Deb Group
Deb Group, operating as SC Johnson Professional, is a global B2B provider of professional cleaning, hygiene, and care solutions serving industrial, institutional, and healthcare users across 22+ countries through a multi-brand portfolio and proprietary dispensing systems.
- Company typePrivate
- Founded1941
- HeadquartersDenby, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Deb Group does
Deb Group, commercially operating as SC Johnson Professional USA, Inc., is a global B2B provider of professional cleaning, hygiene, and care solutions serving industrial, institutional, and healthcare users. Founded in 1941 in Denby, United Kingdom, the company functions as the professional/institutional division of family-owned SC Johnson and today operates with 10,000+ employees across North America, South America, Europe (15+ countries), and Asia Pacific. Its offering is structured as a multi-brand portfolio including widely recognized consumer brands adapted for professional use—Scrubbing Bubbles, Windex, Glade, OFF!, Pledge, Raid, Ziploc, method, Mrs. Meyer's Clean Day, Drano, Shout, fantastik, Refresh, Solopol GFX—organized across product categories of Skin Care, Hard Surface Care, Floor Care, Fabric & Air Care, Pest Control, Storage Solutions, Dispensers & Accessories, and Healthcare-Specialized products.
Underlying technology centers on concentrated chemistry paired with proprietary dispensing hardware. The TruShot 2.0 mobile dispensing system uses concentrated refill cartridges delivering at least 89% plastic reduction versus equivalent ready-to-use quart bottles; the Proline WAVE 1-liter manual dispenser is built with 70% Recovered Coastal Plastic collected within 31 miles of ocean coastlines; and the dilution control portfolio (including TruFill) is engineered to standardize product mixing, reduce training burden, and control chemical inventory for facility operators. Vertical segmentation spans Building Service Contractors, Healthcare, Retail, Education, Hospitality, Food Service & Manufacturing, and Industrial users, with healthcare called out as a dedicated technology-driven portfolio trusted by hospitals.
Revenue mechanics rest on quote-based B2B pricing via direct enterprise field sales and a regional distributor channel operating in 22+ countries, supported by multi-year contracts. Go-to-market combines direct relationships with channel partners, augmented by event-driven demand generation at ISSA Show North America and the National Restaurant Association Show, plus content marketing and owned social channels (Facebook, YouTube, Twitter/X, LinkedIn). The business is privately held under the SC Johnson family conglomerate; no public ticker, no external funding rounds, and no investor disclosures appear in the source material.
Deb Group firmographics
Firmographics- Name
- Deb Group
- Legal name
- SC Johnson Professional USA, Inc.
- Website
- https://debgroup.com
- Company type
- Private
- Founded year
- 1941
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Deb Group, operating as SC Johnson Professional, is a global B2B provider of professional cleaning, hygiene, and care solutions serving industrial, institutional, and healthcare users across 22+ countries through a multi-brand portfolio and proprietary dispensing systems.
- Ownership category
- akta.pro rank
Deb Group industry classification
Industry- Product category
- Professional Cleaning and Hygiene Products
- NAICS
- Polish and Other Sanitation Good Manufacturing (325612), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)
- akta.pro secondary industries
- Kitchen All-Purpose Cleaners & Degreasers (CRAJAMAC), Food & Beverage Process & CIP/Sanitation Chemicals (IMAEAJAK), Kitchen & Countertop Cleaners & Degreasers (CRAJACAA), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
Keywords
Where Deb Group is headquartered
LocationHeadquarters
- HQ city
- Denby
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Deb Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Professional Cleaning and Care Products: Sale of professional-grade cleaning and care products including skin care, surface care, floor care, air care, pest control, and storage solutions to industrial, institutional, and healthcare users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B professional product pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Deb Group product offering
Product offeringCore offering
Deb Group, operating as SC Johnson Professional, manufactures and supplies a comprehensive portfolio of professional-grade cleaning and care products — including skin care, hard surface care, floor care, fabric and air care, pest control, and storage solutions — to industrial, institutional, and healthcare customers. The offering also encompasses proprietary dispensing systems such as TruShot 2.0 and Proline WAVE, designed to improve efficiency, reduce plastic waste, and support cleaning operations in commercial environments.
