Saxe Capital

What Saxe Capital does

Saxe Capital, operating through its legal entity Saxe Consulting, LLC, is a boutique wealth advisory firm headquartered in Roseville, California, founded and led by Christian Ortez. The firm targets established business owners, C-suite executives, and high-earning professionals who are typically within roughly ten years of a major wealth event — retirement, business sale, or succession — and delivers an integrated Family CFO service model that coordinates financial, tax, estate, investment, insurance, and business planning across a single client relationship.

The firm's core intellectual property is WealthCentra OS™, a proprietary wealth-architecture framework under which every engagement is run, supported by a curated Advanced Resources Group of external specialists. Service delivery is structured in three tiers: Essential Planning at $2,495 per year as a flat-fee entry product, Family CFO Individual on custom pricing for personal wealth planning, and Family CFO Enterprise on custom pricing for households with active business interests. An Investment Management engagement runs in parallel, charging 0.50% to 1.50% of assets under management. Operational custody is multi-custodial: client assets are placed through LPL Financial, Charles Schwab, and Fidelity Investments, giving the firm access to approximately $18 trillion in combined custodial infrastructure.

The go-to-market is enterprise field sales via dedicated wealth advisors, with a content-driven marketing funnel that converts prospects through a complimentary 20-minute discovery call scheduled through OnceHub. The firm transitioned its primary brokerage affiliation from Merrill Lynch to LPL Financial in 2017, a structural shift that defines its current multi-custodial posture. As a private, founder-led boutique with no disclosed funding, no headcount disclosure, and no AI/technology platform beyond the WealthCentra OS™ framework, the firm operates a high-touch, labor-intensive delivery model in which Christian Ortez's personal credentials (AIF, CEPA, CPFA) and relationship continuity are central to the value proposition.

Name

Saxe Capital

Legal name

Saxe Consulting, LLC

Website

https://saxecapital.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Saxe Capital is a Roseville, California-based boutique wealth advisory firm founded by Christian Ortez, providing integrated financial, tax, estate, and business planning to business owners, C-suite executives, and high-earning professionals approaching retirement or business exit.

Ownership category

akta.pro rank

Product category

Wealth Management Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro industry

PRIMARYBPAHADAB

Corporate Finance & Capital Advisory

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Strategy & Corporate Finance Advisory

Keywords

• Wealth advisory services
• Family office coordination
• Investment management
• Exit planning services
• Tax strategy planning

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wealth Planning Fees: Three-tier annual planning fee structure: Essential Planning starting at $2,495/year for W-2 professionals; Family CFO Individual with custom annual fee including personal tax preparation and full-spectrum wealth coordination; Family CFO Enterprise with pricing based on complexity, scope, and business structure for established business owners. Planning fees may be waived with an investment management engagement.
2. Investment Advisory Fees: Annual investment advisory fee of 0.50% to 1.50%, tiered by assets under management. Provides institutional-grade portfolio management including access to institutional asset classes, tax-loss harvesting, direct indexing, and integration with the client's financial plan.
3. Advisory Meeting Fees: Essential Planning tier includes 1 annual coaching meeting with additional advisory time at $500/hour. Family CFO tiers include multiple wealth planning strategy sessions and annual tax strategy sessions as part of the annual engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Saxe Capital is a boutique wealth advisory firm that delivers integrated financial planning and investment management to established business owners, C-suite executives, and high-earning professionals approaching a major wealth transition (retirement, exit, or succession). Through its proprietary WealthCentra OS framework and a Family CFO quarterback model, the firm coordinates tax, legal, investment, insurance, estate, and business planning across three subscription tiers plus AUM-based investment management.

Product overview

Saxe Capital operates as a wealth management and financial advisory firm offering integrated planning through its proprietary WealthCentra OS™ framework. The firm provides three service tiers — Essential Planning (entry-level, $2,495/year), Family CFO Individual (for executives, custom fee), and Family CFO Enterprise (for business owners, custom fee) — supported by separately offered Investment Management (0.50%–1.50% AUM). All tiers are anchored by Family CFO Services, where a dedicated fiduciary advisor quarterback coordinates tax, legal, investment, insurance, and business planning. The suite also includes Tax Strategy & Oversight, Business Value Growth & Exit Planning, Estate & Legacy Planning, Risk & Preservation Planning, Cash Flow & Liquidity Management, Strategic Wealth Planning, and the Advanced Resources Group for specialist referrals.

Differentiator

Problem solved

Functional benefit

Brands

• WealthCentra OS: Proprietary wealth architecture built for established business owners and senior corporate executives approaching a major transition such as retirement or a business exit. It coordinates decisions before, during, and after that moment across tax, investments, insurance, estate, and business.

