Lihuhu Games
Lihuhu Games is a Singapore-headquartered mobile casual puzzle game developer that publishes five freemium titles, including Match Triple 3D, Tile Triple 3D, Triple Find 3D, Woodber, and Parking Master, to consumer players globally via Google Play and Apple App Store, monetizing through in-app purchases, subscriptions, and advertising.
- Company typePrivate
- Founded2017
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Lihuhu Games does
Lihuhu Games operates as a privately held mobile casual puzzle game developer, legally domiciled as Lihuhu Pte Ltd in Singapore and tracing its origin to Vietnam before the 2017 founding. The company publishes a focused portfolio of five freemium titles — Match Triple 3D, Tile Triple 3D, Triple Find 3D, Woodber, and Parking Master — distributed globally through Google Play and Apple App Store, with the company reporting over 1.2 million daily active users across the United States, European Union, Latin America, and Southeast Asia. The studio is staffed by 51–100 employees organized into Engineering, Product & Design, Marketing, and Monetization functions, supporting cross-platform iOS/Android delivery on standard mobile game architectures.
Lihuhu's business model is dual-track freemium monetization. Players access games at no upfront cost and generate revenue for the company through (i) in-app purchases of virtual currency and virtual items plus subscription billing on daily, weekly, monthly, and yearly cadences (with trial periods), and (ii) in-game advertising. The advertising stack is unusually broad: the company integrates 18+ third-party ad networks and mediation partners — including AdMob, AppLovin, Meta Audience Network, Unity Ads, IronSource, Vungle, Pangle, InMobi, Liftoff, Fyber, MoPub, and Smaato — alongside a flagship 2025 integration with zMaticoo's full SDK and Prebid header bidding, with zMaticoo cited as one of Lihuhu's top-performing mediation adapters. Attribution and BI are routed through AppsFlyer, Firebase, and Facebook Ads Conversion. The company is GDPR-, CCPA-, and Privacy Shield-compliant and operates a published user data-deletion workflow.
Strategically, Lihuhu sits inside a larger corporate structure: in December 2025, South Korean publisher NCSOFT acquired a 67% controlling stake in Indygo Group (Lihuhu's parent, alongside Korean studio Springcomes) for $103.8 million, positioning Lihuhu as a core component of NCSOFT's stated casual-mobile expansion pillar toward its 2030 revenue ambition. Lihuhu has no disclosed AI/ML proprietary capability of note; ad optimization is outsourced to specialist mediation and analytics vendors. Revenue is not publicly disclosed, and growth visibility rests on NCSOFT's strategic backing, the global DAU base, and the breadth of the mediation stack.
Lihuhu Games firmographics
Firmographics- Name
- Lihuhu Games
- Legal name
- Lihuhu Pte Ltd
- Website
- https://lihuhugames.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lihuhu Games is a Singapore-headquartered mobile casual puzzle game developer that publishes five freemium titles, including Match Triple 3D, Tile Triple 3D, Triple Find 3D, Woodber, and Parking Master, to consumer players globally via Google Play and Apple App Store, monetizing through in-app purchases, subscriptions, and advertising.
- Ownership category
- akta.pro rank
Lihuhu Games industry classification
Industry- Product category
- Casual Mobile Gaming
- NAICS
- Software Publishers (5132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
Keywords
Where Lihuhu Games is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Lihuhu Games business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- In-app Purchases (Virtual Items & Subscriptions): LIHUHU generates revenue through freemium mobile games where players can purchase virtual items, virtual currency, and subscription services within games. The Terms of Service detail virtual currency balances, in-app purchase flows via Apple iTunes and Google Play, and subscription billing (daily/weekly/monthly/yearly options). All sales are final; no refunds are provided for unused virtual items.
- Advertising Monetization: LIHUHU monetizes its games through in-game advertisements, utilizing zMaticoo's full-stack ad tech infrastructure including full SDK integration and Prebid header bidding solutions. The collaboration has produced measurable improvements in monetization efficiency, with zMaticoo becoming one of LIHUHU's top-performing mediation adapters.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Lihuhu Games product offering
Product offeringCore offering
Lihuhu Games develops and publishes free-to-play mobile casual puzzle games for iOS and Android. Its portfolio includes Match Triple 3D, Tile Triple 3D, Triple Find 3D, Woodber, and Parking Master, distributed globally via Google Play and the Apple App Store. The company monetizes through in-app purchases (virtual items, virtual currency, subscriptions) and in-game advertising supported by third-party ad mediation platforms.
Product overview
Lihuhu Games is a mobile casual puzzle game developer that operates a portfolio of five distinct puzzle and casual games: Match Triple 3D, Tile Triple 3D, Triple Find 3D, Woodber, and Parking Master. These games are distributed through Google Play Store and Apple App Store. The company focuses on casual gaming with ad-based monetization strategies, integrating with multiple advertising networks for revenue generation.
Differentiator
Problem solved
Functional benefit
Brands
- Match Triple 3D: Match Triple 3D is a puzzle game with unique gameplay and visual design.
- Tile Triple 3D
- Triple Find 3D
- Woodber
- Parking Master
Products and services
- Match Triple 3D A mobile puzzle game featuring unique gameplay with visual design where players match items in a 3D environment; distributed for free on iOS with in-app purchases and ad monetization.
