What Crescendo Corporation does

Crescendo Corporation Berhad (CCB, Bursa Malaysia: 6718) is a Johor Bahru-headquartered property development, construction, and investment holding company whose origins trace to a 1985 oil-palm-to-real-estate conversion (Desa Cemerlang) by the Gooi family, with the listed entity incorporated in 1995 and listed on the Main Board (then KLSE) on 8 April 1997. The group operates four reported verticals — Construction (Unibase, in-house since 1989; Unibase Concrete Group since 1996), Development (residential, commercial, and industrial real estate), Investment (property holding and management, including foreign-worker hostels and industrial space), and Services (Crescendo HELP International School and Crescendo International College) — and is controlled by the Gooi family through ultimate holding company Sharikat Kim Loong Sdn Bhd.

The portfolio is concentrated in southern Johor. The flagship is Bandar Cemerlang, a 1,390.22-acre integrated township in Ulu Tiram acquired in 2001 and under development since 2011, projected to generate RM2.5 billion of revenue and RM700 million of PAT over 12 years; current launched products include 2-storey terrace houses from RM655,000 and 3-storey shop offices from RM1.2 million. The industrial estate business is anchored by Taman Perindustrian Cemerlang (600 acres, established 1989, hosting more than 700 operating factories) and extended by Taman Perindustrian Nusa Cemerlang (~341.88 acres, acquired 2005). Residential development includes Desa Cemerlang (4,000+ units, ~RM500M in property value) and Taman Dato Chellam (37.6 acres, ~RM120M revenue target over 5–6 years).

CCB earns revenue primarily through one-time residential, commercial, and industrial property sales; recurring property investment and rental income (worker accommodation, industrial space); construction services to third parties; and recurring education fees. Distribution is direct via sales galleries (notably Bandar Cemerlang Sales Gallery), exhibitions, road shows, and a sales-led enquiry pipeline; pricing is per-unit on residential and commercial offerings. Recent strategic activity has positioned the group's Johor industrial land for Singapore-anchored data center operators, with a RM346 million ($87 million) land sale to Digital Edge announced in April 2026 (closing H2 2027), following prior data-center land transactions with STT GDC, Microsoft, and Damac's Edgnex.

Name

Crescendo Corporation

Legal name

Crescendo Corporation Berhad

Website

https://crescendo.com.my

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Crescendo Corporation Berhad is a Malaysian property developer and construction firm listed on Bursa Malaysia, operating in Johor through industrial parks, integrated townships, an in-house construction arm (Unibase), and education services for residential, commercial, and industrial buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Johor Bahru

HQ country

Malaysia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Property Development and Sales: Primary revenue stream from development and sale of residential (terrace houses, bungalows), commercial (shop offices), and industrial (factories, industrial land) properties in Johor, Malaysia. Revenue is one-time per transaction.
2. Property Investment and Management: Manages properties for future income generation including accommodation and hostels for foreign workers and industrial space rentals.
3. Construction Services: Building construction and civil engineering services through Unibase Construction, including concrete product manufacturing.
4. Education Services: Revenue from Crescendo HELP International School and Crescendo International College educational institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Crescendo Corporation Berhad is a Malaysian property development and investment holding company that develops and sells residential, commercial, and industrial real estate (townships, terrace houses, shop offices, industrial parks, factories, and land) in Johor through subsidiaries including Crescendo Development and Unibase Construction. It also operates a property investment and management business (worker hostels and industrial space rentals) and education services via Crescendo HELP International School and Crescendo International College.

Product overview

Crescendo Corporation Berhad is a Malaysian property development and investment holding company (Registration No. 199501030544, listed on Bursa Malaysia since 1997) headquartered in Johor Bahru. The company operates a diversified business portfolio organized into four core verticals: Construction (through Unibase), Development (residential, commercial, and industrial property development), Investment (property investment and management), and Services (education). The product portfolio centers on flagship township and industrial park developments in Johor, including Bandar Cemerlang (mixed-use), Taman Perindustrian Cemerlang (industrial), Taman Dato Chellam, and Desa Cemerlang. Education services include Crescendo HELP International School and Crescendo International College. The company also manages property investments including worker accommodation and industrial space.

