Het Houten Huis
Het Houten Huis is a Groningen-based Dutch theater company producing original visual music theater for families and primary schools across the Netherlands. It earns revenue through touring productions, ticket sales via its website, and a donor program, and has won multiple top Dutch theater awards.
- Company typePrivate
- Founded2013
- HeadquartersGroningen, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Het Houten Huis does
Het Houten Huis is a Dutch for-profit theater company founded in 2013 and headquartered in Groningen, Netherlands, specializing in visual music theater (beeldend muziektheater) — an interdisciplinary art form that blends live music, puppetry, animation, film, and visual storytelling. The company produces original theatrical works targeted at both general/family audiences and primary school children, building a catalog of productions such as IK… eh ik, Als het anders loopt, Terecht, Hotel Perdu, Adios, Hou Vast, Voor ze verdwijnen, Contra, and Grot, alongside school-targeted programs including Week van de aandacht and Wolk.
The company's product is delivered through live performance: touring to commercial theaters across the Netherlands for general audiences and presenting dedicated school performances and educational programs for primary schools (PO), including outdoor expeditions at venues such as the Amsterdamse Bos. Marketing and audience development are conducted via the company website (which also serves as the ticket-purchase channel), email newsletter, social channels (Facebook, Instagram, YouTube, LinkedIn), and earned media in national Dutch press (NRC, Volkskrant). Critical acclaim has been substantial, with the company collecting multiple top Dutch theater awards — including the Gouden Krekel (for Adios), multiple Zilveren Krekels, Jonge Zwaan, Podiumkidsprijs, and Zapp Theaterprijs — across its production history.
Revenue mechanics rest on theatrical ticket sales transacted through the company's own website agenda, supplemented by a donor (donateur) program for financial supporters. The business is privately held with no disclosed funding, revenue, or ownership structure; leadership comprises co-founders Elien Van Den Hoek (Artistic Director), David Griethuysen, and Martin Franke (musician). Operations are entirely domestic to the Netherlands, with no technology platform, API, patents, or AI/ML capabilities disclosed.
Het Houten Huis firmographics
Firmographics- Name
- Het Houten Huis
- Legal name
- Het Houten Huis
- Website
- https://hethoutenhuis.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Het Houten Huis is a Groningen-based Dutch theater company producing original visual music theater for families and primary schools across the Netherlands. It earns revenue through touring productions, ticket sales via its website, and a donor program, and has won multiple top Dutch theater awards.
- Ownership category
- akta.pro rank
Het Houten Huis industry classification
Industry- Product category
- Performing Arts
- NAICS
- Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Musical Groups and Artists (71113), Other Performing Arts Companies (71119)
- akta.pro primary industry
- Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)
- akta.pro secondary industries
- Children’s & Youth Theatre (MPAGABAE), Puppetry & Marionette Theatre (MPAGABAK), Theater, Musicals & Performing Arts (THAJAFAB)
Keywords
Where Het Houten Huis is headquartered
LocationHeadquarters
- HQ city
- Groningen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Het Houten Huis business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Theatrical ticket sales: Revenue is generated through the sale of tickets to live theatrical performances presented at theaters and school venues across the Netherlands. Customers purchase tickets via the company's website agenda.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Het Houten Huis product offering
Product offeringCore offering
Het Houten Huis creates and performs visual music theater productions that combine music, visual art, puppetry, film, and storytelling for diverse audiences. The company produces an ongoing repertoire of stage productions for families, adults, and primary school children, staged in theaters, schools, and special outdoor venues in the Netherlands.
Product overview
Het Houten Huis is a Dutch visual music theater company producing performances for children and young audiences. The portfolio consists of individual theater productions (IK... eh ik, Als het anders loopt, Terecht, Hotel Perdu, Adios, Hou Vast, Voor ze verdwijnen, Contra, Grot, Blinde Vlek, Tekenfilm Zonder Beeld) and educational productions (Wolk, Week van de aandacht). The productions span from award-winning pieces (multiple Zilveren Krekel and Gouden Krekel winners) to new works premiering in theaters and schools. The company also provides educational materials and school programs alongside its public theater performances.
Differentiator
Problem solved
Functional benefit
Products and services
- IK... eh ik Visual music theater production in Het Houten Huis's repertoire for live audiences.
- Als het anders loopt Visual music theater production in Het Houten Huis's repertoire for live audiences.
- Terecht Visual music theater production in Het Houten Huis's repertoire for live audiences.
- Hotel Perdu Visual music theater production in Het Houten Huis's repertoire for live audiences.
- Adios Visual music theater production in Het Houten Huis's repertoire for live audiences.
- Hou Vast Visual music theater production in Het Houten Huis's repertoire for live audiences.
- Voor ze verdwijnen Visual music theater production in Het Houten Huis's repertoire for live audiences.
- Contra Visual music theater production in Het Houten Huis's repertoire for live audiences.
- Grot Visual music theater production in Het Houten Huis's repertoire for live audiences.
