What Pro Plus does

PRO Plus d.o.o. is the leading private media company in Slovenia, founded in 1995 and headquartered in Ljubljana. It operates an integrated media ecosystem spanning six free-to-air television channels — POP TV, Kanal A, KINO, BRIO, OTO, and Astra — eight web portals led by 24ur.com (the most visited website in Slovenia) plus thematic properties in lifestyle, health, finance, parenting, food, home/garden, men's lifestyle, and travel, and the first Slovenian subscription video-on-demand service, VOYO, which offers more than 5,800 hours of content accessible across TV, tablet, mobile, and desktop. The company reaches 50% of Slovenian prime-time TV viewers and more than 80% of the monthly web population, with users spending roughly one-third of their web time on 24ur.com. Underlying technology comprises television broadcasting infrastructure, web content management systems, and the VOYO streaming platform; the company describes its production stack as using the latest technology and has accumulated eight international Albert certificates for sustainable film production.

PRO Plus monetizes primarily through advertising sales — television advertising across its six channels, digital advertising across 24ur.com and the thematic portals — executed via dedicated sales teams (Sales Director, Head of TV Advertising, Head of Internet Advertising) using quote-based rate cards and multi-year contracts. A secondary subscription revenue stream comes from VOYO. The company serves two principal customer segments: Slovenian general audiences (across entertainment, news, sports, and lifestyle verticals) and B2B advertisers (including brand advertisers and agencies) seeking efficient reach to Slovenian consumers. Distribution is exclusively single-country / domestic, with a direct field-sales enterprise GTM motion targeting advertisers and direct-to-consumer access for VOYO subscribers. The company is privately held, has no disclosed parent or external investors, and holds GDPR compliance and Albert sustainability certifications.

Name

Pro Plus

Legal name

PRO PLUS d.o.o.

Website

https://pro-plus.si

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

PRO Plus is Slovenia's leading privately held media company, operating six TV channels, eight web portals led by 24ur.com, and the VOYO subscription streaming service, generating revenue from TV and digital advertising plus streaming subscriptions for advertisers and Slovenian audiences.

Ownership category

akta.pro rank

Product category

Television Broadcasting and Digital Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

General Entertainment SVOD Platforms (MPACAAAA)

akta.pro secondary industry

SVOD Streaming Channels (Subscription OTT) (MPABAHAB)

Keywords

• Television broadcasting
• Video on demand
• Digital advertising sales
• Web publishing
• Media content production

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: PRO Plus generates primary revenue through television advertising sales across its five TV channels (POP TV, Kanal A, KINO, BRIO, OTO, Astra). They offer advertising rate cards and sell commercial airtime, reaching 50% of prime time TV viewers in Slovenia.
2. Internet/Web Advertising: Secondary revenue stream from advertising on web portals including 24ur.com (most visited website in Slovenia), Zadovoljna.si, Vizita.si, Moskisvet.com, Cekin.si, Bibaleze.si, Dominvrt.si, Okusno.je, and Caszazemljo.si. They sell display advertising, sponsored content, and other digital ad formats.
3. Subscription (VOYO): VOYO is the first Slovenian video on-demand service offering subscription-based access to premium content, with over 5,800 hours of diverse programming accessible on all devices.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Pro Plus is Slovenia's leading media company, producing and broadcasting six television channels (POP TV, Kanal A, KINO, BRIO, OTO, Astra), operating nine web portals led by 24ur.com (the most visited website in Slovenia), and running VOYO, the first Slovenian subscription video-on-demand service with more than 5,800 hours of content. Its primary commercial activity is selling television and digital advertising across this integrated media ecosystem to brand advertisers, supplemented by consumer subscription revenue from VOYO.

Product overview

PRO PLUS je vodilna medijska hiša v Sloveniji, ki od leta 1995 ustvarja najbolj gledane televizijske programe (POP TV, Kanal A) ter tematske televizijske programe (KINO, BRIO, OTO, Astra). Na digitalnem področju upravlja najbolj obiskano spletno stran 24ur.com, sedem tematskih spletnih portalov (Zadovoljna.si, Vizita.si, Moskisvet.com, Cekin.si, Bibaleze.si, Dominvrt.si, Okusno.je, Caszazemljo.si) ter prvi slovenski video na zahtevo VOYO. Poleg tega pripravlja informativne oddaje pod blagovno znamko 24UR, vključno z osrednjim dnevnim programom, popoldansko in večerno izdajo, vremensko napovedjo ter športnimi in specializiranimi vsebinami.

Differentiator

Problem solved

Functional benefit

Brands

• POP TV: Major Slovenian commercial television station and the most recognizable trademark of PRO PLUS, first choice of viewers by ratings and popularity.
• Kanal A
• KINO
• BRIO
• OTO
• Astra
• VOYO
• 24ur.com
• Zadovoljna.si
• Okusno.je
• Bibaleze.si
• Moskisvet.com
• Cekin.si
• Dominvrt.si
• Vizita.si
• Caszazemljo.si

Products and services

• POP TV Leading Slovenian commercial television channel and the most recognizable trademark of PRO PLUS; the first choice of Slovenian viewers by ratings and popularity. Used by advertisers to reach broad Slovenian TV audiences.

Quantifiable outcome

• 50% of prime time TV viewers reached
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• United Group / United Media: Operates leading pay-TV, broadband and media assets across the Adriatic region including Slovenia (e.g., Telemach, Sportklub, Nova24TV). Most directly comparable peer given overlapping Slovenian market presence and similar bundled TV/digital model.
• RTV Slovenija: Slovenia's public broadcaster operating national TV, radio, and web properties. The principal alternative provider of broadcast and digital media content in the same Slovenian market.

Broad incumbents

• Netflix: Global SVOD incumbent present in Slovenia competing directly with VOYO for paid-streaming subscribers. Relevant peer for benchmarking subscription pricing, content spend, and churn dynamics in the Slovenian market.
• ProSiebenSat.1 Media: German commercial broadcaster operating linear TV channels and the Joyn streaming platform. Comparable integrated linear-TV + ad-supported streaming model with diversified revenue across advertising and digital.
• RTL Group: Europe's largest commercial broadcaster operating TV channels, streaming services (RTL+), and digital media across multiple European markets. Comparable multi-platform broadcast-and-streaming monetization model.
• MFE-MediaForEurope (Mediaset): Italian and pan-European commercial broadcaster (Mediaset España, etc.) operating free-to-air TV and the Mediaset Infinity streaming platform. Closely comparable ad-funded broadcast + streaming structure in a Southern European/Adriatic-adjacent context.
• ITV plc: UK's largest commercial public-service broadcaster with linear TV channels and ITVX streaming. Comparable model combining advertising-funded broadcasting with subscription/AVOD streaming (VOYO analog).
• Warner Bros. Discovery (HBO Max): Global SVOD/AVOD operator including HBO Max in Europe, competing with VOYO for premium subscribers and content rights in Slovenia and the broader Adriatic region.
• CME (Central European Media Enterprises, now part of PPF Group): Historically operated commercial TV stations across Central and Eastern Europe with a similar commercial-broadcast-plus-digital-advertising business model to PRO Plus, though at significantly greater geographic scale.

Regional players

• Nova TV (Croatia) / Nova S (Slovenia): Operates commercial broadcast channels in Croatia and Slovenia under the United Media/Nova brand, providing overlapping TV, news, and digital content offerings in the same Adriatic region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pro-plus-pop-tv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Plus