What Saeyang does

Saeyang Co., Ltd. is a South Korean manufacturer founded in 1976 and headquartered in Daegu, specializing in micro motor handpieces and control systems for dental, dental laboratory, and beauty/nail professional applications. The company designs and produces high-speed air turbines, brushless and brush micromotors, implant surgery motors, endodontic motors, orthodontic handpieces, and dust collection equipment, with ultra-precision manufacturing capabilities at 1/100mm tolerances. Its product portfolio is organized under three sub-brands: KRAFIT (dental), MARATHON (laboratory), and CRAFIEN (beauty), with flagship offerings including the Pro M Class wireless dental motor, Ki-20 implant engine, MAT-300 air turbines, Multi 800 brushless control units, and LEVENT dust collector.

Saeyang generates revenue primarily through hardware sales of its manufactured equipment, distributed via a global network of partners spanning over 120 countries, with direct sales capabilities in Korea. The company sells to three primary customer segments: dental professionals (clinicians, surgeons, orthodontists), dental laboratories, and beauty/nail technicians, with pricing conducted on a direct inquiry basis rather than published list pricing. Marketing relies heavily on international trade show presence (20+ exhibitions annually including Cosmoprof, Sino Dental, SIDEX) supplemented by social media and downloadable catalogues.

The company holds ISO 9001, ISO 13485, GMP, CE Mark, FDA, and CFDA certifications, and has accumulated 17 patent registrations, 48 design registrations, and 38 trademarks. Saeyang is privately held and founder-operated under President JungPil Shin, with no disclosed external institutional investment and limited public financial disclosure. Recent strategic activity has centered on product diversification into beauty equipment and wireless motor systems, alongside continued regulatory expansion into US and European markets.

Name

Saeyang

Legal name

SAEYANG CO.,LTD.

Website

https://saeyang.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Saeyang is a South Korean manufacturer founded in 1976 that designs and produces micro motor handpieces, implant motors, and control systems for dental, dental laboratory, and beauty/nail professionals, distributing to over 120 countries through a global partner network.

Ownership category

akta.pro rank

Product category

Dental Handpiece Manufacturing

NAICS

Dental Equipment and Supplies Manufacturing (339114), Power-Driven Handtool Manufacturing (333991)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Dental & Oral Care Devices (Dental Units, Handpieces, Imaging) (HLAMAFAD)

Keywords

• Dental handpiece manufacturing
• Micro motor systems
• Implant surgical equipment
• Dental laboratory equipment
• Professional nail drill equipment

Headquarters

HQ city

Daegu

HQ country

South Korea

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dental Equipment Sales: Manufacture and sale of dental handpieces, implant motors, endodontic equipment, orthodontic devices, and related dental equipment for dental professionals and clinics.
2. Laboratory Equipment Sales: Sale of laboratory micromotors, air turbines, control units, and accessories for dental laboratories including brushless and brush micromotor systems.
3. Beauty Equipment Sales: Sale of beauty industry equipment including suction drills, dust collectors, micromotors and control units for nail technicians and beauty professionals.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Saeyang designs and manufactures micro motor handpieces and related equipment sold under three brand families — KRAFIT (dental), MARATHON (laboratory) and CRAFIEN (beauty). Core products include dental handpieces, implant surgical engines, endodontic motors, orthodontic handpieces, high-speed air turbines, brushless and brush micromotor control units, suction drills and dust collectors for nail/beauty technicians. The company manufactures in Daegu, South Korea and sells globally through distributors in 120+ countries.

Product overview

SAEYANG is a Korean manufacturer specializing in micro-handpieces for dental, laboratory, and beauty applications since 1976. The company operates three main product categories: DENTAL (handpieces, implant motors, endodontic motors, orthodontic systems), LABORATORY (air turbines, micromotors, control units, surveyors), and BEAUTY (suction drills, dust collectors, micromotors). The product portfolio includes wireless motor systems (PRO M CLASS, Endo A Class), implant surgical engines (Ki-20), air turbines (MAT-300 series), various control units under the MARATHON and K-series brands, and beauty equipment (CYCLONE-VAC, LEVENT). The company holds ISO 9001 and ISO 13485 certifications and exports to over 120 countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• KRAFIT: SAEYANG's specialized brand for DENTAL, combining Korea+Craft+Fit. A brand that represents Korea's vision as a global brand and provides the most suitable technology and service for users.
• MARATHON
• CRAFIEN

