Urban Art Crew
Urban Art Crew is a French non-profit association (loi 1901), founded circa 2015 and rebranded in 2022, that promotes urban art and street culture across Paris, Bordeaux, and Toulouse through the Urban Art Podcast, the LaBel Valette Festival, gallery exhibitions, and public mural projects.
- Company typePrivate
- Founded2015
- HeadquartersToulouse, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Urban Art Crew does
Urban Art Crew is a French non-profit association (loi 1901), formerly known as Urban Art Paris, founded around 2015 and rebranded in June 2022. The organization is dedicated to promoting urban art and street culture in France, operating across three regional hubs (Paris, Bordeaux, and Toulouse) with reported headcount of 11-50 employees. Its principal activities span four interconnected product lines: the Urban Art Podcast (an ongoing series featuring street artists from more than a dozen countries including Vancouver, Lima, Chongqing, Tripoli, and Rio de Janeiro, with a Toulouse-specific edition launched in 2021), the LaBel Valette Festival (an annual street culture event held at the Domaine de La Valette in Pressigny-les-Pins, Loiret, with attendance growing from 2,000 visitors at its first edition to over 5,300 in 2021), curated exhibitions in partnership with galleries such as Adda, Artistik Rezo, Scandle, PDP, and Montana Gallery Barcelona, and public mural projects including the Tunnel Henri IV in Paris, the YAFE European project with Atma in Montargis, and 'Le Hublot' in Montrouge.
The underlying technology stack is conventional: a content-managed website (urbanart-paris.fr) and standard podcast production infrastructure; there is no proprietary AI, software platform, or API offering. The association functions as a community-driven cultural intermediary rather than a technology product company.
Urban Art Crew's business model is anchored in three revenue streams: festival ticketing (2-day passes priced at approximately 20 euros), partnership and sponsorship income from galleries, cultural institutions, and municipalities (including crowdfunding via All Mecen), and podcast content potentially monetized through sponsorships. As a loi 1901 association, it operates primarily on a non-commercial basis, relying on public funding, grants, and event-driven income rather than direct product sales. Customer engagement is split between high-volume, low-ticket-price festival attendees, international podcast listeners, and a smaller set of recurring B2B partners (galleries, municipalities, and European project consortia).
Urban Art Crew firmographics
Firmographics- Name
- Urban Art Crew
- Legal name
- Urban Art Crew
- Website
- https://urbanart-paris.fr
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Urban Art Crew is a French non-profit association (loi 1901), founded circa 2015 and rebranded in 2022, that promotes urban art and street culture across Paris, Bordeaux, and Toulouse through the Urban Art Podcast, the LaBel Valette Festival, gallery exhibitions, and public mural projects.
- Ownership category
- akta.pro rank
Urban Art Crew industry classification
Industry- Product category
- Cultural Events and Urban Art Promotion
- NAICS
- Museums, Historical Sites, and Similar Institutions (7121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- akta.pro primary industry
- Cultural Centers & Community Cultural Organizations (BPAGAHAD)
- akta.pro secondary industries
- Public Art, Arts Councils & Grantmaking Programs (BPAGAHAH), Arts, Culture, Entertainment & Fan Conventions Organizers (THAHABAN), Art, Street Art & Creative Scene Tours (THAJAAAE)
Keywords
Where Urban Art Crew is headquartered
LocationHeadquarters
- HQ city
- Toulouse
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Urban Art Crew business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Festival and Event Organization: Organizes cultural festivals including LaBel Valette, which charges entrance fees (passes from 20 euros for 2 days) and attracts thousands of attendees
- Partnership and Sponsorship Revenue: Collaborates with galleries, cultural institutions, and municipalities for exhibitions and mural projects, likely involving sponsorship or commissioning arrangements
- Podcast Content: Podcast episodes featuring street artists, potentially generating revenue through sponsorships or listener support
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | LaBel Valette Festival 2-day pass |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Urban Art Crew product offering
Product offeringCore offering
Urban Art Crew is a French non-profit cultural association that promotes urban art and street culture by organizing the annual LaBel Valette Festival (featuring concerts, graffiti battles, monumental murals, and workshops on a 10,000m² site), producing the Urban Art Podcast featuring international street artists, curating gallery exhibitions with partner venues, and executing commissioned mural projects in public spaces. The association serves urban art enthusiasts, street artists, galleries, and municipalities across Paris, Bordeaux, Toulouse, and partner cities in France and Europe.