Product overview
SC Johnson Professional is a total solutions provider for industrial, institutional, and healthcare users offering a comprehensive portfolio of cleaning and care products. The offering is organized as a multi-brand platform with distinct sub-brands (Scrubbing Bubbles®, fantastik®, Glade®, OFF!®, Pledge®, Raid®, Windex®, Ziploc®, method®, Mrs. Meyer's Clean Day®, Drano®, Shout®, TruShot®, TruFill®, Solopol® GFX™, Refresh™) plus product categories (Skin Care, Hard Surface Care, Floor Care, Fabric & Air Care, Pest Control, Storage Solutions, Dispensers & Accessories, Healthcare-Specialized). The products range from heavy-duty hand cleaners and surface disinfectants to air fresheners, pest control solutions, and sustainable storage products. Innovation focuses include the TruShot 2.0 mobile dispensing system (89% less plastic), Proline WAVE dispensers made with recovered coastal plastic, and no-rinse food safety solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Drano: Drain cleaner brand
- EZ Care
- fantastik
- Glade
- method
- Mrs. Meyer's Clean Day
- OFF!
- Pledge
- Raid
- Refresh
- Scrubbing Bubbles
- Shout
- Solopol GFX
- TruFill
- TruShot
- Windex
- Ziploc
Products and services
- Scrubbing Bubbles® Disinfectant Restroom Cleaner Bathroom disinfectant cleaner that removes 100% of soap scum on hard, nonporous surfaces in commercial restroom facilities.
- fantastik® No-Rinse Disinfectant and Food Surface Sanitizer Rinse-free ready-to-use disinfectant and food surface sanitizer that kills 99.9% of bacteria in four minutes on hard, nonporous surfaces in commercial kitchens and food service environments.
- TruShot 2.0® Mobile Dispensing System Mobile trigger dispensing system using concentrated refill cartridges that delivers at least 89% reduction in plastic usage versus equivalent ready-to-use quart bottles, intended for professional cleaning crews.
- Proline WAVE™ 1-Liter Manual Dispenser 1-Liter manual dispenser made with 70% Recovered Coastal Plastic collected within 31 miles of an ocean in countries with high volumes of uncollected plastic waste, designed for professional cleaning operations.
- Skin Care Products (Soaps, Sanitizers, Heavy-Duty Hand Cleaners, Moisturizers) Complete line of soaps, sanitizers, heavy-duty hand cleaners including Solopol® GFX™, and moisturizers for industrial, healthcare, and commercial facilities.
- Floor Care Products (Three-Product Floor Care System) Professional floor cleaning and maintenance products organized as a simple three-product system designed to withstand impacts from heavy foot traffic and furniture movement in institutional settings.
- Pest Control Products (OFF!®, Raid®) Insecticides, traps, repellents, baits, and foggers under OFF!® and Raid® brands for commercial and industrial pest elimination.
- Fabric & Air Care Products (Glade®, Refresh™) Air fresheners, fragrance products, fabric treatments, and odor elimination solutions for maintaining pleasant commercial and hospitality environments.
- Storage Solutions (Ziploc®) Storage bags and containers for food storage and organization in commercial food service and kitchen applications.
- Healthcare-Specialized Cleaning and Hygiene Products Technology-driven, solutions-focused cleaning and hygiene products trusted by hospitals for healthcare environments, including specialized hand hygiene, surface disinfection, and skin care formulations.
- TruFill® Dilution Control Dispensing System Dilution control dispensing system for accurate product mixing and reduced chemical waste, contributing to productive workforce, reduced training, and controlled inventory costs for professional cleaning operations.
Quantifiable outcome
- 89% less plastic usage with TruShot 2.0 cartridges versus equivalent ready-to-use quart bottles
- +2 more outcomes
Companies that use Deb Group
Customer profileSegments7 records
Ideal customer profiles6 records
Deb Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Deb Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ISSAcoreISSA Show Innovation Award nomination for Proline WAVE dispenser at ISSA Show North America. Partnership with the cleaning industry association for industry recognition and visibility.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Deb Group competitors and assessment
Company assessmentBroad incumbents
- Henkel: German multinational with significant B2B adhesives, sealants, and cleaning/personal care products. Competes in industrial and institutional cleaning through its Beauty Care and Adhesive Technologies divisions.
