionary, a digital discovery platform and iOS app for art enthusiasts. Services span strategy, campaigns (paid media, social media), development (websites, webshops, apps, UI/UX), production (content, video, photo, copy, design), and SEO.

Differentiator

Problem solved

Functional benefit

Brands

• exhibitionary: A digital platform and global art guide app designed by treat.agency to help art enthusiasts discover and explore exhibitions worldwide. Features curated recommendations, an interactive map, comprehensive search, and personalized favorites.

Products and services

• Strategy treat Marketing strategy service package for campaigns or businesses with a digital-first approach. Includes briefing, target group analysis, budget and KPI setting, channel overview and campaign plan using Agile, Lean Branding and Design Thinking methods; delivered in ~3–4 weeks. Targets enterprise and mid-market clients seeking structured campaign strategy.
• Brand treat Brand identity and 360° brand strategy service package with a digital-first focus. Includes Brand DNA workshops, brand-hypothesis translation, brand identity definition and emotional brand experiences. Target buyers are mid-market and commercial clients needing brand repositioning.
• Web Analytics treat Website analysis and improvement service focused on SEO and accessibility (WCAG). Includes SEO keyword analysis, accessibility analysis, an action plan for improvement and assistance with accessibility statements. Targets organizations needing compliance and search optimization.
• Lecker Website treat Website creation service using the in-house GetLecker CMS. Includes mobile-first design, landing/overview/detail pages, GDPR-compliant preparation and CMS functionality; ~4–6 weeks delivery. Targets SMEs, cultural institutions and commercial clients needing a fast, accessibility-ready website.
• Exhibitionary treat Event and exhibition promotion service delivered through the Exhibitionary app and website platform. Includes briefing, listing creation, a sponsored exhibition entry and reporting; provided on a subscription basis. Targets galleries, curators and exhibition organizers seeking global art-guide visibility.
• Exhibitionary platform & iOS app Proprietary digital platform and iOS app that helps art enthusiasts discover and explore exhibitions worldwide. Features curated recommendations, interactive maps, comprehensive search and personalized favorites across major art cities. Operated by treat.agency as a self-serve subscription platform with AI-driven recommendation features in development.

Quantifiable outcome

• WACA Silver certification achieved for Wien Museum - first major museum in Austria
• +4 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, major and notable.

• VisacoreGTM or Marketing PartnerCooperation with Visa on the TAPIR campaign for Wiener Linien. Visa partnered to promote contactless payment adoption at Vienna's public transport stations. treat.agency was responsible for the full scope from naming and brand development to media planning and on-site promotion.
• Wiener LiniencoreStrategic or Co-development PartnerMajor client and strategic partner for public transport promotion campaigns. Jointly developed TAPIR campaign to encourage contactless payment adoption. Wiener Linien is Vienna's public transport authority.
• Kunsthalle WiencoreStrategic or Co-development PartnerAnnual collaboration partner for Vienna Digital Cultures festival. Kunsthalle Wien is one of Vienna's leading contemporary art institutions, partnering with Foto Arsenal Wien on the alternating leadership of the annual festival.
• Foto Arsenal WiencoreStrategic or Co-development PartnerAnnual collaboration partner for Vienna Digital Cultures festival. Alternates leadership with Kunsthalle Wien each year for the annual art festival exploring digital technologies and cultural production.
• Austrian Federal Economic Chamber (WKO)majorStrategic or Co-development PartnerOngoing partnership with WKO on multiple initiatives including BOLD Community platform development and Innovation Map interactive tools. Created platforms connecting pioneers and innovators across industries.
• Die PinakothekennotableGTM or Marketing PartnerAdvised on social media activities for multiple Pinakothek museums including Pinakothek der Moderne and Alte Pinakothek. Covered digital strategy, video production, and paid media campaigns.
• Landesinnung Wien MechatronikmajorStrategic or Co-development PartnerOngoing cooperation with the guild for mechatronics trades in Vienna. Developed FIX GEILER ALS BÜRO campaign showcasing career opportunities in mechatronics. Campaign extended with ongoing updates and continuation.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• KISKA: Austrian design and branding agency headquartered in Anif near Salzburg. Comparable because both are Austria-based full-service creative shops blending strategy, brand, digital and product/UX for premium institutional and commercial clients.
• Studio NAND: Berlin digital creative studio building interactive web experiences and platforms. Comparable because both are Berlin-based digital studios serving cultural and brand clients with custom-built platforms and experience design.
• Studio Hauer + Dörfler: Vienna-based design studio working across cultural and commercial clients. Comparable because both are Vienna-anchored boutique studios with strong cultural-sector portfolios and integrated brand and digital capabilities.
• Meiré und Meiré: Cologne-based creative agency with a strong track record in culture, art and public-sector clients. Comparable because both compete for premium cultural-institution briefs across the DACH region and combine brand design with digital delivery.
• denkwerk: Cologne-based independent digital agency with strategy, design and technology capabilities. Comparable because both are German-speaking mid-sized agencies mixing brand strategy, UX and web/app development for enterprise and institutional clients.
• Fork: Hamburg-based creative/digital agency. Comparable because both operate as independent German creative shops that deliver brand, web and content work with a strong design and technology mix.
• Kolle Rebbe: Hamburg-based creative agency combining brand, campaign and digital work. Comparable because both are mid-sized independent German agencies pursuing design-led brand campaigns and digital platforms for sophisticated clients.

Broad incumbents

• Serviceplan Group: Munich-based, Europe's largest independent agency group covering brand, digital and media. Comparable as a broad incumbent that operates across the same integrated-creative, digital and media-buying services treat.agency offers.
• Scholz & Friends: One of Germany's largest independent creative networks with offices across DACH. Comparable as a broader incumbent competing for the same enterprise, public-sector and cultural pitches but at significantly greater scale and geographic reach.
• Jung von Matt: Major Hamburg-headquartered creative agency group with German and international offices. Comparable as a broad incumbent that competes for premium brand, digital and public-sector briefs across the DACH market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/treatagency
• Instagraminstagram.com/treat.agency/?hl=en
• Facebookfacebook.com/treat.agency

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about treat.agency