Woodnotes
- Company typePrivate
- Founded1987
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Woodnotes firmographics
Firmographics- Name
- Woodnotes
- Legal name
- Woodnotes Oy (Ltd.)
- Website
- https://woodnotes.fi
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Woodnotes industry classification
Industry- Product category
- Designer Home Textiles & Furniture
- NAICS
- Upholstered Household Furniture Manufacturing (337121), Nonupholstered Wood Household Furniture Manufacturing (337122)
- SIC
- Household Furniture (2510)
- akta.pro primary industry
- Upholstery & Furniture Textiles Manufacturing (Upholstery Fabrics/Slipcovers) (IMAOAKAD)
- akta.pro secondary industries
- Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG), Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics) (IMAOAKAJ)
Keywords
Where Woodnotes is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices3 records
Markets served
Woodnotes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Paper Yarn Products: Sale of paper yarn carpets and textiles. Products are woven to order and sold through dealers worldwide.
- Wooden Furniture: Sale of wooden furniture including Siro chair, Twiggy table, and K chairs and ottomans.
- Blinds and Panels: Window treatments and acoustic panels including Morning, Open Sky, and Vista blind fabrics.
- Accessories: Table runners, place mats, cushions, and other textile accessories.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Woodnotes product offering
Product offeringCore offering
Woodnotes designs and manufactures paper yarn-based home textiles and furniture, including woven paper yarn carpets, indoor/outdoor carpets, window blinds and acoustic panels, upholstered seating, and wooden furniture. Products are made-to-measure and produced in Finland at facilities in Lapua and Kauhajärvi, then sold through a global network of authorized dealers in 40+ countries.
Product overview
Woodnotes is a Finnish design company established in 1987, known for its paper yarn innovation and timeless interior design products. The company offers a comprehensive portfolio centered on paper yarn-based textiles, including woven paper yarn carpets (Line, Willow, San Francisco, New York, Horizon, Coast, Avenue, Bridge, Railway, Bulevardi, Squareplay, Earth Collection, Cut Stripe, Living, Summer Rain, Field, Play/Unicolour, Fourways, Beach, City, Big Stripe, Panorama, Esplanadi), IN/OUT carpets for indoor/outdoor use, blinds and panels (Morning, Open Sky, Vista, Moonlight, Whisper), upholstered furniture (K Chair & Ottomans in various configurations), wooden furniture (Twiggy, Siro/Siro+), lounge chairs (My, Roo, Mini My), outdoor lounge chairs, bed concepts, table accessories, cushions, hand-knotted wool carpets, tufted wool linen carpets, and the Studio Collection of handmade art textiles. All paper yarn products are manufactured in Finland using green energy (wind and hydropower), with paper sourced from sustainable northern coniferous forests. The company exports 70% of production to over 40 countries worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Paper Yarn Carpets Woven paper yarn carpets made from wet-strength kraft paper, including designs such as Line, Willow, San Francisco, New York, Horizon, Coast, Avenue, Bridge, Railway, Bulevardi, Squareplay, Earth Collection, Cut Stripe, Living, Summer Rain, Field, Play/Unicolour, Fourways, Beach, City, Big Stripe, Panorama, and Esplanadi. Made-to-measure, 100% vegan, dust-resistant, and suitable for dust allergy sufferers. Targeted at premium residential interiors and design-led commercial spaces.
- IN/OUT Carpets Woven carpets suitable for both indoor and outdoor use, including models such as Line, Beach, Ground, My, and Mini My in various colors and patterns.
- Blinds & Panels Window blinds and acoustic wall panels made from paper yarn cotton fabrics, including Morning, Open Sky, Vista, Moonlight, and Whisper acoustic wall panels.
- K Chair & Ottomans Upholstered seating including K Chair (narrow swivel, wide, 20th anniversary editions) and K Ottoman variants (tubular, with star base, with plate) available in Sand, Das, and Ateljé fabric options.
- Wooden Furniture Wooden furniture including the Twiggy oak dining table and Siro/Siro+ oak chairs designed by Ilkka Suppanen and Raffaella Mangiarotti. Made from certified European oak and ash.
- Lounge Chairs Upholstered lounge chairs including My, Roo, and Mini My designs by Ulla Koskinen, upholstered with Sand paper yarn cotton fabric.
- Outdoor Lounge Chairs Outdoor lounge chairs upholstered with Saimaa in/out upholstery fabric, suitable for outdoor use.
- Bed Concept Bed furniture including quilted bed headboards and bed frames designed for Woodnotes bedding systems.
- Table Accessories Table textiles including table runners and place mats in Morning fabric with various color options.
- Cushions Decorative cushions including Rest cushions made from leftover material from K Chair and ottoman production.
- Hand-Knotted Wool Carpets Hand-knotted wool rugs made in India, with production audited under Sedex/SMETA (SGS) and the supplier a member of the Good Weave organization for ethical manufacturing.
- Tufted Wool Linen Carpets Tufted carpets made from a wool and linen mixture, produced as piece goods with no waste generated.
- Studio Collection Handmade art textiles designed by Ritva Puotila, including Veil Curtain, Mesh Partition, and Seaborn Throw hand-knitted paper yarn pieces.