- Reckitt Professional: Reckitt's professional hygiene division (including Lysol and Finish professional lines) competes in healthcare, food service, and institutional cleaning. Larger consumer parent with overlapping brand-driven B2B strategy.
- Procter & Gamble Professional: P&G's B2B division extending consumer brands (Tide, Mr. Clean, Dawn, Febreze) into institutional cleaning. Comparable multi-brand B2B strategy leveraging consumer brand equity — directly comparable to SC Johnson Professional's Windex, Glade, and method positioning.
- 3M Commercial Solutions: Broader conglomerate with commercial cleaning, facility maintenance, and safety products touching similar institutional buyers. Competes in floor care, surface cleaning, and facility maintenance.
Direct peers
- Zep Inc. US-focused specialty manufacturer of maintenance and cleaning solutions for industrial, institutional, and food service customers. Competes directly with SC Johnson Professional's hard surface, floor care, and degreaser categories in the Americas.
- Kimberly-Clark Professional: Provides skin care, hand hygiene, and wiping solutions for industrial, healthcare, and commercial washroom environments. Competes directly with SC Johnson Professional's skin care and dispensers categories.
- CloroxPro: The professional division of The Clorox Company offering cleaning, disinfecting, and sanitizing products for commercial facilities. Direct overlap in hard surface care (including Scrubbing Bubbles-style restroom cleaners) and healthcare hygiene.
- GOJO Industries (Purell): Specializes in skin care, hand hygiene, and hand sanitizing solutions for healthcare, industrial, and institutional markets. Direct overlap with SC Johnson Professional's skin care category and Solopol GFX heavy-duty hand cleaners.
- Ecolab: The largest direct competitor in industrial, institutional, and healthcare cleaning and sanitation. Ecolab's water, hygiene, and infection prevention solutions overlap heavily with SC Johnson Professional's B2B cleaning portfolio, particularly in healthcare and food service verticals.
- Diversey (now Solenis): Direct competitor in B2B cleaning, hygiene, and infection prevention products across healthcare, food service, and facility management. Serves similar institutional customers with comparable dispensing and chemical solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Deb Group social profiles
Digital presenceDeb Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deb Group leadership team
Management profileNumber of profiles
Deb Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deb Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deb Group
What does Deb Group do?
Deb Group, operating as SC Johnson Professional, manufactures and supplies a comprehensive portfolio of professional-grade cleaning and care products — including skin care, hard surface care, floor care, fabric and air care, pest control, and storage solutions — to industrial, institutional, and healthcare customers. The offering also encompasses proprietary dispensing systems such as TruShot 2.0 and Proline WAVE, designed to improve efficiency, reduce plastic waste, and support cleaning operations in commercial environments.
Is Deb Group a public or private company?
Deb Group is a private company. It is classified as corporate owned and is currently operating.
When was Deb Group founded?
Deb Group was founded in 1941. It employs 101 to 250 people.
Where is Deb Group based?
Deb Group is headquartered in Denby, United Kingdom, in the Europe region.
How does Deb Group make money?
One revenue line is on record: professional Cleaning and Care Products.
Who are Deb Group's main competitors?
Broad incumbents on record are Henkel, Reckitt Professional, Procter & Gamble Professional and 3M Commercial Solutions. Direct peers are Zep Inc., Kimberly-Clark Professional, CloroxPro, GOJO Industries (Purell), Ecolab and Diversey (now Solenis).
Does Deb Group have an API?
No public API is recorded for Deb Group.
What industry is Deb Group in?
Deb Group's product category is Professional Cleaning and Hygiene Products. Its primary akta.pro industry code is CRADAKAG, Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen), with a secondary code of CRAJAMAC, Kitchen All-Purpose Cleaners & Degreasers. Its NAICS code is 325612 and its SIC code is 2842.