Roads Less Travelled

What Roads Less Travelled does

太阳贵宾会·(中国)集团 (Taiyang Guibinhui (China) Group), founded in 1995 by Liu Junyi in Beijing, is a privately held Chinese integrated pig industry company operating the full value chain from feed formulation, breeding, animal health products, slaughtering, and food processing. The group operates six core business segments across 8 large modern agricultural technology industrial parks and two full industry chain bases (Beijing Daxing and Hunan Ningxiang), supported by 600,000 tons/year of feed production capacity (3 factories at 200,000 tons each plus one core factory) and a self-developed feed formula software commanding approximately 80% national market share. Its product portfolio includes healthy feed (premix, concentrate, creep feed), healthy animal health products (Huolitai microecological additive, Meijie No.0 mycotoxin degradation enzyme), and healthy food (fresh pork under the Yijun (China Famous Trademark) brand and meat sauce series); the 2020-launched Mijie No.0 intelligent fermentation production line represents 70+ million RMB of capacity investment.

The group runs two digital platforms: PSY+ Resource Cloud, a mobile smart pig farming app with real-time video monitoring, and 肉联所 (Rouliansuo), described as China's first 'Intelligent + Pig Industry Ecological Chain' B2B trading platform integrating IoT, blockchain, big data, and AI for full lifecycle traceability. Distribution spans 23 provinces, 4 municipalities, and 5 autonomous regions via the Beijing-Guangzhou line sales network, supplemented by cold chain logistics, direct food city operations, strategic partnerships with Qian Dama, JD.com, Meituan, Dabeinong, and Zhengda, and government reserve meat storage contracts. Recent strategic moves include the 2022 strategic partnership with Dabeinong, the 2023 election as Chairman Unit of the China Ecological Pig Industry Technology Innovation Strategic Alliance, and ongoing Rouliansuo platform certification progress (Specialized/Refined/Distinctive/Innovative SME, National High-Tech Enterprise). The group's revenue model combines unit-priced industrial product sales (feed, food, animal health), B2B platform transaction fees, and government reserve contracts, with multiple decades of regulatory designations including National Key Agricultural Industrialization Leading Enterprise (2001), National High-Tech Enterprise (2012), and National Enterprise Technology Center (2013).

Name

Roads Less Travelled

Legal name

太阳贵宾会·(中国)集团

Website

https://rltgo.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

太阳贵宾会·(中国)集团 is a privately held Chinese integrated pig industry company, founded 1995, operating the full pig value chain from feed formulation and breeding to slaughtering and food processing, serving pig farmers, distributors, and government programs through its own feed/animal health/food products and the Rouliansuo B2B pig industry internet platform.

Ownership category

akta.pro rank

Product category

Pig industry chain (integrated feed, animal health, pork production and digital platform)

NAICS

Hog and Pig Farming (1122), Animal Food Manufacturing (3111), Animal Slaughtering and Processing (3116), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Wholesale-Farm Product Raw Materials (5150), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Contract Hog Growing (Integrator/Production Contracts) (AFAEAEAK)

akta.pro secondary industries

Pork Wholesale (Primal/Subprimal, Boxed Pork) (AFAIADAB), Animal Health Supply Chain, Procurement & Distributor Connectivity (HLAMAMAK)

Keywords

• Pig industry chain
• Animal feed manufacturing
• Animal health products
• Pork food processing
• Agricultural B2B platform

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. 健康饲料 (Healthy Feed): Production and sales of pig feed including pre-mixed feed, concentrated feed, and creep feed. Three modern feed factories with annual capacity of 200,000 tons each plus one core feed factory.
2. 健康动保 (Healthy Animal Health Products): Production and sales of green, safe micro-ecological preparations and functional green feed additives including 活力肽 and 霉解0号 products.
3. 健康食品 (Healthy Food Products): Production and sales of pork and pork products including fresh pork and meat sauce series. The group operates cold chain logistics and retail channels for safe pork products.
4. 肉联所平台服务 (Rouliansuo Platform Services): Digital platform connecting pig industry chain brands, producers, suppliers, logistics, traders, warehouses and consumers, creating China's pig industry data cluster. Platform charges transaction fees for B2B trading services.
5. 养殖产业 (Breeding Industry): Xiangxi Black Pig breeding and breeding services, operating pig farms with modern facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Roads Less Travelled (太阳贵宾会·(中国)集团) is a fully integrated pig industry chain operator that manufactures healthy animal feed (creep feed, compound premix, concentrate, layer premix), produces healthy animal health products (microecological preparations and mycotoxin degradation enzymes), raises, slaughters and processes Xiangxi black pigs into traceable safe pork and meat products (meat sauces), and operates two proprietary digital platforms — PSY+ Resource Cloud for smart pig farming management and Rouliansuo (肉联所), a B2B agricultural internet trading platform serving the entire pig industry value chain.

