Internationaal Theater Amsterdam

Name

Internationaal Theater Amsterdam

Legal name

Internationaal Theater Amsterdam

Website

https://ita.nl

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Performing Arts Theater

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

Keywords

• Theater performances
• Dance performances
• Performing arts venue
• Stage productions
• Live performance programming

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales for performances across all venues (Grote Zaal, Rabozaal, Studio spaces) for ITA Ensemble productions and visiting companies.
2. Venue Rental: The theater offers zaalverhuur (venue rental) for events, corporate functions, and private hire.
3. Donations and Support: ITA receives donations and support from individual patrons, with options for anonymous donations at the box office.
4. Education and Interaction Programs: Revenue from educational programs including Bookshop Kids, workshops, theater colleges, and community engagement activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Internationaal Theater Amsterdam (ITA) operates a multi-venue performing arts center at Marnixstraat 427 in Amsterdam, presenting theater, dance, and music theater performances through its resident ITA Ensemble and visiting national and international companies. The venue encompasses the Grote Zaal, Rabozaal, Studio 1, Studio 2, and multiple foyers, and hosts major annual festivals including Julidans and the Nederlands Theater Festival. Supplementary offerings include educational programming (Theater Colleges), guided public tours, a retail bookshop with a children's section, venue rental for corporate and private events, and gift vouchers.

Product overview

Internationaal Theater Amsterdam (ITA) operates as a multi-venue performing arts center offering a diverse portfolio of theater, dance, and music theater performances. The core offering centers on the ITA Ensemble's own productions, supplemented by hosting visiting national and international companies. The venue operates several named programs: Julidans (annual dance festival), the ITA Pride program, and Theater Colleges (educational lectures). Ancillary services include The Bookshop (retail), The Bookshop Kids (children's programming), Public Tours, Venue Rental, and Gift Vouchers. The portfolio is anchored by the ITA Ensemble performing in venues including the Grote Zaal, Rabozaal, Studios, and multiple foyers.

Differentiator

Problem solved

Functional benefit

Products and services

• ITA Ensemble Productions

Quantifiable outcome

• Eline Arbo's 'The Years' production received 9 Olivier Award nominations for British remakes
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

13 partnerships are on record, tiered core and supporting.

• RabobankcoreGTM or Marketing PartnerRabobank is a community partner of ITA with a renewed and expanded partnership. The partnership supports ITA's mission to reach diverse audiences.
• KPMGsupportingGTM or Marketing PartnerKPMG serves as Talent Partner of ITA, supporting the organization's talent development initiatives.
• AmmodosupportingGTM or Marketing PartnerAmmodo is a production partner supporting ITA's artistic productions.
• TIXLYcoreTechnology or IntegrationTIXLY provides the ticketing system platform for ITA's online and box office ticket sales operations.
• MolliesupportingTechnology or IntegrationMollie handles online payment processing for ITA's ticket sales.
• MailchimpsupportingTechnology or IntegrationMailchimp is used for email newsletter distribution and marketing communications.
• Julidans FestivalcoreStrategic or Co-development PartnerJulidans is an international contemporary dance festival (July 2-14) co-presented with ITA, with ITA handling ticket sales.
• Nederlands Theater FestivalcoreStrategic or Co-development PartnerNederlands Theater Festival is a major theater festival hosted at ITA, with ITA handling ticket sales.
• GooglesupportingTechnology or IntegrationGoogle Analytics is used for web traffic data analysis. Data is processed anonymously with a processing agreement in place.
• APGsupportingTechnology or IntegrationAPG handles postal mailing services for ITA's direct mail campaigns.
• PerfectViewsupportingTechnology or IntegrationPerfectView manages ITA's associate/relationship database for business contacts and press.
• Club Guy & Roni / NITEcoreStrategic or Co-development PartnerClub Guy & Roni and NITE are leading Dutch dance companies that regularly co-produce with ITA. Their production 'The Human Odyssey' represents international collaboration.
• MelkwegsupportingStrategic or Co-development PartnerMelkweg (Amsterdam music venue) co-presents the Club Chrome: Pride Closing Party with ITA.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Almeida Theatre: London's leading new-work producing theater where Eline Arbo directed 'The Years' (2024-25 Olivier Award). Directly comparable as a curated, artist-led, transfer-generating producing house with international production relationships.
• Het Nationale Theater: Major subsidized Dutch theater institution (Theater aan het Spui and Zaal), producing theater and dance from its own ensembles and touring to venues like ITA — directly comparable as a Dutch making-and-presenting theater with government subsidy.
• Toneelgroep Amsterdam (now ITA): Historically the same institution; merged into ITA. Included for reference as ITA's most direct self-comparison in ensemble-led producing model.
• Koninklijk Theater Carré: Amsterdam venue operating the Grote Zaal-style single flagship hall plus secondary spaces for musicals, cabaret, and circus — a direct peer in venue-based live entertainment and venue-rental economics for ITA.
• Nationaltheatret Oslo: Norway's national theater where Eline Arbo has directed and with which ITA has artistic exchange. Comparable subsidized, ensemble-style producing theater presenting drama, dance, and international co-productions.
• Stadsschouwburg Amsterdam: Amsterdam's other major municipal theater, directly comparable to ITA as a multi-hall performing arts venue in the same city, presenting drama, dance, and visiting international companies under a similar subsidized Dutch institutional model.

Broad incumbents

• Barbican Centre: London's large multi-venue arts center programming theater, dance, and music across resident companies and visiting productions. Comparable to ITA's mix of resident ensemble and visiting international companies within a multi-space complex.
• Stadttheater / Deutsches Schauspielhaus network: Major German subsidized municipal theater institutions (e.g., Hamburg's Deutsches Schauspielhaus) operating multi-hall venues with in-house ensembles producing classical and contemporary repertoire. Comparable to ITA in subsidized German-speaking European theater operations and ensemble economics.
• Brooklyn Academy of Music (BAM): US performing arts center presenting international theater, dance, and opera across multiple halls. Comparable to ITA as a multi-venue cultural institution that curates international performing arts programming and operates educational/community programs alongside ticketed performances.
• Festspielhaus Stiftung / Salzburg Festival: Major subsidized European festival institution with year-round infrastructure and broad international programming. Comparable to ITA as a publicly funded performing arts institution hosting flagship festivals and producing/presenting content for international audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/InternationaalTheaterAmsterdam
• LinkedInlinkedin.com/company/internationaal-theater-amsterdam
• Instagraminstagram.com/internationaaltheateramsterdam
• Xx.com/Internatio66608

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Internationaal Theater Amsterdam