HuurMij

What HuurMij does

HuurMij is a Dutch vehicle rental and short-term leasing company founded in 1970, headquartered in Leiderdorp, Netherlands, and operating as a subsidiary of Rebel Lease B.V. The company serves both individual consumers and business customers through six physical branch locations across the Netherlands (Amsterdam, Alphen aan den Rijn, Eindhoven, Haarlem, Leiden, and Leiderdorp) and a website-based reservation channel with a 60-minute response time guarantee and 30-minute delivery SLA for business customers. Its core offerings span passenger cars (economy through comfort class), electric vehicles, passenger vans (up to nine seats), delivery vans (3–12m³), and box trucks with tail lifts (18–22m³), with rental periods from one hour to 30 days for short-term rental and 1–24 months for short lease (via the Supershortlease sub-brand, backed by a 1,500-vehicle fleet), plus long-term leasing through Rebel Lease.

The business model combines usage-based short-term rentals (tiered from €25–€125+/day depending on vehicle class and duration), subscription-based short lease (from €595/month all-inclusive for commercial vehicles), and subscription-based long-term leasing, with transaction-fee add-ons such as additional drivers, damage excess reduction, and international coverage. Technology is standard digital tooling rather than proprietary: HubSpot CRM, online reservation system, customer portal, digital vehicle handover/return, vehicle telematics, and a damage reporting mobile app, supplemented by ISO 27001 certification and BOVAG trade association membership. The company employs 11–50 staff, holds no disclosed funding, and reports no publicly available revenue figures.

The customer base is diversified across individual consumers, SMBs, students, and expats, with no named enterprise anchor accounts and pricing structures aimed at long-tail volume rather than concentrated contracts. Distribution relies on physical branch density in the Randstad and Brainport regions plus digital self-serve channels, with the multi-brand structure (HuurMij for daily rental, Supershortlease for flexible short lease, Rebel Lease for long-term) enabling utilization optimization across rental durations. Operational scale commentary cites 50+ years of operating history, 1,500+ short-lease vehicles, 5,000+ customer reviews with a 9.5/10 rating, and ISO 27001 and BOVAG credentials, while no AI/ML capabilities, patents, funding rounds, M&A activity, or leadership changes are disclosed in the available data.

Name

HuurMij

Legal name

Rebel Lease B.V.

Website

https://huurmij.nl

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

HuurMij is a Dutch car rental and short-term leasing company operating six branches across the Netherlands. It offers passenger cars, electric vehicles, vans, and box trucks to consumers and businesses, with short-lease services under the Supershortlease sub-brand.

Ownership category

akta.pro rank

Product category

Vehicle Rental and Leasing Services

NAICS

Passenger Car Rental (532111), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD)

akta.pro secondary industries

Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD), Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC), Long-Term / Monthly Car Rental (THADAAAE)

Keywords

• Vehicle rental services
• Short-term car leasing
• Passenger car rental
• Commercial van rental
• Box truck rental

Headquarters

HQ city

Leiderdorp

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Rental (Short-term): Core revenue from renting vehicles for periods ranging from 1 hour to 30 days. Pricing varies by vehicle category (economy, compact, midsize, business, comfort), rental duration, and included kilometers. Additional charges apply for extra kilometers beyond allowance.
2. Short Lease Services: Flexible vehicle leasing for 1-24 month periods with the ability to terminate daily after the first month. Includes insurance, maintenance, and roadside assistance. Pricing varies by vehicle type and contract duration.
3. Additional Services and Accessories: Revenue from extras including additional drivers (€3.50/day), damage excess reduction (€8-15/day depending on vehicle type), international coverage (€5/day), and other add-ons.
4. Long-term Leasing: Through Rebel Lease brand, offering traditional vehicle leasing for extended periods up to 60 months.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

HuurMij provides short-term rental of passenger cars, electric vehicles, delivery vans, and box trucks for periods ranging from 1 hour to 30 days across six Dutch branches. The company also offers short-term leasing (1-24 months) through its Supershortlease brand and long-term leasing through Rebel Lease, serving both private individuals and business customers.

Product overview

HuurMij is a Dutch car rental company offering a comprehensive fleet of vehicles for short-term rental (1 hour to 30 days) and flexible leasing solutions. The product portfolio centers on passenger cars (economy to comfort class), electric vehicles, passenger vans (up to 9 persons), delivery vans (3-12m³), and box trucks with tail lifts (18-22m³). The company operates through multiple brands including its core HuurMij rental service, Supershortlease for flexible 1-24 month leasing, and Rebel Lease for custom long-term business solutions. All services are available across six physical locations in the Netherlands (Amsterdam, Haarlem, Leiden, Leiderdorp, Alphen a/d Rijn, and Eindhoven), with the shortlease fleet comprising approximately 1,500 vehicles. Additional offerings include promotional/discounted vehicles, accessories, and bicycle rentals to provide complete mobility solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Supershortlease: Dedicated short-term car and van leasing website offering flexible month-to-month contracts with daily termination after one month.
• Rebel Lease

