Welcome Home

What Welcome Home does

Welcome Home, operated by Italian private limited company Sforza S.r.l. (società a responsabilità limitata a socio unico), is a Milan-headquartered residential property management company founded in 2014 that leases apartments and rooms directly from property owners and rents them furnished to tenants, absorbing vacancy, insolvency, and renovation risk in exchange for monthly management fees and guaranteed rent. The company operates across Milan and the Milanese hinterland, Como, London (under the Welcome Home UK brand), and Florence (upcoming as of 2024), managing approximately 1,000+ real estate solutions, serving 1,250+ tenants, and working with 250+ landlords (150+ owners per 2024 Le Fonti disclosure).

Its core product set comprises: (1) full-service property management for landlords (tenant search, contract administration, utilities activation, maintenance coordination, guaranteed monthly rent); (2) medium and long-term furnished rentals of entire apartments and private rooms in shared arrangements (3 months to 4 years); (3) short-term rentals (1 night to 3 months) distributed via Airbnb (Superhost since 2013 with 1,000+ reviews) and Booking.com (preferred partner); (4) co-living solutions and a purpose-built student housing vertical targeting ~200 beds across 6 Milan residences; and (5) add-on services including a Marketing Pack (professional photography, home staging, 360° virtual tours, video) and in-house renovation and restructuring services delivered by an internal architectural team. The technology layer consists of a proprietary management platform (gest.welcome-home.it), a customer-facing tenant portal (inquilini.welcome-home.it), and a tenant-owner-operator communication app in development.

The business model combines managed-service management fees on the landlord side with rental revenue on the tenant side. Pricing ranges from €430/month for private rooms in shared apartments to €4,300/month for premium four+ room properties, plus a one-time €500 + 22% VAT lease management fee per contract, deposits of two months plus €100, and condominium fees excluded. Go-to-market is sales-led, combining direct inbound via the company website and contact forms (Italian and English), WhatsApp/phone/email inside-sales handling, inbound partnerships with traditional real estate agencies referring difficult-to-rent properties, and marketplace listings on Airbnb and Booking.com for short-term demand. Revenue reached €6.5 million in 2023 (+17% YoY), the company closed a €1M investment round in June 2023, and it was awarded the Le Fonti Awards "Excellence of the Year" in real estate leadership in June 2024.

Name

Welcome Home

Legal name

Sforza S.r.l. a socio unico

Website

https://welcome-home.it

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Welcome Home, operated by Sforza S.r.l., is a Milan-based residential property management company that directly leases apartments from landlords and rents furnished units to tenants across Milan, London, Como, and upcoming Florence, serving 1,250+ tenants via 1,000+ managed solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Fees: Monthly management fees charged to property owners for complete property management services including tenant search, administrative paperwork, and maintenance coordination.
2. Renovation and Restructuring Services: Property renovation services undertaken at Welcome Home's expense to increase rental value, including restructuring, furnishing, and modernization.
3. Lease Management Fee: One-time management fee of €500 + 22% VAT charged at contract signing.
4. Rental Income from Tenants: Revenue generated from renting fully furnished apartments and rooms to tenants for medium and long-term periods. Prices range from €430 to €4,300 per month.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels10 records

Core offering

Welcome Home takes residential properties directly into lease from property owners through Sforza S.r.l., guaranteeing monthly rent, and then manages, furnishes, and rents them as fully furnished apartments or rooms on medium/long-term and short-term contracts. The company also handles renovation, marketing, tenant search, administrative paperwork, utilities, and maintenance as a one-stop property management service.

Product overview

Welcome Home is a property management company operated by Sforza S.r.l. that offers a comprehensive suite of residential rental services. The core offering consists of Property Management for landlords, complemented by Medium and Long-term Rentals and Short-term Rentals for tenants seeking fully furnished apartments or rooms. The product portfolio extends to Co-living Solutions and Student Residences for shared living arrangements. Additional value-added services include a Marketing Pack (professional photography, home staging, video, and 360-degree virtual tours) and Renovation/Restructuring Services for property optimization. The company also provides an online Tenant Portal for client access and a Newsletter subscription service. Operations span Milan, London, Como, and Florence, with a focus on fully furnished, architect-designed properties ready for immediate occupation.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Full-service residential property management for landlords, including tenant search, contract management, administrative paperwork, utilities activation, and ongoing maintenance coordination. Welcome Home leases properties directly through Sforza S.r.l. and guarantees monthly rental payments to owners.
• Medium and Long-term Rentals Rental of fully furnished apartments and private rooms in shared apartments for medium to long periods (3 months to 4 years), covering micro-living apartments and co-living arrangements in Milan, London, Como, and expanding to Florence.
• Short-term Rentals Short-term apartment rentals (1 night to 3 months) for tourists and business travelers, featuring fully furnished designer apartments in Milan with amenities including lift, A/C, internet, and kitchen facilities. Properties listed on Airbnb (Superhost since 2013) and Booking.com.
• Co-living Solutions Organized shared living arrangements where tenants have private furnished bedrooms while sharing common areas such as kitchen and living room. Includes all utilities (electricity, gas, WiFi, cleaning), flexible contracts, and professional management for young professionals, students, and digital nomads in strategic Milan neighborhoods.
• Student Residences Purpose-built housing solutions for university students, including dedicated student residences and rooms in co-living configurations near universities. The company manages approximately 200 bed spaces in new residences in Milan (Via Tantardini and Via Chiesa Rossa locations).
• Marketing Pack Professional marketing package provided to property owners including professional photo sets with home staging, high-quality photographs, accurate floor plans, apartment videos, and 360-degree virtual tours to enhance and promote properties across multiple channels.
• Renovation and Restructuring Services Property renovation and restructuring services undertaken by Welcome Home, including modernization without structural modifications, apartment subdivision into multiple units, and room division for large properties. Services include interior design by company architects and coordination with maintenance teams.

