Only-apartments
Only-apartments is a Barcelona-based online marketplace, founded in 2003, that connects individual property owners with leisure and business travelers booking short-term apartment and vacation rentals across 17+ countries, earning commission on completed bookings through its six-language, instant-booking platform.
- Company typePrivate
- Founded2003
- HeadquartersBarcelona, Spain
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Only-apartments does
Only-apartments is a Barcelona-based online marketplace for short-term apartment and vacation rentals, founded in 2003 and operating across 17+ countries with a catalog of over 25,000 properties. The platform connects individual property owners with leisure and business travelers seeking alternatives to traditional hotel accommodation, supporting apartment, aparthotel, house, villa, and condo listings in major European cities, Spanish coastal and island destinations, and select North American cities including New York. The platform is offered in six languages (English, Spanish, German, Portuguese, French, and Italian) and integrates TripAdvisor-powered ratings and reviews to build traveler trust.
The product is built around destination-based search with date, guest count, amenity, property type, and rating filters, supported by an instant booking capability that allows travelers to confirm reservations without owner approval. Customer service and localized destination content complement the self-service booking flow. The technology stack is a conventional marketplace platform with property, search, booking, and review management layers rather than a proprietary AI-driven discovery engine.
The company generates revenue primarily through commissions on completed bookings transacted through the marketplace, with individual property owners setting their own variable pricing. Go-to-market is direct-to-consumer via the only-apartments.com website, supported by SEO-optimized destination landing pages, a content blog, and organic social media presence. The company is delisted from BME (formerly bme:ONL) and operates with 51-100 employees, having raised $4.7M in 2014 and acquired Professional Holiday Rentals (Migoa) in 2015 as its most significant recorded strategic actions.
Only-apartments firmographics
Firmographics- Name
- Only-apartments
- Website
- https://only-apartments.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Only-apartments is a Barcelona-based online marketplace, founded in 2003, that connects individual property owners with leisure and business travelers booking short-term apartment and vacation rentals across 17+ countries, earning commission on completed bookings through its six-language, instant-booking platform.
- Ownership category
- akta.pro rank
Only-apartments industry classification
Industry- Product category
- Online Vacation Rental Marketplace
- NAICS
- All Other Traveler Accommodation (721199), Other Traveler Accommodation (72119)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms) (THAMALAL)
- akta.pro secondary industries
- Condos & Apartments (Entire Unit) (THAMAAAB), Furnished Monthly Apartments (Urban/Residential) (THAMAFAB), Extended-stay serviced apartments (weekly/monthly) (THAMACAD)
Keywords
Where Only-apartments is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Markets served
Only-apartments business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Commission from Property Bookings: Platform charges commission on completed apartment bookings. Property owners list their apartments on the marketplace and pay a transaction fee when bookings are made through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Variable pricing per property - no standardized tiers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Only-apartments product offering
Product offeringCore offering
Only-apartments operates an online vacation rental marketplace that aggregates more than 25,000 apartments, houses, villas, condos, and aparthotels across global destinations for individual and business travelers to search, filter, and book via instant confirmation. The platform earns commissions on bookings completed between travelers and third-party property owners/managers who set their own nightly rates.
Product overview
Only-apartments is a single unified vacation rental booking platform that connects travelers with apartment and vacation rental properties across global destinations. The platform features Instant Booking functionality and customer service support, offering properties ranging from individual apartments to aparhotels, condos, houses, and villas. The product portfolio is organized into destination categories including Featured Destinations (curated highlights), Top Destinations (Spanish coastal/insular focus), and Recommended Destinations (major cities worldwide), with property types spanning apartments, aparhotels, houses, villas, and condos across locations in Europe, North America, and beyond.
Differentiator
Problem solved
Functional benefit
Products and services
- Only-apartments Booking Platform Online marketplace that lets travelers search, filter, and instantly book apartments, houses, villas, condos, and aparthotels across global destinations; designed for individual leisure and business travelers seeking short-term apartment accommodation as an alternative to hotels.
- Featured Destinations Curated selection of highlighted vacation destinations on the booking platform, including Budapest, Rome, Amsterdam, Barcelona, Lisbon, and Berlin, with localized property listings.
- Top Destinations Collection of popular Spanish coastal and island destinations such as Sanxenxo, Jávea, Benidorm, Málaga, Costa Brava, Majorca, Menorca, and the Canary Islands, with destination-specific property listings.