Products and services

• Personenauto's (Passenger Cars) Rental of passenger cars across economy, compact, midsize, business, and comfort classes for periods from 1 hour to 30 days, available to individuals and businesses across six Dutch branches.
• Elektrische auto's (Electric Cars) Short-term rental of electric vehicles including Skoda CITIGOe iV, Peugeot E-208 EV, Volkswagen ID.3, Kia Niro EV, and Mercedes-Benz Vito EV for zero-emission transportation.
• Personenbussen (Passenger Vans) Short-term rental of passenger vans for up to 9 persons, including Ford Transit Custom Kombi and Volkswagen Multivan models.
• Bestelauto's (Delivery Vans) 3-5m³ Short-term rental of small delivery vans including Volkswagen Caddy with load capacity of 640-810 kg.
• Bestelbussen (Vans) 4-12m³ Mid-size van rentals including Ford Transit Custom (5-6m³), Mercedes-Benz Vito EV Electric (4m³), Renault Trafic Double Cab (4m³), Ford Transit L2H2 (10m³), and Mercedes Sprinter L2H2 (11m³) with various transmission and fuel options.
• Bakwagens (Box Trucks) 18-22m³ Box truck rentals with tail lift including Ford Transit 18m³, VW Crafter 20m³ automatic, and VW Crafter 22m³ models for heavy cargo transport.
• Promotieauto's (Promotional Cars) Budget-friendly promotional car rentals at discounted rates, including Hyundai i10 and Citroën C1 models from €25-29 per day.
• Short Lease (Supershortlease) Flexible short-term leasing of cars and vans for 1-24 months, with contracts terminable daily after the first month, provided through the Supershortlease brand and a fleet of 1,500 vehicles.
• Business Short Lease Short lease solutions for businesses needing temporary passenger transport from 1 month, with all-inclusive pricing covering insurance, road tax, maintenance, and 24/7 roadside assistance.
• Private Short Lease Short-term leasing solutions for private individuals, including expats, with flexible monthly arrangements.
• Commercial Vehicle Short Lease Short lease for vans, buses, and box trucks with load volumes from 3 to 22m³, including Mercedes-Benz Citan, Ford Transit, Renault Trafic, and VW Crafter models, starting from €595/month.
• Rebel Lease (Long-Term Leasing) Custom business and long-term leasing solutions offered by parent company Rebel Lease B.V., providing tailor-made lease options for enterprises with contracts up to 60 months.

Quantifiable outcome

• 60-minute response time guarantee for online reservations
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ayvens (formerly ALD Automotive / LeasePlan): Ayvens is one of Europe's largest fleet leasing and mobility management companies with significant Dutch presence. Comparable as a broad incumbent in operating leases, fleet management and corporate mobility services touching HuurMij's Rebel Lease and Supershortlease value propositions.

Direct peers

• Avis Budget Netherlands: Avis operates short and medium-term car rental services across the Netherlands. It directly overlaps with HuurMij's rental, leasem and B2B customer segments.
• Holtkamp Autoverhuur: Holtkamp is a long-standing Dutch regional car rental brand that serves both consumers and businesses with passenger cars and vans, comparable to HuurMij's hybrid B2B/B2C model.
• Sixt Netherlands: Sixt operates a broad short- and long-term car rental and subscription service in the Netherlands across multiple branches, directly competing with HuurMij on passenger cars, vans, and premium vehicles. Sixt is one of the most direct overseas competitors active in the Dutch market HuurMij serves.
• Enterprise Rent-A-Car Netherlands: Enterprise offers car rental and lease services in the Netherlands to consumers and businesses. Comparable to HuurMij across daily rentals, long-term rentals, and commercial fleet services.
• Europcar Netherlands: Europcar provides passenger car and van rentals at airport and city locations across the Netherlands, competing head-to-head with HuurMij's HuurMij brand for both leisure and business rentals.
• BoRent: BoRent is a Dutch car and van rental operator focused on short-term private and business rentals, with a fleet and pricing model that directly competes with HuurMij's passenger and van offering.
• Justlease.nl (ALD Automotive / Ayvens): Justlease.nl offers private car subscription/lease for individuals in the Netherlands. It directly competes with HuurMij's private lease offering and short-lease Supershortlease brand.
• Hertz Netherlands: Hertz is a major international car rental operator with Dutch branches covering daily, weekly, and monthly rentals comparable to HuurMij's core HuurMij brand offering.

Emerging players

• MrBlue Car Subscription: MrBlue is a Dutch-based car subscription startup offering short-term flexible vehicle subscriptions. Closely comparable to HuurMij's Supershortlease proposition, especially for private drivers and expats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/InQarHuurMij
• Facebookfacebook.com/huurmij
• LinkedInlinkedin.com/company/huurmij-autoverhuur

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HuurMij