- Atelier Woven Wool/Cotton Yarn Carpets Specialty woven carpets using wool or cotton yarn in atelier production.
- Replacement Covers Replacement fabric covers for K Chair and K Ottoman furniture, allowing customers to refresh and reupholster their pieces.
Quantifiable outcome
- Products can last decades - items from 1987 collection still in production
Companies that use Woodnotes
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Woodnotes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Woodnotes partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- NikaricoreWoodnotes and Nikari co-exhibited at Salone del Mobile 2023 in Milan with a shared stand. Nikari is a Finnish wooden furniture manufacturer that shares Woodnotes' commitment to sustainable design and Finnish craftsmanship.
- Majamaja HelsinkiminorMajamaja Helsinki's glamping eco-accommodation uses Woodnotes Line and San Francisco paper yarn rugs for their sustainable interior design.
- Good WeaveminorWoodnotes' hand-knotted woollen rugs are made in India and the supplier is a member of the Good Weave organization, which ensures ethical manufacturing practices.
Scale indicators3 records
Woodnotes competitors and assessment
Company assessmentDirect peers
- Nanimarquina: Spanish premium rug designer and manufacturer offering design-forward, often handmade carpets to international residential and contract markets. Directly comparable to Woodnotes on premium positioning, designer collaborations, and global dealer network distribution.
- Designers Guild: UK-based premium home furnishings company offering designer fabrics, wallpapers, and rugs. Comparable to Woodnotes on premium textile positioning, design-led collections, and global retail distribution through design stores.
- Linie Design: Danish handmade rug manufacturer offering contemporary designer rugs produced through artisanal methods. Comparable to Woodnotes on handmade rug production, Scandinavian design origins, and dealer-based international distribution.
- Kvadrat: Danish premium textile manufacturer specializing in high-end upholstery fabrics, rugs, and acoustic solutions. Comparable to Woodnotes on premium textile innovation, contract and residential specification, and Scandinavian design heritage.
- Gan Rugs (Gandia Blasco Group): Spanish premium indoor and outdoor rug brand with design-led collections. Comparable to Woodnotes on indoor/outdoor rug product mix, designer partnerships, and international design-fair presence.
- Armadillo: Australian maker of handcrafted rugs with a strong sustainability and natural-materials focus. Comparable to Woodnotes on premium handmade positioning, sustainability narrative, and distributed international showroom presence.
Regional players
- Artek: Finnish design furniture company founded on Alvar Aalto's heritage, producing iconic furniture and lighting. Comparable to Woodnotes as a fellow Finnish design house with shared heritage, similar premium positioning, and overlap in designer collaborations.
Broad incumbents
- Marimekko: Iconic Finnish design house producing a broad portfolio of home textiles, clothing, and accessories. Comparable to Woodnotes as a fellow Finnish design brand with strong global recognition and pattern-based home textile heritage.
- Hay: Danish contemporary design brand with broad home furnishings, furniture, and accessories portfolio. Comparable to Woodnotes on Scandinavian design heritage, designer collaborations, and international showroom expansion, though operating at a broader category scale.
Others
- Nikari: Finnish sustainable wooden furniture manufacturer and Woodnotes' co-exhibition partner at Salone del Mobile 2023. Comparable as a Finnish design partner sharing sustainability ethos and craftsmanship positioning, with complementary product category focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Woodnotes social profiles
Digital presenceWoodnotes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Woodnotes leadership team
Management profileNumber of profiles
Profiles2 records
Woodnotes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Woodnotes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Woodnotes
What does Woodnotes do?
Woodnotes designs and manufactures paper yarn-based home textiles and furniture, including woven paper yarn carpets, indoor/outdoor carpets, window blinds and acoustic panels, upholstered seating, and wooden furniture. Products are made-to-measure and produced in Finland at facilities in Lapua and Kauhajärvi, then sold through a global network of authorized dealers in 40+ countries.
Is Woodnotes a public or private company?
Woodnotes is a private company. It is classified as family owned and is currently operating.
When was Woodnotes founded?
Woodnotes was founded in 1987. It employs 11 to 50 people.
Where is Woodnotes based?
Woodnotes is headquartered in Helsinki, Finland, in the Europe region.
How does Woodnotes make money?
Four revenue lines are on record. Paper Yarn Products are the primary driver. The others are wooden Furniture, blinds and Panels and accessories.
Who are Woodnotes's main competitors?
Direct peers on record are Nanimarquina, Designers Guild, Linie Design, Kvadrat, Gan Rugs (Gandia Blasco Group) and Armadillo. Artek is listed as a regional player. Broad incumbents are Marimekko and Hay. Nikari is listed as an others.
Does Woodnotes have an API?
No public API is recorded for Woodnotes.
What industry is Woodnotes in?
Woodnotes's product category is Designer Home Textiles & Furniture. Its primary akta.pro industry code is IMAOAKAD, Upholstery & Furniture Textiles Manufacturing (Upholstery Fabrics/Slipcovers), with a secondary code of IMAOAKAG, Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts). Its NAICS code is 337121 and its SIC code is 2510.