Products and services

• WealthCentra OS Proprietary wealth architecture that coordinates personal, financial, and business decisions through a single orchestrated framework, serving as the integrated platform underpinning all Saxe Capital advisory services. Designed for established business owners and senior corporate executives approaching a major transition such as retirement or a business exit, it includes an ongoing planning partnership that coordinates the decisions before, during, and after that moment across tax, investments, insurance, estate, and business.
• Essential Planning Entry-level wealth planning tier starting at $2,495/year for W-2 professionals, providing 1 annual coaching meeting (additional advisory time at $500/hour), an online financial organizer, account aggregation, secure document storage, budgeting tools, financial education, market updates, and an essential financial plan with action items, net worth snapshot, cash flow planning, fundamental retirement planning, education planning, and global asset allocation strategy guidance.
• Family CFO Individual Custom-fee wealth planning tier for executives and high-earning professionals within 10 years of retirement. Includes everything in Essential Planning plus dedicated personal tax preparation, full-spectrum wealth coordination delivered through 2 wealth planning strategy sessions and 1 annual tax strategy session per year, a comprehensive financial plan, detailed reporting, multiple goal tracking, family wealth planning, personal tax preparation, equity comp tax planning, deferred compensation planning, advanced retirement planning, insurance gap analysis, and estate planning coordination.
• Family CFO Enterprise Custom-pricing tier for established business owners and entrepreneurs within ten years of a succession, sale, or exit. Adds to Family CFO Individual the following: business tax strategy (S-Corp, LLC, partnership), business entity-level tax strategy, business succession planning, key person insurance, buy-sell funding, exit readiness assessment, business valuation estimate, value growth strategy, exit sequencing, deal structure education, advanced estate planning, and a Chief Wealth Officer designation.
• Investment Management Institutional-grade portfolio management with an annual investment advisory fee of 0.50% to 1.50%, tiered by assets under management. Includes institutional access to boutique mutual funds, ETFs, separately managed accounts, direct indexing, tax-loss harvesting, wash-sale rule management, automated rebalancing, and performance reporting aligned to goals, fully integrated with the client's financial plan.
• Tax Strategy & Oversight Forward-looking tax planning service coordinated directly with the client's CPA to improve efficiency and reduce unnecessary drag. Includes business entity tax preparation, equity compensation tax planning, proactive tax projections, and S-Corp, LLC, and partnership tax preparation in higher tiers.
• Business Value Growth & Exit Planning Planning track for entrepreneurs navigating growth, transition, or liquidity. Includes business succession planning, exit readiness assessment, business valuation, value growth strategy, exit sequencing, deal structure education, and M&A readiness preparation.
• Estate & Legacy Planning Multi-generation planning aligning trusts, continuity, and long-term family impact with the overall wealth architecture. Includes estate plan design, coordination with attorneys, beneficiary designation review, and advanced philanthropy strategies, including advanced estate planning for business owners.
• Risk & Preservation Planning Coordinated risk analysis across personal and business exposures. Includes life insurance gap analysis, disability needs analysis, long-term care funding analysis, and key-person insurance planning for business owners.
• Advanced Resources Group A curated network of specialists coordinated through one unified strategy for complex financial and business needs, provided as a service offering to clients requiring referrals beyond the core Family CFO team.

Quantifiable outcome

• Studies suggest automated tax-loss harvesting can add more than 1% per year in after-tax returns, compounded over time

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and secondary.

• LPL FinancialcoreTechnology or IntegrationSecurities and Retirement Plan Consulting Program advisory services are offered through LPL Financial, a registered investment advisor and member FINRA/SIPC. LPL ranks #340 on the Fortune 500 in 2025 and custodies $1.8 trillion in assets (as of May 2025). LPL provides the regulatory platform and custody infrastructure for Saxe Capital's advisory services.
• Charles SchwabcoreTechnology or IntegrationMulti-custodial partner providing brokerage and client asset custody. Charles Schwab ranks #85 on the Fortune 500 in 2025 and custodies $10.9 trillion in assets (as of October 2025 monthly activity report). Clients can access the Schwab client portal for account access.
• Fidelity InvestmentscoreTechnology or IntegrationMulti-custodial partner providing brokerage and client asset custody. Fidelity custodies $5.9 trillion in assets per its 2024 annual report. Provides institutional-grade custody infrastructure as one of three custodial partners.
• Private Advisor GroupsecondaryTechnology or IntegrationOther advisory services offered through Private Advisor Group, a Registered Investment Advisor. Saxe Capital professionals may be registered with Private Advisor Group in addition to LPL Financial.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Carson Group: RIA platform serving independent advisors with integrated wealth management, business consulting, and growth resources. Comparable to Saxe Capital in offering coordinated financial planning through affiliated advisor relationships.
• Mariner Wealth Advisors: RIA offering comprehensive wealth advisory, tax, estate, and business transition services to HNW clients. Comparable to Saxe Capital in targeting business owners and providing integrated planning across financial and business domains.
• Ritholtz Wealth Management: Boutique RIA serving HNW clients with research-driven investment management and financial planning. Comparable to Saxe Capital as a founder-led boutique focused on integrated planning and direct advisor relationships.
• Buckingham Strategic Wealth: Boutique RIA focused on integrated wealth planning for HNW individuals and families. Comparable to Saxe Capital in offering coordinated planning across investments, tax, and retirement, with similar advisor-led service model.
• Sanctuary Wealth: Platform supporting independent wealth advisors with compliance, technology, and investment infrastructure. Comparable to Saxe Capital as a firm leveraging multi-custodial and RIA platform relationships to serve HNW clients.

Broad incumbents

• Edelman Financial Services: Large national RIA offering integrated wealth planning, investment management, and tax services to HNW clients. Comparable to Saxe Capital in its integrated service model but operating at substantially greater scale.
• Mercer Advisors: Large national RIA providing integrated wealth management, tax, and estate planning to HNW households. Comparable to Saxe Capital's coordinated Family CFO offering but at significantly greater scale and geographic reach.
• Creative Planning: One of the largest independent RIAs in the U.S., offering comprehensive wealth management, tax, and business advisory. Comparable to Saxe Capital in providing integrated services but at significantly broader scale and national footprint.
• Empower (formerly Personal Capital): Hybrid digital and human advisory platform offering wealth management, retirement planning, and investment tools to HNW clients. Comparable to Saxe Capital in targeting HNW investors with integrated planning but at much larger scale and with technology-led delivery.

Emerging players

• Facet Wealth: Digital-first RIA providing financial planning and investment management via remote CFP-led relationships at flat-fee pricing. Comparable to Saxe Capital as a fee-based advisory targeting affluent professionals but competing via technology-enabled scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/saxecapital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saxe Capital