- Recommended Destinations Broad portfolio of city destinations across Europe and the Americas, including Madrid, Vienna, Paris, London, New York, Copenhagen, and others, surfaced as recommended options on the booking platform.
Companies that use Only-apartments
Customer profileSegments2 records
Ideal customer profiles2 records
Only-apartments technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Only-apartments partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TripAdvisorminorRatings and reviews on the platform are powered by TripAdvisor, leveraging TripAdvisor's review infrastructure to build credibility and trust with travelers browsing apartment listings.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Only-apartments competitors and assessment
Company assessmentDirect peers
- HomeToGo: Vacation rental meta-search engine and marketplace aggregating listings from Airbnb, Vrbo, Booking and regional providers across Europe and the US. Closest pure-play comparable to Only-apartments in terms of aggregation model and European focus.
- Holidu: European-focused vacation rental marketplace and software provider serving hosts and travelers across Southern Europe and Germany. Direct competitor in many of Only-apartments' strongest markets, with a similar apartment/villa inventory focus.
- Airbnb: Global vacation rental marketplace operating a commission-based two-sided platform for apartment, house, and villa bookings across 220+ countries. Direct head-to-head competitor to Only-apartments for European leisure traveler demand.
- Vacasa: North-American-focused vacation rental management and booking platform for whole-home rentals. Comparable business model (commission/marketplace on vacation rentals) with similar emphasis on professionalizing the host experience and offering diverse property types.
- Sonder Holdings: Tech-enabled serviced apartment and short-stay rental operator offering apartments in major cities globally. Overlaps with Only-apartments in the extended-stay and furnished apartment segments, particularly for business and relocation travelers.
- Vrbo: Vacation rental marketplace owned by Expedia Group specializing in whole-home rentals for family and leisure travel. Directly comparable to Only-apartments on product type (apartments, houses, villas) and target customer (family/leisure travelers seeking space and kitchens).
Broad incumbents
- Tripadvisor: Global travel guidance platform with vacation rental listings via its FlipKey and Holiday Lettings brands. Existing partnership supplier of reviews to Only-apartments, and a broader incumbent competing for the same European traveler demand across multiple lodging formats.
- Booking.com: World's largest online travel agency with a broad portfolio spanning hotels and an increasingly large alternative accommodation (apartment, vacation rental) category. Competes with Only-apartments for the same apartment inventory and traveler audience, but as part of a much wider offering.
- Expedia Group: Global online travel conglomerate operating Vrbo, Hotels.com, Expedia and other brands with broad lodging inventory including vacation rentals. Competes with Only-apartments for hosts (supply) and travelers (demand) as part of a multi-brand portfolio rather than a niche specialist.
Emerging players
- Plum Guide: Curated vacation rental marketplace focused on verified, design-led apartments and homes in major European and global cities. Comparable to Only-apartments in apartment specialization but differentiated by a quality-curation premium positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Only-apartments social profiles
Digital presenceOnly-apartments financial estimates
Financial estimateRevenue estimate
Valuation estimate
Only-apartments leadership team
Management profileNumber of profiles
Profiles2 records
Only-apartments funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Only-apartments M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Only-apartments
What does Only-apartments do?
Only-apartments operates an online vacation rental marketplace that aggregates more than 25,000 apartments, houses, villas, condos, and aparthotels across global destinations for individual and business travelers to search, filter, and book via instant confirmation. The platform earns commissions on bookings completed between travelers and third-party property owners/managers who set their own nightly rates.
When was Only-apartments founded?
Only-apartments was founded in 2003. It employs 51 to 100 people.
Where is Only-apartments based?
Only-apartments is headquartered in Barcelona, Spain, in the Europe region.
How does Only-apartments make money?
One revenue line is on record: commission from Property Bookings.
Who are Only-apartments's main competitors?
Direct peers on record are HomeToGo, Holidu, Airbnb, Vacasa, Sonder Holdings and Vrbo. Broad incumbents are Tripadvisor, Booking.com and Expedia Group. Plum Guide is listed as an emerging player.
Does Only-apartments have an API?
No public API is recorded for Only-apartments.
What industry is Only-apartments in?
Only-apartments's product category is Online Vacation Rental Marketplace. Its primary akta.pro industry code is THAMALAL, Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms), with a secondary code of THAMAAAB, Condos & Apartments (Entire Unit). Its NAICS code is 721199 and its SIC code is 7000.