Quantifiable outcome

• Revenue growth of 17% in 2023, reaching €6.5 million
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AirbnbcoreChannel Partner/ Reseller/ Distributor · 1 January 2013Welcome Home has been present on Airbnb since 2013 as a Superhost with more than 1,000 positive reviews. Used for short-term rental distribution of furnished apartments.
• Real Estate Agencies (Partner Network)coreChannel Partner/ Reseller/ DistributorWelcome Home collaborates with real estate agencies by offering complementary property management services. Welcome Home does not perform traditional agency services but specializes in property management, making them a customer for agencies. They handle properties that agencies find difficult to rent, including those needing renovation, offices to convert, or very large apartments.
• Booking.comcoreChannel Partner/ Reseller/ DistributorWelcome Home operates as a preferred partner on Booking.com for short-term rental properties in Milan.
• Dog City GardenminorStrategic or Co-development PartnerWelcome Home collaborated with Dog City Garden on the development of the first private dog area in Milan at Viale Espinasse 104, transforming an ex-industrial depot into a safe garden where dogs can run freely.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Gabetti Property Solutions: Gabetti is one of the largest Italian real estate services groups, offering brokerage, property management, valuation, and asset management across residential and commercial segments. As an established incumbent with broader services, it competes with Welcome Home for landlord management contracts in Milan and other Italian cities.
• Engel & Völkers Italy: Engel & Völkers is a global real estate franchise with a significant Italian presence in luxury and mid-market residential sales and rentals. While broader in scope and more sales-oriented, it competes for high-end rental mandates and tenant placement in Milan and other Italian markets where Welcome Home operates.

Emerging players

• HousingAnywhere: HousingAnywhere is a European rental platform for students and young professionals booking medium-term accommodation across university cities. It overlaps with Welcome Home's student and expat tenant segments, particularly for inbound international demand to Milan.
• Uniplaces: Uniplaces is an online marketplace for student and young-professional accommodation across European university cities, including Italy. It overlaps with Welcome Home's student housing and medium-term rental segments, particularly for international and out-of-town tenants seeking furnished apartments.
• Casavo: Casavo is an Italian proptech offering instant-buying of residential properties and ancillary services such as property management. While primarily an iBuyer, its property management arm targets the same Milan landlord base as Welcome Home, providing a tech-enabled alternative.
• Spotahome: Spotahome is a Spanish-founded mid-to-long-term furnished rental platform operating across European cities, with online booking, virtual tours, and tenant support. It competes with Welcome Home for international tenants seeking medium-term furnished rentals in Milan and other Italian cities.
• Badi: Badi is a European room and apartment rental marketplace focused on long-term shared living, with a strong user base in Spain, Italy, and other Southern European cities. It overlaps with Welcome Home's tenant acquisition funnel for co-living and shared rooms, particularly in Milan.

Direct peers

• Solo Affitti: Solo Affitti is a long-established Italian rental franchise network specializing in residential rental management, tenant placement, and landlord services. It shares Welcome Home's focus on the Italian rental market and offers competing property management services to individual landlords, though via a franchised model rather than a centralized direct-lease approach.
• DoveVivo: DoveVivo is an Italian coliving and rental management company that operates furnished apartments and shared rooms across multiple Italian cities, with a similar direct-lease and full-service management model to Welcome Home. Both target young professionals, students, and property owners seeking hands-off income, making it the closest comparable in the Italian market.
• Tempocasa: Tempocasa is a major Italian real estate agency network offering sales, rental, and property management services with strong regional coverage. Its rental management offering competes with Welcome Home for Italian landlords, particularly in Northern Italy.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/welcomehome.it
• LinkedInlinkedin.com/company/welcome-home
• Instagraminstagram.com/welcomehome.it
• TikToktiktok.com/@welcomehome.it

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Welcome Home