RPE
RPE (Retail Partners Europe) is a London-headquartered boutique real estate capital markets advisor focused on Spain and Portugal, serving institutional investors and real estate funds with integrated advisory, debt and asset management across retail, logistics, offices and living/alternatives.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What RPE does
RPE (Retail Partners Europe) is a privately held, London-headquartered boutique real estate capital markets advisory firm focused on Southern European — primarily Spanish and Portuguese — investment markets. Founded in 2010, RPE positions itself as a dedicated advisor to institutional real estate investors, international funds and SOCIMIs seeking exposure to Iberian real estate, and reports having advised on over €12 billion of investment transactions across its 15-year history. The firm is regulated by the Royal Institution of Chartered Surveyors (RICS) and operates from three offices (London Mayfair, Madrid and Lisbon), delivering services through senior-led direct engagement.
The firm's product surface spans four core asset class verticals — Retail, Logistics, Offices, and Living/Alternatives — supported by three integrated service lines: Capital Markets advisory, Debt Advisory and in-house Asset Management. The integrated advisory-plus-asset-management model is structurally unusual relative to pure brokerage competitors and is explicitly positioned by RPE as its principal differentiator: clients receive ongoing asset management support in Iberian markets alongside episodic buy- and sell-side mandate execution. Notable mandates documented in the input include the €250M sale of Parque Corredor to CBRE Investment Management, the €135M sale of Espacio Mediterráneo to Lighthouse Properties, and the ~€104M sale of Parque Comercial Abadía to Redevco, alongside multiple mandates for Sonae, Merlin Properties, Castellana Properties, DWS, Slate Asset Management and AM Alpha.
RPE's go-to-market is exclusively direct enterprise field sales targeted at institutional investors and funds, with all advisory services delivered through senior relationship managers in London, Madrid and Lisbon. Pricing is project-/transaction-quoted and not publicly disclosed; revenue is generated through advisory and transaction fees plus asset management professional services fees. There is no proprietary technology platform, no disclosed API, no AI/ML capability, and no disclosed external funding — the firm is described as independent and founder/management-owned, with recent growth executed via senior lateral hires from JLL and Catella rather than acquisitions or external capital.
RPE firmographics
Firmographics- Name
- RPE
- Legal name
- RPE
- Website
- https://rpeurope.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RPE (Retail Partners Europe) is a London-headquartered boutique real estate capital markets advisor focused on Spain and Portugal, serving institutional investors and real estate funds with integrated advisory, debt and asset management across retail, logistics, offices and living/alternatives.
- Ownership category
- akta.pro rank
RPE industry classification
Industry- Product category
- Real Estate Capital Markets Advisory
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Portfolio Management and Investment Advice (523940), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282)
- akta.pro primary industry
- Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)
- akta.pro secondary industries
- Commercial Real Estate Asset Management (BPAJAMAB), Real Estate Strategy & Portfolio Consulting (Corporate/Institutional) (BPAJANAB), Real Estate Private Credit (CRE Debt) (FSANADAG)
Keywords
Where RPE is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
RPE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Advisory and Transaction Fees: RPE generates revenue through advisory fees and transaction-based compensation for real estate capital markets services including investment advisory, debt advisory, and asset management services for clients transacting in Southern European property markets.
- Asset Management Services: In-house asset management team assists international clients establish and develop their businesses in Iberian markets, providing ongoing advisory services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
RPE product offering
Product offeringCore offering
RPE is a real estate capital markets advisory firm operating across Southern Europe (Spain and Portugal). The firm provides integrated advisory services covering retail, logistics, offices, and living/alternatives sectors, combining Capital Markets execution, Debt Advisory, and in-house Asset Management. Services are delivered to international institutional investors and real estate funds seeking exposure, deal sourcing, and transaction execution support in Iberian markets.
Product overview
RPE (Retail Partners Europe) is a real estate capital markets advisory firm offering integrated advisory services across four core sectors: Retail, Logistics, Offices, and Living/Alternatives. The firm operates as a unified advisory platform combining Capital Markets execution, Debt Advisory, and in-house Asset Management capabilities. Founded in 2010 and focused on Southern Europe and Iberian markets, RPE has advised on over €12 billion in investment transactions, providing trusted advisory services to major investors with offices in London, Madrid, and Lisbon.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail Sector Advisory Retail sector real estate capital markets advisory services for institutional investors, funds, and developers in Spain and Portugal, covering shopping centre transactions and ongoing asset management. Differentiated by deep understanding of retail asset potential combined with capital markets execution.
- Logistics Sector Advisory Logistics real estate capital markets advisory services for institutional investors, funds, and developers in Spain and Portugal, leveraging retail sector insight to provide occupier and location intelligence. Supported by a team with strong development and leasing backgrounds.
- Offices Sector Advisory Office real estate capital markets advisory services for institutional investors, funds, and developers in Spain and Portugal, with expertise in securing off-market transactions and implementing successful sales processes.