- Tile Triple 3D A mobile puzzle game offering gameplay distinct from traditional mahjong or matching games; distributed for free on iOS with in-app purchases and ad monetization.
- Triple Find 3D A mobile puzzle game where players find hidden objects, combine and match them to solve puzzles; distributed for free on iOS with in-app purchases and ad monetization.
- Woodber A mobile puzzle game combining classic number match gameplay with a wood block puzzle; distributed for free on Android with in-app purchases and ad monetization.
- Parking Master A mobile parking simulation game featuring challenging parking situations with obstacles; distributed for free on Android with in-app purchases and ad monetization.
Quantifiable outcome
- Over 1.2 million daily active users across US, EU, LATAM, and Southeast Asia
- +1 more outcomes
Companies that use Lihuhu Games
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Lihuhu Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
Feature1 record
Lihuhu Games partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- SpringcomesminorSpringcomes is a Korean studio also included in the Indygo Group acquisition by NCSOFT, alongside Lihuhu Games. The acquisition includes Lihuhu and Springcomes as part of NCSOFT's mobile casual games expansion strategy.
- zMaticoocorezMaticoo partnered with LIHUHU in 2025 to enhance global monetization strategy. The collaboration utilizes zMaticoo's full-stack ad tech infrastructure and real-time data analytics through full SDK integration and Prebid header bidding solutions. LIHUHU has achieved noticeable improvements in monetization efficiency, with zMaticoo becoming one of LIHUHU's top-performing mediation adapters as technical cooperation expands.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Lihuhu Games competitors and assessment
Company assessmentBroad incumbents
- Outfit7: Outfit7 (Talking Tom Gold Run, My Talking Tom Friends) operates a multi-IP casual mobile portfolio with comparable ad-heavy monetization and global app-store distribution.
- Zynga: Zynga is a broad casual and social casino publisher (now Take-Two owned) with overlapping puzzle IPs (e.g., Toon Blast) and similar ad+IAP monetized mobile portfolio at far larger scale.
Direct peers
- King: King (Candy Crush, Royal Match) is the leading match-3 and casual puzzle publisher globally. Directly comparable to Lihuhu on sub-genre, monetization model (IAP + ads), and platform distribution.
- Rovio Entertainment: Rovio (Angry Birds, Small Town Murders) is a casual mobile games specialist comparable to Lihuhu on sub-genre and freemium monetization, currently a Sega subsidiary.
- Wooga: Wooga (June's Journey, Tropic Escape) is a Berlin-based casual story-driven puzzle publisher. Comparable to Lihuhu on casual puzzle sub-genre, freemium model, and mid-size studio profile.
- Playrix: Playrix (Homescapes, Township, Fishdom) is a top-five casual puzzle/match-3 publisher with comparable freemium IAP and ad monetization. Closely comparable on game mechanics, scale, and UA intensity.
- Voodoo: Voodoo is the largest pure ad-monetized hyper-casual publisher. Comparable to Lihuhu on mobile-only distribution and advertising-led revenue, with broader portfolio scale.
- Tactile Games: Tactile Games (Lily's Garden, Merge Mansion-adjacent) is a Copenhagen-based casual puzzle/story publisher with a directly comparable live-ops-heavy, ad+IAP model.
- Magic Tavern: Magic Tavern (Project Makeover, Township-adjacent) is a mid-size casual puzzle publisher with a similar match/3D puzzle focus and global UA strategy. Directly comparable in studio scale and genre.
Emerging players
- JustPlay (Boosteroid): JustPlay is a rewarded-play ad-monetization platform also acquired by NCSOFT alongside Lihuhu's parent Indygo Group. Directly relevant as a strategic ecosystem peer inside the same corporate perimeter.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lihuhu Games social profiles
Digital presenceLihuhu Games compliance and trust
Trust signalCompliance3 records
Lihuhu Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lihuhu Games leadership team
Management profileNumber of profiles
Lihuhu Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lihuhu Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lihuhu Games
What does Lihuhu Games do?
Lihuhu Games develops and publishes free-to-play mobile casual puzzle games for iOS and Android. Its portfolio includes Match Triple 3D, Tile Triple 3D, Triple Find 3D, Woodber, and Parking Master, distributed globally via Google Play and the Apple App Store. The company monetizes through in-app purchases (virtual items, virtual currency, subscriptions) and in-game advertising supported by third-party ad mediation platforms.
Is Lihuhu Games a public or private company?
Lihuhu Games is a private company. It is classified as corporate owned and is currently operating.
When was Lihuhu Games founded?
Lihuhu Games was founded in 2017. It employs 51 to 100 people.
Where is Lihuhu Games based?
Lihuhu Games is headquartered in Singapore, Singapore, in the Asia region.
How does Lihuhu Games make money?
Two revenue lines are on record. In-app Purchases (Virtual Items & Subscriptions) is the primary driver. The others are advertising Monetization.
Who are Lihuhu Games's main competitors?
Broad incumbents on record are Outfit7 and Zynga. Direct peers are King, Rovio Entertainment, Wooga, Playrix, Voodoo, Tactile Games and Magic Tavern. JustPlay (Boosteroid) is listed as an emerging player.
Does Lihuhu Games have an API?
No public API is recorded for Lihuhu Games.
What industry is Lihuhu Games in?
Lihuhu Games's product category is Casual Mobile Gaming. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores. Its NAICS code is 5132 and its SIC code is 7990.