Product overview
Urban Art Crew is a non-profit cultural association (formerly Urban Art Paris) that promotes urban art through a portfolio of interconnected products and services. The core offerings include the Urban Art Podcast (audio content featuring street artist interviews from around the world), the LaBel Valette Festival (an annual street culture celebration), curated Exhibitions, and various Public Art Projects (murals, installations). These products work together to document, celebrate, and spread urban art culture across France and internationally.
Differentiator
Problem solved
Functional benefit
Brands
- Urban Art Podcast: Podcast featuring urban adventures told by traveling street artists from around the world
- Urban Art Podcast Toulouse
- LaBel Valette Festival
- UAC
Products and services
- Urban Art Podcast A podcast featuring interviews with street artists from around the world, exploring urban adventures and artistic journeys. Episodes cover artists from Vancouver, Lima, Chongqing, Tripoli, Rio de Janeiro, Djerba, New Delhi, Tokyo, Bogotá, and more.
- LaBel Valette Festival An annual festival dedicated to street culture held at a domain in Pressigny-les-Pins, Loiret. Features concerts, graffiti battles, monumental murals across 10,000m² of graffitied walls, guided tours, and workshops. Festival passes priced at 20 euros for 2-day access.
- Urban Art Crew Projects (Monumental Murals and Public Art) Core projects including monumental murals, public art installations, and artistic events. Examples include the Tunnel Henri IV project in Paris (with support from the mairie de Paris), the YAFE European project collaboration, and the Le Hublot ephemeral street art wall in Montrouge.
- Curated Exhibitions Curated and organized exhibitions showcasing urban art in collaboration with partner galleries, including solo shows and collective exhibitions featuring national and international street artists.
- Hors-les-Murs (Off-site Art Projects) Off-site artistic projects that export festival activities to partner cities, enabling artists to create monumental murals in urban areas outside the main domain at Pressigny-les-Pins.
Quantifiable outcome
- Festival attendance of 5,300+ visitors at LaBel Valette 2021
- +1 more outcomes
Companies that use Urban Art Crew
Customer profileSegments4 records
Ideal customer profiles4 records
Urban Art Crew technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Urban Art Crew partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Adda GallerycoreCollaboration with Adda Gallery for Yakès' first solo show 'Granuja' exhibition from February 24 to March 3, 2024. The gallery and Urban Art Crew partnered to present the artist's work.
- AtmacoreCollaboration on the European YAFE project resulting in a remarkable fresco in Montargis. The project demonstrates urban art transcending city boundaries to become a universal language of artistic expression and community engagement.
- Artistik Rezo GallerycoreRenewed partnership for Urban Art Podcast collaboration. The partnership includes podcast episodes tied to gallery exhibitions, with renewed collaboration for the 'Enfantillages' exhibition by Dawal from March 1-27, 2024.
- ScandleminorAssociation with Scandle, a Paris concept store, for the 'Laura Aguilar: connexions artistiques' exhibition from November 28 to December 11, 2023.
- Ville de MontrougeminorSupported by the City of Montrouge for 'Le Hublot' project, the first ephemeral street art wall in Montrouge, presented during European Heritage Days.
- La CaleminorUrban artist workshop 'La Cale' partnered with Urban Art Crew for the Le Hublot ephemeral street art project in Montrouge.
- Montana Gallery BarcelonaminorPresented the collective exhibition 'Nuevos horizontes' at Montana Gallery Barcelona from December 3, 2021 to January 21, 2022.
- PDP GalleryminorPodcast collaboration with PDP Gallery featuring Spain as 'territory of memory' in urban art podcast episode.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Urban Art Crew competitors and assessment
Company assessmentDirect peers
- Pow! Wow!: International street art festival and nonprofit organization producing annual mural festivals, exhibitions, and community events. Directly comparable to Urban Art Crew's LaBel Valette as a curated street-art festival model that also runs galleries and educational programs.