- Living (Alternatives) Sector Advisory Advisory services for the living/alternatives sector covering residential, student accommodation, and other alternative asset classes in Spain and Portugal. Provides market intelligence and execution support comparable in depth to retail and office advisory.
- Capital Markets Advisory Real estate capital markets transaction and advisory services operating across offices, logistics, retail, and alternative asset classes in Spain and Portugal for institutional investors, funds, and developers.
- Debt Advisory Debt advisory services leveraging relationships with primary lenders to facilitate debt and equity transactions for institutional and fund clients in Iberian real estate markets.
- Asset Management In-house asset management services assisting international clients in establishing and developing their real estate businesses in Southern European markets, providing ongoing portfolio advisory and asset management mandates.
Quantifiable outcome
- Over €12 billion in investment transactions advised over 10 years
Companies that use RPE
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
RPE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RPE partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Royal Institution of Chartered Surveyors (RICS)coreRPE is regulated by RICS and follows the rules, codes, and guidance in the RICS Rules of Conduct for Firms. The firm maintains membership and adheres to RICS professional standards, including their Complaints Resolution Procedure requirements.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
RPE competitors and assessment
Company assessmentBroad incumbents
- Cushman & Wakefield: Global commercial real estate services firm competing for Iberian investment-sales and capital-markets mandates across retail, logistics and offices. Direct overlap with RPE on institutional client work in Spain and Portugal.
- Colliers International: Global real estate services firm with capital-markets and investment advisory teams in Iberia, competing for retail, office and logistics institutional mandates alongside RPE.
- JLL (Jones Lang LaSalle): Global real estate services and investment management firm with a significant Madrid-based capital markets and logistics team. RPE has hired multiple senior JLL Spain logistics professionals, making JLL the closest competitor for senior Iberian talent and mandates.
- CBRE Group: Global commercial real estate services firm with deep Iberian capital-markets, investment sales and asset management coverage. CBRE Investment Management is itself a major client of RPE, and CBRE competes directly with RPE on Iberian retail and logistics mandates.
- BNP Paribas Real Estate: European real estate services arm of BNP Paribas with capital-markets, debt advisory and asset management across Spain and Portugal. Competes with RPE for institutional mandates and offers integrated banking-driven financing solutions.
- Knight Frank: Global real estate consultancy with Iberian capital-markets and retail advisory teams. Competes with RPE for cross-border mandates involving UK and European institutional investors active in Spain and Portugal.
- Savills: Global real estate advisor with established Iberian capital-markets and investment management operations. Savills IM is also a RPE client on Iberian retail portfolios, positioning Savills as both competitor and counterparty.
Direct peers
- Eastdil Secured: Specialist real estate investment banking advisor focused on large-scale debt and equity placement for institutional clients. Comparable to RPE on capital-markets execution and institutional investor coverage across European retail and logistics.
- Catella: European real estate advisor and asset manager with Iberian operations covering capital markets, debt advisory and asset management. Highly comparable boutique-to-mid-market peer; RPE has notably hired from Catella to build out its alternatives practice.
- Green Street Advisors: Independent real estate research and advisory firm with a dedicated European retail and shopping-centre capital-markets practice. Directly comparable to RPE on retail-focused institutional advisory and Iberian market intelligence.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RPE social profiles
Digital presenceRPE compliance and trust
Trust signalCompliance1 record
RPE financial estimates
Financial estimateRevenue estimate
Valuation estimate
RPE leadership team
Management profileNumber of profiles
Profiles10 records
RPE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RPE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RPE
What does RPE do?
RPE is a real estate capital markets advisory firm operating across Southern Europe (Spain and Portugal). The firm provides integrated advisory services covering retail, logistics, offices, and living/alternatives sectors, combining Capital Markets execution, Debt Advisory, and in-house Asset Management. Services are delivered to international institutional investors and real estate funds seeking exposure, deal sourcing, and transaction execution support in Iberian markets.
Is RPE a public or private company?
RPE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RPE founded?
RPE was founded in 2010. It employs 11 to 50 people.
Where is RPE based?
RPE is headquartered in London, United Kingdom, in the Europe region.
How does RPE make money?
Two revenue lines are on record. Advisory and Transaction Fees are the primary driver. The others are asset Management Services.
Who are RPE's main competitors?
Broad incumbents on record are Cushman & Wakefield, Colliers International, JLL (Jones Lang LaSalle), CBRE Group, BNP Paribas Real Estate, Knight Frank and Savills. Direct peers are Eastdil Secured, Catella and Green Street Advisors.
Does RPE have an API?
No public API is recorded for RPE.
What industry is RPE in?
RPE's product category is Real Estate Capital Markets Advisory. Its primary akta.pro industry code is BPAJANAE, Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing), with a secondary code of BPAJAMAB, Commercial Real Estate Asset Management. Its NAICS code is 5312 and its SIC code is 6531.