- Wolk Visual music theater production performed for primary school audiences as part of Het Houten Huis's schoolvoorstellingen programming.
- Week van de aandacht Themed school performance program for primary schools, tied to themes of attention and mental health awareness.
- Blinde Vlek Visual music theater production in Het Houten Huis's repertoire for live audiences.
- Tekenfilm Zonder Beeld Visual music theater production in Het Houten Huis's repertoire that uses animation as a central element, performed for live audiences.
Quantifiable outcome
- Multiple productions have won top Dutch theater awards including Gouden Krekel (highest honor), Zilveren Krekel, Jonge Zwaan, Podiumkidsprijs, and Zapp Theaterprijs
Companies that use Het Houten Huis
Customer profileSegments2 records
Ideal customer profiles2 records
Het Houten Huis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Het Houten Huis partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Het Houten Huis competitors and assessment
Company assessmentDirect peers
- Theater Artemis: Dutch theater company for young audiences based in Amsterdam, producing original family and youth productions. Directly comparable to Het Houten Huis in target segment (children/families), Dutch geography, and original production model, and has won similar Dutch youth theater prizes.
- De Toneelmakerij: Amsterdam-based theater company producing plays for children and young audiences. Closely comparable in mission (theater specifically for young Dutch audiences), funding profile (publicly subsidized), and touring model across Dutch schools and theaters.
- BonteHond: Dutch performing arts company creating theater for young audiences (4+), touring nationally and internationally. Comparable as a Dutch children's/family theater producer with an original-production model and school performance leg.
- Duda Paiva Company: Dutch-Brazilian visual theater and puppetry company based in the Netherlands. Comparable in mixing puppetry, animation, and physical performance for diverse (including young) audiences, with a similar small-crew production model and international festival circuit.
- Figurentheater Vlinders & Co: Dutch puppet/figure theater company for young audiences. Directly comparable because Het Houten Huis's signature art form blends puppetry with live music and visual storytelling, placing both in the visual/puppet theater niche for Dutch family audiences.
Broad incumbents
- Het Nationale Theater: Large Dutch subsidized theater organization producing across multiple genres and audiences including youth programming. Comparable as a Dutch theater producer but operates at materially greater scale and a broader portfolio; useful as an incumbent showing where Het Houten Huis could grow.
- Internationaal Theater Amsterdam: Major Dutch theater company formed from the merger of Toneelgroep Amsterdam and Stadsschouwburg. Comparable as a Dutch subsidized theater producer with original productions and a youth/family programming leg, but at significantly larger scale and broader mandate than Het Houten Huis.
Others
- Fonds Podiumkunsten: Dutch national public fund that subsidizes performing arts companies, including children's/youth theater producers such as Het Houten Huis. Relevant as a key funder and ecosystem gatekeeper rather than a competitor, but materially shapes Het Houten Huis's capital availability.
Regional players
- Figurentheater Wilde & Vogel: German figure/puppet theater company producing family-oriented visual theater. Comparable in puppetry/visual theater art form and family audience focus, but operating primarily in the German-speaking market.
- Silk Street Theatre (UK): UK-based visual and physical theater company producing work for family and young audiences. Comparable in art form (visual/physical theater blending puppetry and music) but primarily serving a UK/English-speaking market rather than the Netherlands.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Het Houten Huis social profiles
Digital presenceHet Houten Huis compliance and trust
Trust signalCompliance1 record
Het Houten Huis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Het Houten Huis leadership team
Management profileNumber of profiles
Profiles3 records
Het Houten Huis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Het Houten Huis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Het Houten Huis
What does Het Houten Huis do?
Het Houten Huis creates and performs visual music theater productions that combine music, visual art, puppetry, film, and storytelling for diverse audiences. The company produces an ongoing repertoire of stage productions for families, adults, and primary school children, staged in theaters, schools, and special outdoor venues in the Netherlands.
Is Het Houten Huis a public or private company?
Het Houten Huis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Het Houten Huis founded?
Het Houten Huis was founded in 2013. It employs 11 to 50 people.
Where is Het Houten Huis based?
Het Houten Huis is headquartered in Groningen, Netherlands, in the Europe region.
How does Het Houten Huis make money?
One revenue line is on record: theatrical ticket sales.
Who are Het Houten Huis's main competitors?
Direct peers on record are Theater Artemis, De Toneelmakerij, BonteHond, Duda Paiva Company and Figurentheater Vlinders & Co. Broad incumbents are Het Nationale Theater and Internationaal Theater Amsterdam. Fonds Podiumkunsten is listed as an others. Regional players are Figurentheater Wilde & Vogel and Silk Street Theatre (UK).
Does Het Houten Huis have an API?
No public API is recorded for Het Houten Huis.
What industry is Het Houten Huis in?
Het Houten Huis's product category is Performing Arts. Its primary akta.pro industry code is MPAGABAH, Classical & Contemporary Theatre (Plays/Drama), with a secondary code of MPAGABAE, Children’s & Youth Theatre. Its NAICS code is 71111.