- StreetArtNews: Online media platform dedicated to street art, graffiti, and urban art coverage worldwide. Comparable as a street-art content publisher with global artist features, similar in scope to UAC's Urban Art Podcast and blog.
- Juxtapoz Magazine: Long-running US print and digital magazine covering lowbrow, street, and contemporary urban art with artist features and event coverage. Comparable to UAC as a content-led street-art brand targeting international artists and audiences.
- Magda Danysz Gallery: Paris-based contemporary gallery specialized in urban, street, and digital art, running exhibitions and artist residencies. Comparable as a French gallery partner in UAC's exhibition ecosystem with overlapping artist rosters and curation focus.
- Shoreditch Street Art Tours: London-based street art tour operator and content publisher offering guided walks through Shoreditch and other London neighborhoods. Comparable as a street-art experience and tour operator with international artist storytelling.
- BSMT Space: London urban art gallery and event space staging exhibitions, murals, and street-art programming. Comparable as a gallery/exhibition partner with similar exhibition-driven, community-focused street-art positioning.
- Urban Nation: Berlin-based non-profit organization dedicated to street and urban art, running a museum, exhibitions, residencies, and a public mural program. Closely comparable as a non-profit urban art association producing festivals, exhibitions, and public art projects across a European city network.
- Living Walls Conference: Atlanta-based nonprofit producing an annual street-art conference and mural festival alongside artist talks and educational programming. Comparable as a non-profit urban art association driving festival + content + artist development in a single urban market.
Broad incumbents
- Saatchi Gallery: Major London contemporary art institution staging large-scale exhibitions across contemporary and emerging art. Broader incumbent whose programming sometimes intersects with street/urban art, providing a benchmark for institutional exhibition scale.
- Art Basel: Global art fair brand operating flagship fairs in Basel, Miami Beach, and Hong Kong. Broad incumbent that defines the contemporary art market; relevant for understanding sponsor and audience dynamics at the higher end of the urban art ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Urban Art Crew social profiles
Digital presenceUrban Art Crew financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Art Crew leadership team
Management profileNumber of profiles
Urban Art Crew funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Art Crew M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Art Crew
What does Urban Art Crew do?
Urban Art Crew is a French non-profit cultural association that promotes urban art and street culture by organizing the annual LaBel Valette Festival (featuring concerts, graffiti battles, monumental murals, and workshops on a 10,000m² site), producing the Urban Art Podcast featuring international street artists, curating gallery exhibitions with partner venues, and executing commissioned mural projects in public spaces. The association serves urban art enthusiasts, street artists, galleries, and municipalities across Paris, Bordeaux, Toulouse, and partner cities in France and Europe.
Is Urban Art Crew a public or private company?
Urban Art Crew is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Urban Art Crew founded?
Urban Art Crew was founded in 2015. It employs 11 to 50 people.
Where is Urban Art Crew based?
Urban Art Crew is headquartered in Toulouse, France, in the Europe region.
How does Urban Art Crew make money?
Three revenue lines are on record. Festival and Event Organization is the primary driver. The others are partnership and Sponsorship Revenue and podcast Content.
Who are Urban Art Crew's main competitors?
Direct peers on record are Pow! Wow!, StreetArtNews, Juxtapoz Magazine, Magda Danysz Gallery, Shoreditch Street Art Tours, BSMT Space, Urban Nation and Living Walls Conference. Broad incumbents are Saatchi Gallery and Art Basel.
Does Urban Art Crew have an API?
No public API is recorded for Urban Art Crew.
What industry is Urban Art Crew in?
Urban Art Crew's product category is Cultural Events and Urban Art Promotion. Its primary akta.pro industry code is BPAGAHAD, Cultural Centers & Community Cultural Organizations, with a secondary code of BPAGAHAH, Public Art, Arts Councils & Grantmaking Programs. Its NAICS code is 7121.