Products and services

• PRO M CLASS Wireless dental motor system with Li-ion rechargeable battery, 5 gear ratios (1:1, 4:1, 16:1, 160:1, 320:1), C-type charging, 90-minute charging time; intended for orthodontic treatment, endodontics, and implant surgery.
• Ki-20 Compact dental surgical implant engine with optic LED control, micro motor up to 40,000 RPM, 9 storable memory programs; intended for implant surgery procedures.
• LEVENT Dust collector with powerful suction (max 4,000 rpm, 52.8W), detachable top cover for easy cleaning, HEPA filter and disposable filter options, acetone-safe UV-coated top cover; intended for nail and beauty professionals.
• CYCLONE-VAC All-round suction beauty drill with powerful BLDC handpiece, max 40,000 RPM, 5-step suction power control, filter replacement display, efficient handpiece-mounting design; intended for nail technicians and beauty professionals.
• MAT-300A High-speed dental laboratory air turbine (air type) with turbine speed up to 320,000 rpm, compact size, and speed-control pedal; intended for dental laboratory procedures.
• MAT-300W High-speed dental laboratory air turbine (water type); intended for dental laboratory procedures.
• MULTI 800 Knee-control type brushless control unit with digital speed display, auto-cruise function, and self-diagnosis; intended for dental laboratory use with reduced noise and vibration.
• MULTI 800S Stand-type brushless control unit with variable speed control pedal (FS-80N), auto-cruise function; intended for dental laboratory use.
• MULTI 600 Brushless control unit with variable speed control pedal (FS-60N), knee control option; intended for dental laboratory procedures.
• MULTI 600 DUO Dual control system brushless and brush micromotor controller for both BLDC and DC handpieces; intended for dental laboratory use.
• HANDY 700 Brush control unit with maximum speed set mode, handpiece cradle, magnetic bur holder, and easy-carry handle; intended for dental laboratory use.
• HANDY-ECO Brushless control unit with automatic safety overload protection, vertical and horizontal style; intended for dental laboratory procedures.
• K48 PRO Brush control unit with up to 8 hours of battery life, color LCD display, pause function, power save, and overload protection; intended for dental laboratory use.
• K38 PRO Brush control unit with up to 8 hours of battery life, pause function, and digital speed display; intended for dental laboratory use.
• K35 MINI Compact and lightweight control unit (549.5g) with overload protection; intended for portable dental laboratory use.
• ESCORT III Laboratory control unit with non-stage speed control volume dialing system and push-type power button.
• ESCORT II PRO Laboratory control unit with overload protection system for laboratory procedures.
• Endo A Class (LED) Wireless endodontic motor with LED light, wider LCD display, auto-stop reverse, 9 memory programs, Li-ion battery, and 90 minutes of operation per charge; intended for root canal procedures.
• Ki-AG20 Non-optic implant handpiece with 20:1 gear ratio, max 2,000 rpm, max 70 Ncm torque, internal and external water spray; intended for dental implant procedures.
• TD-320 Implant torque driver with 320:1 gear ratio, max 25 rpm; intended for implant screw tightening.
• SD-T Driver Implant screw driver with contra-angle type, 3 torque values (∞, 20 Ncm, 35 Ncm); intended as a universal manual screw driver.
• PR-04 Polishing contra-angle with 4:1 gear ratio, max 2,500 rpm; intended for tooth surface polishing and plaque removal.
• SGC-S101 1:1 surgical handpiece developed for oral surgery and ENT surgery, max 40,000 rpm.
• MARATHON-37 Cartridge warmer maintaining 37°C for painless injection and comfortable dental procedures.
• MARATHON-103 Surveyor instrument with precise movement and easy-exchangeable system for spindle, model table, cone former and plaster; intended for dental laboratory use.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Bien-Air Dental: Bien-Air is a Swiss manufacturer specializing in dental handpieces, micromotors, and implant surgery motors. It is a direct competitor to Saeyang in the high-precision dental motor and contra-angle handpiece categories, with comparable technology around brushless drives and optic LED systems.
• Aseptico: Aseptico is a US-based manufacturer of portable dental equipment, micromotors, and handpieces. It competes with Saeyang in the dental motor and portable handpiece segments, particularly where compact, wireless, and battery-powered designs matter.
• NSK Nakanishi: NSK Nakanishi is the global leader in dental micromotors and high-speed handpieces, directly competing with Saeyang's MARATHON and KRAFIT product lines across the same dental professional customer base. Both companies supply brushless motor systems, contra-angle handpieces, and laboratory equipment to dental clinics and labs worldwide.
• W&H Group: W&H is an Austrian manufacturer of dental handpieces, surgical motors, and laboratory equipment with a global distribution network. The company directly competes with Saeyang's KRAFIT (dental) and MARATHON (laboratory) product lines, particularly in implant surgery and endodontic motors.
• Saeshin Precision: Saeshin is a Korean manufacturer of dental and laboratory micro handpieces, micromotors, and control units, directly overlapping Saeyang's MARATHON-branded lab equipment and KRAFIT-branded dental portfolio. Both target dental labs and nail/beauty professionals with similar brushless motor technology.
• Yoshida Dental Mfg. Yoshida is a Japanese dental handpiece and equipment manufacturer with deep presence in the Asian dental market. It competes with Saeyang's brushless handpieces and laboratory motors, particularly in Japan and other APAC markets where Saeyang attends exhibitions like SIDEX and SINO Dental.
• KaVo Dental (Envista): KaVo, part of Envista Holdings, is a leading dental equipment manufacturer offering high-speed handpieces, surgical motors, and laboratory products. KaVo competes directly with Saeyang in the premium dental handpiece and implant motor segments served to dentists across 120+ countries.

Emerging players

• Brasseler USA: Brasseler USA manufactures dental handpieces, rotary instruments, and surgical motors for the North American dental market. It overlaps with Saeyang's KRAFIT-branded dental surgical and endodontic handpiece lines, particularly in implant and surgical motor categories.
• Medit: Medit is a Korean digital dentistry company specializing in intraoral scanners and CAD/CAM solutions. While not a direct handpiece competitor, it serves the same Korean dental professional customer base and benefits from the same Korean dental export push and trade show circuits as Saeyang.

Broad incumbents

• Dentsply Sirona: Dentsply Sirona is a global dental equipment and consumables giant offering handpieces, implant systems, and endodontic motors as part of a much broader portfolio. It is a broad incumbent in the dental equipment space where Saeyang also operates, with overlap in implant motors and endodontic systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SAEYANG1976
• Facebookfacebook.com/saeyangshop
• Instagraminstagram.com/saeyang1976_korean_naildrill
• LinkedInlinkedin.com/company/saeyang-microtech-co.-ltd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saeyang