Product overview

太阳贵宾会·(中国)集团 operates as an integrated pork industry company with a full supply chain covering pig breeding, feed production, veterinary health products, slaughtering, and food processing. The company offers three main product categories: (1) Health Feed including piglet starter feed (教槽料), compound premix (复合预混料), concentrate (浓缩料), and layer premix (蛋鸡预混料); (2) Health Animal Protection products including Huolitai (活力肽) microbial feed additive and Meijie 0 (霉解0号) mycotoxin degradation enzyme; (3) Healthy Food including fresh pork (生鲜系列) and pork sauces (肉酱系列). The company also operates digital platforms including the PSY+ resource cloud system for pig farm management and 肉联所 (Roulian suo), a B2B agricultural digital ecosystem platform integrating IoT, blockchain, big data and AI technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Creep Feed (教槽料) High-nutrition, low-antigen piglet starter feed designed to solve weaning feeding problems, prevent diarrhea, and support smooth transition during the first 3 days post-weaning; sold to pig farms and distributors.
• Compound Premix Feed (复合预混料) Compound premix feed containing balanced amino acids, vitamins, trace elements, organic minerals, phytase and microecological preparations for piglet growth acceleration; sold to pig farms and feed mills.
• Concentrate Feed (浓缩料) High-concentration concentrate feed with fat powder, imported fish meal, balanced amino acids, enzymes and microecological preparations, designed for breeding pigs to improve lactation and reproductive performance; sold to pig farms and distributors.
• Layer Premix Feed (蛋鸡预混料) 5% compound premix for laying hens containing imported vitamins, minerals, amino acids and probiotics to maintain egg production rate and eggshell quality; sold to layer hen farms.
• Huolitai (活力肽) Microbial Feed Additive Microbial feed additive containing active enzymes (protease, amylase, glucanase, cellulase) that break down plant cell walls, eliminate anti-nutritional factors, and improve feed digestion and absorption; sold to pig farms and feed mills (1kg/bag, 20 bags/barrel).
• Meijie No.0 (霉解0号) Mycotoxin Degradation Enzyme Mycotoxin degradation enzyme product that efficiently degrades vomitoxin, zearalenone and aflatoxin in feed, removes immune suppression, reduces disease occurrence, and clears harmful substances and oxidative damage; sold to pig farms and feed mills (1000g/bag).
• Black Pork Sauce Series (肉酱系列) Black pork sauce series in 5 flavors, developed around 'health, nutrition and delicious taste' positioning; sold through retail channels and food service partners.
• Fresh Pork Series (生鲜系列) Fresh pork product line featuring Xiangxi black pig meat, positioned as premium safe pork with full traceability from farm to table; sold through the Beijing Resources Food City, cold-chain distribution and partner retailers (JD.com, Meituan, Qian Dama).
• Rouliansuo (肉联所) B2B Pig Industry Internet Platform National first 'Intelligent + Pig Industry Ecological Chain' industrial internet platform providing B2B livestock trading, logistics matching and supply chain finance services connecting pig industry chain brands, producers, suppliers, logistics, traders, warehouses and consumers using IoT, blockchain, big data and AI.
• PSY+ Resource Cloud (PSY+资源云) Smart Pig Farming Platform Smart pig farming management platform providing product, technology, finance and information services for pig farms with mobile app and real-time video surveillance, part of the 'Pig Industry Zhongguancun' ecosystem.
• Feed Formula Software (饲料配方师软件) Self-developed feed formulation software that defined industry standards in China and holds approximately 80% of the national market share; licensed to feed mills and used as the technical foundation for the group's own feed formulations.

