What GMO TECH does

GMO TECH, Inc. is a Tokyo-based AI and SaaS-powered internet customer acquisition company that builds and operates a multi-product platform spanning Map Engine Optimization (MEO Dash!, MEO CHEKI), Search Engine Optimization (SEO Dash!, LLMO Dash! for LLM-era search), real estate digital transformation (GMO Rental DX Owner/Resident Apps and Owner CRM), LINE attribution analytics (L-SCORE), swipe-style landing page creation (SwipeKit), and performance-based affiliate advertising (GMO SmaAD, Z.com SmaAD). Its technology architecture combines self-serve SaaS dashboards for SMB customers with proprietary algorithms for SEO ranking analysis, MEO optimization, and ad fraud prevention, integrated with Google Maps, Google for Jobs, LINE, Indeed, Stanby, Kyujinbox, YDN/GDN, DSP platforms, Facebook, Instagram, and Twitter/X. Supporting products include GMO JOBBI reporting, Feed Dash! data feed aggregation, Shigoto Search Dash! for Google for Jobs structured data, GMO Out-App Purchase payment service, and GMO Real Estate Appraisal marketplace.

The company operates a hybrid go-to-market: self-serve SaaS subscription for local businesses, recruiters, and SMBs, alongside direct sales for enterprise performance-based advertising, rental DX, and comprehensive digital marketing engagements. Revenue is generated through five primary streams: SaaS subscriptions (MEO, SEO, LLMO, Rental DX, L-SCORE), performance-based/affiliate advertising (GMO SmaAD, Z.com SmaAD, Gift Link), digital advertising operations (YDN/GDN, DSP, social media), recruitment advertising operations (Indeed, Stanby, Kyujinbox), and real estate services. Customer segments include local businesses and retail stores (primary), real estate companies and property managers, recruitment firms and HR departments, mobile game operators in Japan and Korea, and digital advertisers across multiple platforms.

As of October 1, 2025, GMO TECH, Inc. was placed under a newly created holding company, GMO TECH Holdings, Inc., which listed on the Tokyo Stock Exchange Growth Market under Securities Code 415A. The company is part of the broader GMO Internet Group. Leadership comprises Ryoichi Suzuki as President and CEO of GMO TECH, Inc. and Akito Suzuki as President and CEO of GMO TECH Holdings. Geographic focus remains Japan-centric, with international initiatives including a 2018 five-partner channel network in Malaysia for O2O services and the February 2026 launch of Z.com SmaAD targeting Korean and Japanese mobile gaming markets at Gamesforum Barcelona.

Name

GMO TECH

Legal name

GMO TECH, Inc.

Website

https://gmo.tech

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

GMO TECH, Inc. is a Japanese AI and SaaS-powered internet customer acquisition company offering MEO, SEO, LLMO, real estate DX, LINE analytics, and performance-based advertising services. It serves local businesses, real estate operators, recruiters, and mobile game operators primarily in Japan and Korea.

Ownership category

akta.pro rank

Product category

Digital Marketing SaaS

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK), App Store Optimization (ASO) & Mobile Growth Marketing (MPAAACAI), Performance Marketing Automation & Bid Management Services (MPAAACAM), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Digital marketing services
• SEO optimization software
• Affiliate advertising network
• Map engine optimization
• Real estate property software

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscriptions: Monthly/annual subscription fees for SaaS products including MEO Dash!, SEO Dash!, LLMO Dash!, Real Estate DX, and LINE effect analysis services. Revenue is generated through recurring subscription model.
2. Performance-based / Affiliate Advertising: Advertising services where costs are incurred according to results such as user membership registrations and app installations. GMO SmaAD and Z.com SmaAD deliver ads to quality media, with fees based on performance outcomes.
3. Digital Advertising Operations: Listing ads, display advertising (YDN/GDN), DSP advertising, and social media advertising services managed through close consulting. Revenue generated through advertising spend management and service fees.
4. Recruitment Advertising Services: Job search engine advertising operations including Indeed, Stanby, Kyujinbox with services like GMO JOBBI reporting platform and Feed Dash! data aggregation
5. Real Estate Services: Real estate DX platform for property owners and residents, plus real estate appraisal services connecting individuals with real estate companies

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

GMO TECH develops and sells AI- and SaaS-powered internet customer acquisition services including MEO (Map Engine Optimization) tools, SEO and LLMO optimization platforms, affiliate/performance-based advertising networks, real estate digital transformation (DX) suites, recruitment advertising operations, and LINE marketing analytics. The company sells proprietary SaaS subscriptions (MEO Dash!, SEO Dash!, LLMO Dash!, GMO Rental DX, L-SCORE, SwipeKit) directly to businesses and operates the GMO SmaAD / Z.com SmaAD performance-based ad network connecting advertisers with quality media.

Product overview

GMO TECH is an AI-powered internet customer acquisition company offering a multi-module SaaS platform across MEO (Map Engine Optimization), SEO (Search Engine Optimization), real estate DX, and digital advertising. The core product portfolio includes MEO SaaS tools (MEO Dash!, MEO CHEKI) that integrate with Google Maps for local business visibility, SEO SaaS products (SEO Dash!, LLMO Dash!) for search engine ranking optimization, and Real Estate DX SaaS (GMO Rental DX with Owner App/Web, Resident App/Web, Owner CRM) for property management digitalization. The advertising suite encompasses affiliate marketing (GMO SmaAD, GMO SmaAFFi, Gift Link), performance-based advertising (listing, display, DSP, social media ads), and specialized job recruitment advertising services (GMO JOBBI reporting platform, Feed Dash! data feeds, Shigoto Search Dash! for Google for Jobs). Supporting services include LINE analytics (L-SCORE), swipe-format landing page creation (SwipeKit), out-app payment processing (GMO Out-App Purchase), real estate appraisal services, and O2O app development (GMO AppCapsule). The company operates primarily in the Japanese market while expanding internationally through partnerships in Southeast Asia and performance advertising services for Japanese/Korean markets (Z.com SmaAD).