Differentiator

Problem solved

Functional benefit

Brands

• Bandar Cemerlang: Mixed-use township development project featuring residential and commercial properties including terrace houses and shop offices
• Crescendo HELP International School
• Crescendo International College
• Desa Cemerlang
• Taman Perindustrian Cemerlang
• Taman Perindustrian Nusa Cemerlang
• Taman Dato Chellam

Products and services

• Bandar Cemerlang Mixed-use township development in Johor featuring 2 Storey Terrace Houses (Precinct D, from RM 655,000) and 3 Storey Shop Offices (Precinct B4, from RM 1,200,000) for individual homeowners, families, and business owners seeking integrated residential/commercial property.
• Taman Perindustrian Cemerlang Industrial park development near Johor Bahru offering factory space, industrial land, and warehouse facilities to manufacturing and industrial business tenants; one of the largest private industrial estates in Johor.
• Taman Dato Chellam Mixed-use development project in Johor within Crescendo's portfolio combining residential and commercial components for individual buyers and businesses.
• Desa Cemerlang Mixed-use township development with 6,800 planned residential and commercial properties (including Phase 6H shop offices) for individual homeowners and businesses.
• Nusa Cemerlang Industrial Park (Taman Perindustrian Nusa Cemerlang) Industrial park extension in Bandar Nusajaya spanning approximately 341.88 acres, developed for manufacturing tenants and industrial land buyers.
• Crescendo HELP International School International school providing K-12 international education to students and families in Johor under the Group's 'Services' segment focused on youth education.
• Crescendo International College Higher education institution in Johor offering Accountancy, Management, and Law programmes, providing tertiary education to students seeking professional qualifications.
• Construction Services (Unibase) Building construction, civil engineering, and concrete product manufacturing services delivered through Unibase for the Group's own developments and external construction projects.
• Property Investment and Management Services Recurring property investment and management services managing accommodation and hostels for foreign workers, industrial space rentals, and other investment properties for income generation.

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered major and minor.

• Digital EdgemajorOthers · 9 April 2026APAC data center firm Digital Edge purchased 49.7 acres of land in Bandar Cemerlang Industrial Park, Kota Tinggi, Johor from Crescendo's wholly-owned subsidiary Crescendo Development Sdn. Bhd. for RM346 million ($87 million). Deal expected to close in H2 2027. Land will be developed into a data center campus.
• Wilgain ResourcesminorOthers · 5 November 2025Crescendo Corporation's unit disposed property to Wilgain Resources for RM4 million. The deal involves Crescendo's interests in property development, investment, and services sectors in Malaysia.
• STT GDCmajorOthersLand sale transaction in Johor - previous data center land deal with STT GDC, a major data center operator.
• MicrosoftmajorOthersPrevious land sale transaction in Johor for data center development with Microsoft.
• Damac's EdgnexmajorOthersPrevious land sale transaction in Johor with Damac's Edgnex data center subsidiary.
• Digital HalominorOthersPrevious land sale transaction in Johor.
• MegaspeedminorOthersPrevious land sale transaction in Johor.
• Yu Ao Sdn BhdminorOthersPrevious land sale transaction in Johor.
• Bandar Nusajaya Development Sdn BhdmajorOthersLand purchased from Bandar Nusajaya Development Sdn Bhd (a subsidiary of UEM World Bhd) for the development of Taman Perindustrian Nusa Cemerlang - approximately 341.88 acres of industrial park.

Scale indicators7 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• UEM Sunrise Berhad: One of Malaysia's largest property developers with flagship presence in Iskandar Malaysia (Johor), directly competing with Crescendo for industrial, residential, and integrated township demand in the same southern Johor corridor.
• Mah Sing Group Berhad: Malaysian developer focused on residential and integrated townships in Johor and other growth corridors. Comparable mid-sized peer in product mix and Malaysian small/mid-cap property segment.
• Sunway Berhad: Diversified Malaysian conglomerate with substantial property development, construction, and education businesses (Sunway University, Sunway College). Closely mirrors Crescendo's property + construction + education portfolio structure.
• SP Setia Berhad: Award-winning Malaysian developer of master-planned townships. Comparable to Crescendo in residential township execution, branding, and Bursa Malaysia-listed developer peer group.
• IOI Properties Group Berhad: Large Malaysian property developer with significant township, industrial, and commercial developments. Comparable to Crescendo in terms of integrated township scale, land bank management, and Malaysian listing profile.
• IJM Corporation Berhad: Malaysian conglomerate with construction, property development, and industrial building operations. Comparable to Crescendo in vertical integration across construction and property development in Malaysia.
• Gamuda Berhad: Leading Malaysian construction and infrastructure group with property development activities. Comparable to Crescendo through its Unibase construction arm and capability to deliver large-scale, integrated townships.
• Eco World Development Group Berhad: Malaysian property developer with substantial township projects in Iskandar Malaysia and other regions. Direct peer to Crescendo in integrated Live-Work-Play township design and mid-market residential positioning.
• Sime Darby Property Berhad: Major Malaysian township and industrial developer with multi-year project pipelines, similarly diversified across residential, commercial, and industrial segments, providing a like-for-like benchmark for Crescendo's Bandar Cemerlang-type masterplans.
• Paramount Corporation Berhad: Malaysian property developer and education group (with KDU University College). Directly comparable to Crescendo through its dual focus on property development and education services, and as a Bursa Malaysia-listed peer with overlapping director networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/crescendo-corporation-berhad

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crescendo Corporation