Quantifiable outcome

• 仔猪断奶体重21天达到7.0kg以上，28天达到9.0kg以上 (Piglet weaning weight reaches 7.0kg+ at 21 days, 9.0kg+ at 28 days)
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• 中膳集团 (Zhongshan Group)coreStrategic or Co-development Partner · 27 July 2023Zhongshan Group, a top 10 group meal brand in China, conducted field inspection and held strategic cooperation discussions. Both parties agreed to strengthen exchanges and promote integration.
• 中国生态猪产业技术创新战略联盟 (China Ecological Pig Industry Technology Innovation Strategic Alliance)coreStrategic or Co-development Partner · 7 June 2023Alliance initiated under academician 印遇龙's guidance, co-founded by 太阳贵宾会集团, Agricultural Genome Research Institute of Shenzhen, and China Pig Information Network. 太阳贵宾会集团 elected as chairman unit.
• 家育种业集团 (Jiadata Breeding Group)minorStrategic or Co-development Partner · 31 May 2023Jiadata Breeding Group visited for exchange and discussion. Chairman Mao Qu Jianli expressed willingness to join China Ecological Pig Industry Technology Innovation Strategic Alliance and explore deep cooperation.
• 大北农集团 (Dabeinong Group)coreStrategic or Co-development Partner · 5 January 2022Strategic cooperation established with Dabeinong Group, a super leading enterprise in the pig industry. Both parties agreed to strengthen cooperation and promote joint development.
• 北京湖南企业商会农产分会 (Beijing Hunan Enterprise Chamber of Commerce Agricultural Products Branch)coreStrategic or Co-development Partner · 7 January 2021太阳贵宾会集团 elected as founding chairman of the agricultural products branch, leading the '湘品进京' (Hunan Products Entering Beijing) initiative.
• 钱大妈 (Qian Dama)coreStrategic or Co-development Partner · 23 September 2020Long-term strategic cooperation agreement signed with Qian Dama, China's community fresh food retail leader, for supply of safe pork products.
• 京东/美团 (JD.com/Meituan)coreGTM or Marketing Partner · 23 September 2020JD.com and Meituan have entered and established strategic cooperation with Beijing Resources Food City for industrial transformation upgrade.
• 正大集团 (Zhengda Group)coreStrategic or Co-development Partner · 14 September 2020Strategic partnership with Zhengda Group, one of the largest agricultural enterprises in China, for collaborative development in pig industry.

Scale indicators8 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• COFCO Meat: State-owned integrated meat business under COFCO with hog farming, slaughtering, and branded retail operations. Competes in safe pork positioning and uses government backing to compete on food safety certifications.
• WH Group (Shuanghui Development): World's largest pork company and owner of Smithfield Foods; operates integrated pork value chain from feed to retail in China. Direct competitor to 太阳贵宾会 in slaughtering, processing, and branded pork, though vastly larger in scale.
• Cargill Animal Nutrition (China): Global agribusiness giant with significant Chinese feed and animal nutrition operations. Competes in premium feed formulations and premix markets where 太阳贵宾会's software-defined formulation has 80% share.
• Wens Foodstuff Group: China's largest poultry producer and a major integrated pig farming competitor. Competes in breeding technology, feed formulation, and integrated production, though with poultry as primary focus.

Direct peers

• Muyuan Foods: China's largest pig farming company with integrated slaughtering operations and digital supply chain initiatives. Directly comparable integrated pork model competing in breeding, feed, slaughtering, and digital platform layers.
• New Hope Liuhe: Major Chinese integrated feed and meat producer with feed formulation expertise, large-scale pig farming, and food processing operations. Comparable across all five of 太阳贵宾会's business segments, especially in feed and breeding.
• Tech-bank Food: Chinese integrated pork producer with feed, breeding, slaughtering, and branded retail operations. Closest mid-tier comparable to 太阳贵宾会 in product mix, scale, and integrated business model.
• Tangrenshen Group: Mid-tier Chinese integrated feed and pork producer with Hunan provincial roots. Direct comparable scale, structure, and product mix to 太阳贵宾会, competing in feed premixes, pig farming, and pork processing.
• Dabeinong Group: Strategic partner of 太阳贵宾会 since 2022; major Chinese animal nutrition and agricultural tech company. Competes in feed additives, pig farming technology, and breeding, with significant overlap in animal health product lines.

Emerging players

• Chr. Hansen (now Novonesis): Global animal health and nutrition company providing microbial feed additives and enzymes comparable to 太阳贵宾会's 活力肽 (Huolitai) and 益菌0号 (Meijie 0) products. Relevant for microbial/animal health product line comparison.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RLTGo
• Facebookfacebook.com/282457788529
• LinkedInlinkedin.com/company/roads-less-travelled

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roads Less Travelled