Differentiator

Problem solved

Functional benefit

Brands

• MEO Dash! byGMO: MEO SaaS service for Google Maps search optimization
• SEO Dash! byGMO
• GMO Rental DX
• L-SCORE byGMO
• SwipeKit byGMO
• GMO SmaAD
• Z.com SmaAD
• GMO Out-App Purchase
• GMO Jobbi
• Feed Dash! byGMO
• Shigoto Search Dash! byGMO
• GMO Real Estate Appraisal
• MEO CHEKI byGMO
• LLMO Dash! byGMO

Products and services

• MEO Dash! byGMO MEO (Map Engine Optimization) SaaS service that increases business/store visibility in Google Maps searches, strengthening store customer acquisition through local search optimization. Targeted at local businesses, retail stores, restaurants, and facilities seeking foot-traffic from local search.
• MEO CHEKI byGMO MEO SaaS service for managing and optimizing multiple store locations' presence on Google Maps, enabling batch management of business listings for multi-location operators.
• SEO Dash! byGMO

Quantifiable outcome

• Supported over 4,300 stores and facilities in Japan with customer acquisition
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Gamesforum BarcelonaminorGTM or Marketing Partner · 2 February 2026International conference for mobile game industry where GMO TECH exhibited in February 2026 to introduce Z.com SmaAD advertising services and user acquisition support for Japanese and Korean markets.
• People 'n Rich – H. Sdn. BhdcoreChannel Partner/ Reseller/ Distributor · 26 June 2018Malaysian IT/Ad company engaged in Internet advertising and mobile marketing. Partnered with GMO TECH on June 26, 2018 for O2O service sales in Malaysia and Southeast Asia. Responsible for sales to potential customers, contracting with clients, app building, and content registration.
• VLT KUALA LUMPUR SDN BHDcoreChannel Partner/ Reseller/ Distributor · 26 June 2018Malaysian IT company focused on retail and hospitality business technology. CEO Adrian Lim leads the partnership for O2O service deployment in Malaysian markets. Responsible for app deployment and user engagement support.
• TK International Sdn. Bhd.coreChannel Partner/ Reseller/ Distributor · 26 June 2018Malaysian digital marketing services company specializing in website creation and social media marketing. Led by CEO Shingo Abe, providing O2O services through mobile apps created by GMO AppCapsule.
• ENTINIUM (M) SDN BHDcoreChannel Partner/ Reseller/ Distributor · 26 June 2018Malaysian company focused on helping merchants promote their businesses via mobile apps. CEO Jacky Lai collaborating on O2O services platform introduction.
• PROMO TEC SYNERGY SDN. BHD.coreChannel Partner/ Reseller/ Distributor · 26 June 2018Malaysian company managed by Managing Director Eriko Kitamura, focused on leveraging GMO TECH's online capabilities for O2O evolution in the digital era in Malaysian market.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Digital Garage: Japanese digital marketing and ad-tech company with marketing services, ad platform, and SaaS-like offerings (including parent of Criteo Japan partnership). Highly comparable Japanese-listed ad-tech profile.
• i-mobile: Japan-focused mobile ad network and affiliate advertising platform. Highly comparable SmaAD-style affiliate/performance business model and Japanese customer base.
• MicroAd: Japanese adtech company specializing in programmatic/DSP advertising and data-driven marketing. Comparable audience and product offering to GMO TECH's display/DSP operations.
• ichel (formerly Adways): Japanese digital advertising and affiliate marketing company. Comparable affiliate marketing, mobile app advertising, and SaaS tooling in the Japan/APAC market.
• Septeni Holdings / OPT Holding: Direct Japanese peer offering performance-based digital advertising, affiliate marketing, and adtech services to enterprise clients in Japan. Highly comparable product portfolio and GTM motion.
• FreakOut Holdings: Japanese programmatic/DSP adtech company operating real-time bidding ad platforms and performance marketing services. Comparable DSP/performance advertising focus targeting Japan and APAC.

Broad incumbents

• HubSpot: Global inbound marketing/SaaS platform offering SEO, content, and marketing automation tooling. Comparable SEO-optimization and SMB SaaS category, though broader and US-centric.
• The Trade Desk: Global programmatic DSP for performance advertising and audience targeting. Comparable DSP/performance-advertising mechanics, though operates at massive global scale.
• Adobe (Marketing Cloud): Global incumbent in marketing technology and MarTech (Adobe Experience Cloud, Adobe Advertising). Overlaps with SEO/MEO/analytics SaaS offerings but at vastly larger scale.

Emerging players

• AppLovin: Mobile app performance advertising and monetization platform. Comparable affiliate and mobile acquisition focus to GMO SmaAD and GMO Out-App Purchase businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gmotech_pr
• Facebookfacebook.com/gmotech.pr

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GMO TECH